Bukku
Bukku is a Malaysian cloud-based accounting SaaS serving 65,000+ SMEs and accountants with automated bookkeeping, LHDN E-Invoice compliance, bank reconciliation, and payroll/e-commerce integrations, operating from Kuala Lumpur with a 1-10 person team.
- Company typePrivate
- Founded2019
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bukku does
Bukku, operated by Nukleus Ventures Sdn Bhd, is a homegrown Malaysian cloud-based accounting software platform founded in 2019 and headquartered in Kuala Lumpur. The platform targets Malaysian small and medium-sized enterprises (SMEs) and professional accountants with automated accounting, invoicing, expense management, inventory tracking, and financial reporting capabilities. It is built on Amazon Web Services infrastructure hosted in Singapore data centers and integrates natively with Malaysian-specific requirements including LHDN MyInvois E-Invoice compliance via the Peppol network, automated bank reconciliation with Maybank (and CIMB), and e-commerce order synchronization from Shopee, Lazada, Shopify, WooCommerce, and EasyStore via PayRecon. The company also offers payroll integrations with Talenox, PayrollPanda, Kakitangan, and MySyarikat, and in 2025 extended into point-of-sale through Bukku MiniPOS, a free mobile POS application targeting micro-retailers.
Bukku operates a subscription SaaS model with five pricing tiers (Launch free, Seed RM35/month, Grow RM65/month, Prime RM95/month, Elite RM135/month), all subject to 8% SST and offered on monthly or annual billing. The platform reaches customers through a self-serve product-led growth motion with a 30-day no-credit-card trial, a 300+ accounting firm partner program offering discounts and commissions, regular multi-language webinars, and a co-marketed distribution agreement with Maybank. It has also secured approval under Malaysia's MSME Digital Grant, enabling 50% / up to RM5,000 government subsidies for eligible customers.
The company has scaled to 65,000+ companies, 75,000+ monthly active users, and RM629M+ in monthly transaction volume with a remarkably lean team of 1-10 employees. It has raised approximately $344K in seed funding across 2020 and 2021 rounds from INO Capital LLP, and has launched three major product initiatives since 2024 — the E-Invoice Solution, Maybank Auto Bank Reconciliation, and MiniPOS — positioning itself for Malaysia's mandatory e-invoicing rollout. Management team details, full ownership structure, and revenue figures are not publicly disclosed.
Bukku firmographics
Firmographics- Name
- Bukku
- Legal name
- Nukleus Ventures Sdn Bhd
- Website
- https://bukku.my
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bukku is a Malaysian cloud-based accounting SaaS serving 65,000+ SMEs and accountants with automated bookkeeping, LHDN E-Invoice compliance, bank reconciliation, and payroll/e-commerce integrations, operating from Kuala Lumpur with a 1-10 person team.
- Ownership category
- akta.pro rank
Bukku industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Bukku is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Bukku business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Bukku operates as a subscription-based SaaS with five pricing tiers (Launch, Seed, Grow, Prime, Elite). Monthly and annual billing options available with 8% SST added. Annual subscriptions offer significant discounts compared to monthly rates. The Launch tier is free forever for new companies and startups.
- Digital Grant Subsidy: Malaysian SMEs can receive 50% subsidy up to RM5,000 from the government MSME Digital Grant for Bukku subscriptions. Eligibility criteria include 60% Malaysian ownership, SSM/PBT/SKM registration, RM50,000+ annual turnover, and 6+ months operation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Forever - Completely free invoicing solution for newly setup companies & startups with LHDN E-Invoice support |
| Subscription | Monthly | Basic accounting for micro businesses and startups |
| Subscription | Monthly | Intermediate accounting for fast-growing small businesses |
| Subscription | Monthly | Comprehensive accounting for established small businesses |
| Subscription | Monthly | Ultimate accounting for established medium businesses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Bukku product offering
Product offeringCore offering
Bukku provides cloud-based accounting software specifically designed for Malaysian SMEs and accountants. The platform automates invoicing, expense management, bank reconciliation, inventory tracking, and financial reporting, while delivering native LHDN E-Invoice compliance through Peppol integration. It is offered as a subscription SaaS with a free tier for startups and tiered paid plans for growing and established businesses.
Product overview
Bukku is a cloud-based accounting software platform designed specifically for SMEs and accountants in Malaysia, operated by Nukleus Ventures Sdn Bhd. The core offering is Bukku Accounting, which provides automated accounting, invoicing, and financial reporting capabilities. The platform operates on a tiered pricing model (Launch, Seed, Grow, Prime, Elite plans) ranging from free to RM135/month. Key integrated products include Bukku E-Invoice for LHDN compliance via Peppol, Bukku MiniPOS (free mobile POS for micro-SMEs), and specialized modules for Ecommerce Accounting (Shopee, Lazada, Shopify, WooCommerce, EasyStore via PayRecon), Payroll Integration (Talenox, PayrollPanda, Kakitangan, MySyarikan), and Maybank Auto Bank Reconciliation. The platform is trusted by 65k+ companies and supports 5M+ transactions monthly.
Differentiator
Problem solved
Functional benefit
Brands
- Bukku MiniPOS: Free POS system for micro retail businesses in Malaysia, available on mobile and tablet.
Products and services
- Bukku Accounting Homegrown cloud-based accounting software for Malaysian SME business owners and accountants. Automates accounting, invoicing, expense management, bank reconciliation, inventory tracking, and financial reporting. Supports LHDN E-Invoice compliance and offers tiered subscription plans from free (Launch) up to RM135/month (Elite).
- Bukku MiniPOS Free point-of-sale system for micro-retail and micro-F&B businesses in Malaysia. Supports order taking on phone/tablet, sales tracking, business dashboard, and receipt generation via Bluetooth printer or email. Integrates with Bukku Accounting for automatic e-invoice submission.
Quantifiable outcome
- Saves 90,000+ hours per month for users through automation
- +3 more outcomes
Companies that use Bukku
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Bukku technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature9 records
Bukku partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MaybankcoreAuto Bank Reconciliation partnership enabling automated daily bank transaction sync for Maybank Business Current Accounts. Bukku pulls bank transactions via secured API. Offers 6-month free Elite trial for Maybank customers plus up to 50% off first year subscription. Works with Maybank2U and Maybank2u Biz platforms.
- Talenox PayrollcorePayroll integration allowing automatic import of payroll transactions from Talenox cloud payroll software into Bukku. Simply drop payroll summary file into Bukku and various payroll transactions are created automatically. Talenox offered at RM2/headcount/month.
- PayrollPandacorePayroll integration enabling automatic payroll transaction import from PayrollPanda cloud payroll software into Bukku Accounting.
- KakitangancorePayroll integration for automatic payroll transaction import from Kakitangan cloud payroll software into Bukku Accounting.
- PayReconcoreE-commerce integration partner for synchronizing online orders from Shopee, Lazada, EasyStore, WooCommerce, Shopify into Bukku. Sync sales after deducting shipping fees/discounts, track actual payments with breakdowns, and manage inventory SKUs.
- LHDN (Lembaga Hasil Dalam Negeri Malaysia)coreRegulatory integration for LHDN E-Invoice compliance. Bukku is 100% E-Invoice ready with Peppol network integration, enabling SMEs to submit e-invoices to LHDN and get them validated automatically.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Bukku competitors and assessment
Company assessmentRegional players
- Jurnal (Mekari): Indonesia-focused cloud accounting SaaS for SMEs; comparable SME-focused accounting, invoicing and bank reconciliation product, operating in a neighboring Southeast Asian market with similar regulatory complexity.
Direct peers
- Xero: Global cloud accounting SaaS for SMEs and accountants; the most direct foreign competitor to Bukku in Malaysia, with a free migration offer publicly advertised by Bukku as a switching target.
- AutoCount Accounting: Malaysia-headquartered accounting and payroll software provider targeting SMEs; competes directly on Malaysian tax compliance and the accountant channel that Bukku also pursues.
- SQL Account: Established Malaysian accounting software widely used by local SMEs and accountants; competes on local compliance familiarity and accounting depth with Bukku's cloud offering.
- QuickBooks (Intuit): Global SMB cloud accounting platform offering invoicing, bank reconciliation and reporting; competes head-on with Bukku's core feature set for Malaysian SMEs and accountants.
Broad incumbents
- Sage Business Cloud Accounting: Global SMB cloud accounting suite with invoicing, bank feeds and compliance features; competes for SME and accountant mindshare with Bukku.
- MYOB: Australia-headquartered cloud accounting platform with expanding Southeast Asia presence; comparable SME-targeted accounting workflows and accountant partner program to Bukku.
- Wave Accounting: Freemium cloud accounting platform for micro-businesses; mirrors Bukku's free Launch tier positioning and SME target market globally.
Emerging players
- FreshBooks: Cloud accounting platform targeting service-based SMBs with invoicing and expense management; comparable product surface to Bukku for the SME invoicing-led workflow.
Others
- Talenox: Malaysian cloud payroll platform integrated with Bukku for automatic payroll transaction import; ecosystem partner that is also an adjacent SaaS serving the same SME buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bukku social profiles
Digital presenceBukku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bukku leadership team
Management profileNumber of profiles
Profiles1 record
Bukku subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bukku funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bukku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bukku
What does Bukku do?
Bukku provides cloud-based accounting software specifically designed for Malaysian SMEs and accountants. The platform automates invoicing, expense management, bank reconciliation, inventory tracking, and financial reporting, while delivering native LHDN E-Invoice compliance through Peppol integration. It is offered as a subscription SaaS with a free tier for startups and tiered paid plans for growing and established businesses.
Is Bukku a public or private company?
Bukku is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bukku founded?
Bukku was founded in 2019. It employs 11 to 50 people.
Where is Bukku based?
Bukku is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Bukku make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are digital Grant Subsidy.
Who are Bukku's main competitors?
Jurnal (Mekari) is listed as a regional player. Direct peers are Xero, AutoCount Accounting, SQL Account and QuickBooks (Intuit). Broad incumbents are Sage Business Cloud Accounting, MYOB and Wave Accounting. FreshBooks is listed as an emerging player. Talenox is listed as an others.
Does Bukku have an API?
No public API is recorded for Bukku.
What industry is Bukku in?
Bukku's product category is Cloud Accounting Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDABAHAI, Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC). Its NAICS code is 513210 and its SIC code is 7372.