University of Wisconsin-Whitewater

What University of Wisconsin-Whitewater does

University of Wisconsin-Whitewater is a public four-year university founded in 1868 and part of the University of Wisconsin System, governed by the UW Board of Regents and accredited by the Higher Learning Commission. It enrolls more than 12,000 students across three delivery channels: the main Whitewater campus (800 W. Main St.), the Rock County campus in Janesville, and the UW-Whitewater Online division. The institution serves undergraduate, graduate, online, transfer, veteran, international, adult/non-traditional, and dual-enrollment students through five colleges — Arts and Communication, Business and Economics, Education and Professional Studies, Letters and Sciences, and Integrated Studies (Rock County) — plus the School of Graduate Studies offering 40+ master's programs including the top-ranked Wisconsin MBA.

The university operates on a standardized higher-education technology stack rather than proprietary infrastructure. Canvas (Instructure) serves as the learning management system for course delivery, WINS as the student information system for registration and financial aid, Stellic for academic planning and degree progress tracking, and Handshake for career services connecting students to 16,000+ employers. Supporting tools include Webex (primary) and Zoom (secondary) for video conferencing, Kaltura for media management, Nelnet for tuition billing and payment plans, Okta/Duo for identity and two-factor authentication, Respondus for online exam proctoring, and LiveWhale for the campus events calendar. Student-success supports include the First Year Experience program, Warhawk Success Closet (free professional clothing), Warhawk Emergency Fund, Tutoring Center, and an NACE-member Career Services team with college-specific advisors.

Revenue mechanics are those of a comprehensive public university: subscription-style tuition and segregated fees differentiated by in-state vs. out-of-state residency, recurring housing and dining revenue from multiple residence halls and meal plans, recurring parking permits, third-party billing for employer- and agency-sponsored tuition, and one-time revenue from continuing education and athletic camps. Pricing is the institution's principal differentiator — UW-Whitewater has the lowest combined tuition, room/board and fees among Wisconsin four-year public campuses — supported by the Warhawk Emergency Fund and Nelnet payment plans (2-4 monthly installments). Outcomes include a 98% graduate placement rate (employed or in graduate school within one year), nine consecutive years as a College of Distinction, and recognitions as Wisconsin's largest business school and leading producer of licensed teachers.

Name

University of Wisconsin-Whitewater

Legal name

University of Wisconsin-Whitewater

Website

https://uww.edu

Company type

Public

Founded year

1868

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Public four-year university in the University of Wisconsin System serving 12,000+ undergraduate, graduate, and online students across its Whitewater and Rock County campuses, distinguished by the lowest combined tuition among Wisconsin four-year campuses and Wisconsin's largest business school.

Ownership category

akta.pro rank

Product category

Public Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Junior Colleges (61121), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Community Colleges (EDAHADAA)

akta.pro secondary industry

Work-Study & Student Employment Program Administration (EDADAHAG)

Keywords

• Public higher education
• Undergraduate degree programs
• Graduate degree programs
• Online learning
• Career services

Headquarters

HQ city

Whitewater

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, segregated fees for student services, activity fees, and course-specific fees. Different tuition rates for in-state vs out-of-state students.
2. Housing and Dining: Revenue from on-campus housing (various residence halls) and meal plans. Multiple housing options from standard double rooms to suites.
3. Parking Services: Revenue from annual parking permits for on-campus student, resident, and commuter lots.
4. Third-Party Billing: Billing services for employers, agencies, and government agencies sponsoring student tuition and fees.
5. Continuing Education and Camps: Non-credit programs, athletic camps, and professional development courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

University of Wisconsin-Whitewater is a public university that delivers associate, bachelor's, master's, and doctoral degree programs across six colleges through on-campus instruction at its Whitewater and Rock County campuses and fully online programs through Canvas LMS. It also provides career services via Handshake (with 16,000+ employers), academic advising, student support, and continuing education and camps for non-degree-seeking learners.

Product overview

University of Wisconsin-Whitewater offers a portfolio of educational services and technology platforms. The core academic offerings include on-campus and online degree programs across bachelor's, master's, and certificate levels. Key technology platforms include Canvas (learning management system), WINS (student information system), and Handshake (career services platform). Supporting services include Career Services with Interview Prep, the Warhawk Success Closet (professional clothing), First Year Experience programs, and IT services including computer labs, VPN, and Virtual Apps for remote software access. Video conferencing is supported via Webex as the primary platform, with Zoom also available through UW System. Media management is handled through Kaltura.

Differentiator

Problem solved

Functional benefit

Brands

• Warhawks: Athletic teams and mascot name for University of Wisconsin-Whitewater

Products and services

• Undergraduate Degree Programs Four-year bachelor's degree programs across six colleges including Arts and Communication, Business and Economics, Education and Professional Studies, Letters and Sciences, Integrated Studies (Rock County), and School of Graduate Studies; for traditional first-time college students.
• Graduate Degree Programs (Master's and Doctoral) More than 40 in-person and online master's degree programs plus doctoral programs through the School of Graduate Studies, including the top-ranked Wisconsin MBA program; for individuals with bachelor's degrees seeking advanced credentials.
• UW-Whitewater Online Online learning division offering bachelor's, master's, and certificate programs entirely online with asynchronous courses through Canvas LMS and no mandatory campus visits required.
• Rock County Campus Programs (Integrated Studies) Two-year transfer pathways and integrated studies programs offered at the Janesville, WI Rock County campus; for students seeking an entry point to UW-Whitewater or transfer preparation.
• On-Campus Housing and Dining On-campus residence hall housing (from standard double rooms to suites) and meal plans for enrolled students at the Whitewater campus.
• Career Services Career advising, employer connections, career fairs, resume support, Interview Prep platform, and professional development resources for students, alumni, employers, and faculty/staff.
• Handshake Job Board Free online job board for students and alumni providing access to job postings, internship opportunities, career fairs, employer database, and career events; connects 16,000+ employers with students.
• Interview Prep Platform Virtual practice interview platform allowing students to browse interview questions, conduct webcam-recorded practice interviews, review responses, and submit recordings for career advisor review.
• First Year Experience (FYE) Program Program providing guidance for students and families during the transition to campus through engaging, inclusive, and academically integrated transitional experiences including SOAR orientation, Warhawk Welcome, and New Student Seminar.
• Continuing Education Services Non-credit programs, athletic camps, and professional development courses offered for continuing learners through Continuing Education Services and Camps and Conferences.
• Warhawk Success Closet Free professional clothing resource providing currently enrolled students with professional attire for interviews, career fairs, internships, and professional roles.
• ITS Student Technology Resources Technology support services including computer labs, student printing, network connectivity, VPN access, software access, and Help Desk technical support for students, instructors, and staff.
• Dual Enrollment Program Program allowing high school students to earn college credit through partnership with high schools; for high school students seeking early college exposure.
• Veteran Services Support services for veterans and military family members using education benefits, including benefits navigation, credit for military training, flexible enrollment, and a dedicated Veteran Services Resource Center.
• Third-Party Billing for Sponsored Students Billing services for employers, agencies, and government agencies sponsoring student tuition and fees.

Quantifiable outcome

• 98% of graduates employed or in graduate school within one year
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Partnerships

One partnership is on record.

• HandshakecoreTechnology or IntegrationHandshake is the campus job board platform used by UW-Whitewater students and alumni to search for internships and employment. Over 16,000 employers post positions specifically targeting UW-Whitewater students and graduates.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• University of Wisconsin-Oshkosh: UW System peer institution of comparable size and mission, serving similar Wisconsin undergraduate population with overlapping program offerings.
• University of Wisconsin-Stout: Wisconsin public polytechnic university within the same UW System; comparable student body size and Wisconsin-focused recruitment footprint.
• University of Wisconsin-Platteville: Regional Wisconsin public university within the UW System; similar enrollment scale and competes for in-state students with comparable tuition positioning.
• University of Wisconsin-Stevens Point: Comparable-size four-year public UW System university with similar program mix, also emphasizing teacher preparation and affordability for Wisconsin residents.
• University of Wisconsin-Eau Claire: Another four-year public UW System campus of similar size and mission; competes directly for Wisconsin undergraduate students and offers comparable academic portfolio. Most direct peer in the same system.
• University of Wisconsin-Green Bay: UW System regional campus with similar enrollment scale, comparable program mix, and shared recruitment challenges within Wisconsin.
• University of Wisconsin-La Crosse: Wisconsin public university with strong regional reputation and similar enrollment scale; competes for the same Wisconsin high school applicant pool.
• University of Wisconsin-Parkside: Smaller UW System campus serving a similar Wisconsin undergraduate population with overlapping affordability and career-readiness positioning.

Regional players

• Northern Illinois University: Mid-size Midwest public university with comparable enrollment and mission; competes in adjacent regional market for price-sensitive students.
• Minnesota State University, Mankato: Midwest regional public university of comparable size and mission; similar career-focused, affordable positioning. Competes for the same regional applicant pool but in a different state system.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uwwhitewater
• YouTubeyoutube.com/user/uwwhitewater
• Facebookfacebook.com/uwwhitewater
• LinkedInlinkedin.com/company/university-of-wisconsin-whitewater
• Instagraminstagram.com/uwwhitewater

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Wisconsin-Whitewater