Moltin
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Moltin firmographics
Firmographics- Name
- Moltin
- Legal name
- Elastic Path
- Website
- https://moltin.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Moltin industry classification
Industry- Product category
- API-first Commerce Platform
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Moltin is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Moltin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Commerce Platform Subscription: Subscription-based access to the composable commerce platform including Product Experience Manager, Commerce Extensions, Visual CMS, Composer, Search, Subscriptions, and Promotions Builder modules
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Moltin product offering
Product offeringCore offering
Moltin provides an API-based commerce solution designed to make it simple, flexible, and fast to bring commerce experiences to life. The platform offers developers and businesses commerce APIs and tooling to build, embed, and customize digital buying flows across channels. It is targeted at technical teams and companies that need programmable commerce infrastructure rather than a turnkey storefront suite.
Product overview
Elastic Path is an API-first, AI-ready composable commerce platform built on a modular architecture. The core Product Experience Manager handles product and catalog data management, supplemented by specialized modules including Commerce Extensions for data model customization, Visual CMS for content management, Composer for iPaaS integration, Search for AI-powered product discovery, Subscriptions for recurring revenue, and Promotions Builder for flexible promotion management. The platform offers both cloud-hosted and Self-Managed deployment options with a Self-Managed PromoIQ Engine for enterprise on-premises environments.
Differentiator
Problem solved
Functional benefit
Brands
- Product Experience Manager: Core commerce product for managing product experience
- Commerce Extensions
- Visual CMS
- Composer
- Search
- Subscriptions
- Promotions Builder
- Self-Managed Commerce
- PromoIQ Engine
Products and services
- Moltin API-based Commerce Platform API-based commerce platform enabling developers and businesses to build, customize, and embed digital commerce experiences quickly across channels through a programmable commerce API and developer tooling. Targeted at technical teams and companies that need flexible commerce infrastructure rather than turnkey storefronts.
Quantifiable outcome
- ≤ 30 ms average API response time
- +3 more outcomes
Companies that use Moltin
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
Moltin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature11 records
Moltin partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Moltin competitors and assessment
Company assessmentBroad incumbents
- Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce CRM/marketing ecosystem. Competes in large enterprise deals where integration with Salesforce service, marketing, and data clouds is a decisive factor — a broad incumbent rather than a pure headless specialist.
- Adobe Commerce (Magento): Open-source-rooted commerce platform now embedded in Adobe Experience Cloud. Serves mid-market and enterprise with both SaaS (Adobe Commerce Cloud) and self-hosted offerings — the legacy incumbent the headless category is partially displacing.
- BigCommerce: Public headless-friendly commerce platform with both SaaS and composable offerings (Feedonomics, open SaaS APIs). Targets mid-market and enterprise with a similar API-first story but at greater scale and with public-company balance-sheet backing.
- Shopify: Dominant commerce platform with Shopify Plus serving enterprise. Offers API extensibility (Shopify Functions, Hydrogen headless) but is fundamentally a monolithic platform with composable extensions — competes for the same enterprise wallet but with a different architecture and go-to-market motion.
Direct peers
- commercetools: API-first headless commerce platform serving enterprise B2B and B2C customers. Closest direct competitor with the same architecture, target buyer (enterprise architects and Heads of Digital), and product surface (catalog, cart, checkout, order management via APIs).
- Swell: API-first headless commerce platform focused on customizable storefronts for DTC and B2B. Closely comparable product architecture and target segment, typically cited alongside Moltin in headless-commerce shortlists.
- Elastic Path: API-first composable commerce platform with a strong B2B focus. The source data itself appears to contain Elastic Path's operational record, indicating either a corporate relationship or a data merge — making it the most directly relevant peer for diligence.
Emerging players
- Vendure: Open-source headless commerce framework built on TypeScript and Node.js. Comparable in API-first architecture; emerging alternative for developer-led teams that prefer open-source ownership over a commercial SaaS contract.
- Saleor: Open-source headless commerce platform built on GraphQL and Python. Emerging competitor offering a managed or self-hosted alternative — increasingly relevant as open-source headless matures and pressures commercial-platform pricing.
- Medusa: Open-source headless commerce platform on a JavaScript/Node.js stack. Fast-growing emerging player providing a composable alternative to commercial platforms, increasingly cited as a cost-of-entry threat in mid-market headless deals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Moltin social profiles
Digital presenceMoltin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moltin leadership team
Management profileNumber of profiles
Profiles2 records
Moltin funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moltin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moltin
What does Moltin do?
Moltin provides an API-based commerce solution designed to make it simple, flexible, and fast to bring commerce experiences to life. The platform offers developers and businesses commerce APIs and tooling to build, embed, and customize digital buying flows across channels. It is targeted at technical teams and companies that need programmable commerce infrastructure rather than a turnkey storefront suite.
Is Moltin a public or private company?
Moltin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moltin founded?
Moltin was founded in 2013. It employs 11 to 50 people.
Where is Moltin based?
Moltin is headquartered in Boston, United States, in the North America region.
How does Moltin make money?
One revenue line is on record: commerce Platform Subscription.
Who are Moltin's main competitors?
Broad incumbents on record are Salesforce Commerce Cloud, Adobe Commerce (Magento), BigCommerce and Shopify. Direct peers are commercetools, Swell and Elastic Path. Emerging players are Vendure, Saleor and Medusa.
Does Moltin have an API?
Yes. Elastic Path is an API-first commerce platform. The platform provides flexible APIs enabling developers to build and customize commerce experiences. Performance metrics include ≤ 30 ms average API response time and ≤ 100 ms at 95th percentile. The platform supports commerce extensions for extending data models without customization, iPaaS integration capabilities, and MCP servers for workflow automation. Developer documentation is at developer.elasticpath.com.
What industry is Moltin in?
Moltin's product category is API-first Commerce Platform. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure.