Swayable
Swayable is an AI-powered creative pre-testing platform that runs randomized controlled trials on real consumers to measure causal impact of advertising on brand metrics, serving enterprise brands, agencies, nonprofits, and political campaigns.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Swayable does
Swayable is a privately held, Public Benefit Corporation that operates an AI-powered creative pre-testing platform built on randomized controlled trial (RCT) methodology. Founded in 2017 and headquartered in California with engineering operations in New York, the company runs rapid automated experiments on tens of thousands of verified human respondents to measure causal — not correlational — impact of advertising creative on brand favorability, purchase intent, consideration, and other brand-equity metrics. Its core platform combines a forced-exposure RCT design with an AI population model trained on millions of prior responses, a proprietary Swayable Impact Score, and an Insights Factory layer that uses multi-agent LLM orchestration to produce topline memos, qualitative summaries, and structured slide deliverables.
The product surface extends beyond a single creative test into a modular suite covering brand tracking, research surveys, concept testing, message/tagline testing, video and image testing, campaign comparison, and enterprise workflow integration. Commercial model is tiered subscription SaaS: a self-service Basic plan, a Pro tier with emotional-response analytics, and an Enterprise tier with bespoke analytics setup, dedicated data science support, and custom benchmarks on multi-year contracts. GTM combines direct enterprise field sales, inside sales for mid-market, and self-service web access via app.swayable.com. Disclosed customers span Amazon, Meta, LinkedIn, The New York Times, JPMorgan Chase, Anthropic, DoorDash, Airbnb, General Mills, Haleon, New Balance, Dr. Bronner's, Lucid Motors, Paramount, Kaiser Permanente, Northwell Health, Mozilla, NATO, and a range of nonprofits and advocacy organizations, with documented outcomes including 2-10x campaign ROI, 58% purchase-intent lift (Dr. Bronner's), and 7%+ sales lift (Thomas' English Muffins).
The company is led by CEO James Slezak (Cornell Experimental Physics PhD, ex-NYT/Purpose/McKinsey), CTO Will Browne (Berkeley PhD, ex-AlphaROC/Quantcast), and CPO Anshuk Gandhi (U Michigan/IIT Bombay, ex-LinkedIn/McKinsey), supported by VPs of Key Accounts, Data Science, and Partnerships. Two early-stage funding rounds are disclosed (2018 with Y Combinator and Higher Ground Labs, and 2019), but no later financing activity is shown in the source data, leaving the capital structure partially opaque.
Swayable firmographics
Firmographics- Name
- Swayable
- Legal name
- Swayable
- Website
- https://swayable.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Swayable is an AI-powered creative pre-testing platform that runs randomized controlled trials on real consumers to measure causal impact of advertising on brand metrics, serving enterprise brands, agencies, nonprofits, and political campaigns.
- Ownership category
- akta.pro rank
Swayable industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industry
- Influencer Measurement, Attribution & Analytics (BPAFAHAI)
Keywords
Where Swayable is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Swayable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS Platform: Swayable operates on a tiered subscription model with three plans (Basic, Pro, Enterprise) designed around testing needs and volume. The Basic plan offers self-service testing with expert setup guidance, Pro adds emotional response analysis and additional customization, and Enterprise provides dedicated data science support and bespoke analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic plan - Start testing today with 24-hour insights |
| Subscription | Annual | Pro plan - In-depth insights with pro features and flexibility |
| Subscription | Multi-year contract | Enterprise plan - Power organization's agile testing program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Swayable product offering
Product offeringCore offering
Swayable is a causal AI platform for campaigns that runs rapid, automated randomized controlled trials (RCTs) with real human respondents to measure how advertising creative, messaging, and content impact consumer opinion, brand favorability, and purchase intent. It delivers brand lift results in as little as 24 hours with AI-generated insights, audience segmentation, and qualitative feedback for enterprise brands, agencies, political campaigns, and nonprofits.
Product overview
Swayable is a causal AI platform for campaigns that operates as a unified cloud-based creative pre-testing platform with modular capabilities. The core offering consists of Creative Testing, Brand Tracking, Research Surveys, and Workflow Integration, which work together to enable systematic creative testing across the enterprise. Supporting modules include Concept Testing, Message & Tagline Testing, Video & Image Testing, and Campaign Comparison for different stages of the creative process. The platform is available in three pricing tiers—Basic, Pro, and Enterprise—catering to different testing volumes and analytical needs. Key features include the proprietary Swayable Impact Score for measuring creative effectiveness and the Insights Factory for AI-powered analysis. The platform delivers results in as little as 24 hours using randomized controlled trial (RCT) methodology with real human respondents.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Testing
- Brand Tracking
- Research Surveys
- Workflow Integration
Quantifiable outcome
- 2–10x more campaign ROI for brands using the platform
- +6 more outcomes
Companies that use Swayable
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles3 records
Swayable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Swayable partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Swayable competitors and assessment
Company assessmentDirect peers
- Ace Metrix (iSpot.tv): Ace Metrix, now part of iSpot.tv, is a long-standing creative effectiveness measurement platform that scores ads on attributes like persuasion, likeability, and information. Direct overlap with Swayable in pre-launch ad creative evaluation for brands and agencies.
- System1: System1 (formerly BrainJuicer) measures the long-term brand-building potential of ads via emotional response testing and predictive star ratings. Comparable to Swayable in combining creative testing with emotional/qualitative metrics for advertisers.
- Zappi: Zappi is an automated consumer insights platform offering ad creative testing, concept testing, and packaging research on a SaaS model. Closely comparable in product-led GTM and automated ad testing workflows targeting brands and agencies.
- Realeyes: Realeyes uses webcam-based emotion AI to measure attention and emotional response to video ads. Competes head-to-head with Swayable on emotion-augmented creative pre-testing for video and digital ad formats.
- MetrixLab: MetrixLab specializes in digital market research including creative effectiveness, brand health, and communication testing. Direct overlap with Swayable's creative pre-testing and customer segmentation capabilities across global brands.
Broad incumbents
- Kantar Millward Brown: Kantar (WPP-owned) is a global market research leader with the Link pre-testing system used for evaluating advertising creative effectiveness. Overlaps with Swayable on ad creative testing, brand tracking, and copy testing across global brands.
- Nielsen: Nielsen offers AdReaction, brand lift studies, and consumer research services used by major advertisers. Comparable incumbency in brand-and-ad measurement, though Nielsen's toolkit relies more on survey panels and panel-based attribution than forced-exposure RCTs.
- Ipsos: Ipsos is one of the largest market research firms globally, offering creative research, brand tracking, and public opinion polling. Overlaps with Swayable's research-survey and brand-tracking extensions and competes for the same enterprise marketing research budgets.
- YouGov: YouGov operates a global consumer panel used for brand tracking, audience profiling, and ad effectiveness research. Comparable to Swayable's research surveys and audience segmentation modules on the consumer-research side.
Emerging players
- VidMob: VidMob is a creative analytics platform that scores ad performance using AI on metadata and outcome data. Adjacent competitor in creative analytics and a partnership overlap on creative performance measurement for advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Swayable social profiles
Digital presenceSwayable compliance and trust
Trust signalCompliance2 records
Swayable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swayable leadership team
Management profileNumber of profiles
Profiles13 records
Swayable funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swayable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swayable
What does Swayable do?
Swayable is a causal AI platform for campaigns that runs rapid, automated randomized controlled trials (RCTs) with real human respondents to measure how advertising creative, messaging, and content impact consumer opinion, brand favorability, and purchase intent. It delivers brand lift results in as little as 24 hours with AI-generated insights, audience segmentation, and qualitative feedback for enterprise brands, agencies, political campaigns, and nonprofits.
Is Swayable a public or private company?
Swayable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swayable founded?
Swayable was founded in 2017. It employs 51 to 100 people.
Where is Swayable based?
Swayable is headquartered in San Francisco, United States, in the North America region.
How does Swayable make money?
One revenue line is on record: subscription-based SaaS Platform.
Who are Swayable's main competitors?
Direct peers on record are Ace Metrix (iSpot.tv), System1, Zappi, Realeyes and MetrixLab. Broad incumbents are Kantar Millward Brown, Nielsen, Ipsos and YouGov. VidMob is listed as an emerging player.
Does Swayable have an API?
No public API is recorded for Swayable.
What industry is Swayable in?
Swayable's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of BPAFAHAI, Influencer Measurement, Attribution & Analytics. Its NAICS code is 541910 and its SIC code is 7310.