TruFund Financial Services

Name

TruFund Financial Services

Legal name

TruFund Financial Services, Inc.

Website

https://trufund.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Community Development Financial Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Commercial Banking (522110), Funds, Trusts, and Other Financial Vehicles (525), Depository Credit Intermediation (5221)

SIC

Federal & Federally-Sponsored Credit Agencies (6111), Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Impact Investing & Social Finance (Funds, CDFIs, Microfinance) (BPAGALAA)

akta.pro secondary industries

SBA/Government-Backed & Development Finance Loans (FSAKAGAI), SBA/USDA Government-Backed Loan Intermediation (FSAEAEAI), SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF)

Keywords

• Community development lending
• Small business financing
• New markets tax credits
• Business advisory services
• Affordable housing investment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Small Business Lending: TruFund provides loans ranging from $50,000 to $350,000 for eligible businesses with at least two years of operating history. Loans can be used for equipment, hiring, marketing, technology upgrades, or debt consolidation.
2. New Markets Tax Credits (NMTC): Through its Empowerment Reinvestment Fund subsidiary, TruFund deploys NMTC allocations to catalyze private capital investment in economically distressed communities, generating program-related investment income.
3. Structured Lending & Investments (Tru-Capital): Preferred equity investments and patient capital provided to affordable housing developers through funds like the Impact Developers Fund.
4. Business Advisory Services: Technical assistance and advisory services provided alongside financing to help small businesses grow sustainably.
5. Grant Funding: TruFund receives grants from corporate partners (Wells Fargo, JPMorgan Chase, NJEDA) to support specific programs like real estate ownership expansion and small business capital access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

TruFund Financial Services is a national Community Development Financial Institution (CDFI) providing small business loans ($50,000-$350,000), SBA Community Advantages 7(a) loans, contractor mobilization loans, and a Real Estate Acquisition Program (RAP), paired with hands-on business advisory services. Through wholly owned subsidiaries it administers New Markets Tax Credits (Empowerment Reinvestment Fund, $430M allocated over 12 years), structured lending and preferred equity investments for affordable housing developers (Tru-Capital/Impact Developers Fund), and community climate finance (Resilience & Sustainability Fund).

Product overview

TruFund Financial Services is a Community Development Financial Institution (CDFI) offering a multi-product financial services portfolio focused on expanding access to capital for underserved small businesses and communities. The core lending products include the TruFund Small Business Loan ($50K-$350K), SBA Community Advantages (7a) Loan, TruAccess Contractor Mobilization Loans, and the Real Estate Acquisition Program (RAP) combining lending with education. Business Advisory Services provides technical assistance alongside financing. TruFund operates several specialized investment vehicles: Tru-Capital manages structured lending and investments including the Impact Developers Fund for affordable housing; the Empowerment Reinvestment Fund (ERF) administers New Markets Tax Credits ($430M allocated over 12 years); and the Resilience & Sustainability Fund supports climate finance and disaster recovery. TruImpact branding encompasses community engagement programs including annual TruImpact Week events, the TruImpact Awards, and success story publications. A Language Assistance Plan ensures accessibility for limited English proficiency populations.

Differentiator

Problem solved

Functional benefit

Brands

• TruImpact: Brand for impact measurement, stories, reports, and community engagement programs including TruImpact Week and TruImpact Awards
• Tru-Capital
• TruFund Resilience & Sustainability Fund
• TruFund Small Business Loan

Products and services

• TruFund Small Business Loan Loan product offering $50,000 to $350,000 for eligible small businesses with at least two years of operating history. Proceeds can be used for equipment, hiring, marketing, technology upgrades, or debt consolidation. Loans are paired with business advisory services and, for qualifying applicants, free access to the Bags AI Financial Insights platform.
• SBA Community Advantages (7a) Loan Small Business Administration Community Advantages 7(a) loan program delivered by TruFund as an SBA-certified Community Advantage lender, providing access to SBA-guaranteed capital for small businesses in underserved communities.
• TruAccess Contractor Mobilization Loans Specialized loan product designed to help contractors mobilize their operations and grow their businesses, addressing the working-capital needs common to contractors.
• Real Estate Acquisition Program (RAP) Combined lending and education program that helps small business owners transition from tenants to commercial property owners, with the goal of building generational wealth through real estate ownership. Launched as Open for Business Growth – TruFund Real Estate Acquisition Program with a $2 million Wells Fargo grant.
• Business Advisory Services Technical assistance and advisory support including one-on-one advisory services, capacity-building support, and educational programming delivered alongside financing to help small businesses grow sustainably. Includes co-branded AI-powered support through the Bags platform partnership.
• Tru-Capital Structured Lending & Investments Impact-focused investment platform operating through Tru-Capital Investment Fund LLC, managing equity and debt investments in affordable housing developers and community development projects. Includes the Impact Developers Fund providing patient preferred equity to minority-led affordable housing developers.
• Empowerment Reinvestment Fund (ERF) – New Markets Tax Credits Wholly owned subsidiary that administers New Markets Tax Credit (NMTC) allocations to drive economic activity and deliver lasting benefits in low-income urban, rural, and Tribal communities. ERF has received $430 million in NMTC allocations over 12 years and has deployed capital across 54 projects creating/retaining nearly 8,000 jobs.
• TruFund Resilience & Sustainability Fund Fund providing financing for energy-resilient and community-centered development projects, including climate finance, disaster recovery, and predevelopment of green affordable housing. Launched as TruFund's Community Climate Finance business line in 2024.
• Disaster Relief & Resiliency Services Services and products supporting disaster recovery and resiliency for small businesses, including the TruFund Disaster Brief and COVID-19 pandemic response programs, delivered in coordination with the Resilience & Sustainability Fund.
• AI Financial Support Platform (Bags Partnership) Co-branded AI-powered capital readiness and loan servicing program delivered with Bags. Qualified applicants and borrowers receive free access to Bags' AI Financial Insights platform, including CFO Insight Reports, capital readiness tools, and post-funding guidance, designed to help small businesses prepare complete, high-quality loan applications and accelerate time to funding.

Quantifiable outcome

• 44 jobs created or retained per $1 million in financing (average)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CB-Emmanuel Realty, LLCcoreStrategic or Co-development Partner · 20 May 2026Tru-Capital Investment Fund made strategic preferred equity investment in CB-Emmanuel through the Impact Developers Fund to accelerate affordable housing development and community revitalization in historically underserved communities.
• Impact Developers Fund (IDF)coreStrategic or Co-development Partner · 20 May 2026Impact Developers Fund, managed by Tru-Capital as General Partner, addresses longstanding inequities in real estate finance by providing flexible, patient equity capital to historically under-resourced affordable housing developers.
• Caring for OtherscoreOthers · 3 December 2025Atlanta-based global humanitarian nonprofit receiving loan participation financing to expand operational footprint through third warehouse facility acquisition for domestic and international disaster response.
• BagscoreTechnology or Integration · 12 November 2025Strategic partnership to deliver AI-powered technical assistance and loan servicing program. TruFund's Small Business Loan customers receive free access to Bags' AI Financial insights platform including CFO Insight Reports, capital readiness tools, and post-funding guidance. Initial focus on Texas, Louisiana, Georgia, Alabama, and New York.
• RudHil CommercialcoreStrategic or Co-development Partner · 8 November 2025TruFund partnered with RudHil Commercial for the 'Dueños del Crecimiento / Growth Owners' program, helping entrepreneurs transition from tenants to commercial property owners. First cohort of 30 business owners begins January 2026.
• Georgia Hispanic Chamber of Commerce (GHCC)coreStrategic or Co-development Partner · 8 November 2025TruFund partnered with GHCC as part of the 'Dueños del Crecimiento / Growth Owners' program to advance financial empowerment and ownership opportunities within the Hispanic business community.
• King of Kings Tax AdvisoryminorStrategic or Co-development Partner · 8 November 2025TruFund partnered with King of Kings Tax Advisory for the Growth Owners program, contributing tax strategy and documentation readiness expertise to help participants become loan-ready.
• New York City Energy Efficiency Corporation (NYCEEC)coreStrategic or Co-development Partner · 1 July 2025Partnership with NYCEEC to deliver nearly $2 million financing for predevelopment of affordable senior housing project in East Williamsburg, Brooklyn, supporting TruFund's Resilience & Sustainability Fund initiatives.
• St. Nicks AlliancecoreOthers · 1 July 2025Nonprofit developer receiving financing through Resilience & Sustainability Fund for 14-story, 185-unit affordable senior housing project in Brooklyn, designed to Passive House standards.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Reinvestment Fund: Pennsylvania-based CDFI that finances housing, community development, and small business projects with NMTC allocations and catalytic capital; directly comparable as a multi-product CDFI using similar federal programs.
• Coastal Enterprises, Inc. (CEI): Maine-headquartered CDFI providing small business financing and advisory to underserved communities; comparable in scale, mission, and product suite to TruFund.
• BBIF Capital: Florida-headquartered CDFI providing small business loans and advisory services to underserved entrepreneurs; TruFund's documented loan participation partner on the Caring for Others transaction and the most directly comparable CDFI peer in product/market.
• Grameen America: Microfinance nonprofit focused on lending to women entrepreneurs in low-income communities; shares TruFund's microenterprise / impact-lending DNA but operates a group-lending model rather than direct small business loans.
• LiftFund: National CDFI providing small business loans and advisory to underserved entrepreneurs across multiple states; directly comparable to TruFund in mission, product mix, and target segments.
• Access to Capital for Entrepreneurs (ACE): Georgia-based CDFI that has deployed $250M+ to 2,800+ small businesses over 25 years; cited as a TruFund loan participation collaborator and a close match on CDFI model, geography, and target borrower.
• Accion: National nonprofit small business / microfinance lender serving underserved entrepreneurs with loans and advisory services; very comparable business model to TruFund but with broader geographic reach.

Broad incumbents

• LISC (Local Initiatives Support Corporation): National community development CDFI financing housing, small business, and health projects; a much larger incumbent with overlapping capabilities (NMTC, small business loans, advisory) but operating across broader verticals and geographies.
• Enterprise Community Partners: National CDFI focused on affordable housing and community development finance with NMTC deployment; comparable through Tru-Capital's Impact Developers Fund work but much larger and housing-skewed.

Others

• Opportunity Finance Network (OFN): National CDFI trade association and capital intermediary; relevant as the ecosystem TruFund operates within and the conduit for many federal CDFI Fund awards, though it is a membership/advocacy body rather than a direct lender.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TruFundFinServ
• Facebookfacebook.com/TruFundFinancialServicesInc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruFund Financial Services