Clippd
Clippd is an AI-powered golf performance analytics SaaS platform serving individual golfers, coaches, and US college golf programs through subscription tiers. Its proprietary Shot Quality and Player Quality metrics, plus a 'What To Work On' recommendation engine, help users benchmark and prioritize practice to improve scoring.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Clippd does
Clippd is an AI-powered golf performance analytics SaaS platform founded in London in 2016, operating primarily in the US market. The platform tracks every shot a golfer hits, both on and off the course, and uses an AI learning system to build a per-player model that produces proprietary metrics — Shot Quality (a single number representing the quality of each shot) and Player Quality (a single number representing current skill level overall and by game segment) — plus a 'What To Work On' blueprint that prioritizes the practice areas most likely to impact scoring. The product is delivered via web and mobile applications under three SKUs: Clippd For Players (individual golfer subscription), Clippd For Coaches (coach and team management), and Clippd For Colleges (NCAA/NAIA program administration), with a free trial as the primary acquisition entry point.
Underlying the SKUs is a shared AI engine that ingests structured shot and activity data, generates predictive scoring-impact insights, and recommends drills for purposeful practice. Clippd also operates 'Scoreboard Powered by Clippd,' a separate media and tournament-results property positioned as the home of US College Golf, which extends the company beyond SaaS into a data-publishing layer and a top-of-funnel discovery surface for collegiate players and coaches.
Clippd's revenue model is subscription-based recurring SaaS across the three segments, complemented by direct enterprise sales into college programs. Distribution is hybrid: self-serve PLG via app.clippd.com for individual players and coaches, plus direct sales for college and tour relationships. The company has built a dense partnership network spanning the DP World Tour, more than ten NCAA programs (Georgia Tech, Wake Forest, UCF, Yale, Florida State, Florida, Arkansas, Hawaii, Buffalo, East Carolina), the GCAA and WGCA coaching associations, nine US PGA Sections, and prestige clubs such as the Olympic Club and Sea Island. CEO and co-founder is Piers Parnell. No funding rounds, revenue figures, or ownership disclosures are available in the source material.
Clippd firmographics
Firmographics- Name
- Clippd
- Legal name
- Clippd
- Website
- https://clippd.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clippd is an AI-powered golf performance analytics SaaS platform serving individual golfers, coaches, and US college golf programs through subscription tiers. Its proprietary Shot Quality and Player Quality metrics, plus a 'What To Work On' recommendation engine, help users benchmark and prioritize practice to improve scoring.
- Ownership category
- akta.pro rank
Clippd industry classification
Industry- Product category
- Sports Performance Analytics
- akta.pro primary industry
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
Keywords
Where Clippd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Clippd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: Clippd operates as a subscription-based platform with tiered offerings for different user segments: individual players, coaches, and college programs. The platform offers a free trial for new users to experience core functionality before committing to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Clippd For Players - Individual golfer subscription |
| Subscription | Monthly | Clippd For Coaches - Coach/team subscription |
| Subscription | Monthly | Clippd For Colleges - College program subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Clippd product offering
Product offeringCore offering
Clippd is an AI-powered golf performance analytics platform that tracks every shot and activity a golfer hits and turns that data into personalized insights. It delivers three subscription products — Clippd For Players (individual game improvement), Clippd For Coaches (player tracking and coaching insights), and Clippd For Colleges (program administration) — all powered by proprietary Shot Quality and Player Quality metrics and a "What To Work On" recommendation engine. The platform also operates Scoreboard Powered by Clippd, the official home of US College Golf for tournaments, results, and rankings.
Product overview
Clippd is a golf performance analytics platform that offers multiple integrated products: Clippd For Players (individual golfer analytics), Clippd For Coaches (coach-facing player tracking), Clippd For Colleges (program management), and Scoreboard Powered by Clippd (collegiate tournament results and rankings). The platform features AI-powered analytics including Shot Quality and Player Quality benchmark metrics, and a 'What To Work On' personalized training recommendation system. The products share a common AI engine that learns each golfer's game through shot-by-shot analysis and activity tracking to deliver insights across all user segments.
Differentiator
Problem solved
Functional benefit
Brands
- Scoreboard Powered by Clippd: The Home of US College Golf featuring tournaments, results, and rankings.
Companies that use Clippd
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Clippd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Clippd partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- DP World TourcoreProfessional golf tour partnership providing Clippd's data and analytics platform to tour operations and players.
- Georgia TechcoreUniversity golf program using Clippd for player development and team management. Head Coach Bruce Heppler featured as customer advocate.
- Wake Forest UniversitycoreUniversity golf program with Associate Head Coach Ryan Potter serving as customer advocate and providing product feedback.
- University of Central FloridacoreUniversity women's golf program using Clippd for team analytics. Head Coach Emily Marron featured as customer advocate.
- Yale UniversitycoreIvy League golf program partner providing feedback on product development for collegiate segment.
- Florida State UniversitycoreUniversity golf program partner using Clippd for team management and player analytics.
- University of FloridacoreUniversity golf program partner leveraging Clippd platform for performance tracking.
- University of ArkansascoreUniversity golf program partner in the Clippd network.
- University of HawaiicoreUniversity golf program partner using Clippd for player development.
- University at BuffalocoreUniversity golf program partner in the Clippd collegiate network.
- East Carolina UniversitycoreUniversity golf program partner leveraging Clippd analytics.
- GCAA ( Golf Coaches Association of America)coreNational coaching association partnership for professional development and member benefits.
- WGCA (Women's Golf Coaches Association)coreWomen's golf coaching association partnership including recognition of coaches like Ryan Potter as Assistant Coach of the Year.
- The Olympic ClubcoreHistoric San Francisco golf club partner providing feedback on product development.
- Sea IslandcorePrestigious golf resort partner in the Clippd ecosystem.
- Me & My GolfminorPopular golf instruction YouTube channel partnership for content marketing and reach.
- PGA Sections (MET PGA, SC PGA, NF PGA, Georgia PGA, ST PGA, Philly PGA, Northern California, South Florida, Southwest)coreMultiple PGA Section partnerships for professional development and member engagement across different US regions.
- Brian Jacobs GolfminorGolf instruction professional partnership for marketing and education.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Clippd competitors and assessment
Company assessmentBroad incumbents
- Trackman: Trackman is the dominant launch monitor and indoor simulator provider used by professionals, coaches, and academies worldwide; it competes with Clippd in the broader golf performance analytics category while also providing the hardware capture layer many pure-software players depend on.
- Full Swing Golf: Full Swing produces indoor golf simulators and performance software used by pros and consumers, making it a comparable analytics-adjacent competitor with bundled hardware and software.
- Foresight Sports: Foresight Sports manufactures launch monitors and simulation hardware (GCQuad, GC3) with associated performance software, positioning it as an established competitor in golf shot analytics that overlaps with Clippd's insight-driven value proposition.
- Garmin Golf: Garmin Golf combines GPS rangefinders and wearables with the Garmin Golf app for shot tracking and performance insights, serving amateur golfers worldwide in a manner comparable to Clippd's subscription analytics experience.
Direct peers
- SwingU: SwingU offers a golf GPS rangefinder and performance tracking app with stats and AI coaching features, targeting amateur golfers much like Clippd's individual subscription tier.
- V1 Golf: V1 Golf offers video-based swing analysis software used by coaches and players, overlapping with Clippd's coach and player tiers in the game-improvement analytics category.
- 18Birdies: 18Birdies provides a golf performance app with GPS, scoring, and AI-based insights, competing directly with Clippd's individual-player subscription offering.
- Arccos Golf: Arccos provides AI-powered golf performance analytics using shot-tracking sensors and a companion app, directly competing with Clippd in software-driven game-improvement insights for individual players.
Emerging players
- Blast Motion: Blast Motion builds swing and stroke sensors with accompanying analytics software for golf and baseball, making it a comparable performance-sensor and analytics peer at a more hardware-centric stage of the value chain.
- Sportsbox AI: Sportsbox AI applies 3D markerless motion capture and AI coaching to golf and other sports, addressing the same coach-facing analytics use case as Clippd from a computer-vision angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Clippd social profiles
Digital presenceClippd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clippd leadership team
Management profileNumber of profiles
Profiles1 record
Clippd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clippd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clippd
What does Clippd do?
Clippd is an AI-powered golf performance analytics platform that tracks every shot and activity a golfer hits and turns that data into personalized insights. It delivers three subscription products — Clippd For Players (individual game improvement), Clippd For Coaches (player tracking and coaching insights), and Clippd For Colleges (program administration) — all powered by proprietary Shot Quality and Player Quality metrics and a "What To Work On" recommendation engine. The platform also operates Scoreboard Powered by Clippd, the official home of US College Golf for tournaments, results, and rankings.
Is Clippd a public or private company?
Clippd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clippd founded?
Clippd was founded in 2022. It employs 11 to 50 people.
Where is Clippd based?
Clippd is headquartered in London, United Kingdom, in the Europe region.
How does Clippd make money?
One revenue line is on record: subscription-based SaaS.
Who are Clippd's main competitors?
Broad incumbents on record are Trackman, Full Swing Golf, Foresight Sports and Garmin Golf. Direct peers are SwingU, V1 Golf, 18Birdies and Arccos Golf. Emerging players are Blast Motion and Sportsbox AI.
Does Clippd have an API?
No public API is recorded for Clippd.
What industry is Clippd in?
Clippd's product category is Sports Performance Analytics. Its primary akta.pro industry code is CRAMAGAG, Golf Training Aids & Swing Analytics Retail.