YCloset
YCloset is a Beijing-based subscription platform that rented women's clothing to Millennial and Gen Z consumers in China, offering cost savings and sustainability benefits through access to fashion without ownership.
- Company typePrivate
- Founded2015
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2C
- OfferingServices
YCloset firmographics
Firmographics- Name
- YCloset
- Website
- https://yi23.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YCloset is a Beijing-based subscription platform that rented women's clothing to Millennial and Gen Z consumers in China, offering cost savings and sustainability benefits through access to fashion without ownership.
- Ownership category
- akta.pro rank
YCloset industry classification
Industry- Product category
- Fashion Rental Services
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)
Keywords
Where YCloset is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Markets served
YCloset business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
YCloset product offering
Product offeringCore offering
YCloset is a subscription-based online women's clothing rental platform that provides consumers with access to a rotating wardrobe of fashion apparel. The platform allows members to rent clothing items for a subscription fee rather than purchasing them outright, targeting women seeking variety, affordability, and sustainability in their wardrobes.
Differentiator
Problem solved
Functional benefit
Products and services
- YCloset Subscription Clothing Rental
Companies that use YCloset
Customer profileSegments3 records
Ideal customer profiles2 records
YCloset technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YCloset partnerships and signals
Strategic signalScale indicators4 records
YCloset competitors and assessment
Company assessmentDirect peers
- Rent the Runway: The leading US-based women's clothing rental subscription platform, founded in 2009. Directly comparable to YCloset in subscription-based clothing rental, target demographic (women), and circular fashion value proposition. Industry reports explicitly group Rent the Runway and YCloset together as key global players.
- Le Tote: Women's clothing and accessories rental subscription service (formerly Lord + Taylor owned). Highly comparable subscription rental model targeting women consumers, though the company has undergone significant restructuring.
- Nuuly: Subscription clothing rental service launched by Urban Outfitters (URBN) in 2019. Directly comparable in subscription model, women-focused apparel rental, and circular fashion positioning. Named alongside YCloset as a key global clothing rental player in market research.
- Gwynnie Bee: US-based women's clothing rental subscription service originally focused on plus-size apparel, later acquired by Stitch Fix. Comparable in subscription rental model and women-focused apparel target market.
Broad incumbents
- Stitch Fix: US-based online personal styling service combining data science with human stylists. Adjacent in addressing women's apparel discovery and access without ownership, though the model is purchase-based rather than rental. Owns Gwynnie Bee.
- The RealReal: US-based online luxury consignment marketplace. Comparable in addressing the circular fashion thesis and providing access to designer apparel without full ownership, though operates resale rather than subscription rental.
Emerging players
- Fashionphile: US-based authenticated pre-owned luxury accessories resale platform. Comparable in circular fashion positioning and appeal to sustainability-minded women consumers seeking affordable luxury access, though focused on handbags and accessories rather than clothing.
- Vinted: European peer-to-peer secondhand clothing marketplace. Comparable in promoting circular fashion consumption among women and Gen Z demographics, though operates as a C2C marketplace rather than curated rental subscriptions.
- ThredUp: US-based online resale marketplace for women's and children's clothing. Comparable circular fashion thesis of reducing clothing waste and providing affordable access, though operates resale rather than rental model. Public company providing public-market validation of the recommerce thesis.
- Mud Jeans: Dutch circular fashion brand offering lease-to-own denim model. Comparable in circular/rental-to-resale model for apparel, though narrowly focused on denim rather than full wardrobe subscriptions.
Market position
Customer concentration
YCloset financial estimates
Financial estimateRevenue estimate
Valuation estimate
YCloset leadership team
Management profileNumber of profiles
Profiles4 records
YCloset funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YCloset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YCloset
What does YCloset do?
YCloset is a subscription-based online women's clothing rental platform that provides consumers with access to a rotating wardrobe of fashion apparel. The platform allows members to rent clothing items for a subscription fee rather than purchasing them outright, targeting women seeking variety, affordability, and sustainability in their wardrobes.
Is YCloset a public or private company?
YCloset is a private company. It is classified as venture growth investor backed and is currently operating.
When was YCloset founded?
YCloset was founded in 2015. It employs 51 to 100 people.
Where is YCloset based?
YCloset is headquartered in Beijing, China, in the Asia region.
Who are YCloset's main competitors?
Direct peers on record are Rent the Runway, Le Tote, Nuuly and Gwynnie Bee. Broad incumbents are Stitch Fix and The RealReal. Emerging players are Fashionphile, Vinted, ThredUp and Mud Jeans.
Does YCloset have an API?
No public API is recorded for YCloset.
What industry is YCloset in?
YCloset's product category is Fashion Rental Services. Its primary akta.pro industry code is CRAFAGAK, Rental-to-Resale / Circular Fashion Platforms. Its NAICS code is 458110 and its SIC code is 5600.