What Clinch does

Clinch is a privately held SaaS ad-technology company founded in 2013 and headquartered in New York City, with R&D operations in Caesarea, Israel and operational support in the Philippines. The company operates the Flight Control platform, which it positions as the first agentic AI solution for omnichannel content orchestration — centralizing creative production, ad serving, Dynamic Creative Optimization (DCO), and analytics across Display, Video, CTV, Social, YouTube, DOOH and Audio channels. The platform is composed of four integrated modules (Creative At Scale, Campaign Strategy, Ad Serving & DCO, and Data & Analytics / Creative Intelligence) and is augmented by add-on modules including Clinch GEO (Generative Engine Optimization powered by Whitebox), Predict IQ Scores™ pre-launch creative scoring, and AI Data Agents for orchestration, reporting and analytics.

Clinch serves enterprise brands, advertising holding companies and media agencies, CTV/digital publishers, and data/measurement partners. The named customer base spans all four major ad holding companies (IPG, Omnicom, WPP, Dentsu) and dozens of Fortune 500 brand-direct advertisers across retail (Tesco, Kroger, Albertsons, Sephora, Mattress Firm), QSR (KFC, Jack in the Box), consumer goods (Mars Wrigley, AB InBev, Sprite, Keurig Dr Pepper, Lavazza, Kering), financial services (JP Morgan, Mastercard), automotive (Mercedes, Lexus, Hyundai, Kia), technology (Samsung, Mastercard), and travel (Iberia, Despegar). Reported platform outcomes include 85% production savings, 80% faster speed-to-market, 5x channel scale, 4x average performance lift, 79% lower cost-per-store-visit for Ulta Beauty via OpenGlass pause ads, and 276% lift in QR code scans for Zales.

Revenue mechanics are anchored in SaaS subscription licensing for Flight Control, with a July 2025 strategic shift toward an outcome-based 'Unlimited Ad Serving' pricing model on multi-year contracts that de-emphasizes CPM/impressions in favor of advertiser outcomes. Distribution is primarily direct enterprise sales supported by 'Get a Demo' lead capture segmented by region (North America, EMEA, LATAM, APAC, Global) and persona (Agency, Brand, Publisher, Data Partner), supplemented by channel integrations with Amazon DSP, Snapchat, OpenGlass CTV publishers, The Trade Desk, DV360, Instreamatic, and AI providers (Google Gemini, OpenAI, Stability AI, Bria AI). The company has raised approximately $16.95M in disclosed venture funding, with a $10M Series A led by D Squared Capital in May 2021, and operates through two legal entities: Clinch US Inc. (US/North America) and Clinch Labs Ltd. (non-US/North America).

Name

Clinch

Legal name

Clinch US Inc. (US/North America entity) and Clinch Labs Ltd. (non-US/North America entity)

Website

https://clinch.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Clinch operates Flight Control, an agentic AI SaaS platform that orchestrates omnichannel advertising campaign lifecycles across display, CTV, social, DOOH and audio for enterprise brands, advertising holding companies, publishers and data partners globally.

Ownership category

akta.pro rank

Product category

Ad Tech — Omnichannel Ad Serving & Creative Optimization

NAICS

Computer Systems Design and Related Services (54151), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

akta.pro secondary industry

Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• Ad serving technology
• Dynamic creative optimization
• Omnichannel advertising platform
• Creative automation software
• Agentic AI marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Flight Control SaaS Subscription: Recurring SaaS subscription to the Flight Control platform for omnichannel content orchestration, ad serving and Dynamic Creative Optimization, with regions covering North America, EMEA, LATAM and APAC.
2. Unlimited Ad Serving (Outcome-Based SaaS): New SaaS pricing model announced in July 2025 that prioritizes advertiser outcomes over impressions, moving away from CPM-based pricing toward an 'unlimited' ad serving model.
3. Professional / Managed Services & Customization: Enterprise engagements include onboarding, certification/integration management, and client experience teams supporting custom creative orchestration, feed management and campaign activation across multiple channels and partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Clinch provides Flight Control, an agentic AI SaaS platform that centralizes, automates, and optimizes the entire omnichannel advertising campaign lifecycle by unifying creative production, media activation, and data analytics. The platform serves enterprise brands, agencies, publishers, and data partners with capabilities spanning creative automation, Dynamic Creative Optimization (DCO), ad serving, and AI-driven campaign intelligence across digital, CTV, social, DOOH, and audio channels. Core modules include Creative At Scale, Campaign Strategy, Ad Serving & DCO, and Data & Analytics, augmented by add-on offerings such as Clinch GEO and Predict IQ Scores™.

Product overview

Clinch offers a single unified agentic AI SaaS platform, Flight Control, that orchestrates omnichannel advertising campaign lifecycles end-to-end, paired with a portfolio of complementary modules and tools. Flight Control itself is composed of four integrated modules — Creative At Scale (creative automation), Campaign Strategy (AI-enabled strategy builder), Ad Serving & DCO (omnichannel ad server with Dynamic Creative Optimization), and Data & Analytics (Creative Intelligence). On top of this core, Clinch layers add-on offerings including Clinch GEO (a Generative Engine Optimization solution powered by Whitebox for AI-discovery visibility), Predict IQ Scores™ (pre-launch creative effectiveness scoring), and a suite of AI Data Agents that elevate content orchestration, reporting, and analytics. Supporting free tools such as the Efficiency Calculator and Optimization Calculator help advertisers plan campaign lifts. Together, the platform centralizes creative production, media activation, personalization, and analytics across channels including Display & Video, CTV, Social, YouTube, DOOH, and Audio, while integrating with partners such as Amazon DSP, Snapchat, OpenGlass, The Trade Desk, and DV360.

Differentiator

Problem solved

Functional benefit

Brands

• Flight Control: Clinch's AI-SaaS platform / Agentic AI Platform for Omnichannel Content Orchestration that centralizes, automates and optimizes the entire campaign lifecycle.
• Clinch GEO

Products and services

• Flight Control Clinch's flagship AI-SaaS platform and first agentic AI solution for omnichannel content orchestration, centralizing, automating, and optimizing the entire campaign lifecycle. Unifies Creative At Scale, Campaign Strategy, Ad Serving & DCO, and Data & Analytics modules under one workflow for enterprise brands, agencies, publishers and data partners.
• Creative At Scale Creative automation module of Flight Control that seamlessly generates and auto-resizes ads for any channel or platform, ensuring accuracy and compliance with brand guidelines and specs. Cited to deliver 80% faster speed-to-market.
• Campaign Strategy AI-enabled visual, collaborative campaign strategy builder within Flight Control that uses AI agents to help marketers make smarter decisions and reduce errors. Cited to enable a 10x increase in scale.
• Ad Serving & DCO Unified omnichannel ad server and Dynamic Creative Optimization module of Flight Control with automated workflows to simplify campaign management and serve maximum relevance with every impression. Cited to deliver a 4x average performance lift and 85% production savings.
• Data & Analytics (Creative Intelligence) Creative Intelligence module providing insights that bridge creative engagement and media performance for smarter campaigns and optimization opportunities. Powered by AI Data Agents that elevate content orchestration, reporting, and analytics across all channels.
• Clinch GEO Operational Generative Engine Optimization (GEO) platform powered by Whitebox that helps brands measure and influence their visibility across AI-driven discovery platforms (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews). Integrates AI visibility insights directly into the Flight Control advertising platform.
• Predict IQ Scores™ AI/ML-based pre-launch creative scoring capability that helps advertisers validate creative effectiveness before campaigns go live. Launched December 18, 2025.

Quantifiable outcome

• 85% Production Savings, 80% Faster Speed-to-market, 5x Channels Scale, 100% real-time Analytics
• +4 more outcomes

Named customers41 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability17 records

Feature15 records

Partnerships

Ten partnerships are on record, tiered flagship (geo launch partner), flagship (first-mover third-party ad server integration), core (social commerce integration), flagship (advanced ctv integration), core (dsp integration), core (ai model provider), core (agency partner) and core (enterprise brand partner).

• Whiteboxflagship (geo launch partner)Strategic or Co-development PartnerAI visibility intelligence company powering Clinch's operational Generative Engine Optimization (GEO) solution launched on June 11, 2026. Whitebox provides measurement and optimization of brand visibility across generative AI platforms including ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, with results integrated into Flight Control's omnichannel creative strategy and campaign activation workflows.
• Amazon Ads (Amazon DSP)flagship (first-mover third-party ad server integration)Technology or IntegrationExpanded integration with Amazon DSP making Clinch one of the first third-party ad servers to support automated creative trafficking for display and video via a two-way sync between Flight Control and Amazon DSP. Available globally starting May 1, 2026, supporting omnichannel campaigns across streaming TV, online video, display, and mobile channels.
• Snapchat (Snap Inc.)core (social commerce integration)Technology or IntegrationAI-enabled automated workflow supporting Snapchat Dynamic Product Ads (DPA) that connects product feed management, creative customization, and catalog enrichment in a single workflow. Allows advertisers to upload product feeds once, apply custom templates, and publish enriched catalogs to Snapchat. Targeted at retail, ecommerce, travel, and catalog-heavy categories.
• OpenGlassflagship (advanced ctv integration)Strategic or Co-development PartnerStrategic partnership announced April 23, 2026 certifying Clinch's ad-serving tags to run within OpenGlass's Advanced CTV Formats, beginning with pause ads across a premium publisher network including Paramount, Tubi, TiVo, DirecTV, Sling/Dish, Philo, Xumo, and Plex. Consolidates previously fragmented, publisher-by-publisher processes into a single tag/deal running across the network, enabling real-time creative personalization, cross-device attribution and over 600M monthly impressions. Future support for Home Screen and Livestream Overlay is slated.
• The Trade Deskcore (dsp integration)Technology or IntegrationAdvanced integration that reduces average campaign setup time from days to minutes, eliminates redundancies and errors, and supports activation of 1P/3P audiences for Dynamic Creative Optimization with segment publishing to partnering publishers.
• DV360 (Google Display & Video 360)core (dsp integration)Technology or IntegrationAdvanced integration that reduces average campaign setup time from days to minutes and supports seamless omnichannel ad serving, tagging and audience activation workflows.
• Google (Gemini / Vertex AI)core (ai model provider)Technology or IntegrationEnterprise integration enabling Gemini-powered AI features (Agentic AI Assistant, image/video editing, content analysis). Google's Generative AI Indemnification covers output IP claims for services like Gemini for Google Cloud and Vertex AI when used responsibly.
• OpenAIcore (ai model provider)Technology or IntegrationEnterprise/API integration enabling OpenAI-powered AI features within Clinch's platform. OpenAI provides indemnification for third-party IP claims on output for API/Enterprise customers (subject to standard exclusions).
• Dentsucore (agency partner)Strategic or Co-development PartnerStrategic partnership exemplified by joint appearances at Cannes Lions Adweek Panel ('Steering for Growth') and roundtable discussions on AI-driven tech powering successful campaign strategies with Don Sklenka, SVP of DCO Solutions at dentsu.
• Coca-Colacore (enterprise brand partner)Strategic or Co-development PartnerFeatured in Clinch's fireside chat 'Dynamic Storytelling in a Data-Driven World' discussing the future of AI in creativity, as well as case studies involving Sprite (13 European markets) and Aquarius (next-gen AI orchestration).

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Celtra: Celtra provides a creative automation and Dynamic Creative Optimization platform for omnichannel campaigns, directly overlapping with Clinch's Flight Control Creative At Scale and Ad Serving & DCO modules for the same brand and agency buyer.
• Innovid: Innovid is an omnichannel ad-serving and creative personalization platform with strong CTV focus, competing head-to-head with Clinch's ad-server and DCO capabilities for the same enterprise brand and agency customers.
• Smartly.io: Smartly.io offers creative automation and campaign orchestration for social and digital channels, comparable to Clinch's omnichannel creative orchestration and DCO modules, with similar large-brand and agency customers.
• MediaMath: MediaMath operates a demand-side platform and omnichannel campaign infrastructure that overlaps with Clinch's media activation and creative decisioning layers, targeting similar agency and brand buyers.
• AdRoll: AdRoll provides dynamic creative and ad-serving across display, social, and email, with comparable DCO and creative automation offerings for mid-market and enterprise advertisers served by Clinch.
• Adform: Adform operates an integrated ad server and DCO stack, directly comparable to Clinch's ad-server and creative personalization capabilities for enterprise advertisers and agencies across display, video, and CTV.
• Basis Technologies: Basis Technologies provides a centralized ad operations and campaign management platform, comparable to Clinch's Flight Control workflow consolidation and ad-ops automation for agency holding companies.

Broad incumbents

• Adobe Advertising Cloud (Adobe Genstudio): Adobe offers a broad ad-tech and creative tooling suite including ad serving, dynamic creative, and AI-powered campaign features; competes with Clinch from a wider portfolio, often at larger enterprise customers already standardized on Adobe stack.
• Mediaocean: Mediaocean provides enterprise ad-operations, planning, and buying infrastructure used by major holding companies (IPG, Omnicom, WPP, Dentsu) that are also Clinch customers, making it an adjacent broad incumbent in the same workflows.
• Google Campaign Manager 360: Google's enterprise ad-server within the Google Marketing Platform competes with Clinch's ad-server and DCO modules and is often part of the same DV360 buying workflow Clinch integrates with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/clinch_usa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinch