RecargaPay
RecargaPay is a Brazilian SCFI-licensed fintech super app offering Pix, credit cards, loans, CDB investments, and cashback to 12+ million Brazilian consumers and small businesses through a mobile-first, 100% self-serve platform.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What RecargaPay does
RecargaPay Instituição de Pagamento Ltda. is a Brazilian fintech operating a mobile-first super app under an SCFI license from Banco Central do Brasil. Founded in Argentina in 2002 as Tarjetas Telefónicas, the company rebranded as Recarga.com in 2010, launched the RecargaPay app in 2015, and since 2015 has operated exclusively in Brazil. The platform consolidates Pix instant payments (including Pix paid by credit card with installments up to 18x), bill and boleto payments, transport and cell recharges, a digital wallet earning up to 120% of CDI daily, multi-tier Mastercard credit cards (Standard/Gold/Platinum/Black/Titan) with cashback up to 2.0%, personal loans, consignado loans, debt renegotiation, and since 2025 proprietary CDB investments, Tap to Pay contactless acquiring, and payment links.
The underlying technology is a regulated payment-account stack (prepaid and postpaid e-money accounts) integrated with credit-origination rails through subsidiary RP Financeira S.A. and technology operations housed in RP DEV Ltda. Distribution is 100% self-serve via iOS/Android apps with no physical branches, supported by content marketing, social channels, and referral programs. The company holds ISO 27001 and ISO 22301 certifications, is LGPD-compliant, and serves 12+ million consumer accounts and 38+ million cumulative downloads as of 2025, with a fully remote workforce of 650+ employees distributed across more than 100 cities.
RecargaPay generates revenue through transaction fees on Pix and Tap to Pay, interchange and interest on its proprietary credit card portfolio, spread on CDB investments and guaranteed-limit yield balances, and interest on personal and consignado loans. Reported revenue reached BRL 1.2 billion in early 2025 alongside USD 4.5 billion in 2024 TPV. Customer segments are split between individual consumers (PF), including previously unbanked populations, and small businesses and entrepreneurs (PJ), both served through a single mobile platform with differentiated card tiers and cashback rewards.
RecargaPay firmographics
Firmographics- Name
- RecargaPay
- Legal name
- RecargaPay Instituição de Pagamento Ltda.
- Website
- https://recargapay.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- RecargaPay is a Brazilian SCFI-licensed fintech super app offering Pix, credit cards, loans, CDB investments, and cashback to 12+ million Brazilian consumers and small businesses through a mobile-first, 100% self-serve platform.
- Ownership category
- akta.pro rank
RecargaPay industry classification
Industry- Product category
- Digital Payments and Mobile Banking
- NAICS
- Credit Card Issuing (522210), Credit Card Issuing (52221), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Sales Financing (522220)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- In-App / Online Checkout Wallets (FSAMAEAH)
- akta.pro secondary industry
- BNPL Card / Virtual Card Programs (FSAKACAC)
Keywords
Where RecargaPay is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
RecargaPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Payment transaction fees: Revenue from processing Pix transactions, bill payments, and money transfers. The company charges fees for Pix with credit card (one of the lowest rates in the market) and for Tap to Pay transactions at 0.75%+. RecargaPay also earns interchange fees on its proprietary credit card portfolio.
- Credit card interest and fees: Revenue from credit card balances carried by customers, including interest on installments, annual fees (waived based on minimum monthly spend), and other card-related fees.
- Cashback and financial product distribution: Revenue partially offset by cashback costs but generates customer engagement and transaction volume. The company earns spread on CDB investments and other financial products distributed through the platform.
- Personal loans and credit: Revenue from personal loans and payroll-deductible loans (empréstimo consignado CLT) offered through the app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard/Gold (PF) — No cashback |
| Transaction based/ take rate | Monthly | Platinum (PF) — 0.8% cashback |
| Transaction based/ take rate | Monthly | Black (PF) — 1.3% to 2.0% cashback |
| Transaction based/ take rate | Monthly | Cartão PJ — 1.5% cashback |
| Transaction based/ take rate | Pay-as-you-go | Tap to Pay — from 0.75% per transaction |
| Freemium | Monthly | Free account and wallet |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
RecargaPay product offering
Product offeringCore offering
RecargaPay operates a mobile super app and digital wallet licensed as a Payment Institution (SCFI) by Banco Central do Brasil. It provides individual consumers and small businesses with Pix payments (including installments via credit card), Mastercard credit cards with cashback, CDB investments, personal and payroll loans, bill payments, transport and cell recharges, Tap to Pay contactless acceptance, and payment links—all accessible through a single iOS/Android app.
Product overview
RecargaPay is a Brazilian super app and digital payment platform operating as a licensed Payment Institution (SCFI) regulated by Banco Central do Brasil. The platform offers a unified ecosystem combining payments (Pix, bill payments, card transactions), credit (personal loans, consignado loans, credit cards), investments (CDBs with up to 120% CDI yield), and rewards (cashback up to 2.0%). Core products include the digital wallet (carteira digital), Pix with credit card functionality, and Mastercard credit cards available in multiple tiers (Titan, Black, Platinum, Gold, Standard) for both personal and business customers. Business solutions encompass the Conta PJ (free business account), Tap to Pay contactless payments, and payment links. The platform serves over 12 million accounts and processes approximately 4.5 billion USD in TPV (2024), positioning itself as a comprehensive financial services platform.
Differentiator
Problem solved
Functional benefit
Brands
- Cartão Titan: Credit card with guaranteed limit and cashback rewards
- Cartão Black
- Cartão Platinum
- Cartão Standard/Gold
- Tap to Pay
Products and services
- Pix com Cartão de Crédito RecargaPay's flagship Pix service enabling instant Pix transfers paid with a credit card and repaid in installments (up to 18x) on the card statement, available to Brazilian consumers through the RecargaPay app.
- Cartão de Crédito RecargaPay (Mastercard) Mastercard credit card issued to Brazilian consumers through the RecargaPay app, available in tiers Titan, Black, Platinum, Gold and Standard, with automatic cashback, hybrid guaranteed limits paying 110-120% of CDI daily, and digital issuance addable to Google Pay, Apple Pay, and Samsung Wallet.
- Cartão Titan (sub-brand) Premium RecargaPay credit card sub-brand targeting guaranteed-limit holders with the highest cashback reward of 2.0% on all purchases plus Mastercard premium benefits.
- Conta PJ (Conta Empresarial) Free Brazilian business account for entrepreneurs and SMEs that bundles a 1.5% cashback PJ credit card, Tap to Pay contactless acceptance, payment links, and R$1 per bill payment rate through the RecargaPay app.
- Rendimento CDI (Carteira Digital) Daily yield feature on the RecargaPay wallet balance that earns 120% of CDI (CDI turbinado), with returns credited as balance in the card limit and targeting users seeking growth on idle funds while keeping payment liquidity.
- Investimentos CDB Post-fixed CDB investment product (Certificados de Depósito Bancário) launched in the RecargaPay app with yields up to 120% of CDI, minimum investment of R$50, and full digital subscription.
- Empréstimo Pessoal 100% digital personal loan product with funds credited to the user's RecargaPay digital wallet for immediate use, designed for unexpected expenses and urgent financial needs of Brazilian consumers.
- Empréstimo Consignado CLT Payroll-deductible personal loan for Brazilian CLT workers, with installments automatically deducted from the borrower's salary and potentially lower interest rates due to the payroll deduction guarantee.
- Renegociação de Dívidas Debt renegotiation service that helps RecargaPay users settle outstanding debts through the app as part of the platform's financial wellness offering.
- Pagamento de Contas e Boletos Bill and payment-slip service allowing RecargaPay users to pay utility bills, bank slips, and other invoices through the app, payable via Pix or credit card with installment options.
- Recarga de Transporte Public transport card recharge service supporting Bilhete Único, Giro (Metrô Rio) and other Brazilian transit cards, with 5% cashback on recharges and validation within minutes.
- Recarga de Celular Cell-phone prepaid recharge service available in the RecargaPay app with 10% cashback on recharges and instant processing for Brazilian mobile users.
- Tap to Pay Contactless card-acceptance solution that turns a merchant's smartphone into a POS terminal for proximity card payments, with free activation in the RecargaPay app and per-transaction rates starting at 0.75%.
- Link de Pagamento Payment-link creation tool that lets RecargaPay merchants generate and share payment links via messaging apps, social media, or email for remote collection.
- Carteira Digital (Digital Wallet) Core RecargaPay digital wallet serving as the underlying platform for all app services, licensed as an electronic money issuer by Banco Central do Brasil and supporting prepaid and postpaid payment accounts, balance storage, transfers, and integration with Pix, credit, savings, and investments.
Quantifiable outcome
- Serve over 12 million accounts and 38+ million downloads in 10+ years
- +4 more outcomes
Companies that use RecargaPay
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
RecargaPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature4 records
RecargaPay partnerships and signals
Strategic signalScale indicators7 records
Recent moves8 records
Expansion highlights6 records
RecargaPay competitors and assessment
Company assessmentDirect peers
- Nubank: Brazil's leading digital bank and super-app with 90M+ customers offering Pix, credit cards, personal loans, investments, and account services. Direct competitor across virtually all of RecargaPay's product lines including credit card cashback, personal loans, and CDB investments.
- PicPay: Brazilian super-app wallet offering Pix, credit cards, personal loans, investments, and merchant payments. Competes head-to-head with RecargaPay in Pix, cards, and loans, especially targeting similar underbanked SMB and consumer segments.
- Banco Inter: Brazilian digital bank super-app offering free checking, credit cards, personal loans, investments (CDBs, funds), insurance, and marketplace. A direct competitor across the consumer and SMB super-app financial services stack.
- C6 Bank: Multi-product Brazilian digital bank with Mastercard credit cards (cashback), Pix, personal loans, and investments. Targets affluent consumer and SMB segments with similar combined payments + credit + yield positioning.
- Mercado Pago: Fintech arm of Mercado Libre offering Pix, credit cards, credit lines, Tap to Pay (point), merchant acquiring, and investments across Brazil. Competes with RecargaPay in payments, consumer credit, and SMB Tap-to-Pay.
Emerging players
- Will Bank: Brazilian digital bank focused on the unbanked and underbanked, with credit card offerings, Pix, and personal loans. Overlaps RecargaPay's financial inclusion thesis and SMB-adjacent consumer segments.
- Neon Pagamentos: Brazilian digital account focused on the lower-income consumer segment with free checking, debit, Pix, and credit products. Targets a similar demographic and competes directly for deposits and card spend.
Broad incumbents
- Stone Pagamentos: Major Brazilian merchant acquirer with banking-as-a-service and SMB credit offerings. Overlaps RecargaPay's Conta PJ and Tap to Pay segments but anchored in traditional acquiring rather than consumer super-app.
- PagSeguro (PagBank): Brazilian merchant payments incumbent that expanded into PagBank digital accounts, cards, and Tap to Pay. Comparable SMB acquiring + banking-bundle offering going head-to-head with RecargaPay Conta PJ.
Others
- Remitly: DN Capital-backed cross-border remittance and digital financial services fintech serving underserved populations. Comparable by investor lens and financial inclusion thesis; not a direct product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RecargaPay social profiles
Digital presenceRecargaPay compliance and trust
Trust signalCompliance9 records
RecargaPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
RecargaPay leadership team
Management profileNumber of profiles
Profiles7 records
RecargaPay subsidiaries and ownership
Company hierarchySubsidiaries2 records
RecargaPay funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RecargaPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RecargaPay
What does RecargaPay do?
RecargaPay operates a mobile super app and digital wallet licensed as a Payment Institution (SCFI) by Banco Central do Brasil. It provides individual consumers and small businesses with Pix payments (including installments via credit card), Mastercard credit cards with cashback, CDB investments, personal and payroll loans, bill payments, transport and cell recharges, Tap to Pay contactless acceptance, and payment links—all accessible through a single iOS/Android app.
Is RecargaPay a public or private company?
RecargaPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was RecargaPay founded?
RecargaPay was founded in 2010. It employs 501 to 1,000 people.
Where is RecargaPay based?
RecargaPay is headquartered in São Paulo, Brazil, in the Latin America region.
How does RecargaPay make money?
Four revenue lines are on record. Payment transaction fees are the primary driver. The others are credit card interest and fees, cashback and financial product distribution and personal loans and credit.
Who are RecargaPay's main competitors?
Direct peers on record are Nubank, PicPay, Banco Inter, C6 Bank and Mercado Pago. Emerging players are Will Bank and Neon Pagamentos. Broad incumbents are Stone Pagamentos and PagSeguro (PagBank). Remitly is listed as an others.
Does RecargaPay have an API?
No public API is recorded for RecargaPay.
What industry is RecargaPay in?
RecargaPay's product category is Digital Payments and Mobile Banking. Its primary akta.pro industry code is FSAMAEAH, In-App / Online Checkout Wallets, with a secondary code of FSAKACAC, BNPL Card / Virtual Card Programs. Its NAICS code is 522210 and its SIC code is 6141.