Profitero
- Company typePrivate
- Founded2010
- HeadquartersDún Laoghaire, Ireland
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Profitero firmographics
Firmographics- Name
- Profitero
- Legal name
- Profitero, Inc.
- Website
- https://profitero.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Profitero industry classification
Industry- Product category
- Digital Commerce Analytics
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
- akta.pro secondary industry
- Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
Keywords
Where Profitero is headquartered
LocationHeadquarters
- HQ city
- Dún Laoghaire
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Profitero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual subscription-based access to digital shelf analytics and retail media optimization platforms. Tiered access to products including Digital Shelf, Shelf Intelligent Media, Content Optimizer, and Autopilot.
- Professional Services: Managed services including Media, Content, Operations, and Strategy & Insights teams that implement and optimize customer programs.
- Managed Services: Ongoing managed service engagements with dedicated teams for retail media optimization, content operations, and strategic consulting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Profitero product offering
Product offeringCore offering
Profitero+ provides an integrated digital commerce platform combining digital shelf analytics, retail media optimization, content optimization, and Amazon operations automation for global consumer brands. The SaaS platform monitors product listings across 1,400+ retailer sites covering 80M+ products in 70+ countries, then connects these daily insights to automated retail media activation through DSP integrations. Subscription software is paired with managed services for media, content, operations, and strategic consulting.
Product overview
Profitero+ is an integrated digital commerce platform combining technology and expert services. The core product portfolio includes Digital Shelf (daily product and competitor analytics across 1,400+ retailers), Sales & Share (Amazon sales estimation), Content Optimizer (AI-powered content improvement with GenAI), Autopilot (Amazon operations automation), and Shelf Intelligent Media (retail media activation with digital shelf triggers). These core products are augmented by sub-products including SIM Programmatic for DSP integration, SIM Search via Skai, and SIM Search via Pacvue for retail search optimization. The platform also includes managed services spanning Media, Content, Operations, and Strategy & Insights, alongside specialized solutions for Amazon, Walmart, and AI commerce readiness. The platform is marketed as 'Profitero+' representing the unified offering combining data, technology, managed services, and consulting expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Shelf Daily product and competitor insights platform enabling data-driven decisions across 1,400+ retailer sites, 80M+ products, and 50k+ shopping trips for global consumer brands. Tracks price, rank, content, availability, ratings, and reviews across global retailers.
- Sales & Share Estimates Amazon competitor 1P and 3P sales with precision using advanced algorithms to account for Amazon's complexities, helping brands understand market share dynamics and sales performance.
- Content Optimizer Improves content effectiveness using proprietary benchmarking, smart keywords, and generative AI to help brands win SEO and AEO (Answer Engine Optimization) with faster, better content generation and optimization.
- Autopilot Automates Amazon content correction, operations, and revenue recovery from case open to case closed, including ticket management, content error correction, suppressed item restoration, and invoice/chargeback dispute automation with up to 99% accuracy.
- Shelf Intelligent Media (SIM) Optimizes media activation using daily digital shelf triggers integrated with automation, balancing campaign efficiency and effectiveness across retail search and national programmatic campaigns, enabling 10k+ daily bid optimizations.
- SIM Programmatic Programmatic activation version of Shelf Intelligent Media, integrating with DSPs and PMPs to automatically and dynamically optimize campaigns with cross-channel coverage including display, CTV, digital billboards, and audio.
- SIM Search via Skai Shelf Intelligent Media integration with Skai platform for automated retail search campaign optimization across entire portfolio using Profitero+ digital shelf data, with agency workflows remaining undisrupted.
- SIM Search via Pacvue Shelf Intelligent Media integration with Pacvue for automated retail search campaign optimization across products, retailers, and markets using digital shelf signals.
- Media Services Retail Media strategy expertise that drives conversion, with a team of in-market Retail Media experts ready to optimize strategy to drive high-conversion traffic through data-guided decisions.
- Content Services Holistic content expertise for better conversions, with content experts who develop, create, and syndicate best-in-class assets for improved brand performance.
- Operations Services Skilled team driving efficiency and profitability at scale, achieving operational efficiency and better profitability through specialized Amazon operations support.
- Strategy & Insights Services Tailored solutions and expertise to accelerate eCommerce growth, with knowledgeable advisors providing custom analytics solutions and services to fast-track organization's eCommerce maturity.
- Amazon Solutions End-to-end catalog, content, and media management for Amazon backed by actionable insights to accelerate Amazon performance.
- Walmart Solutions Continuous catalog, content, and media optimizations powered by integrated data to drive Walmart growth.
- AI Solutions Solutions addressing the next fundamental shift in shopping with AI agents, helping brands ensure they remain discoverable as AI-powered shopping assistants reshape product discovery.
- AMZ Vendor Health Amazon Vendor-specific health monitoring and analytics tool for tracking product performance and operational metrics on Amazon Vendor Central.
- Store-Based Analytics Analytics capability for in-store retail performance, extending digital shelf insights to physical retail locations.
- Social Commerce Strategic Advisory Services Strategic Advisory Services offering social commerce guidance covering opportunity sizing, product-platform fit, catalogue readiness, measurement frameworks, and 30/60/90-day pilot plans for brands entering social commerce.
- Open Commerce Ecosystem Open ecosystem approach connecting Profitero+ data, analytics, and expertise with any open partner brands work with, integrating with 20+ ecosystem partners.
Quantifiable outcome
- 89% sales lift from page 2 to top 5 organic search positions
- +11 more outcomes
Companies that use Profitero
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Profitero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature7 records
Profitero partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- SkaicoreSkai integration with Shelf Intelligent Media enables automated retail search campaign optimization using Profitero+ digital shelf data directly within Skai's platform. Users can capitalize on digital shelf moments to drive immediate results like more new-to-brand shoppers and improved ROAS.
- PacvuecoreShelf Intelligent Media via Pacvue integration enables automated retail search campaign optimization across entire portfolio of products, retailers, and markets with Profitero+ digital shelf data directly integrated.
- Amazon DSPcoreIntegration with Amazon DSP for programmatic campaign optimization using digital shelf signals. Custom algorithms combine Profitero+ digital shelf information with Amazon's DSP for automated bid optimization.
- Walmart ConnectcoreIntegration with Walmart Connect for retail media campaign optimization using Profitero+ digital shelf signals for cross-channel coverage.
- SalsifycoreSalsify PIM integration for content syndication. Salsify has begun syndicating catalogs to ChatGPT for AI commerce visibility. Content workflow includes option to push to Salsify.
- CircanaminorResearch partnership for private label report across 27 categories in 3 major US retailers analyzing private label impact on category growth.
- Zenith (Publicis Media)coreZenith partnered with Profitero+ and Coty to implement Shelf Intelligent Media activation for Amazon DSP with custom algorithms combining digital shelf signals with Amazon DSP intelligence.
- Mars United CommerceflagshipPartnership between Profitero and Mars United Commerce created Profitero+ - an integrated model combining technology, expert services, and retailer expertise for end-to-end omnichannel measurement and activation. Mars United's managed services combined with Profitero's technology.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Profitero competitors and assessment
Company assessmentDirect peers
- Pacvue: Pacvue is a leading retail media and eCommerce advertising platform for Amazon, Walmart, and other marketplaces. Direct competitor in retail media activation with overlapping customer base of enterprise CPG brands; also a technology partner via SIM integration.
- Skai (formerly Kenshoo): Skai is an omnichannel marketing platform spanning retail media, paid search, and social. Direct competitor in retail search campaign optimization; also a technology partner via SIM Search integration.
- CommerceIQ: CommerceIQ is an AI-powered eCommerce management platform for brands selling on Amazon and other retailers. Direct competitor combining digital shelf analytics, retail media activation, and content automation — very similar product breadth to Profitero+.
- Stackline: Stackline provides eCommerce analytics, market intelligence, and advertising activation for brands. Direct competitor in digital shelf analytics with comparable retailer coverage and Fortune 500 CPG customer base.
- Helium 10: Helium 10 is a leading Amazon seller tool suite covering keyword research, product analytics, and operations automation. Direct competitor in Amazon-specific seller analytics; broader SMB and prosumer focus versus Profitero's enterprise orientation.
Broad incumbents
- Similarweb Digital Shelf: Similarweb provides broader digital intelligence including web/app analytics, traffic data, and digital shelf insights. Larger incumbent with much broader scope; competes specifically in digital shelf analytics and consumer trend data.
- Circana (formerly IRI + NPD): Circana is a major retail measurement and consumer insights provider serving CPG brands globally. Broader incumbent in retail analytics and category measurement; also an active Profitero research partner (private label report collaboration).
Emerging players
- Quartile: Quartile is an AI-driven retail media optimization platform focused on Amazon, Walmart, and other marketplaces. Emerging player with overlapping capabilities in automated bid optimization and cross-channel campaign management.
- Momentum Commerce: Momentum Commerce provides Amazon-specific digital shelf analytics, content optimization, and retail media services. Emerging competitor focused primarily on Amazon, serving mid-market and enterprise CPG brands.
Regional players
- DataWeave: DataWeave is a digital shelf analytics and competitive intelligence provider primarily serving enterprise brands in Asia-Pacific and emerging markets. Regional competitor with comparable product capabilities but focused outside North America/Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks2 records
Key highlights7 records
Customer concentration
Profitero social profiles
Digital presenceProfitero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profitero leadership team
Management profileNumber of profiles
Profiles17 records
Profitero funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profitero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profitero
What does Profitero do?
Profitero+ provides an integrated digital commerce platform combining digital shelf analytics, retail media optimization, content optimization, and Amazon operations automation for global consumer brands. The SaaS platform monitors product listings across 1,400+ retailer sites covering 80M+ products in 70+ countries, then connects these daily insights to automated retail media activation through DSP integrations. Subscription software is paired with managed services for media, content, operations, and strategic consulting.
Is Profitero a public or private company?
Profitero is a private company. It is classified as corporate owned and is currently operating.
When was Profitero founded?
Profitero was founded in 2010. It employs 501 to 1,000 people.
Where is Profitero based?
Profitero is headquartered in Dún Laoghaire, Ireland, in the Europe region.
How does Profitero make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and managed Services.
Who are Profitero's main competitors?
Direct peers on record are Pacvue, Skai (formerly Kenshoo), CommerceIQ, Stackline and Helium 10. Broad incumbents are Similarweb Digital Shelf and Circana (formerly IRI + NPD). Emerging players are Quartile and Momentum Commerce. DataWeave is listed as a regional player.
Does Profitero have an API?
No public API is recorded for Profitero.
What industry is Profitero in?
Profitero's product category is Digital Commerce Analytics. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads), with a secondary code of BPAFACAK, Feed/Product Listing Ads Management (Shopping, Catalog Ads). Its NAICS code is 541830 and its SIC code is 7310.