Name

Watch Brasil

Legal name

WATCH TV ENTRETENIMENTOS S/A

Website

https://play.watch.tv.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

OTT Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

General Entertainment SVOD Platforms (MPACAAAA)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), SVOD Streaming Channels (Subscription OTT) (MPABAHAB), Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• OTT streaming platform
• Video on demand
• ISP bundled streaming
• Content aggregation
• SVOD TVOD service

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Revenue model

1. SVOD Subscription: Recurring monthly subscription fee granting unlimited access to the streaming catalog of films, series, and other video content. Subscription remains active until cancelled; auto-renews on the billing cycle. Delivered through ISP partnerships as a bundled service.
2. TVOD / Rental: Transactional Video On Demand model for individual title rentals. Users purchase or rent specific content for a limited viewing window (typically 24 to 48 hours from first playback). All TVOD transactions are final with no refunds.
3. Linear Channel Subscription: Access to live linear TV channels (24/7 programming) included within subscription packages or available as add-ons. Revenue generated as part of the bundled subscription offering through ISP partners.
4. A la Carte Add-ons: Additional content or channel packages available for purchase beyond the base subscription, offering consumers optionality to expand their content access on an a la carte basis.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Watch Brasil operates an OTT (over-the-top) streaming platform that aggregates licensed video content from major studios (Warner Bros., Globo, NBCUniversal, Telecine, Paramount, HBO Max) and distributes it to Brazilian consumers exclusively through partnerships with internet service providers (ISPs). The platform supports subscription video on demand (SVOD), transactional video on demand (TVOD/rentals), linear channel packages, and a la carte add-ons, and is also offered as a white-label OTT solution to ISP partners.

Product overview

Watch Brasil is a unified streaming platform offering multiple content access modalities: SVOD (subscription-based unlimited viewing), TVOD (transactional pay-per-view rentals typically valid for 24-48 hours), VOD catalog browsing, and linear channels. The platform is accessible across web browsers, mobile apps (Android and iOS), and TV applications (Android TV, FireTV, LG, Samsung, and Toshiba). Content includes films, series, and live channels from partners including Warner Bros., Globo, NBCUniversal, Telecine, and Paramount+. The service is distributed both directly to consumers and through ISP partners via white-label arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Watch Brasil Platform
• White-Label OTT Platform for ISPs

Segments2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Warner Bros. Entertainment Inc.coreOthersWarner Bros. Entertainment Inc. is identified as a content licensor on the Watch Brasil platform, with content rights and copyright notices referenced in the platform's terms of use. Watch Brasil operates as a licensed distributor of Warner Bros. content within Brazil via its OTT platform. The platform displays Warner Bros. copyright notices for content accessed through the service.
• WarnerMedia Direct Latin America, LLC (HBO Max)coreOthersWarnerMedia Direct Latin America provides HBO Max content to the Watch Brasil platform. The platform displays copyright notices for HBO Max branded content used under license. HBO Max is specifically named as a licensed content brand within the Watch Brasil offering.
• Globo Comunicacao e Participacoes S.A.coreOthersGlobo is a major content provider to Watch Brasil, contributing live linear TV channels (including regional Globo channels accessible via geofence technology), VOD content, and branded programming such as Big Brother Brasil. Watch Brasil's geofence technology specifically enables regional Globo channel delivery based on user location. Globo trademarks (GLOBO, TV GLOBO, GLOBO NEWS, CANAL BRASIL, SPORTV, MULTISHOW, GNT, GLOOB, VIVA, PREMIERE, COMBATE, and others) are licensed to Watch Brasil.
• NBCUniversalcoreOthersNBCUniversal provides content including Universal, Studio Universal, and USA Network branded programming to Watch Brasil under license. The platform displays NBCUniversal copyright notices for licensed content accessed through the service.
• Telecine Programacao De Filmes Ltda.coreOthersTelecine is a Brazilian premium movie channel and streaming content provider providing TELECINE and MEGAPIX branded content to Watch Brasil under license. Copyright notices for Telecine content are displayed on the platform.
• Paramount Global (Paramount+)coreOthersParamount provides Paramount+ branded content to the Watch Brasil platform under license. The platform displays Paramount copyright notices for content accessed through the service.
• Internet Service Providers (Provedores de Internet)coreChannel Partner/ Reseller/ DistributorBrazilian internet service providers (ISPs) are the primary distribution partners for Watch Brasil. ISPs bundle Watch Brasil's OTT streaming platform as a value-added service with their internet subscription packages. Watch Brasil provides the technology platform, content licensing, and operational support, while ISPs handle customer billing and subscriber relationships. Users activate Watch Brasil accounts through their ISP via email or SMS. ISPs also include white-label partners who resell the platform under their own brand.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Telecine Play: Brazilian premium movie SVOD from Telecine (Globosat/Globo); operates the same SVOD + TVOD model in Brazil, and is simultaneously a content licensor to Watch Brasil under the Telecine and Megapix brands.
• Vivo Play: Telefonica Brasil's bundled streaming service included with Vivo broadband and mobile plans; the closest large-telco analog to Watch Brasil's ISP-bundling model in Brazil.
• Globoplay: Globo's direct-to-consumer SVOD offering in Brazil; competes for the same Brazilian streaming audience and even licenses some content (Globo) into Watch Brasil, making it both a content licensor and direct rival.
• Claro Video: America Movil/Claro's Latin American OTT streaming service; bundles with Claro telecom subscriptions using the same ISP/telco GTM motion that Watch Brasil deploys with Brazilian ISPs.
• Oi Fibra TV (Oi TV): Oi S.A.'s pay-TV and OTT product bundled with Oi's broadband service in Brazil; another ISP/telco-bundled OTT that competes for the same residential subscriber relationships.

Broad incumbents

• HBO Max: Global Warner Bros. Discovery streaming service operating in Brazil; competes head-to-head for premium streaming subscribers while also licensing HBO Max content into Watch Brasil.
• Pluto TV: Paramount-owned FAST/AVOD streaming service with linear channels and on-demand in Brazil; competes for free/ad-supported streaming attention that overlaps Watch Brasil's linear-channel and TVOD offerings.
• Paramount+: Paramount Global's global SVOD service, available in Brazil as a direct subscription and as a content partner on Watch Brasil; competes for the same premium-content viewer while contributing catalog.
• Roku Channel: AVOD aggregator and streaming-platform operator that, while not Brazil-native, demonstrates the aggregator/FAST + premium content bundling playbook Watch Brasil is pursuing in Brazil.

Emerging players

• Vix (Vix Premium / Vix+): Brazilian-rooted AVOD/SVOD streaming service (formerly Globoplay-adjacent) with growing premium tier; targets similar Spanish/Portuguese-language streaming audiences and increasingly competes for content rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/watchbrasiltv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watch Brasil