Full Swing Golf

What Full Swing Golf does

Full Swing Golf, Inc. is a privately held US sports-technology company headquartered in Carlsbad, California, that designs, manufactures, and sells indoor golf simulators and portable launch monitors. Its core technology stack combines a patented dual-tracking and tri-tracking optical system (ION3 overhead camera paired with HyperClear or High-Speed Linescan cameras for in-flight measurement) with a patented 5D micro-Doppler radar used in the KIT launch monitor. Together these subsystems deliver real ball-flight visualization with no perceptible delay and 16 points of club and ball data per shot. The product lineup spans the flagship Pro 2.0 and Sport Series simulators ($44,900-$54,900+ installed), the KIT portable launch monitor ($4,999 for golf, $6,499 for baseball), the KIT Studio bundle ($11,500+), and the patented Virtual Green putting surface ($80,900+).

The commercial model blends one-time hardware sales (direct-to-consumer via fullswinggolf.com and shop.fullswinggolf.com, retail via Dick's Sporting Goods, Golf Galaxy, and PGA Tour Superstore, and direct field sales for enterprise installs) with recurring software subscriptions (Premium App at $99/year, Full Swing GOLF for KIT at $499/year) and a transaction-based real-money gaming layer (Skill Strike at $3-$20 per shot, legal in 44 US states). Customer segments include affluent residential consumers, commercial venues (restaurants, golf entertainment centers, corporate offices), golf clubhouses and resorts, professional golfers and instructors, and baseball athletes; the company holds the position of Official Licensed Simulator of the PGA TOUR and Official Technology Partner of TGL, supported by an exclusive technology partnership with the Back Nine indoor golf franchise (100+ venues, 400+ planned by 2027) and an exclusive baseball distribution partnership with Marucci Sports.

In July 2026, Versant Media Group agreed to acquire Full Swing from majority owner Bruin Capital for approximately $530 million in cash, a roughly 3.3x return on the $160 million Bruin paid in 2021. Tiger Woods has been a minority investor (~2% stake) and product advisor since 2015. The company was founded in 1986 and is led by CEO Ryan Dotters, with reported headcount in the 11-50 range; revenue is not publicly disclosed.

Name

Full Swing Golf

Legal name

Full Swing Golf, Inc.

Website

https://fullswinggolf.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

11–50 employees

Short description

Full Swing Golf designs and sells indoor golf simulators and portable launch monitors built on patented dual/tri-tracking camera technology and 5D-AI radar. It serves affluent residential consumers, commercial entertainment venues, professional athletes, and PGA TOUR-licensed markets.

Ownership category

akta.pro rank

Product category

Golf Simulators & Launch Monitors

NAICS

Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (713940)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf simulators
• Launch monitors
• Golf simulation technology
• Indoor golf equipment
• Portable launch monitors

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Golf Simulators (Pro 2.0 and Sport Series): One-time hardware sale of golf simulators with full-service installation included. Prices range from $44,900 (Sport Series) to $54,900+ (Pro 2.0), with Virtual Green starting at $80,900. Turnkey solutions including hardware, technology, installation, training and support.
2. KIT Launch Monitor: One-time hardware sale of portable launch monitor priced at $4,999 for KIT golf version and $6,499 for KIT baseball version. Includes protective travel case, charging block and USB-C cable. 30-day money-back guarantee offered.
3. KIT Studio Packages: Bundled one-time purchase combining KIT launch monitor with screen/net packages, projector, turf and PC, starting at $11,500. Customization options available at different price points.
4. Software Subscriptions: Recurring subscription revenue from Full Swing Premium App ($99/annual), Full Swing GOLF for KIT software ($499/annual), and optional subscriptions for gameplay software (GSPro, e6 CONNECT).
5. Skill Strike Gaming Revenue: Skill-based gaming platform where players pay entry fees ($3-$20 per shot) for real-money competitions. Powered by Evenplay's digital wallet with Worldpay backing. Legal in 44 US states.
6. Licensing (PGA Tour and TGL): Revenue from licensing agreements as the Official Licensed Simulator of the PGA TOUR and Official Technology Partner of TGL, enabling access to official courses and league technology.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Full Swing Golf designs, manufactures, and sells indoor golf simulators and portable launch monitors for residential, commercial, and professional use. Its core hardware lineup includes the Pro 2.0 and Sport Series simulators (starting at $44,900) and the KIT portable launch monitor ($4,999), powered by proprietary dual/tri-tracking camera systems and 5D-AI machine learning radar. The product ecosystem extends to the Virtual Green putting surface, KIT Studio integrated packages, Full Swing Golf simulation software (PGA TOUR-licensed with 50+ iconic courses), and AI-driven performance and gaming software (Skill Strike, FS Combine).

Product overview

Full Swing Golf is a sports technology company offering a comprehensive portfolio of golf simulation and launch monitor products. The core product lineup includes Pro 2.0 and Sport Series golf simulators (priced $44,900-$54,900) featuring proprietary dual/tri-tracking camera technology, and the KIT portable launch monitor ($4,999) with 5D-AI radar. These hardware products are powered by software including Full Swing Golf (PGA TOUR-licensed course simulation), Full Swing Games (30+ multisport experiences), and the AI-driven Skill Strike (skill-based gaming) and FS Combine (AI-powered performance analysis). The ecosystem extends to accessories (Virtual Green putting system, enclosures, screens), the Full Swing App (mobile tracking), and KIT Studio (integrated home simulator starting at $11,500). The company serves consumers, athletes, coaches, and commercial venues.

Differentiator

Problem solved

Functional benefit

Brands

• KIT Launch Monitor: Portable launch monitor for golf that provides 16 points of club and ball data with high-resolution video.
• Pro 2.0 Simulator
• Sport Series Simulator
• Virtual Green
• Skill Strike
• Full Swing Games

Products and services

• Pro 2.0 Simulator Flagship golf simulator featuring patented Tri-Tracking Technology (ION3 overhead camera plus four HyperClear blue-light/infrared cameras) for real ball-flight with no delay; aimed at affluent residential buyers, professional athletes, and premium commercial installations.
• Sport Series Simulator Mid-tier Full Swing golf simulator using Dual-Tracking Technology (ION3 overhead camera and four High-Speed Linescan cameras) with Silver Screen, custom-built computer, projector, and full installation; positioned as a value option relative to the Pro 2.0.
• KIT Launch Monitor Portable launch monitor using proprietary 5D-AI Machine Learning Enhanced Radar to capture 16 points of club and ball data plus high-resolution video; priced at $4,999 with a 30-day money-back guarantee, for indoor and outdoor practice.
• Full Swing KIT for Baseball Portable baseball launch monitor that measures 12 metrics per swing (including bat speed, exit velocity, and pitch velocity) without requiring a sensor on the bat; priced at $6,499 and distributed exclusively through Marucci Sports.
• Full Swing KIT Studio All-in-one home simulator bundle combining the KIT launch monitor with a screen/net package, projector, turf, and PC; starts at $11,500 and is sold through Full Swing's online shop and retail partners including Dick's Sporting Goods, Golf Galaxy, and PGA Tour Superstore.
• Virtual Green Patented actuator-based dynamic putting surface that changes slope and undulation via touchscreen control to replicate any putting contour; available in square and curved form factors, starting at $80,900.
• Full Swing Golf Software Proprietary golf simulation software officially licensed by the PGA TOUR, featuring 50+ iconic courses (including TPC Network, TGR Design, and Nicklaus Design courses), real ball flight, customizable practice areas, and integration with Full Swing simulators.
• 5 Series Enclosure Newly released enclosure for Full Swing Sport and Pro 2.0 simulators, featuring Silver Screen technology for improved visual quality and reduced ambient light reflection, showcased at the 2026 PGA Merchandise Show.

Quantifiable outcome

• Skill Strike gaming platform enables players to win up to 8x their challenge fee with payouts of $200+ frequent and Hole-in-One payouts up to $10,000
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Back NinecoreStrategic or Co-development Partner · 5 February 2026Exclusive partnership where Full Swing's simulator technology powers all Back Nine indoor golf franchise venues. Back Nine has grown from 10 facilities in 2023 to 100+ locations across 42 states, logging 37+ million shots. The partnership supports Back Nine's expansion to Canada, Australia, and UK, with 300+ more venues planned by end of 2027.
• Marucci SportscoreChannel Partner/ Reseller/ Distributor · 7 January 2026Marucci Sports named exclusive sales distribution partner for the Full Swing KIT Baseball Launch Monitor ($6,499). Leverages Marucci's position as the official bat of Major League Baseball to expand distribution of the professional-grade baseball launch monitor to athletes, coaches, and organizations.
• TGL (TMRW Sports)coreStrategic or Co-development Partner · 8 December 2025Full Swing is the Official Technology Partner of TGL, the tech-infused indoor golf league co-founded by Tiger Woods and Rory McIlroy. Full Swing provides the majority of technology solutions including launch monitors, simulators, virtual greens, and custom software architecture. The league launched in January 2025 with 12 PGA Tour stars committed.
• ClippdcoreTechnology or Integration · 1 April 2025Partnership to power FS Combine feature in Full Swing's KIT app. Clippd's AI Shot Quality metric scores every shot to provide in-depth analysis of strengths, weaknesses, and opportunities to improve. Clippd is used by coaches, club players, pros and more than 200 leading college golf programs.
• PGA TOURcoreStrategic or Co-development PartnerFull Swing is the Official Licensed Simulator of the PGA TOUR, providing exclusive access to official course content and branding. This designation is used prominently in marketing and differentiates Full Swing from competitors.
• Golf ChannelminorStrategic or Co-development PartnerFull Swing is the Official On-Air Partner of The Golf Channel since 2019, featured in all studio productions such as School of Golf and Morning Drive. Technology appears in broadcast content.
• TPC Network (PGA TOUR)minorStrategic or Co-development PartnerExclusive partnership through PGA TOUR licensing to offer TPC Network courses including TPC Sawgrass, TPC Scottsdale, TPC Boston, and others exclusively on Full Swing Golf software.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• TrackMan: TrackMan is the global market leader in golf launch monitors and simulation technology, offering dual-radar systems used by tour professionals, commercial venues, and home installations. It competes directly with Full Swing across simulators, launch monitors, and commercial venue installations.
• Foresight Sports: Foresight Sports designs and manufactures premium golf launch monitors (GCQuad, GC3) and simulators (Sim-In-One) used by professionals, fitters, and consumers. It directly competes with Full Swing in both the high-end residential and commercial venue simulator segments.
• Golfzon: Golfzon is a South Korea-based leader in golf simulators with a strong commercial venue footprint globally and a growing presence in North America. It competes directly with Full Swing's Pro 2.0 and Sport Series in commercial entertainment venues and high-end home installations.
• SkyTrak: SkyTrak produces affordable photometric launch monitors and simulator packages targeted at the home consumer market, competing with Full Swing's KIT Launch Monitor and KIT Studio bundles at lower price points.
• TruGolf: TruGolf develops indoor golf simulation software and hardware (E6 CONNECT), with a recently announced AI-powered simulator partnership with Digital Legends. E6 CONNECT is already compatible with Full Swing KIT, and TruGolf competes in the same simulator software ecosystem.
• AboutGolf: AboutGolf manufactures premium golf simulators and indoor practice equipment used in commercial venues and residential installations, with proprietary launch monitor technology. It directly competes with Full Swing in the commercial venue and high-end residential markets.

Broad incumbents

• Topgolf / Toptracer: Topgolf operates a global network of golf entertainment venues powered by its proprietary Toptracer ball-tracking technology, overlapping with Full Swing's commercial venue and entertainment use case. Topgolf is also an investor in Full Swing's 2021 funding round.
• Garmin (Approach / TruGolf related): Garmin's Approach launch monitors and golf wearables target the consumer launch monitor market with portable devices, overlapping with Full Swing's KIT and broader consumer practice use case. Garmin's broader golf ecosystem competes for share-of-wallet among amateur golfers.

Emerging players

• Voice Caddy (Scout / Voice Caddy products): Voice Caddy offers consumer-priced launch monitors and swing analyzers, positioning in the more affordable end of the launch monitor market. It overlaps with Full Swing KIT on entry-level practice and analytics use cases for amateur golfers.
• Rapsodo: Rapsodo produces portable sports performance monitors for golf and baseball, including launch monitor devices and simulator-compatible solutions. It competes with Full Swing's KIT and KIT Baseball in the portable launch monitor category across both sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fullswinggolf
• Facebookfacebook.com/fullswinggolf
• Instagraminstagram.com/fullswingsimulators
• LinkedInlinkedin.com/company/810553

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Swing Golf