What AutoCount does

AutoCount is a Malaysian-headquartered software company that develops and distributes accounting, point-of-sale (POS), payroll/HRMS, and related business applications primarily for small and medium-sized enterprises (SMEs) across Southeast Asia. Its product portfolio centers on the flagship on-premise AutoCount Accounting 2.0 and the web-based AutoCount Cloud Accounting, supplemented by AutoCount POS 5.0 (for retail and F&B), AutoCount Cloud Payroll / HRMS, and add-on modules including OneSales (omnichannel), OneRewards (loyalty), PalmPOS (micro-SME / hawker POS), an LHDN e-Invoice module, and the recently launched AutoCount Bettr embedded financing product. Notable technical components include direct API integration with Malaysia's LHDN MyInvois for e-Invoice compliance, BIR-accredited POS for the Philippines, AI SmartScan document OCR, automated bank feeds (Maybank, UOB, Hong Leong), support for eight-plus e-wallets, ISO 27001:2022 certification, and hosting on Huawei Cloud infrastructure.

AutoCount monetizes through tiered cloud subscriptions (Lite RM70/month to Pro RM180/month, with annual and biennial prepay discounts), per-employee Cloud Payroll pricing, one-time POS licenses for on-premise deployments, add-on user and AI SmartScan credit fees, professional services and HRDF-claimable training through AutoCount Academy, and an emerging embedded financing stream via Bettr. The go-to-market combines a self-serve cloud subscription portal with a network of more than 300 authorized dealers across Malaysia providing localized sales, implementation, and support, supplemented by wholly-owned regional subsidiaries and direct sales teams in Singapore, the Philippines, and Thailand. The customer base is broad, with 240,000+ companies using AutoCount Accounting, 12,000+ POS terminals deployed, 190,000+ employees under Cloud Payroll management, and roughly 3,000 accounting professional users, spanning logistics, F&B, manufacturing, telecommunications, accounting services, and other SME verticals. AutoCount is a privately held company, incorporated in 2006 as Auto Count Sdn Bhd (751600-A) and operating as a wholly owned subsidiary of Autocount Dotcom Berhad.

Name

AutoCount

Legal name

Auto Count Sdn Bhd (200601031841 (751600-A))

Website

https://autocountsoft.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

AutoCount is a Malaysian-headquartered software company providing accounting, point-of-sale, payroll/HRMS, and e-Invoice solutions for small and medium-sized enterprises across Malaysia, Singapore, the Philippines, and Thailand, distributed through cloud subscriptions and a 300+ authorized dealer network.

Ownership category

akta.pro rank

Product category

Accounting and Business Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industry

Accounts Payable Automation & Supplier Payments (FSAGAJAD)

Keywords

• Cloud accounting software
• POS systems
• HRMS payroll
• E-invoice compliance
• SME business automation

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Cloud Accounting Subscription: Subscription-based cloud accounting software offered in multiple tiers (Lite, Basic, Plus, Pro) with monthly, annual, and multi-year billing options. Includes LHDN e-Invoice feature at no additional cost. Billing based on plan tier and number of users.
2. HRMS / Cloud Payroll Subscription: Cloud-based payroll and HRMS software with subscription tiers. Charges based on per employee user (pay-per-user model), including modules for payroll, eLeave, eClaim, employee portal, and mobile app.
3. POS Software License (On-Premise): Full POS system for retail and F&B businesses, available as standalone or multi-outlet configuration, optionally bundled with AutoCount Accounting editions. Sold as on-premise software.
4. PalmPOS Subscription: Micro SME and hawker-focused POS solution starting from RM49 per month, providing simplified selling, collection, and sales tracking.
5. Professional Services & Training: AutoCount Academy provides free online training and paid certification courses. On-site services available through authorized dealers. HRDF courses offered for workforce development.
6. Add-on User Licenses: Additional user licenses sold as add-ons to base subscription plans: RM10/month per user for Lite/Basic/Accountant plans, RM20/month per user for Plus/Pro plans.
7. Embedded Financing (Bettr): Embedded financing solution for e-Invoice financing, offered through AutoCount Bettr platform, monetizing the existing customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

AutoCount develops, sells, and supports accounting, point-of-sale (POS), payroll/HRMS, and e-Invoice compliance software for small and medium-sized enterprises (SMEs) in Malaysia and Southeast Asia. Its portfolio spans on-premise applications (AutoCount Accounting 2.0, POS 5.0) and cloud-based subscriptions (Cloud Accounting, Cloud Payroll/HRMS, PalmPOS), with add-on modules for omnichannel sales (OneSales), loyalty management (OneRewards), LHDN e-Invoice compliance, and embedded financing via Bettr. The company also delivers certified training through AutoCount Academy and reaches customers through a 300+ authorized dealer network across Malaysia, Singapore, Philippines, and Thailand.

Product overview

AutoCount is a financial management software provider offering a comprehensive suite of business applications for SMEs. The product portfolio consists of core accounting and POS solutions (AutoCount Accounting 2.0, AutoCount Cloud Accounting, AutoCount POS 5.0, AutoCount Cloud Payroll/HRMS) supplemented by specialized add-on modules (OneSales for omnichannel sales, OneRewards for loyalty management, LHDN e-Invoice for tax compliance, PalmPOS for micro merchants, Embedded Financing via Bettr). The on-premise AutoCount Accounting 2.0 integrates with cloud-based AutoCount Cloud Accounting for hybrid deployment, while AutoCount POS serves both retail and F&B verticals with specialized editions. All products share a unified dealer network and training ecosystem through AutoCount Academy.

Differentiator

Problem solved

Functional benefit

Brands

• PalmPOS: Micro SME and hawker-focused POS solution, the ultimate business solution for micro SMEs and hawkers.
• OneRewards
• OneSales
• Siora AI
• Bettr e-Invoice Financing

Products and services

• AutoCount Accounting 2.0 On-premise flagship accounting software with complete integration of Accounting (GL, AR, AP), Inventory (Stock), Billing (Sales, Purchase) and 30+ modules including Multi Currency, Project, Department, Multi-UOM, Serial Numbers, and Item Assembly. Designed as an ideal affordable solution for SMEs of all sectors.
• AutoCount Cloud Accounting Web-based cloud accounting solution providing access to accounting software from any device with internet connectivity. Covers sales, purchases, inventory, accounting modules, AI SmartScan, automated bank reconciliation, and LHDN e-Invoice integration. Fully compliant with Malaysian tax and statutory requirements.
• AutoCount POS 5.0 Feature-rich Point of Sale system for retail and F&B operations. Available in Basic and Standard editions with optional modules for Account, Sales, Serial No., Item Batch, Item Package, Remote HQ/GIT/AR Payment, and Sales Order. Can be used offline with real-time data synchronization across multiple outlets and branches.
• AutoCount Cloud Payroll / HRMS Cloud-based HR and payroll solution including modules for Payroll, eLeave, eClaim, eAttendance, Employee Portal and Mobile App. Includes Siora AI for automating payroll and leave management. Fully compliant with LHDN, PCB, EPF, SOCSO, EIS, and HRDF regulatory requirements.
• AutoCount OneSales Omnichannel sales management solution enabling seamless control across offline and online channels. Centralizes inventory data, optimizes sales operations, and manages customer touchpoints across various platforms.
• AutoCount OneRewards Reward management system that enhances customer loyalty programs. Integrates with POS and sales systems to manage customer loyalty schemes and reward points.
• AutoCount LHDN e-Invoice e-Invoice solution integrated with Malaysia Inland Revenue Board (LHDN) MyInvois portal. Enables businesses to request and submit LHDN-compliant e-Invoices directly within AutoCount Accounting or Cloud Accounting systems. Supports Standard e-Invoice, Consolidated e-Invoice, and Self-billed e-Invoice workflows.
• AutoCount PalmPOS Mobile POS solution designed for micro SMEs and hawkers for simplifying sales, collection, and tracking every sale. Starting price from RM49 per month.
• AutoCount Embedded Financing (Bettr) Embedded financing solution integrated with e-Invoice functionality. Provides financing options for SMEs directly within the AutoCount ecosystem, enabling businesses to access working capital based on their invoicing data.
• AutoCount POS F&B Specialized POS solution for food and beverage operators including restaurants, cafes, and fast food outlets. Features include eWaiter app for personalized recommendations, QR self-ordering system, table management, kitchen printer integration, split/combine bills, and support for various payment methods.
• AutoCount POS Retail Retail-focused POS solution for shops with features including price checker, sales return with serial number/warranty control, batch items with expiry date control, weighing scale integration, trade-in/return/refund/exchange capabilities, and item package management.
• BIR-Accredited POS with Euronet QRPH Integration Bureau of Internal Revenue (BIR) accredited Point of Sale solution integrated with Euronet QRPH payment system, enabling Philippine merchants to accept standardized QR payments with BIR compliance for official receipts and sales reporting.
• AutoCount Academy Free online learning platform offering certified training and digital business skills courses. Includes AutoCount Computerized Accounting, AutoCount Cloud Accounting, AutoCount HRMS, LCCI Certification, and IAB Certification courses. Over 50,000 students/learners trained through AutoCount Academy.
• HRDF Courses HRDF-claimed training courses for professional development in using AutoCount software products. Available through authorized training centers across Malaysia.

Quantifiable outcome

• Up to 95% time savings on bank reconciliation tasks with Auto Bank Reconciliation feature
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EuronetcoreTechnology or Integration · 17 March 2026Euronet's QRPH payment system integration with AutoCount's BIR-accredited POS solution, enabling Philippine merchants to accept standardized QR payments directly within the POS workflow while maintaining BIR compliance for official receipts and sales reporting. Aligns with Bangko Sentral ng Pilipinas direction toward a cashless ecosystem.
• UOB (United Overseas Bank)coreGTM or Marketing Partner · 1 January 2024UOB Business Banking account holders receive free 6-month AutoCount Cloud Accounting Pro Plan subscription worth RM1,080. Includes complimentary 90-minute onboarding training session, unlimited email ticketing and chat support. UOB SME App integrates with AutoCount Cloud Accounting for real-time accounting data visibility including receivables, payables, top payers/payees, and operating expenses.
• MaybankcoreTechnology or IntegrationMaybank SME/Business account integration for Auto Bank Reconciliation feature. Transactions from Maybank accounts sync directly into AutoCount Cloud Accounting for seamless bank reconciliation. Maybank QRPay e-wallet integration in AutoCount POS. AutoCount Cloud Accounting available for redemption by Maybank SME customers.
• Huawei CloudcoreTechnology or IntegrationAutoCount Cloud Accounting is hosted in Huawei's secure data centres, one of the world's leading cloud infrastructure providers. Huawei Cloud provides the cloud environment for data storage, backup, and disaster recovery.
• Maxis BusinessminorGTM or Marketing PartnerMaxis Business users can redeem AutoCount Cloud Accounting subscription using their Maxis points, providing access at no extra cost beyond points redemption.
• Touch 'n Go, GrabPay, BoostPay, ShopeePay, Maybank QRPay, WeChatPay, Alipay, PrestocoreTechnology or IntegrationAutoCount POS integrates with up to 6+ e-wallet types for cashless payments in Malaysia, supporting Touch 'n Go, GrabPay, Boost, Maybank QRPay, ShopeePay, WeChatPay, Alipay, Presto, and Touch n Go — enabling retailers to offer more payment methods matching customer preferences.
• LHDN (Malaysian Inland Revenue Board)coreTechnology or IntegrationDirect API integration with LHDN MyInvois portal for e-Invoice submission and validation. Supports standard, consolidated, and self-billed e-Invoices. TIN retrieval via business registration number or MyKAD. Streamlines compliance with Malaysia's mandatory e-Invoice implementation phases.
• MATRADE ManilaminorGTM or Marketing PartnerMATRADE Manila officials attended AutoCount's inaugural 2026 Philippines Partner Conference in Manila, supporting regional expansion and partner network development.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SQL Account: SQL Account is a Malaysia-headquartered accounting and business software provider with deep SME penetration in Malaysia and Singapore. It is the most directly comparable competitor to AutoCount in on-premise and cloud accounting for Malaysian SMEs, sharing similar target customer, pricing tiering, and dealer distribution model.
• Wave Accounting: Wave (owned by H&R Block) offers free and low-cost cloud accounting, invoicing and payroll software to very small businesses globally. While primarily serving micro-SMBs in Western markets, Wave's freemium cloud-accounting model is comparable to AutoCount's PalmPOS and Lite/Basic cloud tiers targeting micro-SMEs.

Broad incumbents

• Xero: Xero is a global cloud accounting platform serving small businesses and accountants, with an established Singapore hub serving Southeast Asia. It competes with AutoCount Cloud Accounting in the same SME cloud-accounting category with deeper R&D and brand recognition, but lacks AutoCount's LHDN-specific regulatory depth in Malaysia.
• QuickBooks (Intuit): QuickBooks is Intuit's flagship small-business cloud accounting and bookkeeping platform, widely used globally including across Southeast Asia. It overlaps with AutoCount's cloud accounting and SME payroll offerings, and is a meaningful substitute threat given Intuit's scale and ongoing product investment.
• Sage: Sage provides accounting, payroll and HR software to SMBs and mid-market customers globally, including in Asia-Pacific. Sage's broader portfolio and global brand compete with AutoCount's accounting and HRMS offerings in the same SME segment, particularly for growing businesses that may outgrow AutoCount's ecosystem.
• NetSuite (Oracle): Oracle NetSuite is a global cloud ERP suite serving small and mid-market businesses with financials, inventory, POS-adjacent commerce, and HR functionality. While positioned upmarket from AutoCount's core SME segment, it represents the natural upgrade competitor and benchmark for cloud-native, integrated business software in the region.

Regional players

• MYOB: MYOB is an Australia/New Zealand-headquartered accounting and business software platform serving SMEs. While geographically focused on ANZ, MYOB's product positioning, SME target customer and cloud-accounting business model are highly comparable to AutoCount, and it represents a relevant regional benchmarking peer for SaaS transition.
• ABSS (Singapore): ABSS is a Singapore-based accounting and business software provider serving SMEs across Singapore and Malaysia. It is directly comparable to AutoCount in product scope (accounting, POS, payroll) and customer segment, making it a closely relevant regional peer despite smaller scale.

Emerging players

• Zoho Books: Zoho Books is the cloud accounting module within Zoho's broader business application suite, increasingly adopted by SMEs in Southeast Asia. It competes with AutoCount on cloud accounting and integrates with Zoho's CRM/HR/payroll ecosystem, representing a credible bundled alternative for tech-forward SMEs.
• Acumatica: Acumatica is a cloud ERP platform serving small and mid-market businesses with integrated financials, distribution, and project accounting. While typically serving larger SMEs than AutoCount's core micro/SMB segment, its cloud-native architecture and mid-market trajectory make it a relevant adjacent peer for AutoCount's upsell path.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/autocountsoft
• YouTubeyoutube.com/autocountsoftware
• Facebookfacebook.com/autocountsoftware
• LinkedInlinkedin.com/company/auto-count
• Instagraminstagram.com/autocountsoft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoCount