Cogoport

What Cogoport does

Cogoport is a global trade platform headquartered in Mumbai, India (legal entity Cogo Universe PTE., Singapore) that provides importers and exporters with instant freight rate discovery, booking, end-to-end shipment tracking, and integrated trade finance. Its product surface spans cross-border ocean (FCL/LCL) and air freight, domestic surface transport (FTL/PTL/rail), customs and CFS handling, door-to-door multimodal shipments, and financial services including Pay Later (up to $500k, 90-day deferred), Export Factoring (up to USD 1M, 0.89%/month), cargo insurance, and Cogo FX. The platform aggregates 20+ shipping lines and 60+ airlines across 11,075 port pairs in 192+ countries, serving 30,000+ importers/exporters and reporting 478,404 containers moved, 31,200+ tons of air cargo, and a 97% on-time Bill of Lading rate.

The underlying technology is a cloud-based marketplace combining a self-serve booking engine with AI-driven rate prediction, lane optimization (CogoAI conversational copilot), automated document handling (Booking Note, BoL, Air Waybill), and predictive ETAs. CogoAssured provides a premium tier with guaranteed cargo space and fixed all-inclusive pricing. The company monetizes through transaction fees/take rates on freight bookings, interest and fees on financial services (Pay Later, Export Factoring), insurance commissions, and premium service revenue — all under a pay-as-you-go model with no subscription tier. Go-to-market is product-led growth supplemented by a CogoPoints loyalty and Refer & Earn multi-level referral program, a Channel Partner Program for freight forwarders, and content/SEO marketing via trade lane intelligence pages.

The company has raised approximately $57M+ in disclosed equity (Series A $6.09M from Accel/DST/Tiger Global in 2018; Series B $50M from Tiger Global in 2022) plus a Trifecta Capital debt facility in 2023, is venture-backed by Tiger Global, employs 501-1,000 staff, and is pursuing Southeast Asia expansion supported by a partnership with IIM Amritsar to train and onboard 1,000+ additional employees. Customer segments are hybrid: a long-tail of SME importers/exporters as the primary base, complemented by enterprise shippers including Reliance, Tata Group, IKEA, Hindustan Unilever, Flipkart, JSW, Amul, ITC, and Vedanta.

Name

Cogoport

Legal name

Cogo Universe PTE.

Website

https://cogoport.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cogoport is a self-serve digital global trade platform providing importers and exporters with instant freight rate discovery, multi-carrier booking (ocean, air, surface), shipment tracking, and integrated trade finance (Pay Later, Export Factoring, cargo insurance) across 192+ countries.

Ownership category

akta.pro rank

Product category

Digital Freight Forwarding Marketplace

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

FCL (Full Container Load) Ocean Forwarding (TLACABAA)

akta.pro secondary industries

LCL (Less-than-Container Load) Consolidation/Deconsolidation (TLACABAB), Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Ocean Freight Brokerage (FCL/LCL) (TLADAMAF)

Keywords

• Freight forwarding platform
• Logistics marketplace
• Ocean and air freight
• Trade finance services
• Supply chain management

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freight Booking Transaction Fees: Cogoport earns transaction fees (take rate) on every freight booking made through its platform — including FCL ocean, LCL ocean, international air, domestic surface (FTL/PTL/rail), and multimodal shipments. The platform aggregates bookings across 20+ shipping lines and 60+ airlines, earning commissions or margins on each transaction. The 'Book Freight Now' model means revenue is generated per container or shipment booked.
2. CogoAssured Premium Service Revenue: The CogoAssured premium service generates revenue through guaranteed logistics bookings with fixed all-inclusive pricing, priority handling, and fixed exchange rates. This premium tier commands higher per-unit revenue through space guarantees and service reliability assurances.
3. Pay Later Financial Services: The Pay Later deferred payment solution enables shippers to pay logistics bills up to 90 days after shipment. Cogoport earns interest/fees on the deferred payment period. Approved businesses can book up to $500k in logistics with deferred payment, generating financial services revenue beyond pure freight margins.
4. Export Factoring: Export factoring provides up to 90% of invoice value (up to USD 1 million) for factored cargo exports, with rates as low as 0.89% per month. Cogoport earns factoring fees/interest on the advanced funds, providing working capital solutions to exporters and generating recurring financial services revenue.
5. Cargo Insurance Distribution: Cogoport offers cargo insurance policies for all modes of transport (land, sea, air) under ICC-A, B, C and ITC-A, B conditions. The platform distributes insurance products and earns commissions or fees on each policy sold, covering risks such as theft, collision, fire, explosion, and hijack.
6. CogoPoints Loyalty Program (Indirect Revenue Driver): The CogoPoints rewards program drives customer retention and repeat bookings (50 CogoPoints = 1 USD earned per shipment). By incentivizing ongoing platform usage through discounts and brand voucher redemptions, it increases booking frequency and customer lifetime value, indirectly boosting transaction-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Cogoport operates a digital freight marketplace that aggregates real-time ocean and air freight quotes from 20+ shipping lines and 60+ airlines, enabling importers and exporters to instantly discover, compare, and book FCL, LCL, air, and domestic surface shipments across 11,075+ port pairs and 192+ countries. The platform bundles logistics execution with embedded financial services (Pay Later deferred payments, Export Factoring), cargo insurance, customs and CFS handling, an AI-powered rate prediction copilot (CogoAI), and a guaranteed-space premium tier (CogoAssured) for shippers who need assured capacity and fixed pricing.

Product overview

Cogoport operates as a platform-plus-modules architecture centered on its Global Trade Platform, which integrates cross-border logistics (Ocean FCL, Ocean LCL, International Air, Customs/CFS/Handling), domestic logistics (Surface FTL/PTL/Rail, Trailer & Rail Haulage), and financial services (Pay Later, Export Factoring, Cogo FX) alongside supply chain solutions (CogoAssured, Door to Door, Cargo Insurance). The platform also provides trade management tools (Freight Rates & Schedules, Tracking & Visibility), an AI copilot (CogoAI), and utility tools (HS Code Finder, CBM Calculator, Carbon Emission Calculator). A loyalty program (CogoPoints/Refer and Earn) supports customer retention. The ecosystem serves 192+ countries with 30,000+ importers/exporters.

Differentiator

Problem solved

Functional benefit

Brands

• CogoAI: AI-powered logistics copilot for freight rate discovery, shipment management, and supply chain optimization using artificial intelligence.
• CogoAssured
• CogoRewards

Products and services

• Global Trade Platform End-to-end digital platform for global trade and supply chain management, encompassing cross-border logistics, domestic transportation, supply chain solutions, and financial services for importers and exporters.
• Ocean: FCL Full Container Load ocean freight service enabling seamless movement of full container shipments globally with door-to-door or port-to-port options, supporting EXW, FOB, CIF, DDP and other Incoterms.
• Ocean: LCL Less than Container Load service for smaller shipments, offering door-to-door or port-to-port options with consolidated freight rates and flexible handling.
• International Air Air cargo shipments with door-to-door or airport-to-airport options, providing real-time visibility on live pricing, schedules, and cargo tracking across global routes.
• Customs, CFS, and Handling Managed supply chain service covering carrier liaisoning, port activities, first and last mile haulage, CFS operations, and customs clearance for enterprise shipments.
• Surface: FTL, PTL, Rail Full and partial truck load freight services covering 18,000+ zipcodes with on-demand pickup and delivery, GPS tracking, and flexible payment options for domestic Indian logistics.
• Trailer & Rail Container Haulage On-demand pickup and delivery service for containers via trailer and rail, bundling CFS, customs, and trucking with GPS tracking and CCTV coverage.
• CogoAssured Premium service providing guaranteed cargo space, fixed pricing, priority booking, and priority handling across all transport modes with upfront all-inclusive rates.
• Freight Rates & Schedules Rate discovery platform providing instant freight rates from multiple carriers with AI-powered predictive rate analysis and access to vessel schedules and trans-shipment details.
• Tracking & Visibility Real-time shipment tracking platform providing global visibility, predictive ETAs, and bulk upload capabilities for monitoring multiple shipments on a single dashboard.
• Door to Door Shipments End-to-end shipment service combining FCL, LCL, and air freight with trucking, CFS, customs clearance, and handling, supporting EXW through DDP Incoterms.
• Cargo Insurance Marine and cargo insurance offering instant policies at competitive premiums with coverage for all transport modes under ICC-A, B, C and ITC-A, B conditions.
• Pay Later Deferred payment solution enabling shippers to pay up to 90 days later for logistics booked on the platform, with approvals within 48 hours and limits up to $500k.
• Export Factoring Export invoice financing providing up to 90% of invoice value within 48 hours, with funding up to USD 1 million at rates as low as 0.89% per month.
• Cogo FX Foreign exchange service enabling flexible currency payments for international trade transactions.
• CogoAI AI-powered logistics copilot providing intelligent assistance for discovering rates, managing shipments, and accessing finance features through conversational interface.

Quantifiable outcome

• 97% on-time Bill of Lading rate
• +5 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core and major.

• IIM AmritsarcoreStrategic or Co-development Partner · 5 November 2023Cogoport partnered with IIM Amritsar (Indian Institute of Management Amritsar) to launch a certification program aimed at training and hiring over 1,000 employees in the coming year. The program plans to hire 200-300 new staff in 6-8 months, with further growth planned, and supports the company's expansion into Southeast Asia.
• MaerskcoreTechnology or IntegrationMaersk is a key shipping line partner on the Cogoport platform, offering FCL ocean freight services with rates and schedules visible on the platform. Cogoport integrates Maersk's vessel schedules and pricing into its rate discovery and booking engine.
• CMA CGMcoreTechnology or IntegrationCMA CGM is a leading ocean carrier partner integrated into Cogoport's platform for FCL and LCL shipments. CMA CGM vessels are featured on major Asia-India trade lanes including China-India and Vietnam-India, with schedule data and freight rates available for instant booking.
• MSC (Mediterranean Shipping Company)coreTechnology or IntegrationMSC is a top shipping line on the Cogoport platform, appearing as a leading carrier on the China-India trade lane. MSC's vessel schedules and freight rates are integrated for instant quoting and booking.
• Cosco ShippingcoreTechnology or IntegrationCosco Shipping Lines is integrated into Cogoport's platform for FCL ocean freight bookings. Cosco's schedules and rates are available alongside other carriers on major trade lanes including China-India, Vietnam-India, and Indonesia-India.
• Hapag LloydcoreTechnology or IntegrationHapag Lloyd is a key ocean carrier partner on Cogoport's platform, featured prominently on the China-India trade lane with its HLCU service. Rates and schedules are available for instant booking through the platform.
• OOCL (Orient Overseas Container Line)majorTechnology or IntegrationOOCL is a global container shipping line integrated into Cogoport's platform. The partnership enables OOCL's vessel schedules and freight rates to be displayed alongside other carriers for comparison and booking.
• ONE Line (Ocean Network Express)majorTechnology or IntegrationONE Line is featured on the Cogoport platform as a major carrier partner for ocean freight on Asia-India trade lanes including China-India and Vietnam-India.
• Evergreen MarinemajorTechnology or IntegrationEvergreen Marine is a shipping line partner on Cogoport's platform, featured on major trade lanes including China-India, Vietnam-India, and Indonesia-India, with schedule and rate integration.
• PIL (Pacific International Lines)majorTechnology or IntegrationPIL is integrated into Cogoport's freight booking platform for ocean shipments on trade lanes where PIL operates services, contributing to the multi-carrier rate comparison offering.
• ZIM Integrated Shipping ServicesmajorTechnology or IntegrationZIM is a shipping line partner on the Cogoport platform, available for rate discovery and booking across applicable trade lanes.
• Korean AircoreTechnology or IntegrationKorean Air is a key airline partner on Cogoport's air freight platform, offering international air cargo services integrated with the platform's rate discovery and booking engine.
• UPS (United Parcel Service)coreTechnology or IntegrationUPS is featured on Cogoport's air freight platform as a carrier partner for international air cargo shipments, with live rates, schedules, and booking integrated.
• Federal Express (FedEx)coreTechnology or IntegrationFederal Express is integrated into Cogoport's international air freight platform alongside UPS, Korean Air, Emirates, and other airlines for rate comparison and booking.
• Emirates SkyCargocoreTechnology or IntegrationEmirates SkyCargo is a featured airline partner on Cogoport's international air freight platform, providing air cargo capacity across global routes including Middle East-India lanes.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flexport: Flexport is a US-headquartered digital freight forwarder offering ocean, air, trucking, and customs brokerage through a tech-enabled platform. It is the most direct peer to Cogoport — both target importers/exporters with self-serve rate discovery, multi-carrier booking, and integrated visibility. While Flexport is larger and more globally diversified, Cogoport is positioned as the Asia-India specialist analog.
• Freightos: Freightos operates a digital freight marketplace (WebCargo, Freightos Baltic Index) that enables instant rate comparison and booking across ocean, air, and trucking. Like Cogoport, it is a product-led platform aggregating multiple carriers for shippers, with similar SaaS-like ambitions around digitized freight pricing.
• iContainers: iContainers is an online ocean freight platform offering instant FCL/LCL quotes and booking from multiple carriers, primarily for SMEs. It competes directly with Cogoport's core SME ocean forwarding proposition with a similar self-serve, transparent-pricing model.
• Kontainers: Kontainers (now part of Descartes Systems Group) provides a digital platform that enables traditional freight forwarders to offer instant online quoting and booking. It overlaps with Cogoport's mission of digitizing freight forwarding, though Kontainers sells to forwarders (B2B SaaS) rather than shippers directly.

Broad incumbents

• Twill (by Maersk): Twill is Maersk's digital freight forwarding product, offering simplified ocean and inland booking with instant quotes. It is a competitor on the carrier-supply side: owned by the world's largest container line, giving it direct capacity advantages that Cogoport's marketplace must match via third-party integrations.
• Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders with deep ocean, air, and contract logistics capabilities. While not digital-native, its myKN platform and global scale represent the incumbent model Cogoport is digitizing — and the principal competitive threat on enterprise accounts.
• DHL Global Forwarding: DHL Global Forwarding is the air and ocean freight arm of Deutsche Post DHL, offering end-to-end forwarding with customs, warehousing, and integrated supply chain solutions. It competes with Cogoport for enterprise shippers and offers the most credible incumbent alternative for global shippers needing a single provider across modes.
• Maersk: Maersk is the world's largest container shipping line and an integrated logistics provider offering ocean, port, and forwarding services. As Cogoport's most important carrier partner (and a competitor via Twill/Spot), Maersk's platform strategy is a key strategic variable for Cogoport's take-rate and access economics.

Emerging players

• Freight Tiger: Freight Tiger is an India-based digital logistics platform focused on trucking and freight management, serving enterprise shippers in the Indian domestic market. It overlaps with Cogoport's domestic Surface FTL/PTL offering and represents a fellow Indian logistics-tech innovator competing for similar enterprise and SME customers.
• 40Seas: 40Seas is a trade finance platform offering invoice factoring and credit solutions to importers/exporters, often integrated with freight platforms. It is comparable to Cogoport's Export Factoring and Pay Later products and represents both a competitor in trade finance and a potential embedded partner for freight marketplaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cogoport
• LinkedInlinkedin.com/company/cogoport

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cogoport