Datavations

What Datavations does

Datavations is a New York-based SaaS company that operates an AI-powered retail analytics platform — branded the Merchant Enablement Platform — for building materials and home improvement manufacturers. The platform delivers SKU-level market intelligence across major home improvement retailers (Home Depot, Lowe's, Menards, Ace, Tractor Supply), tracking 12,000+ stores daily at census-level transaction granularity that spans Pro and DIY segments and covers 500+ tested categories. Its primary users are VPs of Sales, National Account Managers, Category Managers, and Insights Managers at manufacturer organizations who use the data to prepare for merchant meetings, justify SKU decisions in line reviews, identify stockouts, and set prices with confidence.

The product is organized around four core modules — Market Watch (competitive measurement), Assortment Optimization, Inventory Optimization, and Price Optimization — supplemented by PLR Playbooks (productized line review templates) and Custom Solutions (analyst-led engagements). Adjacent offerings include the proprietary PROpensity Index for competitive positioning, the Pulse newsletter, quarterly Category Snapshots, and a Tariff Tracker for 2025-2026 tariff exposure. Datavations applies AI to predictive demand forecasting, anomaly detection (stockout identification), and prescriptive price/assortment optimization, with the underlying dataset functioning as the primary data flywheel.

The company operates a subscription-based, quote-priced enterprise SaaS model sold via direct field sales with demo-led engagement. Founded in 2023 and headquartered at 12 E 49th St in New York, Datavations has raised approximately $27 million in disclosed funding across a 2023 seed and a 2025 Series A, both led by Forestay Capital. Leadership comprises Founder and CEO Philip Odelfelt, Chairman Jay Steinfeld (appointed February 2025), and VP of Strategic Business Development Peter Greene (joined January 2024). The company reports customer outcomes of $120M in incremental orders won, 20% margin improvement, 15% share growth, and an $8M sales lift from inventory optimization for individual customers.

Name

Datavations

Legal name

Datavations, Inc.

Website

https://datavations.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Datavations operates an AI-powered retail analytics platform that delivers SKU-level market intelligence across 12,000+ stores daily to building materials and home improvement manufacturers, enabling pricing, assortment, and inventory decisions for merchant meetings with retailers such as Home Depot and Lowe's.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Retail analytics software
• Building materials intelligence
• Merchant enablement platform
• SKU-level market data
• Home improvement analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Analytics Platform Subscription: Subscription-based access to Merchant Enablement Platform providing retail analytics, competitive insights, and market intelligence for building materials manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Datavations sells the Merchant Enablement Platform, an AI-powered retail analytics SaaS product that delivers SKU-level market intelligence, competitive insights, and prescriptive optimization (assortment, inventory, price) to building materials and home improvement manufacturers. The platform captures daily transaction data across 12,000+ stores, supports merchant-meeting preparation, and is backed by an in-house team of data analysts.

Product overview

Datavations offers the Merchant Enablement Platform — a unified platform for building materials and home improvement manufacturers. The platform comprises four core modules: Market Watch (competitive measurement), Assortment Optimization, Inventory Optimization, and Price Optimization. Two accelerators extend the platform: PLR Playbooks (productized line review templates) and Custom Solutions (hands-on analyst support). Additional offerings include Pulse (newsletter subscription), Category Snapshots (quarterly visual reports), Tariff Tracker (tariff impact monitoring), and the proprietary PROpensity Index for competitive positioning analysis. The platform delivers census-level SKU data across 12,000+ stores daily with weekly refresh, tracking both Pro and DIY segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Merchant Enablement Platform Subscription SaaS platform providing building materials and home improvement manufacturers with SKU-level market intelligence, cross-retailer competitive insights, and prescriptive optimization (assortment, inventory, pricing) to support merchant-meeting preparation and category growth. The platform captures daily transaction data across more than 12,000 stores and is sold to enterprise and mid-market manufacturers.

Quantifiable outcome

• $120M incremental orders won by customers
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Homewerks Worldwide, LLCcoreStrategic or Co-development Partner · 11 May 2026Multi-year strategic partnership integrating Datavations' Merchant Enablement Platform into Homewerks' commercial workflow. The platform provides SKU-level market data, competitive insights, and real-time analytics to help Homewerks optimize pricing, assortment planning, and shelf placement across major retail and professional channels. Both companies' CEOs commented on the partnership, with Homewerks' Founder and CEO noting the technology will change how they drive impact with customers in the market.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Circana: Circana (formed by the merger of IRI and NPD) provides retail measurement, consumer insights, and SKU-level analytics to CPG and durable goods manufacturers. Directly comparable to Datavations as it serves manufacturers needing cross-retailer visibility and category-level intelligence.
• Numerator: Numerator combines panel-based consumer purchase data with first-party omnichannel intelligence for brands. Comparable to Datavations in offering SKU-level cross-retailer insights to manufacturers, though its panel approach differs from Datavations' census-level data capture.
• Profitero: Profitero provides digital shelf analytics and e-commerce performance intelligence to brands across retailers. Comparable in delivering SKU-level cross-retailer competitive intelligence for manufacturers, particularly in assortment, pricing, and content optimization.
• Stackline: Stackline offers e-commerce and omnichannel analytics for brands, including market share, pricing, and shelf insights. Comparable to Datavations in providing SKU-level competitive intelligence and cross-retailer visibility, though primarily focused on e-commerce channels.
• Edge by Ascential: Edge by Ascential delivers e-commerce data, insights, and advisory services to brands selling across major retailers. Comparable to Datavations as a SaaS analytics platform enabling manufacturers to optimize assortment, pricing, and shelf performance across retailers.

Broad incumbents

• NielsenIQ: NielsenIQ is a global leader in consumer measurement and retail analytics, serving manufacturers across many verticals including home improvement. While much broader than Datavations, it competes for the same analytical budgets allocated by building materials manufacturers.
• Kantar: Kantar is a global market research and analytics firm serving CPG, retail, and durable goods manufacturers with consumer and retail insights. Overlaps with Datavations in providing category-level analytics for manufacturer-retailer workflows, though at much broader scale.

Emerging players

• SPINS: SPINS provides retail measurement and consumer insights focused on natural and specialty products. Comparable in serving manufacturers with SKU-level cross-retailer data and category intelligence, though narrower in category scope than Datavations.
• Bazaarvoice: Bazaarvoice provides consumer-generated content, ratings/reviews, and product data syndication to brands and retailers. Partial overlap with Datavations in providing product-level intelligence for manufacturer category decisions, though focused on content and demand signals.

Others

• HIRI (Home Improvement Research Institute): HIRI is the leading research institute for the home improvement industry, hosting category studies and webinars in which Datavations participates. A peer in the sense that it provides industry intelligence to the same manufacturers Datavations targets, but as a non-profit data and research body rather than a SaaS competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/datavations
• LinkedInlinkedin.com/company/datavations

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datavations