What ShopperTrak does

ShopperTrak is a Chicago-founded (1993) retail analytics product line that provides people counting, occupancy management, and shopper behavior analytics for brick-and-mortar retailers and shopping centers. The core platform, ShopperTrak Analytics, combines video-based and sensor-based hardware (including the Orbit 8 and Orbit AI sensors) with cloud analytics modules covering People Counting, Market Benchmarks, Occupancy Solutions, Shopper Journey, Shopper Mobility, Shopper Views & Demographics, Employee Exclusion, and Brand Vitality Meter. The product is integrated into the broader Sensormatic IQ platform, which adds AI/ML-driven inventory intelligence (TrueVUE Cloud / RFID), loss prevention (EAS, video solutions, Shrink Analyzer), and smart exit solutions, all running on Google Cloud Platform with TensorFlow-based predictive models.

The company makes money through three streams: recurring SaaS-style subscriptions to the ShopperTrak Analytics portal, professional services (implementation, integration, commissioning under Master Services Agreements), and hardware sales (Orbit sensors and related equipment via order forms). Pricing is quote-based and enterprise-customized, with annual and multi-year contract options. Distribution combines direct enterprise field sales, the Global Partner Edge channel program for VARs, distributors, OEMs, and service partners, and regional offices across North America, EMEA, APAC, and Latin America.

ShopperTrak does not operate as an independent entity: it is wholly owned by Johnson Controls (NYSE: JCI) through the Sensormatic Solutions retail portfolio, which is deployed across more than 185,000 stores in 80+ countries. Customer evidence includes global enterprise retailers such as Decathlon (Brazil), Brooks Running, Renner, and C&A, with documented outcomes including 50% self-checkout time reduction, 38% operational efficiency gains, 87% stockout reduction, and 64% inventory accuracy improvements at adjacent Sensormatic RFID deployments.

Name

ShopperTrak

Legal name

Sensormatic Solutions (Johnson Controls)

Website

https://sensormatic.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

ShopperTrak provides people-counting, occupancy, and shopper-behavior analytics for enterprise retailers and shopping centers, operating as a product line within Sensormatic Solutions (Johnson Controls) deployed across 185,000+ stores globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Analytics Software Subscription: ShopperTrak Analytics is offered as a SaaS/platform subscription providing real-time shopper behavior data and traffic analytics to retailers. The platform is accessed via login portal at analytics.shoppertrak.com.
2. Professional Services: Implementation, configuration, consulting, integration, installation, and commissioning services governed by Master Services Agreement terms.
3. Hardware and Equipment: Orbit 8 sensors and other hardware sold as part of complete retail traffic and analytics solutions. Order forms contain commercial terms for equipment, project scope, quantity, and pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ShopperTrak sells enterprise traffic analytics and people-counting software (ShopperTrak Analytics) that deliver real-time visitor counts, conversion metrics, occupancy monitoring, shopper journey and demographic insights to brick-and-mortar retailers and shopping centers. Offerings are sold primarily as recurring subscriptions, complemented by associated hardware (Orbit 8 sensors, AI-enabled Orbit AI sensors, Video AI cameras) and professional services for implementation, integration, and installation. The platform operates inside the broader Sensormatic IQ digital operating platform, which combines AI/ML-based loss prevention, inventory intelligence (TrueVUE Cloud / RFID), and traffic analytics.

Product overview

ShopperTrak is a retail analytics product line within Sensormatic Solutions (a Johnson Controls brand) offering traffic insights and people counting solutions. The core ShopperTrak Analytics platform processes shopper traffic data to deliver conversion optimization and operational effectiveness. Key modules include People Counting, Market Benchmarks, Occupancy Solutions, Shopper Journey (including Shopper Mobility and Shopper Views & Demographics), Employee Exclusion, and Brand Vitality Meter. ShopperTrak operates within the broader Sensormatic IQ intelligent operating platform, which combines loss prevention, inventory intelligence (TrueVUE Cloud), and traffic insights using AI and Machine Learning. The ecosystem includes complementary solutions like Smart Exit, EAS systems, and RFID inventory tracking, all accessible through API integrations with customer warehouse management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• ShopperTrak Analytics Traffic and shopper analytics platform providing real-time data on visitor counts, conversion rates, and shopper behavior patterns for retail optimization across stores and shopping centers.
• People Counting Enterprise people counting offering combining video-based and sensor technology to track foot traffic entering retail locations and feed ShopperTrak Analytics dashboards.
• Market Benchmarks Comparative traffic analytics providing retailers benchmarks against industry standards and regional performance metrics across Sensormatic's 185,000+ store installed base.
• Occupancy Solutions for Retailers Real-time occupancy monitoring and capacity management for retail stores, used to optimize staffing and comply with capacity regulations.
• Occupancy Solutions for Shopping Centers Capacity monitoring solution for shopping malls and shopping centers that lets operators track visitor numbers across the property and optimize tenant performance.
• Shopper Journey Multi-point analytics solution analyzing customer movement patterns throughout the retail environment from entry through purchase, integrating mobility and demographics views.
• Shopper Mobility Analytics tracking how shoppers move through stores, dwell times at specific zones, and in-store navigation patterns to inform layout decisions.
• Shopper Views & Demographics Computer vision-based demographic analysis of store visitors providing age and gender classifications for marketing and merchandising decisions.
• Employee Exclusion Filtering capability that removes employee traffic from shopper data to deliver accurate visitor counting metrics within ShopperTrak Analytics.
• Brand Vitality Meter Analytics tool that measures brand performance through shopper engagement metrics and conversion indicators inside retail locations.
• Sensormatic IQ Intelligent digital operating platform combining the full Sensormatic Solutions portfolio with third-party data to deliver insights into shopper experience, inventory intelligence, loss prevention, and operational effectiveness using AI and Machine Learning.
• Smart Exit Solutions Combined EAS pedestals and exit analytics that transform loss prevention hardware into measurable in-store traffic and exit metrics.
• TrueVUE Cloud Cloud-based RFID inventory intelligence platform providing tagged-item visibility across the enterprise for unified commerce and supply chain applications.
• TrueVUE Supply Chain Visibility RFID-powered tracking solution providing end-to-end inventory visibility from distribution center to store shelves with real-time notifications and APIs connecting to customer warehouse management systems.
• Orbit 8 Hardware people counter device running software version 2.0.7 to provide advanced traffic counting capabilities that feed ShopperTrak Analytics.
• Orbit AI Sensors AI-powered sensors that integrate with ShopperTrak Analytics to deliver real-time, privacy-compliant shopper behavior data for layout optimization and staffing decisions.
• Video AI Cameras AI-enabled video cameras that capture and analyze shopper behavior, feeding ShopperTrak Analytics to improve accuracy and enable computer vision use cases.
• TrafficTrak'r Monthly reporting tool providing U.S. retail traffic trends, shopper behavior insights, and regional category-based performance data for benchmarking.
• RFID Service Bureau Managed service offering RFID encoding, tagging, and program management for retailers implementing inventory intelligence across their supply chain.
• Sensormatic Professional Services Implementation, configuration, consulting, integration, installation, and commissioning services governed by Master Services Agreement terms for ShopperTrak and Sensormatic deployments.

Quantifiable outcome

• Video-based systems dominate with 44% market share in people counting systems market
• +5 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Avery DennisoncoreTechnology or IntegrationStrategic partnership with the world's largest UHF RFID label provider. Avery Dennison offers efficiency, reliability, and precision for global supply chains. Sensormatic and Avery Dennison partner to deliver unified inventory intelligence solutions and program delivery services. Provides access to technical and engineering resources, advanced R&D capabilities, and proven real-world inlay products.
• GooglecoreTechnology or IntegrationCloud partnership using Google Cloud Platform to enable integration of retail solutions into a centralized platform offering holistic, predictive, and prescriptive analytics in real-time. Sensormatic uses Google Kubernetes Engine, Cloud SQL, BigQuery, Cloud Dataproc. Also collaborates on TensorFlow open-source ML framework for predictive analytics based on sensor data.
• ImpinjcoreTechnology or IntegrationCollaboration on joint solutions enabling retailers to overcome inventory management, unified commerce, loss prevention, shipping, and logistics challenges. Impinj uses RAIN RFID to connect everyday items to the digital world enabling the Internet of Things.
• Zebra TechnologiescoreTechnology or IntegrationPartnership helping enterprises become as intelligent and connected as the world they operate in. Zebra's industry-leading RFID solutions help customers track and gain visibility, transforming physical to digital and creating data flows for operational simplification and workforce empowerment.
• RFID Lab of Auburn UniversitysupportingImplementation/ SI/ Consulting PartnerSensormatic is a sponsor of Auburn University's RFID Lab specializing in RFID and emerging technologies for retail, supply chain, and manufacturing environments. The 13,000 square foot facility offers simulated retail store, supermarket, and minimart spaces plus warehouse and distribution center environments. Established first RFID item-level tagging certification program.
• GS1supportingTechnology or IntegrationTrusted partner of GS1 US, Germany, Spain, Hong Kong, and Australia. Member of global standards organization that brings together industry communities to solve supply chain problems through GS1 Standards. Nearly 300,000 companies in 25 industries trust GS1 US for business partner collaboration and profitability maximization.
• Loss Prevention Research Council (LPRC)supportingStrategic or Co-development PartnerExecutive partner of LPRC, which supports RetailNext Research Excellence Centers for advances in retail customer experiences. Founded in 2001 by ten major retail chains. Has collaborated with University of Florida on 90+ research projects including large-scale field experiments for ROI data, statistical modeling, supply chain research, and employee theft dynamics.
• RAIN AlliancesupportingTechnology or IntegrationMember of RAIN Alliance, part of AIM Inc., promoting universal adoption of RFID technology across global markets. RAIN RFID is wireless technology connecting billions of everyday items to the Internet, enabling businesses and consumers to identify, locate, authenticate, and use individual items.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Yonder: Blue Yonder is a large retail and supply chain software incumbent offering forecasting, planning, and execution solutions to enterprise retailers. It is comparable to ShopperTrak as a retailer-facing analytics platform, though its focus is upstream planning rather than in-store traffic.
• Zebra Technologies: Zebra is both a ShopperTrak partner (RFID readers, WMS integration) and an adjacent competitor through its analytics and RFID-based inventory visibility offerings for retail. It serves similar enterprise customers but with a broader hardware-led portfolio spanning scanning, mobile computing, and RFID.
• Cisco (Meraki / DNA Spaces): Cisco bundles foot-traffic and Wi-Fi-based location analytics into its Meraki networking platform, competing for the same retail analytics budget as ShopperTrak but as a feature inside a much broader networking and IoT portfolio rather than a specialized retail product.
• SAP Customer Experience: SAP's retail CX suite competes for the same enterprise IT wallet as ShopperTrak by offering integrated commerce, merchandising, and customer analytics. It is a broad incumbent rather than a direct people-counting peer, but it bundles traffic-like analytics into its retail cloud offering.
• Oracle Retail: Oracle Retail provides merchandising, planning, and customer insight applications to enterprise retailers, overlapping with ShopperTrak at the analytics layer. Comparable as a broad incumbent competing for enterprise retail technology budgets, though not specialized in people counting.

Direct peers

• RetailNext: RetailNext is the most direct competitor to ShopperTrak, offering in-store traffic counting, shopper journey analytics, and conversion benchmarking for brick-and-mortar retailers on a SaaS basis. Both compete head-to-head for enterprise retail traffic insights mandates globally.
• Checkpoint Systems: Checkpoint Systems is a Sensormatic peer in retail loss prevention and RFID-based inventory visibility, offering comparable EAS, source tagging, and store-level analytics. It competes directly with the broader Sensormatic Solutions portfolio of which ShopperTrak is a part.

Others

• Avery Dennison: Avery Dennison is a core RFID inlay partner to ShopperTrak/Sensormatic for inventory intelligence. While not a direct traffic analytics competitor, it is an ecosystem enabler whose retail IoT and at-shelf visibility offerings overlap strategically with ShopperTrak's RFID/inventory roadmap.

Emerging players

• Placer.ai: Placer.ai provides foot-traffic analytics using panel-based location data, increasingly used by retailers and shopping centers to benchmark store performance. It is an emerging threat to ShopperTrak's sensor-based counting for off-property and competitive benchmarking use cases.
• Impinj: Impinj is a strategic partner to ShopperTrak/Sensormatic on RAIN RFID but is also an adjacent player in retail item-level visibility — its platform competes with ShopperTrak's TrueVUE Cloud for retail inventory intelligence budgets. Comparable on technology partnership dynamics and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/shoppertrak
• YouTubeyoutube.com/c/sensormaticsolutions
• LinkedInlinkedin.com/company/shoppertrak
• Facebookfacebook.com/shoppertrak

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopperTrak