SPINS

What SPINS does

SPINS is a Chicago-headquartered, private-equity-backed data and analytics company founded in 1995 that provides point-of-sale market intelligence, product attribution, and commerce enablement solutions to consumer packaged goods brands, retailers, and ingredient suppliers across the natural, conventional, and eCommerce channels. Its core platform, SATORI, retrieves and visualizes proprietary POS data that combines exclusive natural retailer feeds (e.g., Sprouts, Fresh Thyme) with Circana-powered conventional channel coverage and over 100 exclusive retailer relationships. The Product Intelligence engine categorizes millions of SKUs across 300+ attributes, enabling attribute-based competitive sets that transcend traditional category definitions in health, wellness, sustainability, and values-oriented consumer segments.

The product portfolio is organized into tiered brand solutions (Ignite free, Ignite+ from $250/month, Liftoff full-service), innovation tools (AttLab, Agentic Discovery for AI-search optimization), consumer insights (TriLens Panel), product content management (IX-ONE), and acquired commerce capabilities including Destini Where-to-Buy (140,000+ retail locations, ADA-certified), Datasembly Compass (store-level shelf intelligence), and MikMak 4.0 (commerce orchestration with MikMak Aura predictive engine, Mak AI assistant, and Model Context Protocol infrastructure). Revenue is generated through recurring subscriptions across multiple tiers, embedded professional services (Insight Sprints, Client Insights Managers, advanced analytics engagements), and commerce enablement subscriptions. Go-to-market is sales-led with enterprise field sales for $100M+ brands, inside sales for mid-market, and self-serve for emerging brands.

Since 2022, SPINS has executed five acquisitions (Pinto, The Data Council/IX-ONE, Lucky Labs, Datasembly, MikMak) and is led by CEO Jay Margolis (former IQVIA SVP/GM), supported by an executive team drawn from IQVIA, LiveRamp, EY, McKinsey, PepsiCo, Kraft, and CareerBuilder. Strategic partnerships with Circana, Stackline, Satellite, NielsenIQ, DAAP, and BrightTower Growth Partners extend the platform without diluting SPINS' attribute and natural-channel data core.

Name

SPINS

Legal name

SPINS, LLC

Website

https://spins.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

SPINS is a Chicago-based data and analytics company serving CPG brands, retailers, and ingredient suppliers with point-of-sale intelligence, proprietary product attribute data, and commerce enablement solutions across natural, conventional, and eCommerce channels.

Ownership category

akta.pro rank

Product category

CPG Market Intelligence & Analytics

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• CPG market intelligence
• Point-of-sale analytics
• Product attribute intelligence
• Natural products data
• Retail analytics platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Data & Analytics Subscriptions: SPINS provides point-of-sale data and product intelligence subscriptions to CPG brands, retailers, and suppliers. Subscriptions range from free tiers (Ignite) to premium tiers starting at $250/month (Ignite+) and full-service enterprise solutions (Liftoff). Revenue is recurring through annual/subscription contracts with tiered pricing based on data access level, channel coverage, and consulting inclusions.
2. Professional Services & Consulting: Growth consulting engagements including Insight Sprints (on-demand, quick-turn analysis), dedicated Client Insights Managers, and advanced analytics projects including price elasticity studies, marketing mix analysis, assortment incrementality studies, and investment due diligence.
3. Commerce Enablement (Destini): Destini provides shoppable marketing solutions including Where-to-Buy, Shoppable Landing Pages, and Signals Retail Analytics. Trusted by 70% of top 50 Food & Beverage brands, serving as commerce enablement for omnichannel activation.
4. IX-ONE Product Content: Product content management including photography, PIM/DAM, and syndication services for brands and retailers to manage product information across the retail ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SPINS provides a cloud-based data and analytics platform that combines point-of-sale (POS) data from multiple retail channels with proprietary product attribute intelligence for the consumer packaged goods (CPG) industry. The company delivers market intelligence, product intelligence, and consumer panel data subscriptions, along with growth consulting services, commerce enablement (Where-to-Buy, shoppable marketing), and product content management to CPG brands, retailers, and ingredient suppliers.

Product overview

SPINS operates a platform-plus-modules architecture delivering CPG data, insights, and commerce solutions across the natural, conventional, and eCommerce channels. The core SATORI platform serves as the primary analytics workbench, supplemented by specialized solutions organized into three tiers: (1) Brand Growth tools including SPINS Liftoff (full-service market intelligence with consulting), SPINS Ignite+ (entry-level analytics), SPINS Omni (Amazon + in-store harmonization), and SPINS Amazon Channel Management (full-funnel Amazon brand management); (2) Innovation tools including SPINS AttLab (innovation opportunity identification), SPINS Growth Consulting for SMB and Enterprise, and SPINS Agentic Discovery (AI search optimization); and (3) Commerce Enablement including Destini Commerce Acceleration (Where-to-Buy and shoppable marketing) and SPINS IX-ONE (product content management and syndication). Supporting data infrastructure includes SPINS TriLens Panel (consumer panel data) and Datasembly (store-level shelf intelligence), both acquired capabilities. The company has pursued an aggressive M&A strategy, acquiring MikMak (commerce intelligence), Lucky Labs (beauty and wellness), Datasembly (shelf intelligence), The Data Council/IX-ONE (product content), and Pinto (product intelligence) to build a comprehensive end-to-end CPG growth platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SATORI SPINS' flagship business intelligence platform enabling users to retrieve, visualize, and explore SPINS POS and product intelligence data for actionable brand strategy insights. Targeted at CPG brands, retailers, and ingredient suppliers.
• SPINS Liftoff Full-service market intelligence platform combining complete POS data coverage across conventional, natural, big box, and specialty retailers with AI-enhanced dashboards, Excel-based reporting tools (PowerTabs), and on-demand consulting for brands scaling from startup to category leadership.
• SPINS Ignite+ Entry-level growth platform for emerging brands offering channel and retailer sales performance visibility, data-driven retail strategy implementation, and competitive benchmarking starting at $250/month with 90-day implementation support.
• SPINS Ignite Free tier offering monthly category insights and basic market data access for category monitoring; entry-level freemium access to SPINS data.
• SPINS Omni Omnichannel analytics solution harmonizing Amazon competitive data with in-store retail sales, featuring automatic ASIN-to-UPC item matching and microcategory creation using SPINS product attributes across 300+ attributes.
• SPINS Amazon Channel Management (Amazon 360) Full-service Amazon brand management covering performance reporting, content optimization, brand protection, MAP enforcement, and full-funnel sponsored ads strategy for Seller Central and Vendor Central.
• SPINS AttLab Innovation-focused analytics dashboard leveraging POS and product data across total market, total store, and total product attributes to identify consumer trends, whitespace opportunities, and competitive positioning before product launches.
• SPINS Agentic Discovery AI search optimization platform that connects product data to AI search queries, optimizing product pages and content for visibility in AI-powered recommendation engines and shopping agents, built on the Product Knowledge Graph.
• Destini Commerce Acceleration Omnichannel shoppable marketing platform providing Where-to-Buy store locators, shoppable landing pages, and Signals retail analytics across 140,000+ retail locations and 100+ eCommerce retailers; the only ADA-certified Where-to-Buy solution.
• SPINS IX-ONE Product experience management platform covering content capture, product photography, PIM/DAM, and syndication across a network of retail partners including Walmart, Amazon, Sprouts, and Instacart, with GDSN publishing capability.
• SPINS TriLens Panel Consumer panel data solution powered by Circana providing multi-dimensional shopper behavior analytics across values-oriented attributes, enabling brands to understand buyer flow, cross-purchase behavior, trial and repeat rates, and buyer group segmentation.
• Datasembly (Compass) Store-level shelf intelligence platform providing real-time pricing, promotion, and assortment visibility, enabling brands to identify execution gaps, track competitive activity, and make faster commercial decisions across pricing, promotion, and assortment.
• SPINS Growth Consulting (SMB) Flexible consulting for emerging brands delivering on-demand Insight Sprints with quick-turn reports and dedicated Client Insights Managers for ongoing strategic analysis.
• SPINS Growth Consulting (Enterprise) Advanced analytics and innovation consulting for enterprise brands, including the SPINS Innovation Stack (Innovation Scan, Strategic Category Assessment, Single Attribute Exam, Attitude & Usage Survey) and projects such as Price Elasticity Studies and Marketing Mix Analysis.
• MikMak 4.0 Enterprise-grade AI-powered commerce intelligence and orchestration platform featuring MikMak Aura (predictive engine leveraging 1.5 billion global shopper data), Mak AI assistant (natural language analytics), and MikMak MCP infrastructure for AI agent integration; acquired as part of MikMak acquisition in January 2026.

Quantifiable outcome

• 22% faster brand growth on average vs brands without SPINS data
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• StacklinecoreTechnology or Integration · 25 February 2025Strategic partnership combining SPINS' deep product intelligence and consumer preference insights with Stackline's industry-leading omnichannel retail analytics platform. The partnership creates a powerful integrated solution providing comprehensive, unified view of market performance across online channels for SPINS Omni solution.
• CircanacoreTechnology or IntegrationSPINS partners with Circana (formerly IRI) to provide conventional channel point-of-sale data through the Natural & Conventional POS Data solution. This partnership enables SPINS to offer comprehensive market coverage combining exclusive natural channel data with Circana's conventional retail measurement across grocery, drug, and multi-outlet channels.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Numerator: Provider of consumer panel, purchase data and omnichannel intelligence for CPG brands and retailers. Competes with SPINS in consumer panel analytics (SPINS TriLens Panel) and in cross-channel purchase behavior analytics for CPG customers.
• Dunnhumby: Customer data science and shopper insights firm serving retailers and CPG brands with loyalty analytics, category management and pricing intelligence. Comparable to SPINS's retailer-side offerings and a competitor for retail data and consulting engagements.
• Circana: Formerly IRI and NPD, Circana provides syndicated POS, consumer panel and cross-channel analytics for CPG brands and retailers. Both a data partner (SPINS sources conventional coverage from Circana) and a direct competitor in retail measurement and consumer insights.
• NielsenIQ: Global leader in syndicated retail measurement and POS data across CPG, serving both brands and retailers with consumer panel and retail scanner services. Directly competes with SPINS in conventional-channel POS and increasingly in natural-channel coverage, making it SPINS's most direct peer.
• Profitero: eCommerce analytics platform providing digital shelf, content and share-of-search data for CPG brands on Amazon and other online retailers. Direct peer in the digital commerce intelligence layer that competes with SPINS Omni and Datasembly offerings.

Emerging players

• Trax: Computer-vision and in-store shelf intelligence provider for CPG brands and retailers. Adjacent peer to Datasembly (now part of SPINS) in store-level execution and competitive visibility, representing potential expansion or competition in shelf analytics.
• YipitData: Alternative data provider offering granular eCommerce, transaction and consumer insights for investors and corporates. Emerging competitor with growing CPG footprint that overlaps SPINS's product intelligence and market intelligence value proposition.

Others

• Stackline: Omnichannel retail analytics platform for CPG brands, focused on Amazon and eCommerce performance. Strategic data partner powering SPINS Omni solution and an adjacent commerce-intelligence peer in digital shelf analytics.

Broad incumbents

• GfK (part of NIQ): Consumer goods market research firm (now part of NielsenIQ) providing POS, consumer panel and brand intelligence for CPG and tech clients. Broad incumbent that overlaps SPINS's market intelligence and product attribute analytics offerings, especially in durables and tech-adjacent CPG categories.
• Kantar: Global market research and insights firm serving CPG, retail and media clients with brand tracking, consumer research and category intelligence. Broad incumbent whose Worldpanel division overlaps with SPINS's consumer panel and product intelligence offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ_ER9bPo-_Dsq8C2_xM6bQ
• LinkedInlinkedin.com/company/spins
• Facebookfacebook.com/569314126439915

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPINS