What Flowcode does

Flowcode (legally "the dtx company") is an enterprise conversion platform founded in 2019 and headquartered in New York that turns offline physical and digital touchpoints into measurable mobile conversion funnels for Fortune 500 brands. The product portfolio centers on Flowcodes (dynamic, brand-customized QR codes), FlowURLs (trackable short links), FlowHubs (mobile landing page builders), and FlowID (a first-party identity and personalization layer), supported by an enterprise API, a parent-child governance structure, Brand Kit, and pre-set integrations into Salesforce, HubSpot, Snowflake, Adobe, Microsoft 365, Okta, Mailchimp, and Zapier. The platform is SOC 2 Type 2, HIPAA, GDPR, and CCPA compliant, processes 12,500 scans per minute, and has driven 1B+ total connections across 20,000+ businesses, with claimed adoption by over 75% of Fortune 500 companies.

The technology stack is API-first, enabling customers to create millions of unique customized touchpoints per video spot, seat, or product surface without engineering intervention. Smart Rules and the Audience Builder route audiences by who they are and where they scan, while two-way CRM sync enriches external customer records with scan and engagement data captured by Flowcode. Go-to-market is enterprise B2B with a field-sales motion centered on custom demos (30-minute response, tailored with customer data, go-live in days), event-driven activations (NFL, NBA, NHL, Premier League, PGA Tour, college football), and an emerging agency-partner channel led by Publicis Sports. Named enterprise customers span NFL Shop, ESPN, Disney, CLEAR, Pfizer, Moderna, Marriott, BMW, Ford, SoFi, Welch's, Lunchables, Waterpik, and Harley-Davidson across sports, CPG/retail, media, healthcare, financial services, automotive, and travel verticals.

Flowcode operates a subscription revenue model with custom enterprise pricing and annual billing, augmented by usage economics that scale with scan volume and touchpoint creation; pricing is not publicly disclosed. The company is privately held under "the dtx company" with no disclosed external institutional funding beyond an early 2019 capital event with Allen & Company, Quad, Raptor Group, and SV Angel, and no identified parent company or control structure. Recent strategic anchors include a 2026 ESPN/Disney Advertising partnership for ESPN Fan House, a GS1 Sunrise 2027 partnership for CPG/retail digital-link compliance, and a Publicis Sports agency agreement.

Name

Flowcode

Legal name

the dtx company

Website

https://flowcode.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Flowcode (the dtx company) is an enterprise conversion platform that turns offline and digital touchpoints into measurable mobile funnels via dynamic QR codes, short URLs, mobile hubs, and a first-party identity layer, serving Fortune 500 brands across sports, CPG, media, healthcare, financial services, automotive, and travel through subscription plus usage-based pricing.

Ownership category

akta.pro rank

Product category

Mobile conversion and QR code platform

akta.pro primary industry

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

Keywords

• Enterprise QR codes
• Mobile conversion platform
• Offline-to-online engagement
• First-party data capture
• Dynamic short URLs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Flowcode Platform Subscription: Enterprise QR code and mobile conversion platform sold via subscription model with custom demos and dedicated onboarding support. Platform includes Flowcodes, FlowURLs, FlowHubs, and analytics capabilities.
2. Usage-based Scanning: Revenue scales with scan volume and touchpoint creation. Platform processes 12,500 scans per minute with real-time analytics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Flowcode provides an enterprise QR code and mobile conversion platform that converts offline consumer touchpoints (packaging, signage, broadcasts, merchandise, OOH) into measurable digital destinations via dynamic QR codes (Flowcode®), trackable short URLs (FlowURL™), and mobile landing pages (FlowHub™). The platform adds a first-party data and AI personalization layer (FlowID), real-time analytics, CRM/CDP integrations, and enterprise governance for Fortune 500 brands.

Product overview

Flowcode is an enterprise conversion platform that offers a portfolio of interconnected products for offline-to-online customer engagement. The core product suite includes Flowcode® (dynamic QR codes), FlowURL™ (trackable short URLs), and FlowHub™ (mobile landing page builder), all powered by FlowID for first-party data capture and personalization. Additional platform capabilities include Analytics & Integrations, Workspaces & API, Enterprise Governance, and Brand Kit for brand consistency. The platform serves Fortune 500 brands across sports, retail, media, travel, healthcare, financial services, automotive, and technology industries, enabling 1B+ connections across 75% of Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Brands

• Flowcode: Enterprise QR code generator and platform for connecting offline touchpoints to digital experiences
• Flowcodes
• FlowURLs
• FlowHubs
• FlowID

Products and services

• Flowcode® Flowcode® is the company's flagship dynamic QR code product that converts offline touchpoints into measurable digital destinations for enterprise marketing, packaging, broadcast, in-venue, and consumer engagement use cases. It targets Fortune 500 brands and agencies that need enterprise-grade governance, scale, and analytics versus commodity QR generators.
• FlowURL™ FlowURL™ is a trackable short URL product that converts long URLs into branded, measurable short links with the same analytics, personalization, and governance stack as Flowcode. It serves enterprise marketers running campaigns across email, social, SMS, and print who need branded short links and attribution parity with QR scans.
• FlowHub™ FlowHub™ is a mobile landing page builder and hosting product that lets enterprise marketers design and deploy the mobile experiences that QR codes and short URLs resolve to, without separate CMS or web development resources. It targets marketing teams running high-velocity, personalized campaigns.
• FlowID & Personalization FlowID & Personalization is a first-party data and identity product that captures consumer profile and engagement data from Flowcode and FlowURL scans, then applies AI-powered rules-based personalization (Smart Rules, Audience Builder) to tailor the destination and message per user. It targets enterprise marketers seeking to convert offline scans into addressable, CRM-ready customer profiles and personalized experiences.
• Analytics & Integrations Analytics & Integrations is a product offering that combines real-time scan and engagement analytics with native integrations into Salesforce, HubSpot, Segment, Snowflake, mParticle, Braze, and Zapier, plus 2-Way CRM sync. It targets enterprise marketers and martech teams that need to operationalize Flowcode engagement data inside their existing CRM, CDP, and data warehouse stacks.
• Workspaces & API Workspaces & API is a developer-facing product offering that combines enterprise workspaces (with role-based admin controls) and a public REST API plus SDKs for programmatically generating and managing dynamic QR codes and short URLs at scale. It targets enterprise platform, engineering, and martech teams that need to integrate Flowcode generation and routing into their own systems.
• Enterprise Governance Enterprise Governance is a product offering that provides admin controls, audit logging, role-based access, and workspace management for large organizations deploying Flowcode across multiple brands, regions, or business units. It targets enterprise security, IT, and compliance buyers who require governance parity with other enterprise SaaS vendors.
• Brand Kit Brand Kit is a design governance product that lets enterprise brand teams standardize the visual treatment of QR codes, short URLs, and FlowHub landing pages across all workspaces to enforce brand consistency. It targets enterprise brand, marketing operations, and creative teams.
• Seat Tags Seat Tags is a sports- and entertainment-specific Flowcode offering that places unique, scannable Flowcodes on every seat in a venue and on broadcast inventory to drive sponsor activation, second-screen engagement, and per-seat personalization. It targets sports leagues, teams, venues, and media networks such as ESPN/Disney, Fanatics, NBC Sports, Oracle Red Bull Racing, and the San Francisco Giants.
• VIN-Level Flowcodes VIN-Level Flowcodes is an automotive-specific Flowcode offering that programmatically generates a unique dynamic QR code for every vehicle VIN, enabling vehicle-specific digital experiences such as build sheets, Carfax reports, and dealer-routing flows from window stickers and digital showroom assets. It targets automotive OEMs and dealer groups.
• 1:1 Personalized Flowcodes 1:1 Personalized Flowcodes is a Flowcode offering that programmatically generates a unique, personalized dynamic QR code for each customer or record, enabling personalized statements, direct mail, and customer communications tied to CRM data. It targets enterprise banks, insurers, healthcare, and other industries running high-volume personalized print and digital programs.
• Location-Based Routing Location-Based Routing is a Flowcode and FlowURL capability that detects a scanner's geographic or contextual location and routes them to the most relevant digital destination. It targets airlines, hotel chains, cruise lines, and destination marketing organizations that need to deliver location-aware experiences from boarding passes, itineraries, and on-property signage.
• Flowcode Conversion Pixel Flowcode Conversion Pixel is a media attribution product that attributes QR-driven engagement to specific media placements, enabling measurement of offline and shoppable media campaigns. It targets media agencies and brand advertisers running omnichannel campaigns that include QR-driven calls-to-action.
• ShopperHub ShopperHub is a retail media and shoppable media product from Flowcode that turns on-pack and in-store Flowcodes into measurable, monetizable e-commerce and media experiences for CPG brands and retailers. It targets CPG brand owners, retailers, and retail media networks.
• GS1 Sunrise 2027 Flowcodes GS1 Sunrise 2027 Flowcodes is a CPG-specific Flowcode offering that generates GS1-compliant 2D barcodes ready for the 2027 industry transition from traditional UPC barcodes to QR codes on consumer packaging. It targets CPG brand owners preparing their packaging for the GS1 Sunrise 2027 mandate.

Quantifiable outcome

• 62% CRM conversion rate from packaging (LOVE CORN)
• +6 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• ESPN / Disney AdvertisingcoreStrategic or Co-development Partner · 22 June 2026ESPN Fan House engagement hub powered by Flowcode technology, launching August 2026 for college football season. Flowcode provides offline-to-online conversion technology enabling fan engagement through live polls, trivia, sweepstakes, and merchandise with participation-based sponsorship opportunities.
• Publicis SportsflagshipGTM or Marketing Partner · 22 June 2026First agency partner for Disney Advertising on ESPN Fan House initiative. Publicis Sports will pilot the engagement hub and participation-based sponsorship opportunities with Disney Advertising.
• GS1coreStrategic or Co-development PartnerSunrise 2027 partnership for GS1 Digital Link Flowcodes. GS1 mandate requires all CPG brands and retailers to have GS1-compliant Flowcodes by 2027 - the largest change to retail in 50 years.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beaconstac: Direct enterprise QR code platform competitor offering dynamic QR codes, short URLs, and mobile landing pages with CRM integrations. Targets enterprise marketing teams and is one of the most frequently compared platforms to Flowcode in the dynamic QR / conversion category.
• Uniqode: Direct QR code platform competitor with dynamic QR codes, analytics, and enterprise security features. Targets marketing and brand teams with similar offline-to-online conversion capabilities and is often benchmarked against Flowcode.
• QR Tiger: Direct QR code generator and management platform offering dynamic QR codes, bulk creation, and analytics. Comparable product surface to Flowcode's Flowcodes product, primarily serving SMB through mid-market segments.
• Bitly: Direct peer in short-link and QR code generation, with comparable FlowURL-style functionality plus a built-in QR code product. Competes with Flowcode across digital touchpoint conversion and link management use cases.
• Scanova: Direct enterprise QR code platform with dynamic codes, analytics, and API access. Overlaps with Flowcode on QR-based offline-to-online engagement, with particular strength in APAC markets.
• Scanbuy: Direct QR code and mobile engagement platform with proprietary scan technology and analytics. Comparable to Flowcode in CPG and retail QR use cases, including pack-to-digital activations.

Broad incumbents

• Adobe: Broad incumbent whose Adobe Experience Cloud bundles QR code generation, campaign management, and analytics as part of a much larger martech suite. Adobe is also a Flowcode integration partner, so the relationship spans partnership and competition.
• Salesforce: Broad incumbent in CRM and Marketing Cloud that could expand into QR/offline attribution as a native feature, threatening Flowcode's integration-led positioning. Salesforce is also a Flowcode integration partner, making the relationship both cooperative and competitive.

Emerging players

• Jebbit: Emerging player in zero-party data capture, with overlapping capabilities around interactive mobile experiences, surveys, and identity capture. Comparable to Flowcode's FlowID and FlowHub on the data capture and personalization layer.
• Gimbal: Emerging player in location-based mobile engagement and audience identity, with overlapping capabilities in offline-to-online conversion and first-party data. Comparable to Flowcode on the geo/location-based routing use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/flowcode
• Facebookfacebook.com/getflowcode

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowcode