POP

What POP does

POP is a privately held, Seattle-headquartered digital agency founded in 1996 that designs and builds digital experiences, campaign platforms, branded content, design systems, and collaborative digital transformation programs for large enterprise clients. The firm operates as part of the Advance family of brands, the privately held conglomerate that also controls Condé Nast, Warner Bros. Discovery, Charter Communications, and Reddit, giving POP structural backing and network access it would not have as a standalone shop.

POP runs a professional services model, billing enterprises on a project basis and reportedly executing 400-500 client engagements per year. Its technology stack centers on the Adobe Experience ecosystem (Adobe Experience Manager, Adobe Experience Cloud) with secondary depth in Kentico and Strapi CMS platforms, Azure cloud infrastructure, and capabilities spanning collaborative-filtering recommendation engines, VR/3D production, and email/campaign tooling via its WordFly product. The stated go-to-market is B2B enterprise field sales, with named clients including Microsoft (continuous since 1997, Tier 1 since 2015), Target (since 2007), PepsiCo, Dow Jones, Kyndryl, Starbucks, Intel, Sony, Gap, U.S. Bank, Gates Ventures, Frito-Lay, Oracle, F5, AAA Washington, Clinique, WordFly, Shipt, Auger, and WNPF.

Delivery is run on a remote-first model with offices in Seattle (HQ), New York, San José (Costa Rica), and Warsaw (Poland), creating a four-region time-zone coverage structure. The leadership team comprises CEO Kaci Clot, President Tony Hoskins, Chief Design Officer Chris Dressler, SVP Delivery Sara Giuffrida, and Executive Creative Director Andrio Abero, with founder Bill Predmore continuing as a board member. The company has no disclosed external venture or private equity funding and is reported to have 251-500 employees.

Name

POP

Legal name

POP, Inc.

Website

https://wearepop.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

POP is a Seattle-based digital agency founded in 1996 that designs and builds digital experiences, campaign platforms, and branded content for large enterprise clients including Microsoft, Target, PepsiCo, and Starbucks, operating as part of the Advance family of brands.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI)

Keywords

• Digital agency services
• Digital experience design
• Brand campaign platforms
• Design system development
• Digital transformation consulting

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services: POP generates revenue through project-based professional services including strategy consulting, creative direction, visual design, UX design, project management, video production, and engineering implementation. Long-term client partnerships provide recurring engagement revenue with ongoing retainer arrangements for sustained client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

POP is a B2B digital agency that designs and develops digital experiences, campaign platforms, branded content at scale, design systems, intelligent marketing, and collaborative digital transformation services for enterprise clients. The agency delivers strategy, creative, UX design, video production, and engineering implementation across web, mobile, and immersive channels for Fortune 500 brands.

Product overview

POP is a digital agency offering a unified portfolio of services rather than a software product platform. The core offerings include Digital Experiences (website design/development), Campaign Platforms, Branded Content at Scale, Design Systems, Intelligent Marketing, and Collaborative Digital Transformation. These service offerings work together to deliver comprehensive digital solutions for clients, functioning as an integrated agency offering rather than discrete product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Experiences
• Campaign Platforms
• Branded Content at Scale
• Design Systems
• Intelligent Marketing
• Collaborative Digital Transformation

Quantifiable outcome

• 52% increase in candidate activity for enterprise talent acquisition initiatives
• +2 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• AdvancecoreStrategic or Co-development PartnerPOP is part of the Advance family of brands, a global media and technology investment company. Advance owns and backs major brands including Condé Nast, Charter Communications, Reddit, and Warner Bros. Discovery. POP benefits from the stability, resources, and association with this portfolio of leading companies.
• AdobecoreTechnology or IntegrationAdobe is a primary technology partner for POP's digital solutions. POP leverages Adobe Experience Manager (AEM) as their primary enterprise content management platform, along with the broader Adobe Experience Cloud suite including Analytics, Target, and Assets for personalization and digital asset management.
• KenticosupportingTechnology or IntegrationKentico is utilized as a content management system platform within POP's technology stack, enabling flexible CMS solutions for client projects requiring Kentico's capabilities.
• Azure (Microsoft)coreTechnology or IntegrationMicrosoft Azure Cloud serves as the primary cloud infrastructure platform powering POP's solutions, enabling geo-spatial indexing, search capabilities, and cloud-based digital experiences for enterprise clients.
• StrapisupportingTechnology or IntegrationStrapi open-source headless CMS is utilized within POP's technology stack for projects requiring flexible, customizable content management solutions.
• Google MapssupportingTechnology or IntegrationGoogle Maps integration is utilized for geo-spatial functionality in location-based applications and experiences built for POP's enterprise clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R/GA: R/GA is a global digital agency offering strategy, design, and technology services to enterprise clients — directly comparable to POP's end-to-end digital experience, campaign platform, and digital transformation offerings for Fortune 500 brands.
• AKQA: AKQA is a design and innovation agency that builds digital experiences, brand campaigns, and platforms for global brands such as Nike, Google, and Audi — closely matching POP's enterprise digital experience and campaign platform services.
• Razorfish: Razorfish is a digital transformation agency within Publicis serving large enterprise clients with marketing, technology, and experience design — a direct comparator to POP's digital transformation and Adobe/Experience Cloud-centric delivery model.
• Huge: Huge is a digital agency that designs and builds customer experiences, products, and platforms for enterprise clients such as Google, Nike, and McDonald's — a strong peer to POP's enterprise digital experience, design system, and platform engineering work.
• MediaMonks (S4 Capital): MediaMonks is a global digital production and experience agency operating at scale across content, media, and technology — directly comparable to POP's branded-content-at-scale and multi-market campaign platform delivery.
• Droga5: Droga5 is a creative-led agency that develops brand campaigns and digital platforms for major global brands — overlapping meaningfully with POP's campaign platforms and digital experience practices.

Broad incumbents

• Accenture Song: Accenture Song is the digital creative and experience arm of Accenture, offering end-to-end digital transformation to the Global 2000 — competing for the same enterprise digital transformation RFPs as POP, but as part of a much larger consulting parent.
• Publicis Sapient: Publicis Sapient is the digital transformation business of Publicis Groupe, serving large enterprises with strategy, design, and engineering — a broad incumbent that competes head-to-head with POP for large-scale Adobe- and Microsoft-based transformation mandates.
• Deloitte Digital: Deloitte Digital is the digital creative and consultancy arm of Deloitte, offering enterprise experience design, martech, and platform engineering — competing with POP for large enterprise digital transformation engagements, particularly with regulated and Fortune 500 clients.
• Wunderman Thompson: Wunderman Thompson is a global creative, data, and technology agency within WPP serving enterprise clients with brand, digital experience, and campaign work — a broad incumbent with overlapping capabilities to POP's campaign platform and digital experience services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pop
• Xx.com/POP_Agency
• Facebookfacebook.com/POP

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POP