What SigNoz does

SigNoz is an open-source, OpenTelemetry-native observability platform founded in 2021 and headquartered in San Francisco, co-founded by Pranay Prateek (CEO) and Ankit Nayan (CTO). The platform unifies logs, metrics, traces, dashboards, alerts, exceptions monitoring, and LLM/AI observability in a single application, built on a ClickHouse columnar datastore that consolidates storage and querying across all three signal types — replacing the multi-backend Grafana stack approach. It supports flexible deployment via a fully managed SigNoz Cloud (US, EU, India data residency), a managed self-hosted Enterprise tier with SSO, SAML, and BYOC options, and a free self-hosted Community Edition. The product portfolio also includes an automated Datadog Migration Tool, the Noz AI assistant for natural-language incident investigation, and the SigNoz MCP Server that exposes telemetry data to AI coding agents such as Cursor and OpenCode.

The company sells through a hybrid go-to-market combining product-led growth (self-serve cloud with a 30-day free trial and no credit card required), community-led adoption (GitHub, Slack, newsletters, KubeCon presence), and direct enterprise field sales with migration support. Revenue comes primarily from usage-based cloud subscription pricing ($0.3/GB for logs/traces, $0.1 per million metric samples, with no host-based, user-based, or custom-metric SKU penalties), supplemented by enterprise self-hosted subscriptions and a freemium community tier. Customers span early-stage startups through public enterprises, with named references including Convoy, Nudge, Wombo AI, and Azodha; the platform handles 10TB+ of daily data ingestion across five continents.

SigNoz raised $6.5M in seed funding in June 2024 led by SignalFire with participation from GitHub and PlanetScale co-founders, following earlier funding that included Y Combinator. Strategic positioning centers on cost efficiency versus Datadog and New Relic (up to 9x cheaper for small teams per company-disclosed comparisons), OTel-native architecture eliminating proprietary agents, and an emerging "agent-native observability" thesis positioning SigNoz as default telemetry infrastructure for AI coding agents.

Name

SigNoz

Legal name

SigNoz Inc.

Website

https://signoz.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

SigNoz is an open-source, OpenTelemetry-native observability platform offering logs, metrics, traces, dashboards, alerts, exceptions, and LLM observability on a ClickHouse-based architecture. It serves engineering teams from startups to enterprises via managed cloud, self-hosted enterprise, and free community editions.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cloud Subscription (Usage-based): Simple usage-based pricing for SigNoz Cloud - pay only for data ingested (logs/traces at $0.3/GB, metrics at $0.1/million samples). No user seats, no host-based pricing, no special pricing for custom metrics.
2. Enterprise Self-Hosted: Managed self-hosted offering for organizations with strict data residency or privacy requirements, providing dedicated support and advanced security features like SSO and SAML
3. Community Edition (Open Source): Free self-hosted open-source version for getting started and teams capable of managing their own infrastructure

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

SigNoz is an open-source, OpenTelemetry-native observability platform that unifies logs, metrics, traces, dashboards, alerts, exceptions monitoring, and LLM/AI observability into a single application, backed by ClickHouse as its columnar datastore. It is sold in three deployment variants: a usage-based managed cloud (SigNoz Cloud), a subscription Enterprise self-hosted/BYOC offering with SSO/SAML and dedicated support, and a free self-hosted Community Edition distributed as open-source software.

Product overview

SigNoz is a unified, open-source observability platform that provides logs, metrics, traces, exceptions monitoring, LLM/AI observability, alerts, and dashboards in a single application. The platform is built natively on OpenTelemetry from day one and uses ClickHouse as its columnar datastore. The product portfolio includes three deployment variants: SigNoz Cloud (fully managed SaaS), SigNoz Enterprise (managed self-hosted/BYOC), and SigNoz Community Edition (free self-hosted). Key modules include Application Performance Monitoring (APM), Distributed Tracing, Log Management, Metrics & Dashboards, LLM/AI Observability, Exceptions Monitoring, Alerts Management, Noz AI Assistant, and the SigNoz MCP Server for AI agent integration. An automated Datadog Migration Tool is also available to help teams transition from Datadog.

Differentiator

Problem solved

Functional benefit

Products and services

• SigNoz Cloud Fully managed SaaS deployment of the SigNoz observability platform, providing logs, metrics, traces, dashboards, alerts, exceptions monitoring, and LLM/AI observability on a hosted, scalable infrastructure with usage-based pricing. Targets engineering and DevOps teams that want a managed cloud alternative to self-hosting, with data stored in US, EU, or India regions.
• SigNoz Enterprise (Self-Hosted / BYOC) Subscription-based on-premise or bring-your-own-cloud (BYOC) self-hosted deployment of the SigNoz platform, with advanced security features including SSO, SAML, query API keys, and dedicated support. Designed for organizations with strict data residency, GDPR, or regulatory compliance requirements that need to keep telemetry data within their own infrastructure.
• SigNoz Open Source Observability Platform The open-source SigNoz observability platform providing logs, metrics, traces, dashboards, alerts, exceptions monitoring, and LLM/AI observability as a downloadable self-hosted application. Distributed under an open-source license and serves as the foundation for the SigNoz Cloud and Enterprise offerings, and as the free Community Edition for self-managed teams.
• Datadog Migration Tool Automated migration utility that converts Datadog dashboards into SigNoz format within minutes, enabling engineering teams to transition from Datadog to SigNoz with minimal manual effort. Sold as a standalone aid to support enterprise and SMB migration into the SigNoz platform.

Quantifiable outcome

• Up to 9x more value for money than Datadog for small teams (25 engineers)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationSigNoz integrates with OpenAI for LLM observability - tracks LLM calls, token usage, costs, and latency across OpenAI applications. Also works with their AI agent ecosystem.
• AnthropiccoreTechnology or IntegrationSigNoz supports Anthropic's Claude models in LLM observability - monitoring performance, token usage, and costs for Claude-powered applications.
• ClickHousecoreTechnology or IntegrationClickHouse is the underlying columnar database used by SigNoz for all observability data storage - provides fast ingestion and aggregation for logs, metrics, and traces. Same database used by Uber and Cloudflare.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Datadog: Datadog is the dominant cloud observability platform offering logs, metrics, traces, APM, and now LLM monitoring. SigNoz positions itself explicitly as an open-source Datadog alternative with simpler usage-based pricing and no vendor lock-in.
• New Relic: New Relic is a long-standing observability and APM vendor with a broad enterprise installed base. SigNoz targets New Relic's user-based pricing pain point (up to 66% of bills attributed to users) with its usage-based model.
• Dynatrace: Dynatrace is an enterprise observability and AIOps platform with deep large-enterprise penetration. SigNoz competes for the same workload but at lower cost and with OTel-native openness versus Dynatrace's proprietary OneAgent.
• Splunk Observability Cloud: Splunk (now Cisco-owned) offers a broad observability suite alongside its log analytics heritage, targeting large enterprise IT operations. SigNoz competes on price and openness against Splunk's traditional seat-based pricing.
• ServiceNow Cloud Observability (Lightstep): ServiceNow acquired Lightstep to enter the observability market, offering distributed tracing and APM capabilities. It competes for the same enterprise platform engineering budget as SigNoz, particularly in ServiceNow's installed base.
• Elastic Observability: Elastic offers the ELK stack (Elasticsearch, Logstash, Kibana) as an open-core observability solution with APM capabilities. SigNoz competes for self-hosted observability workloads with a unified ClickHouse backend versus Elastic's search-oriented architecture.

Direct peers

• Grafana Labs: Grafana Labs is the closest direct competitor in the open-source observability space, offering the LGTM stack (Loki, Grafana, Tempo, Mimir). SigNoz differentiates by unifying logs/metrics/traces on a single ClickHouse backend versus Grafana's multi-component architecture.
• Honeycomb.io: Honeycomb is an observability platform focused on high-cardinality event data and structured tracing, frequently cited alongside SigNoz as a modern APM alternative for engineering teams seeking deeper production insights.
• Chronosphere: Chronosphere is a cloud-native observability platform built on M3DB (now deprioritized in favor of cost-controlled metrics) targeting large enterprises. It directly competes with SigNoz for cloud-native engineering teams seeking scalable, cost-controlled monitoring.

Emerging players

• Last9: Last9 is an Indian-founded SRE-focused observability platform emphasizing reliability engineering and cost control. It targets similar engineering teams as SigNoz with comparable usage-based pricing and modern cloud-native architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SigNozHQ
• GitHubgithub.com/SigNoz/signoz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SigNoz