Uniqode
Uniqode is a phygital customer engagement platform offering dynamic QR code generation, analytics, digital business cards, and API tools. It serves 50,000+ businesses across 100+ countries, including Fortune 500 brands in hospitality, CPG, healthcare, and retail.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Uniqode does
Uniqode, formerly Beaconstac, is a phygital customer engagement platform that connects physical touchpoints to digital experiences through dynamic QR codes and digital business cards. The company's core products include a QR Code Generator (static and dynamic), a Bulk QR Code Generator with Google Sheets integration, a QR Code API for programmatic generation, QR Code Tracking analytics, a Digital Business Cards solution with Apple/Google Wallet pass support, a Digital Address Book, and Linkpages (no-code landing page builder). The technology stack is hosted on Amazon Web Services with payments via Stripe, and the platform processes over 204 million QR code scans globally with 99.99% uptime. Security architecture includes SOC 2 Type 2, GDPR, HIPAA, and ISO 27001:2022 certifications alongside SSO integrations (Okta, Azure, Auth0), MFA, anomalous scan detection, and SSL/HTTPS protection on all QR code destinations.
The business operates a hybrid go-to-market combining product-led growth (free static QR codes, 14-day free trial, self-serve dashboard) with enterprise direct sales for Fortune 500 buyers via Business+ plans and dedicated account managers. Revenue streams include subscription plans (starting at $9/month basic, $49/month core, custom enterprise), per-seat digital business card pricing ($6/user/month on Team), and add-ons (custom domain at $2,000/domain/year). The customer base spans 50,000+ global businesses across 100+ countries with notable logos including Marriott, Hilton, Nestle, Revlon, Pepsi, Toyota, Amazon, Deloitte Digital, WWF, FedEx, Lionsgate, and Pernod Ricard. Uniqode raised $25 million in Series A funding in January 2023 led by Telescope Partners with participation from Accel, and reports having served 77% of Fortune 500 companies as customers.
Distribution combines self-serve web access for SMBs, an inside sales motion for mid-market, dedicated enterprise sales for Fortune 500, and an integration marketplace spanning Salesforce, HubSpot, Google Analytics, Microsoft Entra ID, Meta Pixel, Google Ads, Zapier, Make, Workato, Slack, Canva, and Stripe. The company is headquartered in New York (575 5th Avenue, NY 10017) with engineering operations in Bangalore, India, and is led by co-founders Sharat Potharaju (CEO) and Ravi Pratap Maddimsetty (CTO).
Uniqode firmographics
Firmographics- Name
- Uniqode
- Legal name
- Uniqode Phygital, Inc.
- Website
- https://uniqode.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Uniqode is a phygital customer engagement platform offering dynamic QR code generation, analytics, digital business cards, and API tools. It serves 50,000+ businesses across 100+ countries, including Fortune 500 brands in hospitality, CPG, healthcare, and retail.
- Ownership category
- akta.pro rank
Uniqode industry classification
Industry- Product category
- QR Code Management Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industry
- Mobile BI (HDAEAMAI)
Keywords
Where Uniqode is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Uniqode business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- QR Code Subscription Plans: Annual subscription plans for QR code services ranging from free static codes to enterprise plans with advanced features. Paid plans start at $9/month for basic dynamic QR codes.
- Digital Business Card Subscription: Per-seat subscription model for digital business cards. First card free, additional seats at $6/user/month on Team plan. Business+ plan with custom pricing.
- Freemium Model: Free tier for static QR codes with unlimited creation. Dynamic QR codes and advanced features require paid subscription.
- Enterprise Custom Contracts: Business+ plans with invoice billing, custom domain add-ons ($2000/domain/year), and dedicated account management for large enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for static QR codes |
| Subscription | Annual | Basic plan starting at $9/month |
| Subscription | Annual | Core plan at $49/month |
| Subscription | Annual | Plus and Business+ enterprise plans |
| Freemium | Annual | Digital Business Cards - Free first card |
| Per seat | Annual | Digital Business Cards - Team plan at $6/user/month |
| Per seat | Annual | Digital Business Cards - Business+ custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Uniqode product offering
Product offeringCore offering
Uniqode is a phygital customer engagement SaaS platform that enables businesses to create, brand, manage, and track dynamic and static QR codes, and to deploy branded digital business cards for contactless networking. The platform provides real-time scan analytics, lead capture forms, custom landing pages (Linkpages), bulk generation, SSO-based enterprise controls, and integrations with major CRM, marketing automation, and identity tools.
Product overview
Uniqode is a phygital customer engagement platform offering two core product lines: QR Code solutions and Digital Business Cards. The QR Code platform includes the core QR Code Generator, Dynamic QR Code Generator for real-time content updates, Bulk QR Code Generator for enterprise scale, QR Code API for programmatic access, and QR Code Tracking for analytics. The Digital Business Cards product line includes the core Digital Business Cards platform, Digital Address Book for team contact management, and the Uniqode Cards App for mobile access. Linkpages enables custom landing page destinations for QR code campaigns. The platform is designed for businesses of all sizes from SMBs to Fortune 500 enterprises, with integrations across CRM, analytics, marketing automation, and productivity tools.
Differentiator
Problem solved
Functional benefit
Products and services
- QR Code Generator Flagship QR code creation platform enabling businesses to generate static and dynamic QR codes for marketing, product packaging, customer engagement, and contactless experiences. Supports bulk generation, branding/customization, real-time content edits without reprinting, scan analytics, and integrations with CRM and marketing tools.
- Digital Business Cards Branded digital business card solution for contactless networking. Enables two-way contact sharing via QR code or NFC, Apple/Google Wallet pass support, CRM sync (Salesforce, HubSpot, Microsoft Entra ID), and analytics on every interaction. Works without requiring recipients to download an app.
- QR Code API Programmatic API enabling developers to generate, manage, and track QR codes within their own applications and workflows. Supports bulk operations and webhooks for triggering automated workflows based on platform activities.
- Uniqode Cards App Mobile application for sharing, scanning, and managing Uniqode digital business cards on the go. Targeted at enterprise teams and individual users; no app required for recipients to receive cards.
- Linkpages No-code custom landing page builder that lets businesses create branded micro-destinations, including multi-page experiences, for QR code scan destinations.
Quantifiable outcome
- 200% revenue growth in 2022
- +7 more outcomes
Companies that use Uniqode
Customer profileNamed customers18 records
Segments10 records
Ideal customer profiles3 records
Uniqode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability1 record
Feature9 records
Uniqode partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- SalesforcecoreIntegration partner for CRM automation. Users can transfer contacts and automate follow-ups by syncing Uniqode digital business cards with Salesforce.
- HubSpotcoreIntegration partner for marketing automation. Uniqode connects with HubSpot for lead management and marketing workflow automation.
- GooglecoreMultiple integrations including Google Analytics for campaign tracking, Google Ads for retargeting, Google Sheets for bulk QR code generation, and Google Workspace for team management.
- MicrosoftcoreMicrosoft Entra ID (Azure AD) integration for enterprise teams. Allows bulk card creation and automatic updates as employees onboard/offboard. Also uses Microsoft technologies for operations.
- Meta (Facebook)coreMeta Pixel integration for retargeting. Users can retarget Facebook and Instagram ads to people who scanned QR codes but didn't convert.
- ZapiercoreIntegration with 5,000+ apps through Zapier automation platform. Enables workflows triggered by QR code scan activities and digital business card interactions.
- StripecorePayment service provider for processing subscription plan payments. Stripe handles credit card transactions for paid plans.
- Amazon Web ServicescoreCloud infrastructure provider for hosting Uniqode's platform and services.
- OktacoreSAML single sign-on integration through Okta for enterprise authentication and security.
- Auth0coreIdentity management platform for SSO integrations alongside Okta and Azure AD.
- Make (formerly Integromat)coreAutomation platform alternative to Zapier for connecting Uniqode with 5,000+ apps.
- WorkatocoreEnterprise automation platform for building workflows with Uniqode and other business applications.
- PartnerStackcoreAffiliate program platform managing Uniqode's global partner network. Handles commission tracking, payout processing, and affiliate applications.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Uniqode competitors and assessment
Company assessmentDirect peers
- Flowcode: A consumer-focused dynamic QR code platform offering QR generation, analytics, and retargeting; competes head-on with Uniqode's QR code platform for brand and marketing budgets, especially with enterprise consumer brands.
- QR Tiger: A QR code generator offering static and dynamic QR codes with customization and analytics; competes with Uniqode on core QR code generation and SMB-to-mid-market plans.
- Scanova: A QR code management platform with dynamic codes, analytics, and bulk generation features; a directly comparable enterprise QR code solution with overlapping use cases in marketing, packaging, and retail.
- HiHello: A leading digital business card platform with QR sharing, team management, and CRM integration; directly comparable to Uniqode Cards in the digital business card category.
- Popl: A digital business card and lead capture platform combining physical NFC products with digital profiles and CRM sync; competes with Uniqode in the digital business card and sales networking space.
- Blinq: A digital business card app offering QR-based sharing, team analytics, and CRM integrations; a direct competitor to Uniqode Cards targeting individual professionals and enterprise teams.
- Mobilo: A smart digital business card platform with built-in lead capture, CRM integration, and analytics for field sales teams; directly comparable to Uniqode Cards for enterprise networking use cases.
- Linq: A digital business card and contact management app with QR sharing and team-based features; competes with Uniqode Cards in the SMB and enterprise digital business card market.
Broad incumbents
- Canva: A broad design and visual content platform whose Canva suite includes free QR code generation and design customization; competes with Uniqode on the QR code design and customization layer as part of a much wider creative offering.
Emerging players
- Bitly: A URL shortener and link management platform that has expanded into QR code generation and analytics; partially overlaps with Uniqode on dynamic QR generation but competes more broadly on link management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Uniqode social profiles
Digital presenceUniqode compliance and trust
Trust signalCompliance4 records
Uniqode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniqode leadership team
Management profileNumber of profiles
Profiles2 records
Uniqode funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniqode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniqode
What does Uniqode do?
Uniqode is a phygital customer engagement SaaS platform that enables businesses to create, brand, manage, and track dynamic and static QR codes, and to deploy branded digital business cards for contactless networking. The platform provides real-time scan analytics, lead capture forms, custom landing pages (Linkpages), bulk generation, SSO-based enterprise controls, and integrations with major CRM, marketing automation, and identity tools.
Is Uniqode a public or private company?
Uniqode is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uniqode founded?
Uniqode was founded in 2019. It employs 101 to 250 people.
Where is Uniqode based?
Uniqode is headquartered in New York, United States, in the North America region.
How does Uniqode make money?
Four revenue lines are on record. QR Code Subscription Plans are the primary driver. The others are digital Business Card Subscription, freemium Model and enterprise Custom Contracts.
Who are Uniqode's main competitors?
Direct peers on record are Flowcode, QR Tiger, Scanova, HiHello, Popl, Blinq, Mobilo and Linq. Canva is listed as a broad incumbent. Bitly is listed as an emerging player.
Does Uniqode have an API?
Yes. Uniqode offers a QR Code API that enables developers to generate and manage dynamic QR codes programmatically. The API allows integration into applications for bulk operations, with Google Sheets integration enabling creation of 1000s of QR Codes in seconds. Additionally, the platform provides Webhooks for triggering automated workflows based on activities within the Uniqode platform. Developer documentation is at www.uniqode.com/qr-code-generator/api.
What industry is Uniqode in?
Uniqode's product category is QR Code Management Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of HDAEAMAI, Mobile BI. Its NAICS code is 51321 and its SIC code is 7372.