Scanova
Scanova is a B2B SaaS QR code generation and management platform operated by India's Trycon Technologies. It serves 10,000+ companies globally with static and dynamic QR codes, deep analytics, AI-designed codes, enterprise SSO, and GS1-compliant retail offerings.
- Company typePrivate
- Founded2013
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Scanova does
Scanova is a B2B SaaS QR code generation and management platform operated by Trycon Technologies Private Limited, an India-based private limited company headquartered in Noida. The product covers both free static QR codes (unlimited, no signup) and subscription-based dynamic QR codes whose destination content can be edited after printing, with scan-tracking analytics that capture timestamp, location down to GPS coordinates, device, browser, operating system, and handset. The platform supports 24+ QR code categories including Website URL, Product, Business Card, Restaurant, Event, Wedding, Social Media, and GS1-compliant codes. Technical differentiators include AI-generated QR designs, customizable eye patterns (12) and data patterns (12), gradient and transparent backgrounds, vector export (SVG, PDF, EPS, PS), conditional redirection by country/device/OS, password-protected codes, lead-capture forms, mobile-optimized landing pages, and an API for programmatic generation. The platform is ISO/IEC 27001:2022, GDPR, and SOC2 compliant.
The business model combines a freemium top-of-funnel (unlimited static codes for free) with paid tiered subscriptions for dynamic codes ranging from Basic ($60/year) through Lite ($108/year), Standard ($420/year), and Pro ($900/year), plus a 14-day free trial and enterprise contracts with SSO, tiered users, bulk operations, and dedicated customer success managers. Distribution is primarily direct via scanova.io with self-serve PLG conversion and an enterprise field sales motion for large accounts; an affiliate program and comparison-driven SEO content (versus QRCode Monkey, Uniqode, Adobe, Canva, QR Tiger, Flowcode) drive top-of-funnel demand. The company also operates API access for developer integration and sits within a broader Trycon product family that includes QR Batch, QR API, QR Mark, and Ticket Generator.
Scanova is reported to serve over 10,000 companies globally across enterprise and SMB segments, with named logos including Amazon, Walmart, Cisco, AT&T, PepsiCo, Nestle, L'Oréal, Toyota, Intel, HP, Fujifilm, Zynga, Westin, Hitachi Vantara, AutoZone, and Olam. Vertical use cases span restaurants, CPG, real estate, retail, food and beverage, education, NGOs, business cards, financial services, and automotive, with a particular retail positioning around GS1 Sunrise 2027 compliance. The company is privately held with only $33,000 in disclosed funding (a 2015 seed from Utthishta), no management team disclosures beyond founder Gautam Garg, no recent funding rounds, and no disclosed revenue figures.
Scanova firmographics
Firmographics- Name
- Scanova
- Legal name
- Trycon Technologies Private Limited
- Website
- https://scanova.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scanova is a B2B SaaS QR code generation and management platform operated by India's Trycon Technologies. It serves 10,000+ companies globally with static and dynamic QR codes, deep analytics, AI-designed codes, enterprise SSO, and GS1-compliant retail offerings.
- Ownership category
- akta.pro rank
Scanova industry classification
Industry- Product category
- QR Code Generation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ)
Keywords
Where Scanova is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Markets served
Scanova business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Static QR Codes (Free): Unlimited free static QR code generation for basic use cases. Users can create and download static codes without payment or account registration.
- Subscription - Dynamic QR Codes (Paid): Monthly and annual subscription plans providing access to dynamic QR codes, advanced analytics, customization, lead generation, mobile landing pages, and enterprise features. Revenue from recurring subscription charges with tiered pricing based on feature access.
- Enterprise Plans: High-tier subscription plans for enterprises with advanced features including SSO, bulk operations, dedicated customer success managers, custom user permissions, and insurance compliance certificates.
- API Access: QR Code generation API for developers and businesses to integrate QR code capabilities into their own products and systems, offered as part of paid subscription plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Plan - Full-featured business QR code management |
| Subscription | Annual | Standard Plan - Mid-tier business QR code solution |
| Subscription | Annual | Lite Plan - Entry-level paid QR code solution |
| Subscription | Annual | Basic Plan - Essential paid QR code access |
| Freemium | Pay-as-you-go | Free Tier - Static QR code generator |
| Subscription | Pay-as-you-go | Free Trial - 14-day access to all features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Scanova product offering
Product offeringCore offering
Scanova operates a cloud-based QR Code Generator platform that lets businesses create, manage, and track static and dynamic QR codes. The platform supports custom-branded designs, AI-assisted styling, scan analytics, and editable destination URLs, and is sold via tiered subscription plans to individuals, SMBs, and large enterprises.
Product overview
Scanova is a QR Code generation and management platform offering both free Static QR Codes and subscription-based Dynamic QR Codes with advanced features. The core product consists of the QR Code Generator platform with a free tool for creating unlimited Static QR Codes, while paid tiers unlock Dynamic QR Codes with editing, tracking, and analytics capabilities. The product portfolio includes customization modules (Custom QR Codes, AI-designed QR Codes, QR Code Frames, High-resolution QR Codes, Transparent QR Codes, Vector QR Codes), engagement features (Mobile Landing Page Design, Lead Generation), analytics (QR Code Tracking & Analytics), enterprise capabilities (Enterprise Features, QR Code APIs), and related tools under the Trycon family (Ticket Generator, QR Batch, QR API, QR Mark). The platform supports 24+ QR Code categories including Website URL, Product, Document, Image, Audio, Business Card, Google Maps, Social Media, App Store, Restaurant, Coupon, Event, Wedding, Feedback, Real Estate, Deep Link, Custom Page, and GS1.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamic QR Codes Editable, trackable QR codes whose destination URL and content can be updated after printing; offered via paid subscription plans and used by businesses for campaigns, packaging, and engagement.
- Static QR Codes Free, fixed-destination QR codes suitable for permanent use cases such as product packaging and basic information sharing; provided at no cost to drive top-of-funnel acquisition.
- Scanova QR Code API Programmatic REST API that lets developers and enterprises generate, manage, and integrate Scanova QR codes into their own applications and workflows at scale.
Quantifiable outcome
- QR Code creation grew by more than 120% from 2021-22 to 2025-26
- +5 more outcomes
Companies that use Scanova
Customer profileNamed customers20 records
Segments13 records
Ideal customer profiles2 records
Scanova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature12 records
Scanova partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Google AnalyticscoreDeep integration with Google Analytics allowing users to track QR code scan data alongside other website analytics and conversion metrics in unified dashboards.
- ZapiercoreIntegration with Zapier workflow automation platform enabling users to connect QR code scans and data with 5,000+ applications including CRM systems, email marketing tools, and productivity software.
- WebhookscoreWebhook integrations allowing real-time data transfer of scan events to external systems, enabling custom analytics dashboards and automated workflows.
- Google AdsminorIntegration with Google Ads for tracking QR code scans as conversions and attributing offline-to-online customer journeys to advertising campaigns.
- Trycon (Parent Company)coreScanova is a product of Trycon Technologies Private Limited. Trycon provides legal, financial, and operational infrastructure including terms of service, privacy policies, and data processing agreements.
- QR Batch (Trycon Product)minorQR Batch is a related product by Trycon for bulk QR code generation and management.
- QR API (Trycon Product)minorQR API is a dedicated QR code API product by Trycon for developers requiring programmatic QR code generation.
- QR Mark (Trycon Product)minorQR Mark is a related QR code product by Trycon.
- Ticket Generator (Trycon Product)minorTicket Generator is a related product by Trycon for generating event tickets.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Scanova competitors and assessment
Company assessmentDirect peers
- Uniqode (formerly Beaconstac): Uniqode is a direct QR code generator and management platform offering dynamic QR codes, analytics, and enterprise features. It competes head-to-head with Scanova in dynamic QR codes, scan analytics, and enterprise SSO/bulk operations.
- QR Tiger: QR Tiger is a dedicated QR code generator with static, dynamic, branded, and bulk QR offerings. It overlaps directly with Scanova on dynamic QR codes, customization, analytics, and tiered subscription pricing.
- Flowcode: Flowcode is a direct-to-consumer QR code platform emphasizing design-forward, branded QR codes with analytics. It competes with Scanova on dynamic QR codes, customization, and enterprise marketing customers.
- QRCode Monkey: QRCode Monkey is one of the most widely used free QR code generators globally. It is explicitly named as a competitor in Scanova's pricing comparisons and pressures the static/free tier of the market.
- The QR Code Generator: The QR Code Generator (by AVAST/Nordic) is a long-standing direct competitor offering static and dynamic QR codes with analytics. It competes across both SMB and enterprise tiers.
Broad incumbents
- Bitly: Bitly is a broader link management platform that has added QR code generation as part of its suite. It competes on dynamic QR codes and short-URL redirection but does not specialize in QR the way Scanova does.
- Canva: Canva is a broad design platform that includes a free QR code generator within its design suite. Scanova explicitly lists Canva as a competitor and has a Canva integration, indicating overlapping SMB and design-led use cases.
- Adobe Express: Adobe Express is Adobe's lightweight design tool that includes QR code generation as a feature. It competes at the SMB and mid-market tier as part of a broader creative ecosystem rather than a QR-specialist offering.
Emerging players
- QR Code Kit: QR Code Kit is a smaller dedicated QR code generator focused on dynamic codes and analytics. It targets a similar SMB and indie-marketer segment as Scanova's lower tiers.
- Beacons: Beacons is a creator-economy link-in-bio and storefront platform that has added QR code generation features. It overlaps with Scanova in the SMB/creator use case around website URL and social media QR codes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Scanova social profiles
Digital presenceScanova compliance and trust
Trust signalCompliance3 records
Scanova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scanova leadership team
Management profileNumber of profiles
Profiles1 record
Scanova funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scanova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scanova
What does Scanova do?
Scanova operates a cloud-based QR Code Generator platform that lets businesses create, manage, and track static and dynamic QR codes. The platform supports custom-branded designs, AI-assisted styling, scan analytics, and editable destination URLs, and is sold via tiered subscription plans to individuals, SMBs, and large enterprises.
Is Scanova a public or private company?
Scanova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scanova founded?
Scanova was founded in 2013. It employs 11 to 50 people.
Where is Scanova based?
Scanova is headquartered in Noida, India, in the Asia region.
How does Scanova make money?
Four revenue lines are on record. Subscription - Static QR Codes (Free) is the primary driver. The others are subscription - Dynamic QR Codes (Paid), enterprise Plans and API Access.
Who are Scanova's main competitors?
Direct peers on record are Uniqode (formerly Beaconstac), QR Tiger, Flowcode, QRCode Monkey and The QR Code Generator. Broad incumbents are Bitly, Canva and Adobe Express. Emerging players are QR Code Kit and Beacons.
Does Scanova have an API?
Yes. Scanova offers QR Code APIs for developers to integrate QR code generation and management capabilities into their own information systems. The API supports both Static and Dynamic QR Code generation, enabling automated bulk QR code creation and management. Developer documentation is at scanova.io/features/api.
What industry is Scanova in?
Scanova's product category is QR Code Generation Software. Its primary akta.pro industry code is HDACAFAJ, Barcode Scanners & Retail/Industrial Data Capture. Its NAICS code is 5132 and its SIC code is 7370.