What Shaklee Corp. does

Shaklee Corporation is a privately held, 70-year-old American wellness company headquartered in Pleasanton, California, that develops, manufactures, and distributes a multi-brand portfolio of nutritional supplements, anti-aging skincare, and household products directly to consumers. The company was founded in 1956 and holds historical first-mover positions including the first US plant-based protein (1961), the first US multivitamin, and the first carbon-neutral company globally. Its product portfolio spans the YOUTH anti-aging skincare line, the Liquid BioCell collagen franchise (including the April 2026 launch of Liquid BioCell Life+ with patent-pending TriPlex Technology, and Modere assets acquired in May 2025), the Pomifera botanical skincare sub-brand, the Meology personalized vitamin assessment platform, Life Shake plant proteins, Collagen-9 supplements, and the Get Clean non-toxic home line. The technology base rests on 70+ patents and 110+ clinical studies supporting proprietary ingredient systems such as TriPlex Technology, Youth Complex (polyphenol-rich muscadine grape), Active Cellular Hydration Technology, Power8 Peptide Blend, and a patent-pending polyphenol blend.

Shaklee generates revenue through two interlocking channels: self-serve direct-to-consumer e-commerce (Shaklee.com across the US, Canada, Australia, and New Zealand) with a membership tier ($19.95/year, 15% discount, free shipping at $150+, escalating Loyalty Rewards up to 15% back) and a community-led Ambassador/distributor network that purchases at wholesale and resells to personal customers, with a Business Starter Kit program. Customer segments cluster around health-conscious wellness consumers, anti-aging and longevity-focused buyers (predominantly women), clean beauty seekers prioritizing EWG-verified products, and an emerging fitness/weight-management segment including GLP-1 nutrition support. Product price points range from approximately $80 individual supplements to $520+ full personalized regimens, with promotional bundles (Younger You, Ultimate Glow Up, Five Day Protein Reset) supporting attach rates.

The company holds an A+ BBB rating, Direct Selling Association membership, and EWG-Verified, US Pharmacopeia, and California Prop. 65 compliance across multiple product lines. Leadership includes Chairman and CEO Roger Barnett, Asma Ishaq heading the Liquid Collagen Acquisition Corporation, and Samantha Ballard as Pomifera Brand President. The Modere assets acquisition (May 2025) and Liquid BioCell Life+ launch (April 2026) represent the most significant recent strategic moves, with Shaklee Canada reporting 58% YoY product sales growth in 2026.

Name

Shaklee Corp.

Legal name

Shaklee Corporation

Website

https://shaklee.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Shaklee Corporation is a privately held, 70-year-old US wellness company that develops and sells nutritional supplements, anti-aging skincare, and clean household products directly to consumers and through an Ambassador (distributor) network across the US, Canada, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Sunscreen (Body) (CRABAHAB), Sun Care & After-Sun (Non-color) (CRADANAH)

Keywords

• Nutritional supplements
• Anti-aging skincare
• Collagen supplements
• Wellness products
• Direct sales

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Shaklee sells vitamins, supplements, personal care, and green home products directly to consumers through its e-commerce platform. Products include nutritional supplements, collagen products, skincare, body care, makeup, and household cleaners. Individual purchases and subscription-based recurring orders through Loyalty Rewards program.
2. Ambassador/Distributor Sales: Ambassadors (independent distributors) purchase products at wholesale prices and resell to their personal customers. Ambassadors can earn income through retail sales and building sales organizations. Business Starter Kit available for new Ambassadors.
3. Membership Program: Members pay annual fee for access to 15% discount on all orders, free shipping on orders $150+, Loyalty Rewards points (up to 15% back on qualifying orders), and exclusive promotions. New members receive free membership with qualifying first orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Shaklee Corp. is a multi-brand wellness company that develops and sells nutritional supplements, anti-aging skin care, and non-toxic household cleaning products. The company distributes through its own e-commerce platform (Shaklee.com) and an independent Ambassador (distributor) network, with key franchises including the YOUTH anti-aging skin care line, the Liquid BioCell collagen supplement range, the Pomifera botanical skincare sub-brand, and the Meology personalized vitamin assessment system.

Product overview

Shaklee Corp. is a wellness company offering a multi-brand portfolio of nutritional supplements, anti-aging skin care, and household products. The core offerings include the YOUTH® anti-aging skin care line featuring customizable regimens with proprietary Youth Complex technology, the Liquid BioCell® collagen franchise (including newly launched Life+ and acquired Modere products), and the Pomifera™ botanical skin care sub-brand. Nutritional products include personalized vitamin system Meology®, Life Shake™ plant proteins, and comprehensive collagen supplements like Collagen-9™. The company operates on a direct-to-consumer model with ambassador/membership programs and emphasizes scientific validation with 110+ clinical studies and 70+ patents.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid BioCell: Collagen supplement brand that has generated over $1 billion in sales
• Pomifera
• YOUTH
• Meology
• Modere
• Get Clean
• Vitalizer
• Life Shake

Products and services

• Liquid BioCell Life+ Next-generation collagen supplement powered by patent-pending TriPlex Technology, designed to protect, stimulate, and rebuild collagen for whole-body longevity support. Targeted at health-conscious consumers seeking anti-aging and cellular health benefits.
• Liquid BioCell (Original) Award-winning foundational liquid collagen supplement that has generated over $1 billion in sales. For consumers seeking beauty and joint support from collagen supplementation.
• Modere Liquid BioCell Collagen Collagen supplement brand acquired by Shaklee in May 2025, providing exclusive rights to Liquid BioCell collagen technology. Distributed across Shaklee's markets as part of the Modere line.
• YOUTH Anti-Aging Personalized Regimen+ Complete anti-aging regimen with cleanser, toner, sculpting wand, vitamin C serum, and choice of hydrating hyaluronic acid or anti-aging retinol serum, plus day and night moisturizers. For consumers seeking advanced anti-aging or deep hydration.
• YOUTH Anti-Aging Personalized Regimen Customizable anti-aging set including cleanser, toner, and choice of hydrating hyaluronic acid serum or anti-aging retinol serum, plus day and night moisturizers. Targets consumers seeking customizable anti-aging solutions.
• Shield Sheer Mineral Body Sunscreen SPF 30 100% mineral-based reef-safe body sunscreen with clear zinc oxide technology providing SPF 30 broad spectrum UVA/UVB protection, antioxidants, and patent-pending polyphenols. For clean beauty consumers seeking non-nano sun protection.
• Pomifera Pure Anti-Aging Serum and Complete Moisturizer Antioxidant-rich face serum and moisturizer powered by 100% pure Pomifera oil, clinically tested to improve appearance of age spots, deep wrinkles, emerging wrinkles, and fine lines. For clean beauty consumers seeking botanical anti-aging solutions.
• Pomifera Men's Grooming Collection Beard care and body grooming set including gentle beard wash, weightless beard oil, and moisturizing body butter cleansing bar, formulated with Pomifera oil and Spiced Leather scent. For men seeking clean botanical grooming products.
• Body Ritual Trio Three-step body care routine including Revitalize Body Wash, Restore Body Serum, and Nourish Body Lotion designed to firm, nourish, and protect skin with patent-pending polyphenol blend. For clean beauty consumers seeking full-body anti-aging care.
• Meology Personalized vitamin assessment and recommendation system that delivers customized nutritional regimens based on individual health needs and goals. Includes Meology Adult and Meology Kids variants. For consumers seeking personalized nutrition.
• Life Shake Plant-based protein shake providing comprehensive nutrition with multiple flavor options including Pina Colada and French Vanilla. For consumers seeking meal replacement or protein supplementation.
• Five Day Protein Reset Comprehensive 5-day protein-focused nutrition program delivering 105g of daily protein including shakes, broths, snacks, and Sparkling Protein. Designed by doctors and nutritionists for lean muscle and metabolism support. For consumers on weight management or GLP-1 journeys.
• Performance Pre-Workout Energy Drink Pre-workout energy drink supplement designed to support exercise performance and energy. For fitness-focused consumers.
• Vitalizer Comprehensive multivitamin and nutritional supplement providing essential daily nutrients as part of Shaklee's foundational nutrition regimen. For consumers seeking daily nutritional support.
• Get Clean Natural, nontoxic household cleaning product line formulated without harmful fumes, chlorine bleach, phosphates, or nitrates. For eco-conscious consumers seeking safer home cleaning alternatives.
• Collagen-9 Complete collagen product providing all 9 essential amino acids needed for protein synthesis, combined with biotin and vitamin C to promote healthy skin, hair, nails, and joints. For consumers seeking protein and beauty support.

Quantifiable outcome

• 91% of women improved skin texture within 8 weeks using YOUTH Advanced Anti-Aging Regimen
• +5 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• ModereflagshipStrategic or Co-development Partner · 1 May 2025Shaklee acquired Modere assets in May 2025, securing exclusive Liquid BioCell collagen rights. Management cited this acquisition as driving significant incremental revenue and anchoring the company's longevity wellness positioning. Liquid BioCell became available through Shaklee's Modere brand line.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Nu Skin Enterprises: Direct-selling company with both nutritional supplements and anti-aging/personal care product lines, structurally the closest peer to Shaklee's combination of supplements and YOUTH/Pomifera skincare.
• Herbalife: Global direct-selling nutrition and wellness company using an independent distributor model very similar to Shaklee's Ambassador network, with comparable multi-category supplement and weight-management offerings.
• USANA Health Sciences: Direct-selling MLM focused on nutritional supplements and personal care, with a similar premium-pricing, science-positioned go-to-market model used by Shaklee.
• Jeunesse Global: MLM focused heavily on anti-aging (Reserve, AM/PM Essentials) with global distributor network — directly overlaps with Shaklee's Liquid BioCell / YOUTH positioning.
• LifeVantage: Direct-selling company built around Protandim/Nrf2 and TrueScience anti-aging products, directly comparable to Shaklee's longevity/anti-aging thesis via Liquid BioCell and YOUTH.
• Amway: Largest direct-selling company globally (Nutrilite supplements and Artistry skincare), competing head-to-head with Shaklee for both Ambassadors and end consumers in nutrition and beauty.
• Mannatech: Direct-sales supplement and skincare company built around proprietary ingredient technologies (Ambrotose/glyconutrients), comparable to Shaklee's TriPlex and polyphenol IP story.
• Isagenix: Direct-selling nutrition company with weight-management and protein-reset systems overlapping Shaklee's Life Shake and Five Day Protein Reset lines.

Broad incumbents

• Pfizer (Centrum / Procter & Gamble – Olay): Established consumer health and beauty conglomerates competing with Shaklee in mass anti-aging skincare (Olay) and multivitamins (Centrum), with far broader retail distribution.
• Estée Lauder Companies: Global premium skincare leader (Estée Lauder, Clinique, La Mer) competing for the same anti-aging consumer spend as Shaklee's YOUTH line, though through department-store and prestige-retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ShakleeHQ
• Facebookfacebook.com/ShakleeCorporation
• LinkedInlinkedin.com/company/shaklee-corporation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaklee Corp.