What Tango Eye does

Tango Eye, legally registered as Tango IT Solutions India Private Limited and headquartered in Chennai, India, develops an AI-powered video analytics platform purpose-built for offline retail. The company applies computer vision to retailers' existing CCTV infrastructure, eliminating the need for hardware replacement, and exposes its capabilities through four integrated modules: Tango Traffic (footfall counting, demographic inference, engaged vs. casual visitor identification), Tango Zone (zone-level traffic, dwell-time heatmaps, hot/dead zone detection), Tango RevOp (missed-sale segmentation and revenue funnel visibility), and Tango StoreOps (store open/close compliance, network and camera uptime monitoring).

The company operates a subscription-based SaaS model with quote-based pricing and a self-serve trial/signup funnel via retail.tangoeye.ai, complemented by direct enterprise field sales targeting large retail chains. Named customers include Lenskart, Nykaa, Sangeetha, and Owndays, spanning eyewear, beauty, and consumer electronics retail. Tango Eye was acquired by Lenskart, India's largest organized eyewear retailer, as part of the latter's retail technology stack and has received approximately $1.17 million across two Lenskart-anchored funding rounds (October 2020 and December 2021) to support product development and scale retail store partnerships from 2,000 toward 10,000. The company holds multiple regional innovation awards including the NASSCOM AI Game Changer Award 2022.

Name

Tango Eye

Legal name

Tango IT Solutions India Private Limited

Website

https://tangoeye.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tango Eye is an India-based AI video-analytics SaaS company that converts retailers' existing CCTV infrastructure into footfall, zone, conversion, and store-operations intelligence, serving enterprise retail chains and is owned by Lenskart.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

Keywords

• Video analytics software
• Retail analytics platform
• Computer vision retail
• In-store analytics
• CCTV analytics SaaS

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based SaaS: Tango Eye operates as a subscription-based software-as-a-service platform. Customers purchase subscription plans to access the video analytics platform. Subscriptions can be cancelled anytime, with cancellation taking effect at the end of current billing period or 30 days, whichever is later.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Tango Eye provides an AI-powered video analytics SaaS platform that converts retailers' existing CCTV camera infrastructure into intelligent analytics tools. The platform delivers four integrated products—Tango Traffic, Tango Zone, Tango RevOp, and Tango StoreOps—that measure footfall, map in-store shopper journeys, analyze zone performance, identify missed sales, and monitor store infrastructure for retail brands.

Product overview

Tango Eye is an AI-powered video analytics platform for offline retail. The company offers a unified suite of four integrated modules—Tango Traffic, Tango Zone, Tango RevOp, and Tango StoreOps—that transform existing CCTV cameras into intelligent retail analytics tools. The platform processes video streams to provide footfall measurement, shopper journey mapping, zone performance analysis, missed sale identification, and infrastructure monitoring. Tango Eye positions itself as a next-generation Revenue Operations tool that delivers Affordable, Accurate, and Actionable insights to retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Tango Traffic: Product for accurate footfall measurement and shopper in-store journey mapping, including demographic analysis, engaged vs casual visitor tracking, and group counting.
• Tango Zone
• Tango RevOp
• Tango StoreOps

Products and services

• Tango Traffic AI-powered traffic analytics product for retail brands that accurately measures footfall (excluding store staff), identifies engaged shoppers versus casual visitors, distinguishes individual versus group counts, captures demographics (age and gender), counts billable entities, and maps shoppers' in-store journeys.
• Tango Zone Zone analytics product that lets retailers tag sections or zones within stores and obtain zone-specific traffic, dwell time, demographic, and heatmap data. Identifies hot and dead zones to support optimal store layout decisions.
• Tango RevOp Revenue operations tool that segments walk-ins into bounced, missed-opportunity, and converted customers to provide visibility into the sales funnel and help retailers understand reasons behind lost sales.
• Tango StoreOps Store infrastructure monitoring product that tracks store open/close times against SOPs, monitors network and camera downtime across all stores, and delivers real-time infrastructure alerts with human-in-loop support.

Quantifiable outcome

• Transforms existing CCTV cameras into powerful store analytics tools without hardware replacement

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• RAI (Retailers Association of India)minorStrategic or Co-development PartnerPartnership with Retailers Association of India mentioned in awards and recognition section, indicating collaboration with retail industry body.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RetailNext: RetailNext is a leading SaaS platform that turns in-store video and sensor data into footfall, traffic, and conversion analytics for offline retail, the closest analog to Tango Eye's core CCTV-based analytics offering.
• Numina: Numina provides computer-vision analytics on existing street-level and in-store cameras to deliver footfall, dwell, and zone analytics for retailers and cities, directly comparable to Tango Eye's plug-and-play video analytics approach.

Broad incumbents

• Vue.ai: Vue.ai is an AI-for-retail platform spanning visual search, merchandising, and analytics. While broader in scope, it overlaps with Tango Eye in computer-vision-driven retailer analytics and competes for retail AI budgets.
• Trax: Trax combines image recognition and in-store analytics for CPG and retail, a broader incumbent with overlap to Tango Eye in retail performance analytics even though its core is shelf and store-execution rather than CCTV.
• ShopperTrak (Zebra Technologies): ShopperTrak, now part of Zebra Technologies, is a long-established retail traffic and conversion analytics vendor using video and sensor data across global retail chains, a broad incumbent competing for the same enterprise buyers as Tango Eye.
• Eagle Eye Networks: Eagle Eye Networks is a cloud video surveillance platform with AI analytics, a broad incumbent whose cloud-VMS + AI analytics overlap with the back-end stack Tango Eye uses to ingest and analyze retailer CCTV feeds.
• Sensormatic Solutions (Johnson Controls): Sensormatic provides loss-prevention, RFID, and traffic analytics for retailers, a broad incumbent in physical-store video and traffic analytics competing for the same CCTV-integration RFPs as Tango Eye.

Emerging players

• Caper AI: Caper AI builds AI-powered retail hardware and software (smart carts, checkout), an emerging player that, like Tango Eye, sells computer-vision-driven retail analytics to chains and competes for retail AI budgets even though its primary modality is the cart.

Regional players

• Wobot AI: Wobot AI is an Indian video-AI process-compliance and analytics platform applied to retail, hospitality, and food service, a regional peer in the same CCTV-based analytics category as Tango Eye.
• Awiros: Awiros is an India-based AI video analytics platform for retail, retail-security, and surveillance use cases, a regional peer competing head-to-head with Tango Eye for Indian retail enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/tango_eye
• YouTubeyoutube.com/channel/UCM4GWiu2dKL7THmBX5nkRjw
• LinkedInlinkedin.com/company/25048355/admin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tango Eye