Whitebox

Name

Whitebox

Legal name

Whitebox Drinks

Website

https://whiteboxcocktails.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Ready-to-drink cocktails

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Ready-to-drink cocktails
• Pre-mixed canned cocktails
• Single-serve cocktails
• Classic cocktail cans
• Cocktail production

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (DTC): Single-serve canned cocktails sold directly to consumers through e-commerce storefront with home delivery. Products offered as single cans, 4-packs, 12-packs, and curated selection boxes.
2. Trade/Wholesale Distribution: B2B sales to trade accounts including bars, restaurants, and events through a trade account program with 48-hour approval process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Whitebox Cocktails produces and sells single-serve, full-strength, classic cocktails in cans (100ml format). The portfolio spans 14 ready-to-drink recipes including Negroni, Old Fashioned, Espresso Martini, Daiquiri, Margarita, and Mai Tai, crafted by a team of world-class bartenders at the first bartender-operated cocktail production site. Products are sold direct-to-consumer through an own-brand e-commerce site and via trade accounts to bars, restaurants, and events across the UK.

Product overview

Whitebox is a ready-to-drink cocktail company offering single-serve, full-strength canned cocktails. The product portfolio centers on classic cocktails including Clover Club, Mai Tai, Pocket Negroni, Classic Cosmo, Chipper's Old Fashioned, Collina & Co Espresso Martini, Tiny Tee's Dirty Martini, Freezer Martini, Prêt À Boire Boulevardier, Squeezy's Margarita, Spicy Marg, Straight Up Daiquiri, and XO Vieux Carré. These cocktails come in 100ml single cans with various multi-pack options, including the Classic Cocktail Selection Box (6-pack). The company also offers e-Gift Vouchers. All products are produced by a team of world-class bartenders using premium spirits including Porter's Gin and Glasshouse Whisky, with products certified by accolades from The Spirits Business, IWSC, Esquire, The Guardian, Cosmopolitan, Elle, and The Telegraph.

Differentiator

Problem solved

Functional benefit

Products and services

• Clover Club Single-serve pre-Prohibition classic cocktail made with vodka, gin, raspberry liqueur, and lemon. Known for its silky texture and pink hue with a white foamy top. Available as single can, 4-pack, or 12-pack.
• Mai Tai Single-serve spirit-forward classic cocktail made with rum, lime, orange curaçao, and orgeat. A 1944 creation by Victor 'Trader Vic' Bergeron. Available as single can, 4-pack, or 12-pack.
• Pocket Negroni Single-serve Negroni made with Porter's Gin, Italian Bitter Aperitif, and Sweet Vermouth at 21.8% ABV. Invented by Count Camillo Negroni in 1919. Master Medal winner at the 2022 Spirits Business Global Pre-Mixed & RTD Masters and IWSC 2022 Gold with 95 points.
• Classic Cosmo Single-serve Classic Cosmopolitan made with vodka, triple sec, cranberry, and lime. A sophisticated New York cocktail from the 1970s. Available as single can, 4-pack, or 12-pack.
• Chipper's Old Fashioned Timeless Old Fashioned made with virgin oak whisky, cherrywood bitters, and gum sugar. Rich and indulgent, aged in virgin oak casks. IWSC 2022 Gold with 95 points and Spirits Business Gold 2022. Available as single can, 4-pack, or 12-pack.
• Collina & Co Espresso Martini Full-strength Espresso Martini made with vodka, espresso, and coffee liqueur. Created in the 1980s by London bartender Dick Bradsell. Available as single can, 4-pack, or 12-pack. Great Taste 2 Star 2024 award winner.
• Tiny Tee's Dirty Martini Savory dirty martini combining charcoal-filtered British wheat vodka, dry vermouth, and green olive brine at 34% ABV. Formulated to be freezer-safe for perfect chilled serving without freezing. Available as single can, 4-pack, or 12-pack.
• Freezer Martini Classic Martini made with Porter's Gin, dry vermouth, and lemon zest at 34.4% ABV. Specially formulated for freezer storage without freezing. Master Medal winner at the 2022 Spirits Business Global Pre-Mixed & RTD Masters. Available as single can, 4-pack, or 12-pack.
• Prêt À Boire Boulevardier Classic 1920s Paris cocktail made with bourbon whiskey, Italian Bitter Aperitif, sweet vermouth, and orange zest. Created by Erskine Gwynne. Spirits Business Silver Medal 2022. Available as single can, 4-pack, or 12-pack.
• Squeezy's Margarita Classic Mexican cocktail made with tequila, lime, triple sec, and salt. A refined and balanced straight-up margarita. Spirits Business Silver Medal 2022. Available as single can, 4-pack, or 12-pack.
• Spicy Marg (Spicy Margarita) Spicy variation of the classic margarita made with tequila infused with jalapeño, ancho, bell pepper, and coriander chillies, balanced with lime. Available as single can, 4-pack, or 12-pack.
• Straight Up Daiquiri Classic Cuban daiquiri made with rum, lime, and sugar. Created in the late 1800s by Jennings Cox in Daiquiri, Cuba. Available as single can, 4-pack, or 12-pack.
• XO Vieux Carré Rich and indulgent New Orleans classic made with XO French brandy, American whiskey, sweet vermouth, Benedictine, and bitters at 30% ABV. Available as single can, 4-pack, or 12-pack.
• Classic Cocktail Selection Box Gift selection box containing 6 x 100ml cocktails — one can each of Pocket Negroni, Prêt à Boire Boulevardier, Classic Cosmo, Freezer Martini, Straight Up Daiquiri, and Squeezy's Margarita. Priced at £36.00, marketed as a 'Great Gift' bundle.
• Whitebox Cocktails e-Gift Voucher Digital gift voucher available in £10, £20, £25, £30, and £50 denominations, delivered instantly via email with a unique code redeemable on whiteboxcocktails.com.

Quantifiable outcome

• Shelf life of 12 months minimum across products
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Porter's GincoreTechnology or IntegrationPremium spirit supplier used in multiple Whitebox cocktails including Pocket Negroni and Freezer Martini. Porter's is a cold-distilled gin brand, with Ben Iravani involved in its international expansion.
• Mr Lyan CompanyminorOthersAlex Lawrence, one of Whitebox's directors, also serves as director at Mr Lyan Company.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• MOTH Drinks: UK premium canned cocktail brand offering classic serves (Margarita, Negroni, Espresso Martini) in single-serve formats. Direct comparable in product format, target occasion and price positioning to Whitebox.
• Funkin Cocktails: UK-based pre-mixed and RTD cocktail brand, now part of AG Barr. Overlaps directly with Whitebox in canned/pourable classic cocktail SKUs and UK on-trade/off-trade distribution.
• Cut Spirts: UK artisan pre-mixed canned cocktail brand with classic serves (Negroni, Martini, Old Fashioned). Comparable in premium positioning, canned format and DTC-led UK go-to-market.
• Cocktail Porter: UK DTC cocktail delivery brand offering pre-mixed classic cocktails to consumers. Comparable in DTC-led premium cocktail positioning, though serves more glass-bottle than canned formats.

Broad incumbents

• Sipsmith: Established London premium gin brand with an RTD/canned cocktail range. Comparable as a UK premium spirits brand extending into RTD, though broader portfolio (gin, vodka) than Whitebox.
• Patrón RTD: Bacardi-owned tequila brand with ready-to-drink canned Margarita range. Comparable in canned classic-cocktail format (Margarita in particular) but with materially larger distribution and marketing budget.
• Tanqueray: Diageo-owned gin brand with RTD/Tonics range. Overlaps with Whitebox's gin-led SKUs (Negroni, Martini variants) and represents the kind of incumbent RTD competition Whitebox faces in UK retail.
• Aperol Spritz (Campari): Campari Group's flagship aperitif with a ready-to-serve Spritz format. Comparable in the canned/bottled pre-mixed aperitivo space that Whitebox's Negroni and Boulevardier SKUs compete in.
• Slingsby Spirits: UK premium gin brand with RTD/canned cocktail extensions. Comparable in premium UK spirits positioning and RTD format, though gin-led rather than the broader cocktail portfolio Whitebox offers.

Regional players

• Fever-Tree: UK premium mixer brand. Adjacent rather than directly competitive — Fever-Tree's mixers underpin the at-home cocktail experience Whitebox targets, making it both a partial substitute and a complementary channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whiteboxcocktails
• Instagraminstagram.com/whiteboxcocktails
• Xx.com/WBCocktails

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitebox