Netdata

What Netdata does

Netdata is a remote-first, US-headquartered infrastructure observability company founded in 2016 that operates an open-source, edge-native monitoring platform for DevOps, SRE, and platform engineering teams. The platform is built on a distributed agent architecture: each Netdata Agent runs locally on a host and performs collection, storage, ML inference, alerting, and visualization in a single binary, with Netdata Parents providing hierarchical aggregation and Netdata Cloud (SaaS or On-Premises) providing fleet-wide management. The agent collects per-second metrics, logs, and network telemetry across servers, containers, Kubernetes, cloud services, IoT/edge devices, and applications, supports OpenTelemetry, Prometheus, and Grafana interoperability, and integrates with 800+ technologies.

The company monetizes through a per-node subscription model starting at $4.50/node/month for Cloud Business, supplemented by a free Community tier (5-node limit), a $90/year Homelab tier, and Enterprise contracts with volume pricing, SLAs, and dedicated support. Go-to-market is product-led growth, driven by the open-source agent (76,000+ GitHub stars, 668M+ Docker pulls, 1.5M+ daily Docker downloads, 615+ contributors), with inside sales for mid-market and field sales for enterprise, and a partner program offering 10% recurring commissions to MSPs and resellers. The customer base spans government (Falkland Islands Government), public transportation (TMB Barcelona), gaming/hosting (Nodecraft), networking hardware (LANCOM Systems), healthcare (Leica Biosystems), industrial/autonomous systems (DASTEC), and academia (University of Amsterdam).

The platform is differentiated by 18 locally-trained unsupervised ML models per metric, consensus-based anomaly detection with a claimed 99% false positive reduction, and University of Amsterdam peer-reviewed validation. Netdata maintains SOC 2 Type 2, GDPR, HIPAA, and PCI DSS compliance and supports fully air-gapped On-Premises deployments for data-sovereignty buyers. Recent product initiatives include the Edge Computing Observability launch (December 2025), OpenTelemetry distributed tracing (Q2 2026), and an AI feature layer comprising AI Co-Engineer, Anomaly Advisor, AI Insights, and AI Chat via the Model Context Protocol, alongside an ecosystem play via the netdata/skills repository for AI coding agents.

Name

Netdata

Legal name

Netdata Inc.

Website

https://netdata.cloud

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Netdata is a remote-first open-source infrastructure observability company that provides a per-node, edge-native monitoring platform with built-in ML anomaly detection, serving DevOps and SRE teams in government, healthcare, gaming, and enterprise IT.

Ownership category

akta.pro rank

Product category

Infrastructure Monitoring and Observability

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Infrastructure & Network Monitoring (NPM/NPMD) (HDABAJAA)

akta.pro secondary industries

Network Discovery, Topology Mapping & Inventory/CMDB (HDAFAMAF), Intent-Based Networking & Automation (NetOps) (HDABAFAF)

Keywords

• Infrastructure monitoring
• Real-time observability
• Anomaly detection
• Cloud monitoring platform
• Open-source monitoring

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Netdata Cloud SaaS: Per-node subscription pricing for Netdata Cloud SaaS. Cloud Business tier starts at $4.50/node/month on annual plans. Includes unlimited metrics, logs, users, and retention. Volume discounts apply as node count grows.
2. Subscription - Cloud On-Premises: On-premises deployment of Netdata Cloud platform for complete data sovereignty. Enterprise pricing with dedicated support team, custom compliance controls, and private network integration.
3. Subscription - Business & Enterprise Plans: Business plan includes email/ticket support with SLA guarantees, dedicated success engineers for onboarding. Enterprise plan adds 24/7 support, dedicated support team, phone support, and architecture review.
4. Community Free Tier: Free forever tier with 5 nodes, non-commercial use. Provides full Netdata Agent capabilities with community support (forums, Discord, GitHub).
5. Homelab Plan: $90/year plan targeting enthusiasts with unlimited nodes and fair usage policy. Includes same engine, dashboards, and ML as paid tiers.
6. Partner Referral Program: Partners earn 10% recurring commission on subscriptions they refer, up to $1,000 per referral. 3-4 week payout cycle via PayPal/Venmo.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Netdata provides a real-time infrastructure monitoring and observability platform that collects per-second metrics, logs, and events from systems, containers, and applications. The platform uses machine learning-based anomaly detection to surface issues automatically and supports deployment as a fully distributed, edge-native architecture (Agents and Parents). It is offered as a free open-source Community Edition, a paid Cloud SaaS subscription, and an on-premises enterprise deployment.

Product overview

Netdata is a comprehensive infrastructure monitoring platform with a modular architecture consisting of core products and add-on modules. The core products include Netdata Agents (the autonomous edge monitoring agent with built-in ML), Netdata Cloud SaaS (fully managed cloud platform), and Netdata UI (monitoring interface). These work together: Agents collect metrics at the edge with zero configuration and built-in AI/ML capabilities, Cloud SaaS provides centralized access and management with enterprise features like SSO and RBAC, while the UI delivers real-time visualization. Add-on modules include Netdata Parents (centralized aggregation nodes for long-term retention), Netdata Cloud On-Premises (for air-gapped/data-sovereign environments), and Mobile Apps (iOS/Android for on-the-go monitoring). The platform is augmented by AI features including AI Co-Engineer for natural language troubleshooting, Anomaly Advisor for correlation analysis, AI Chat via MCP for AI tool integration, AI Insights for automated reporting, Root Cause Analysis, and Blast Radius Detection.

Differentiator

Problem solved

Functional benefit

Products and services

• Netdata Cloud SaaS-based centralized observability platform that aggregates data from distributed Netdata Agents and Parents, providing dashboards, alerting, and team collaboration features for DevOps and SRE teams.
• Netdata Cloud On-Premises Self-hosted version of Netdata Cloud designed for enterprises and regulated environments that require the dashboard, alerting, and multi-node aggregation capabilities to run within their own infrastructure.
• Netdata Agent (Open Source) Open-source monitoring daemon that runs on each monitored system, container, or Kubernetes node to collect per-second metrics, logs, and events, and runs anomaly detection locally at the edge.
• Netdata Parent Central aggregation node that receives streams from multiple Netdata Agents, performs replication, and forwards data to Netdata Cloud, enabling hierarchical and distributed monitoring topologies.
• Netdata Homelab Subscription Paid subscription tier aimed at small/home lab users, providing Netdata Cloud features (dashboards, alerting, multi-host view) at a fixed annual price for a limited number of nodes.

Quantifiable outcome

• 46% cost reduction and 67% staff reduction
• +9 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature9 records

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Datadog: Datadog is the leading cloud observability platform offering metrics, logs, traces, APM, network monitoring, and security in a unified SaaS suite. It directly competes with Netdata across infrastructure monitoring, logs, and AI-powered troubleshooting, with a much larger product portfolio and enterprise GTM motion.
• Dynatrace: Dynatrace is an enterprise observability and APM platform combining infrastructure monitoring, distributed tracing, and AI-driven root cause analysis (Davis AI). It competes with Netdata in full-stack observability, particularly for large enterprises and regulated industries where Netdata also pitches its compliance story.
• New Relic: New Relic offers an all-in-one observability platform spanning APM, infrastructure, logs, and network monitoring with consumption-based pricing. It directly competes with Netdata's per-second infrastructure monitoring and is a frequent comparison page target in Netdata's SEO motion.
• Splunk: Splunk (now part of Cisco) is a leader in log analytics, observability, and SIEM with Splunk Observability Cloud. It competes with Netdata in enterprise infrastructure monitoring and log management, especially for large regulated customers, and is a frequent head-to-head in Netdata's comparison pages.
• SolarWinds: SolarWinds is a long-standing incumbent in infrastructure and network monitoring (SolarWinds Observability, Hybrid Cloud Observability). Netdata explicitly targets SolarWinds customers with migration programs and competes for mid-market and enterprise IT operations teams seeking modern, cost-efficient alternatives.

Direct peers

• Grafana Labs: Grafana Labs is the commercial steward of the Prometheus, Loki, Tempo, and Grafana open-source observability stack. It is Netdata's closest direct open-source competitor, with overlapping developer audiences, free tiers, and commercial cloud/enterprise offerings for metrics, logs, and (via Tempo) traces.
• Prometheus: Prometheus is the open-source time-series metrics standard broadly deployed in cloud-native environments. Netdata's per-node pricing and Prometheus scrape endpoint position it as both a complement and a competitor to Prometheus, particularly for SRE/Platform teams standardizing on CNCF tooling.
• Zabbix: Zabbix is an open-source enterprise monitoring platform widely used for infrastructure and network monitoring. Netdata explicitly markets a migration path from Zabbix with dedicated engineers, positioning the two as direct competitors for self-hosted monitoring deployments.
• Checkmk: Checkmk is an open-source IT infrastructure monitoring tool with both a free edition and an enterprise edition. Netdata explicitly offers migration assistance from Checkmk and competes for similar DevOps/sysadmin buyers in self-hosted and on-premises monitoring scenarios.

Emerging players

• Elastic (ELK Stack): Elastic provides the ELK Stack (Elasticsearch, Logstash, Kibana) for logs, metrics, and APM with a managed Elastic Cloud service. It overlaps with Netdata's log management and metrics offerings, particularly for teams consolidating logs and metrics on a single open-source-friendly platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netdatahq
• GitHubgithub.com/netdata/netdata
• YouTubeyoutube.com/c/Netdata
• Facebookfacebook.com/linuxnetdata
• LinkedInlinkedin.com/company/netdata-cloud

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netdata