What UMOM New Day Centers does

UMOM New Day Centers is a 501(c)(3) nonprofit organization founded in 1964 in Phoenix, Arizona, and operates as Arizona's largest emergency shelter for families experiencing homelessness. The organization runs 90% of family shelter beds in Maricopa County and, on any given night, houses nearly 800 individuals on campus — approximately 155 families plus 80 single women at the Halle Women's Center — while serving more than 15,000 individuals per year. Service recipients are families with children (primary segment), single women, and veterans; access is coordinated through the Family Housing Hub, a single point of entry for family shelter in the county.

The organization's product surface is built around an integrated "shelter + jobs + housing" continuum rather than a technology platform. Core programs include Emergency Shelter, Rapid Rehousing, and Permanent Affordable Housing delivered through the Helping Hands Housing Services subsidiary, which has developed more than 1,000 units since 1993 with over 900 currently owned. Workforce development is delivered via the New Day Employment Center and Homegrown Training Programs (culinary and warehouse logistics), which UMOM reports lead to employment placement within 30–60 days. Helpings Café & Catering operates as an on-site social enterprise that generates revenue while functioning as a training ground for culinary participants. Support services include an on-site Boys & Girls Club, an on-site Phoenix Children's Hospital clinic, and case management.

UMOM's revenue model is donation-driven rather than transactional. Funding sources include major philanthropic grants (notably two $5M Bezos Day One Families Fund awards in 2018 and 2023, and a $1.5M Parsons Foundation grant in January 2026), government contracts with the City of Phoenix, Maricopa County, and the Arizona Department of Housing, recurring individual giving through a tiered Shelter Helper monthly program ($25–$1,000/month), corporate sponsorships (Bank of America, Thunderbirds Charities, Nationwide, Circle K), event fundraising (Queen of Hearts Casino Royale, Buckles & Bangles, Hope In Motion 5K), and Arizona QCO tax-credit-eligible donations. Operating geographies are limited to Phoenix/Maricopa County.

Name

UMOM New Day Centers

Legal name

UMOM New Day Centers

Website

https://umom.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

UMOM New Day Centers is Arizona's largest emergency shelter for families experiencing homelessness, operating 90% of family shelter beds in Maricopa County. The 501(c)(3) provides emergency shelter, rapid rehousing, affordable housing, and workforce training to 15,000+ individuals annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual and Corporate Donations: UMOM relies heavily on individual donations (monthly Shelter Helpers program) and corporate sponsorships. The organization hosts annual galas (Buckles & Bangles, Queen of Hearts Casino Royale), 5K events (Hope In Motion), and campus tours to engage donors. Corporate partners sponsor events and provide workplace giving programs.
2. Foundation and Government Grants: Major grants from foundations like The Bob & Renee Parsons Foundation ($1.5M over 3 years), Bezos Day One Families Fund ($5M), and government funding from City of Phoenix, Maricopa County, and State Housing Trust Fund. These grants support operations, affordable housing development, and specific programs.
3. Social Enterprise - Helpings Café & Catering: Helpings Café & Catering is an on-site café that generates revenue for UMOM while simultaneously serving as a training ground for clients in the Homegrown culinary training program. The social enterprise model provides job training and revenue.
4. Tax Credit Donations: Arizona Qualifying Charitable Organization (QCO) Code 20541 allows donors to receive dollar-for-dollar tax credit on state income taxes. Single filers can donate up to $506 and joint filers up to $1,009.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

UMOM New Day Centers operates Arizona's largest emergency shelter for families experiencing homelessness, providing safe shelter, daily meals, case management, workforce training, and pathways to affordable housing on its Phoenix campus and across Maricopa County. Services are delivered free of charge to clients and span emergency shelter, rapid rehousing, permanent affordable housing (through Helping Hands Housing Services), workforce development via Homegrown Training Programs, and specialized shelter for single women through the Halle Women's Center.

Product overview

UMOM New Day Centers is a Phoenix-based nonprofit organization operating as Arizona's largest emergency shelter for families experiencing homelessness. The organization offers a comprehensive continuum of care structured around its core shelter, housing, and workforce development programs. Emergency Shelter provides immediate safe housing for families and single women on its campus, while Rapid Rehousing and Permanent Affordable Housing (through Helping Hands Housing Services) offer pathways to long-term stability. The organization's social enterprises—Helpings Café & Catering and Homegrown Training Programs—provide vocational training in culinary and warehouse logistics while generating revenue. Additional support services include Workforce Development, the Family Housing Hub coordinated entry system, and the Halle Women's Center for single women. The integrated approach combines shelter + employment + housing to end family homelessness.

Differentiator

Problem solved

Functional benefit

Brands

• Helping Hands Housing Services: UMOM's housing affiliate that develops and owns affordable housing communities across the Valley. Since its inception in 1993, it has developed more than 1,000 units of affordable housing.
• Helpings Café & Catering
• Homegrown Training Program
• Halle Women's Center
• Halle Center

Products and services

• Emergency Shelter Arizona's largest emergency shelter for families experiencing homelessness, providing safe shelter, daily meals, case management, and supportive services on UMOM's Phoenix campus. Currently houses nearly 800 individuals on any given night, including approximately 155 families.
• Rapid Rehousing Housing placement and rental assistance program helping families quickly exit homelessness by connecting them with permanent housing and providing time-limited financial support.
• Permanent Affordable Housing UMOM develops and owns affordable housing communities across the Phoenix Valley through its housing affiliate Helping Hands Housing Services, offering more than 900 units of stable housing for low-income families, including developments such as 19West, La Esperanza Terrace, and others.
• Helpings Café & Catering On-site café operated by UMOM that serves as a training ground for clients in the Homegrown culinary training program while generating revenue for the organization through food sales and catering.
• Homegrown Training Programs Vocational training programs including culinary training and warehouse logistics that equip participants with hands-on skills, certifications, and pathways to sustainable employment within 30-60 days of completion.
• Workforce Development / New Day Employment Center Employment support services including job readiness training, resume building, mock interviews, GED classes, and connections to employers, operated through the New Day Employment Center on UMOM's campus.
• Halle Women's Center An 80-bed shelter serving single women without children who are experiencing homelessness, providing semi-private living spaces, case management, employment support, and housing services, including survivors of domestic violence.
• Family Housing Hub Single point of entry for families in Maricopa County to access emergency shelter and community resources, managing the Service Priority List (SPL) for all family homeless shelter providers in the valley.

Quantifiable outcome

• Families can exit to permanent housing in as little as 90 days
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, minor and flagship.

• Circle KcoreStrategic or Co-development Partner · 16 February 2026Longtime partner that has shown up through workforce development, employee engagement, and shared commitment to the people UMOM serves. Example of transformational partnership beyond transactional giving.
• Duffy GroupminorOthers · 3 December 2025Executive search firm conducted comprehensive talent search resulting in Monique Lopez's selection as incoming CEO.
• Isaac School DistrictflagshipStrategic or Co-development Partner · 29 April 2025Land partnership for La Esperanza Terrace affordable housing development. District sold surplus land to City of Phoenix, enabling creation of 96-unit affordable housing community for low-income families.
• City of PhoenixflagshipStrategic or Co-development Partner · 29 April 2025Key partner in affordable housing development. Purchased land from Isaac School District and placed Land Use Restrictive Agreement (LURA) requiring 40-year affordability commitment. Provided $1 million in City HOME funds.
• Maricopa CountyflagshipStrategic or Co-development Partner · 29 April 2025Contributed $6 million in funding for La Esperanza Terrace affordable housing development.
• Phoenix Industrial Development Authority (Phoenix IDA)flagshipStrategic or Co-development Partner · 29 April 2025Partnered with UMOM, City of Phoenix, and Isaac School District on innovative land use agreement for affordable housing development.
• American Roofing & WaterproofingminorOthers · 1 August 2024Community partner believing in collective action to strengthen neighborhoods and help families experiencing homelessness without prejudice.
• Coca-ColaminorOthers · 1 July 2024Partnered with Paris Johnson Jr.'s Summer Water Drive, donating 10,000 Dasani water bottles for UMOM residents during summer months.
• Paris Johnson Jr.minorOthers · 1 July 2024Arizona Cardinals offensive tackle hosted second annual Summer Water Drive benefiting UMOM residents.
• The Arizona Pet ProjectminorStrategic or Co-development Partner · 1 July 2024Community partnership enhancing programming for families on UMOM campus through pet-related services.
• Boys & Girls Clubs of the ValleycoreStrategic or Co-development Partner · 1 July 2024On-site Boys & Girls Club provides childcare and youth programming for children of UMOM families. Partnership discussion on leveraging community partnerships to enhance campus programming.
• KTAR News 92.3 FMminorOthers · 1 July 2024Launched 'Outspoken for Families in Need' campaign partnering with UMOM to help families during government shutdown.
• Big Brothers Big SistersminorOthers · 1 July 2024Long-time volunteer Steve Hudson has been a mentor with Big Brothers Big Sisters for 28 years, supporting youth in the community.
• Virginia G. Piper Fellowship ProgramcoreOthers · 1 January 2023CEO Monique Lopez selected as Virginia G. Piper Fellow in 2023, enabling exploration of best practices in social enterprise and job training and bringing leadership development strategies to UMOM.
• Nunn's ConstructionminorOthers · 22 January 2019Helped renovate and furnish the New Day Employment Center on UMOM's campus.
• MicrosoftminorOthers · 22 January 2019Provided technology and support for the New Day Employment Center renovation.
• Phoenix Children's HospitalcoreStrategic or Co-development PartnerOn-site clinic partnership at UMOM campus providing healthcare services to residents.
• St. Joseph the WorkercoreStrategic or Co-development PartnerPartner agency with staff located at UMOM's Employment Center to make job help and resources more accessible for clients.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Central Arizona Shelter Services (CASS): Phoenix-based nonprofit operating the largest emergency shelter for single adults experiencing homelessness in Maricopa County. CASS is the closest operational peer to UMOM and serves the same geographic market with a parallel shelter-plus-services model.
• St. Vincent de Paul Phoenix: Large Phoenix-area social services nonprofit providing emergency shelter, transitional housing, and supportive services for families and individuals experiencing homelessness — directly comparable scale and mission in the same Maricopa County market.
• Chicanos Por La Causa: Phoenix-based nonprofit providing housing, economic development, and human services across Arizona, including affordable housing development and family support. Comparable integrated model and geographic overlap with UMOM.
• Maggie's Place: Phoenix-based nonprofit providing shelter, housing, and support for pregnant women and mothers experiencing homelessness — directly comparable in mission (shelter plus supportive services for vulnerable families) and geography.
• Andre House of Arizona: Phoenix-area nonprofit offering meals, shelter, and case management to people experiencing homelessness, with a strong volunteer-driven model. Comparable in providing emergency services to the same homeless population in Maricopa County.

Broad incumbents

• Salvation Army Southwest: National faith-based nonprofit with substantial shelter, housing, and social services operations across the Southwest, including Phoenix. Operates a broader portfolio of services (not solely family homelessness) but overlaps significantly with UMOM's shelter-and-rehousing activities.
• Volunteers of America: National nonprofit providing housing, shelter, and human services, including family homelessness programs and affordable housing development. Broader portfolio than UMOM but materially overlapping service lines and operating model.

Emerging players

• Habitat for Humanity Central Arizona: Phoenix-area Habitat affiliate focused on affordable housing development for low-income families. Comparable mission focus on housing pathway for low-income families, with a narrower scope than UMOM's full shelter-and-services continuum.

Others

• Arizona Coalition to End Homelessness: Statewide advocacy, training, and policy nonprofit focused on preventing and ending homelessness in Arizona. Not a direct service provider but a key ecosystem participant and policy counterpart for UMOM.
• National Alliance to End Homelessness: National nonprofit policy and research organization focused on ending homelessness in the United States. Not a service peer, but a leading funder/convener that shapes federal homelessness funding flows affecting UMOM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/umom
• LinkedInlinkedin.com/company/umom-new-day-centers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors3 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UMOM New Day Centers