bFAN Sports
bFAN Sports is a Paris-based software company that provides a white-label mobile fan-engagement, loyalty, identity and partner-experience platform to professional sports clubs and leagues, serving 70+ clients across football, rugby, basketball, volleyball, ice hockey and motorsport in at least six European countries.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What bFAN Sports does
bFAN Sports, founded in mid-2017 in Paris by Guillaume Fallou (CEO), Nicolas Mencìère (CTO) and Jean de Boysson, operates a white-label mobile fan-engagement platform purpose-built for professional sports organizations. The platform comprises four modular solutions — FAN Club (native iOS/Android fan-engagement apps with Web TV, gamification, rewards, mobile ticketing, fixtures and notifications), Business Club (white-label VIP/partner experience app with networking tools, RSVPs and digital business cards), Fan Identity (identity and SSO for unified fan profiles) and FAN Loyalty (open loyalty program with point systems, fan rankings and reward APIs). A deep ecosystem of pre-built integrations with ticketing (Weezevent, See Ticket, SECUTIX, Billetweb, Datasport, Aparté, DT Consulting), sports data (Opta, Stats, Idalgo, Volleyball Bundesliga, Swiss National League), video (YouTube, Dailymotion, Vogo), identity (ReachFive) and CRM (Salesforce, Sports-Alliance, ArenaMetrix, Eazier) providers allows bFAN to position as the connective layer of a club's digital stack.
bFAN monetizes via multi-year enterprise subscriptions sold direct-to-club, with pricing that is quote-based and described as 'quite inexpensive compared to the total cost of developing such an application', supporting a stated 45-day deployment timeline. The go-to-market is enterprise field sales targeting professional clubs and leagues with online demos and tailored commercial offers, supplemented by content marketing (blog), LinkedIn (11K+ followers), industry events (SporTech FR, Bpifrance 'Innove ton club', Unlimitech Sport Festival) and client testimonials.
By 2022 bFAN served over 70 client organizations across at least five European countries (France, Germany, Belgium, Switzerland, Italy, Serbia) in football, rugby, handball, basketball, volleyball and ice hockey, with flagship logos including Paris Saint-Germain, AS Monaco, Football Club de Nantes, LOSC, Paris FC, RC Toulon, Union Bordeaux Bègles, Lausanne Hockey Club and an exclusive league-wide partnership with the Volleyball Bundesliga. bFAN also launched a sub-brand FAN-XP in 2022 and explored North American markets via a 2019 BPI France / Katapult Montreal mission. The company has remained privately held with approximately twelve employees, three disclosed funding rounds totaling roughly $1.07M (the largest from WILCO in 2018), no parent company, no institutional venture investor listed, and no filings consistent with public-company status.
bFAN Sports firmographics
Firmographics- Name
- bFAN Sports
- Legal name
- bFAN Sports
- Website
- https://bfansports.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- bFAN Sports is a Paris-based software company that provides a white-label mobile fan-engagement, loyalty, identity and partner-experience platform to professional sports clubs and leagues, serving 70+ clients across football, rugby, basketball, volleyball, ice hockey and motorsport in at least six European countries.
- Ownership category
- akta.pro rank
bFAN Sports industry classification
Industry- Product category
- Sports Fan Engagement Software
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)
- akta.pro secondary industries
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
Keywords
Where bFAN Sports is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
bFAN Sports business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscription: White-label mobile platform and native app deployment for sports organizations with recurring subscription model. Includes deployment in 45 days, full control of apps and content, with ongoing support and updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on club size and requirements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
bFAN Sports product offering
Product offeringCore offering
bFAN Sports sells a white-label mobile fan engagement platform to professional sports clubs and leagues, consisting of four integrated solutions: FAN Club (fan engagement app with Web TV, rewards, points, notifications, mobile ticketing, games), Business Club (VIP/partner experience with networking, RSVP, digital business cards), Fan Identity (SSO and identity management), and FAN Loyalty (open loyalty program with point system and APIs). The platform is delivered as native iOS/Android applications with pre-built integrations to ticketing, CRM, sports data, video, and food & beverage systems, and is deployed in approximately 45 days.
Product overview
bFAN Sports is a white-label mobile fan engagement platform for professional sports clubs comprising four integrated solutions: FAN Club (core fan engagement platform with native mobile apps, gamification, rewards, and content management), Business Club (VIP/partner experience platform with networking tools and B2B engagement), Fan Identity (identity and access management for seamless omnichannel experiences), and FAN Loyalty (open loyalty program with points, rankings, and rewards). The four solutions work independently or together, 100% dedicated to supporting sport organizations in creating world-class fan and partner engagement.
Differentiator
Problem solved
Functional benefit
Brands
- FAN Club: Mobile first, fan oriented digital experiences bringing together all fan-focused digital ecosystems.
- Business Club
- Fan Identity
- FAN Loyalty
- FAN-XP
Products and services
- FAN Club White-label native mobile app and fan engagement platform for professional sport clubs, enabling fans to access Web TV, rewards, point system, notifications, mobile ticketing, games center, and fixtures and results within a single branded app. Targeted at sport clubs and leagues that need to deliver world-class mobile-first fan experiences.
- Business Club White-label native mobile app and partner experience platform that helps sport organizations transform business partner and sponsor relationships through VIP shop and offers, special events, RSVP, digital business cards, business space, business directory, business content, and business chat. Built for sports clubs to engage their B2B sponsor and VIP ecosystem.
- Fan Identity Identity and access management solution that creates seamless omnichannel customer journeys by unifying fan profiles across all touchpoints, enabling easy authentication, faster conversion, and pre-integration with bFAN Sports solutions such as FAN Club, Business Club, and FAN Loyalty. Targeted at sport clubs and their digital ecosystems.
- FAN Loyalty Open loyalty program that enables sport organizations to reward fans for usage, behavior, or purchases across all points of contact, including point systems, fan ranking, reward management, and APIs to connect external touchpoints (such as ticketing, merchandising, and e-shop) to the loyalty program. Used by sport clubs to centralize and monetize fan engagement.
Quantifiable outcome
- Application deployed in 45 days compared to several months for custom development
- +3 more outcomes
Companies that use bFAN Sports
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
bFAN Sports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability3 records
Feature5 records
bFAN Sports partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and major.
- Volleyball Bundesliga (VBL)flagshipExclusive partnership to equip all German volleyball league clubs with bFAN Sports mobile platform and fan engagement apps. Partnership focuses on first division before extending to 2nd division, Supercup, and cup finals. Described as a long-term partnership by Daniel Sattler, Digital Manager of VBL.
- WeezeventcoreTicketing integration partner allowing seamless ticket management within the bFAN Sports platform. Weezevent is a major event ticketing solution provider in Europe.
- See TicketcoreTicketing platform integration for digital ticket management and access control within bFAN Sports apps.
- SECUTIXcoreEnterprise ticketing and access management solution integrated with bFAN Sports platform for major venues and stadiums.
- SalesforcecoreCRM integration partner enabling sports clubs to consolidate fan data and customer profiles across all systems via Salesforce CRM.
- OptamajorSports data feeds partner providing statistics, fixtures, results, and player data for bFAN Sports mobile apps.
- Sports-AlliancecoreCRM and fan data management integration for sports organizations using Sports-Alliance platform.
- Reach5coreIdentity management and SSO (Single Sign-On) solution integrated with bFAN Sports for unified fan identity.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
bFAN Sports competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
bFAN Sports social profiles
Digital presencebFAN Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
bFAN Sports leadership team
Management profileNumber of profiles
Profiles3 records
bFAN Sports funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bFAN Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bFAN Sports
What does bFAN Sports do?
bFAN Sports sells a white-label mobile fan engagement platform to professional sports clubs and leagues, consisting of four integrated solutions: FAN Club (fan engagement app with Web TV, rewards, points, notifications, mobile ticketing, games), Business Club (VIP/partner experience with networking, RSVP, digital business cards), Fan Identity (SSO and identity management), and FAN Loyalty (open loyalty program with point system and APIs). The platform is delivered as native iOS/Android applications with pre-built integrations to ticketing, CRM, sports data, video, and food & beverage systems, and is deployed in approximately 45 days.
Is bFAN Sports a public or private company?
bFAN Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bFAN Sports founded?
bFAN Sports was founded in 2017. It employs 1 to 10 people.
Where is bFAN Sports based?
bFAN Sports is headquartered in Paris, France, in the Europe region.
How does bFAN Sports make money?
One revenue line is on record: platform/SaaS Subscription.
Does bFAN Sports have an API?
No public API is recorded for bFAN Sports.
What industry is bFAN Sports in?
bFAN Sports's product category is Sports Fan Engagement Software. Its primary akta.pro industry code is MPACAFAA, Subscription Fan Membership Platforms (Paid Communities), with a secondary code of MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting). Its NAICS code is 711219 and its SIC code is 7990.