Fundamentally Games
Fundamentally Games is a UK-based, remote LiveOps games consulting, training and publishing firm serving indie developers, established studios, publishers and investors with strategy, game design, monetisation and go-to-market services via a team of 11.
- Company typePrivate
- Founded2018
- HeadquartersExeter, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fundamentally Games does
Fundamentally Games Ltd is a UK-incorporated (Exeter) private limited company providing consulting, training and publishing services exclusively focused on LiveOps games. The firm was founded in 2018 by Oscar Clark (Chief Strategy Officer per management-team source, though also listed as CEO in the leadership table) and Ella Romanos (Chief Operating Officer), both of whom are credited with decades of game-industry experience and an international reputation for LiveOps expertise. Operating as a fully remote team of 11 employees, the company serves a mix of indie developers, established game studios, publishers, and investors globally.
The core offering comprises three service pillars: consulting (LiveOps strategy, game design, data analysis, go-to-market, monetisation, production and community management), training (workshops, lectures, applied learning, mentoring at £750–£6,000 per session), and publishing for LiveOps games on either a 35% revenue-share basis or a retainer-plus-5%-rev-share contracted model. Underpinning these is a free content ecosystem — an Articles & Webinars knowledge base, downloadable business templates (pitch deck, marketing plan, LiveOps, business strategy), and a comprehensive UK game Financer List — which functions as top-of-funnel community acquisition and lead generation. Oscar Clark additionally authored the book 'Games as a Service: How Free to Play Design Can Make Better Games' (April 2014), reinforcing the firm's domain authority.
Revenue is generated through professional-services fees and transaction-based publishing revenue shares, with a hybrid go-to-market combining direct sales to enterprise and mid-market studios (named clients include Jagex, Avalanche Studios, Team 17, Electronic Arts, Tiny Rebel Games, and Soccer Manager) and community-led acquisition via Discord, content marketing and free resources. The company has raised approximately $347K cumulatively from Premiere Capital (2020 and 2022) and participated in the Newchip Accelerator (2020), but is described as bootstrapped with no disclosed institutional backing beyond these rounds.
Fundamentally Games firmographics
Firmographics- Name
- Fundamentally Games
- Legal name
- Fundamentally Games Ltd
- Website
- https://fundamentally.games
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fundamentally Games is a UK-based, remote LiveOps games consulting, training and publishing firm serving indie developers, established studios, publishers and investors with strategy, game design, monetisation and go-to-market services via a team of 11.
- Ownership category
- akta.pro rank
Fundamentally Games industry classification
Industry- Product category
- Game Development Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- LiveOps Tooling, Remote Config, Feature Flags & Experimentation (A/B) (MPAFAFAO)
- akta.pro secondary industry
- Game Analytics, BI & Data Operations (Telemetry, Dashboards, Experimentation Ops) (MPAFAKAH)
Keywords
Where Fundamentally Games is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fundamentally Games business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Ad-hoc consulting for game developers needing project support or guidance to get projects off to a solid start or back on track
- Training Services: Interactive workshops, online training materials, lectures, applied learning games, and mentoring for game development teams
- Publishing Services: Full service publishing for LiveOps games including user acquisition, publishing, and LiveOps support. Offered on traditional revenue share basis (35%) or as contracted service (retainer + 5% rev share)
- Free Resources: Free templates, articles, webinars, and knowledge base content used for lead generation and community building
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lectures or Workshops |
| Other | Multi-year contract | Other Training |
| Hybrid | Multi-year contract | Publishing - Contracted Service |
| Transaction based/ take rate | Multi-year contract | Publishing - Revenue Share Basis |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fundamentally Games product offering
Product offeringCore offering
Fundamentally Games is a multi-platform publisher and consultancy focused exclusively on LiveOps games. It delivers three core paid service lines — strategic consulting, team training (workshops, lectures, mentoring), and full-service publishing (user acquisition + LiveOps support on revenue share or retainer terms) — to indie developers, established studios, publishers, and investors. The company also publishes free resources including downloadable templates, a UK game financier directory, articles, and webinars that act as community and lead-generation assets.
Product overview
Fundamentally Games is a service-oriented company offering a unified portfolio of consulting, training, and publishing services for game developers, with a specialization in LiveOps games. The company provides both paid professional services and free resources including downloadable templates, a financier directory (Financer List), and an educational content library (Articles & Webinars). The core offering centers on helping developers and organizations design, commercialize, release, and support games, with particular expertise in LiveOps strategy and delivery. Services include strategic consulting across game design, monetization, marketing, and operations; team training through workshops, lectures, and mentoring; and publishing services for LiveOps games with flexible revenue share models. The free resource ecosystem includes business strategy templates, a comprehensive UK financier directory, and recorded webinars covering industry topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Services Ad-hoc strategic consulting engagements that help game creators get projects off to a solid start or get games back on track. Covers LiveOps strategy, data analysis, go-to-market strategy, game design, business strategy, marketing and user acquisition, monetisation and economy, production and operations, and community management. Targeted at indie developers, established studios, publishers, and investors.
- Training Services
Companies that use Fundamentally Games
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Fundamentally Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fundamentally Games partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- UkieminorUK games industry trade body; appears as a collaborator/organization they've worked with in the games ecosystem
- Information Commissioner's OfficeminorUK data protection authority; appears as organization they've collaborated with in the games industry
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Fundamentally Games competitors and assessment
Company assessmentBroad incumbents
- Keywords Studios: Largest global provider of game services including LiveOps support, QA, localisation, art services and publishing. A broad incumbent offering LiveOps-adjacent services at significantly greater scale than Fundamentally Games, and the most likely consolidator of niche LiveOps consultancies.
- PTW (Pole To Win): Global game services provider offering QA, localisation, customer support and LiveOps services. Overlaps with Fundamentally Games on the LiveOps and customer support axis but at significantly larger scale and broader service portfolio.
- Room 8 Group: Provider of co-development, art, QA and game services to studios and publishers. Comparable to Fundamentally Games on the production/operations service axis but with substantially larger headcount and geographic footprint.
- Streamline Media Group: Game development and operations services firm offering co-development, LiveOps and publishing support. Provides comparable publishing-style service to Fundamentally Games but with internal development capacity and broader scale.
- Virtuos: Large-scale game co-development and content production services provider. A broad incumbent in game services that competes for outsourced LiveOps-adjacent work, though their primary specialisation is art and content production rather than LiveOps strategy.
- Tilting Point: Mobile game publisher that funds user acquisition and LiveOps for free-to-play games in exchange for revenue share. Closely mirrors Fundamentally Games' publishing service offering (retainer + rev share model) but at significantly greater scale and with internal UA infrastructure.
Direct peers
- GameRefinery: Provides game market intelligence, competitor benchmarking and feature analytics used by publishers to refine LiveOps and monetisation strategy. Comparable to Fundamentally Games' Data Analysis & Market Testing capability, with overlap in target customers (mobile/PC publishers) and use cases.
- Deconstructor of Fun: Independent games-industry research and consulting firm specialising in free-to-play and LiveOps game analysis. Closely comparable business model: subscription research, advisory and workshops targeting the same game developer and publisher audience.
- Naavik: Games industry strategy and research advisory offering consulting, reports and workshops on game design, LiveOps and growth. Direct peer in business model (research-led advisory) and target market (game studios and investors) to Fundamentally Games.
Emerging players
- GameAnalytics: Free game analytics platform providing telemetry, dashboards and benchmarks to mobile/PC game studios. Adjacent to Fundamentally Games' Data Analysis capability, with overlap in serving indie and mid-market developers needing data-driven decision support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fundamentally Games social profiles
Digital presenceFundamentally Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundamentally Games leadership team
Management profileNumber of profiles
Profiles5 records
Fundamentally Games funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundamentally Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundamentally Games
What does Fundamentally Games do?
Fundamentally Games is a multi-platform publisher and consultancy focused exclusively on LiveOps games. It delivers three core paid service lines — strategic consulting, team training (workshops, lectures, mentoring), and full-service publishing (user acquisition + LiveOps support on revenue share or retainer terms) — to indie developers, established studios, publishers, and investors. The company also publishes free resources including downloadable templates, a UK game financier directory, articles, and webinars that act as community and lead-generation assets.
Is Fundamentally Games a public or private company?
Fundamentally Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fundamentally Games founded?
Fundamentally Games was founded in 2018. It employs 11 to 50 people.
Where is Fundamentally Games based?
Fundamentally Games is headquartered in Exeter, United Kingdom, in the Europe region.
How does Fundamentally Games make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are training Services, publishing Services and free Resources.
Who are Fundamentally Games's main competitors?
Broad incumbents on record are Keywords Studios, PTW (Pole To Win), Room 8 Group, Streamline Media Group, Virtuos and Tilting Point. Direct peers are GameRefinery, Deconstructor of Fun and Naavik. GameAnalytics is listed as an emerging player.
Does Fundamentally Games have an API?
No public API is recorded for Fundamentally Games.
What industry is Fundamentally Games in?
Fundamentally Games's product category is Game Development Services. Its primary akta.pro industry code is MPAFAFAO, LiveOps Tooling, Remote Config, Feature Flags & Experimentation (A/B), with a secondary code of MPAFAKAH, Game Analytics, BI & Data Operations (Telemetry, Dashboards, Experimentation Ops). Its NAICS code is 5416 and its SIC code is 7371.