Progress Ventures
- Company typePrivate
- Founded2002
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Progress Ventures firmographics
Firmographics- Name
- Progress Ventures
- Legal name
- Progress Ventures, Inc.
- Website
- https://progressventures.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Progress Ventures industry classification
Industry- Product category
- Venture Capital / Private Equity
- NAICS
- Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where Progress Ventures is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Progress Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Venture Capital Returns (Carried Interest): Progress Ventures generates returns through capital appreciation and exits of portfolio companies. The firm has realized liquidity through successful exits including the sale of tvScientific to Pinterest. Returns are distributed to limited partners based on fund performance.
- Fund Management Fees: Progress Ventures collects management fees on committed capital across its fund family (currently in its fourth $35 million fund).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Progress Ventures product offering
Product offeringCore offering
Progress Ventures is a sector-specialized venture capital fund that invests in early-stage to growth-stage B2B advertising, marketing, commerce, and media technology companies. It deploys capital across four investment themes — Data Management, AI & Machine Learning, Measurement & Analytics, and Process Automation — and supplements capital with hands-on commercial guidance, executive network access, and a web-based Investor Portal for limited partners.
Product overview
Progress Ventures is a sector-specialized venture capital firm focused on investing in B2B advertising, marketing, and media technology companies. The firm operates its primary investment fund targeting early-stage to growth-stage companies, with four key investment themes: Data Management, AI & Machine Learning, Measurement & Analytics, and Process Automation. Progress Ventures offers an Investor Portal for limited partners to access fund information and portfolio updates. The firm leverages its ecosystem of portfolio companies, executives-in-residence, and capital markets expertise to provide tangible value to portfolio companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Progress Ventures Investment Fund
- Investor Portal
Quantifiable outcome
- Successful exit through acquisition of tvScientific by Pinterest
- +2 more outcomes
Companies that use Progress Ventures
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Progress Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Progress Ventures partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TikTokcoreTikTok partnered with Samba to introduce Box Office Lift measurement, a third-party solution powered by Samba's cross-platform exposure data. This partnership enables studios to connect TikTok ad exposure directly to verified movie ticket purchases. Progress Ventures portfolio company Samba provides the measurement infrastructure.
- SambacoreSamba partnered with TikTok to provide Box Office Lift measurement, connecting TikTok ad exposure to verified movie ticket purchases. Samba conducted a meta-analysis spanning 38 theatrical campaigns showing TikTok drives median +172% lift in ticket purchase rates. Progress Ventures is an investor in Samba through its portfolio.
- ClinchcoreClinch, an omnichannel AI content orchestration platform and Progress Ventures portfolio company, announced its Creative Template Catalog feature for Flight Control's AI-enabled Digital Asset Library. WITHIN, a full-service digital marketing agency, uses Clinch's Flight Control platform on a self-serve basis.
- Progress PartnerscoreProgress Partners is the full-service merchant bank affiliated with Progress Ventures. Progress Partners' investment banking team applies extensive experience in Adtech and Martech sectors to adjacent sectors being transformed by technology. Progress Ventures leverages the legacy of transactional work and network built from two decades of M&A advisory work from Progress Partners.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Progress Ventures competitors and assessment
Company assessmentDirect peers
- Greycroft Partners: Greycroft is an early-stage venture capital firm with a long-standing focus on digital media, advertising technology, and consumer internet — directly comparable to Progress Ventures' adtech/martech sector specialization and similar check size and stage focus.
- Bertelsmann Digital Media Investments (BDMI): BDMI is a corporate venture arm focused on digital media, adtech, and commerce startups globally. Its sector focus and stage orientation make it a direct competitor for adtech/martech deal flow and strategic LP relationships.
- Lerer Hippeau: Lerer Hippeau is an early-stage venture firm investing in digital media, advertising technology, and commerce — overlapping thematically and at the same stage as Progress Ventures with comparable check sizes.
- Crosscut Ventures: Crosscut Ventures is an early-stage VC focused on media, entertainment, and technology, with strong overlap in adtech and martech themes — competing directly for seed and Series A adtech opportunities.
- Revel Ventures: Revel Ventures is an early-stage fund focused on adtech, martech, and media technology startups, making it a near-direct competitor in the same vertical with similar fund-size positioning.
- MESA Ventures: MESA Ventures is an early-stage fund investing specifically in adtech and martech companies, sharing Progress Ventures' vertical focus and competing for the same founder pipeline.
- NewRoad Capital Partners: NewRoad Capital Partners is a growth-stage firm focused on consumer products, retail, and marketing services — directly comparable as a co-investor in tvScientific's Series B and a competitor for adtech/martech growth-stage deals.
- ff Venture Capital (ffVC): ffVC is an early-stage venture firm with dedicated exposure to adtech, martech, and applied AI — overlapping meaningfully with Progress Ventures' investment themes and stage focus.
Broad incumbents
- Norwest Venture Partners: Norwest is a large multi-stage VC with active investments across adtech and martech (including an existing position in tvScientific). It competes at the growth-stage level where Progress Ventures must co-invest, while covering adjacent sectors more broadly.
- March Capital Partners: March Capital is a growth-stage technology fund with significant adtech exposure. While broader than Progress Ventures, it competes for the same growth-stage adtech deals and provides a useful comparison on fund-size economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Progress Ventures social profiles
Digital presenceProgress Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Progress Ventures leadership team
Management profileNumber of profiles
Profiles5 records
Progress Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Progress Ventures M&A and investment
M&A and investmentM&A
Investments34 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Progress Ventures
What does Progress Ventures do?
Progress Ventures is a sector-specialized venture capital fund that invests in early-stage to growth-stage B2B advertising, marketing, commerce, and media technology companies. It deploys capital across four investment themes — Data Management, AI & Machine Learning, Measurement & Analytics, and Process Automation — and supplements capital with hands-on commercial guidance, executive network access, and a web-based Investor Portal for limited partners.
Is Progress Ventures a public or private company?
Progress Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Progress Ventures founded?
Progress Ventures was founded in 2002. It employs 11 to 50 people.
Where is Progress Ventures based?
Progress Ventures is headquartered in Boston, United States, in the North America region.
How does Progress Ventures make money?
Two revenue lines are on record. Venture Capital Returns (Carried Interest) is the primary driver. The others are fund Management Fees.
Who are Progress Ventures's main competitors?
Direct peers on record are Greycroft Partners, Bertelsmann Digital Media Investments (BDMI), Lerer Hippeau, Crosscut Ventures, Revel Ventures, MESA Ventures, NewRoad Capital Partners and ff Venture Capital (ffVC). Broad incumbents are Norwest Venture Partners and March Capital Partners.
Does Progress Ventures have an API?
No public API is recorded for Progress Ventures.
What industry is Progress Ventures in?
Progress Ventures's product category is Venture Capital / Private Equity. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 5259 and its SIC code is 6282.