Hawaiian OLA
Hawaiian Ola is a Kailua-Kona, Hawaii-based producer of certified-organic noni juice shots, coffee leaf tea, and sparkling noni beverages, sold direct-to-consumer and through 400+ US retail locations, sourcing from a network of Hawaiian organic farms.
- Company typePrivate
- Founded2012
- HeadquartersKailua Kona, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hawaiian OLA does
Hawaiian Ola (legally Dragononi Inc, DBA Hawaiian Ola) is a Kailua-Kona, Hawaii-based for-profit company that develops, produces, and distributes certified-organic functional beverages derived from Hawaiian agricultural ingredients, primarily noni (morinda citrifolia), Kona coffee leaves, ginger, turmeric, and Hawaiian honey. Its product portfolio centers on four core lines: Noni Energy Juice Shots (150 mg of plant-based caffeine from yerba mate and green tea), Noni Immunity Juice Shots (formulated around noni's immunomodulatory and anti-inflammatory constituents), Sparkling Noni (carbonated functional beverages in flavors such as Turmeric Pineapple and Ginger Turmeric), and Kona Tea (a ready-to-drink beverage brewed from coffee plant leaves, available in Lemongrass Mint and Tulsi Berry). Production involves pasteurization of organic noni fruit to retain beneficial compounds while ensuring shelf stability, and steeping of organic Kona coffee leaves. All products are USDA organic, Non-GMO Project verified, vegan, and (where applicable) fair trade certified, and the company holds Certified B Corporation status since 2013.
Hawaiian Ola operates a hybrid B2C/B2B go-to-market. Direct-to-consumer revenue flows through a Squarespace-hosted e-commerce site with single-shot ($3.00), 12-pack ($36), 24-pack ($65), and 48-pack ($120) offerings, plus monthly subscriptions (12/24/48 packs) at up to 20% savings with free US shipping. Wholesale revenue is generated through over 400 retail locations across Hawaii and the US mainland, including Whole Foods Market, Safeway, Foodland, 7-Eleven, Times, Down to Earth, and Kokua Market, plus newer food-service partners (Juicy Brew, Oahu Fresh, Sprout Sandwich Shop). The company maintains a procurement network of roughly 16 organic Hawaiian farms — including Moloa'a Organica'a, Hala Tree Coffee, Big Island Bees, Mahina Mele Farm, Healing Noni, Manalulu Farm, and Holualoa Kona Coffee Company — supporting a stated minimum 50% locally-grown ingredient policy.
The business has raised approximately $10.14 million across seven private securities rounds between 2014 and 2023, with round sizes accelerating from $100K in 2020 to $4.9M in October 2023. Distribution is anchored on Hawaii Island and Oahu (with shipping operations out of Captain Cook and Honolulu) and ships within the US via USPS 2-Day Air; international bulk distributor inquiries are accepted but the company does not assert a global footprint. Marketing is content-led (blog, email newsletter, organic social, Expo West trade-show presence) and reinforced by community and nonprofit partnerships (Paepae o He'eia, Honolulu Habitat for Humanity, Hui Aloha 'Aina Momona, Blue Zones Project) and sponsored athletes. Leadership consists of Brett Jacobson (CEO) and Kristofer Jacobson (Founder, COO & Co-Founder).
Hawaiian OLA firmographics
Firmographics- Name
- Hawaiian OLA
- Legal name
- Dragononi Inc
- Website
- https://hawaiianola.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hawaiian Ola is a Kailua-Kona, Hawaii-based producer of certified-organic noni juice shots, coffee leaf tea, and sparkling noni beverages, sold direct-to-consumer and through 400+ US retail locations, sourcing from a network of Hawaiian organic farms.
- Ownership category
- akta.pro rank
Hawaiian OLA industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
Keywords
Where Hawaiian OLA is headquartered
LocationHeadquarters
- HQ city
- Kailua Kona
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hawaiian OLA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-consumer online sales: Hawaiian Ola sells products directly to consumers through its Squarespace-powered e-commerce website. Individual shots are priced at $3.00, with multi-pack options (12ct for $36, 24ct for $65, 48ct for $120). Monthly subscription options offer up to 20% savings with free shipping anywhere in the US. This is a primary revenue channel.
- Retail and wholesale distribution: Hawaiian Ola distributes its products through over 400 retail locations across Hawaii and the US, including Safeway, Whole Foods Market, Foodland, Times, 7-Eleven, Down to Earth, and Kokua Market. The company also sells to new retail partners including Juicy Brew, Oahu Fresh, Sprout Sandwich Shop, Keauhou Store, and Banán. Wholesale inquiries are directed to [email protected].
- Private securities offering: Hawaiian Ola Brewing Corp filed a Form D notice of exempt offering of securities with the SEC in 2022, indicating a private securities offering of approximately $2.54 million, with most securities already sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Noni Juice Shot (Energy or Immunity) |
| Unit Pricing | Pay-as-you-go | Noni Juice Shots 12ct multi-pack |
| Unit Pricing | Pay-as-you-go | Noni Juice Shots 24ct multi-pack |
| Unit Pricing | Pay-as-you-go | Noni Juice Shots 48ct Shipper Pack |
| Subscription | Monthly | Monthly Noni Shot Subscription (12, 24, or 48 pack) |
| Unit Pricing | Pay-as-you-go | Coffee Leaf Tea (Kona Tea) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Hawaiian OLA product offering
Product offeringCore offering
Hawaiian OLA manufactures and sells certified-organic, Hawaii-grown functional beverages built around noni juice and Hawaiian coffee leaf tea (Kona Typica). Its product lines include Noni Juice Shots, Sparkling Noni drinks, and Kona Coffee Leaf Tea in multiple flavors, sold direct-to-consumer online and through natural and mainstream grocery retailers. The company is a Certified B Corporation and partners with local Hawaiian farms for ingredient sourcing.
Product overview
Hawaiian OLA is a certified B Corporation that manufactures and sells organic noni-based beverages and coffee leaf teas. The product portfolio consists of four core product lines: (1) Noni Juice Shots — single-serving 2.5oz shots available in Energy (with yerba mate and green tea caffeine) and Immunity formulations; (2) Kona Tea / Coffee Leaf Tea — ready-to-drink teas brewed from Kona coffee plant leaves in Lemongrass Mint and Tulsi Berry flavors; and (3) Sparkling Noni — carbonated noni juice drinks in multiple island-inspired flavors. Products are sold online and in retail stores across Hawaii and the US mainland, with a subscription option offering 12, 24, or 48 packs with free shipping.
Differentiator
Problem solved
Functional benefit
Brands
- Noni Energy Juice Shot: Energy supplement shot with yerba mate and green tea for plant-based energy
- Noni Immunity Juice Shot
- Sparkling Noni
- Kona Tea / Coffee Leaf Tea
- Kona Teas
Products and services
- Noni Energy Juice Shot A 2 oz certified-organic noni juice shot formulated with plant-based caffeine from yerba mate and green tea, positioned as a clean-label pre-workout or on-the-go energy option for active consumers and endurance athletes.
- Noni Immunity Juice Shot A 2 oz certified-organic noni juice shot targeted at daily immune support, made from fresh-pressed Hawaiian noni and packaged for portable, single-serve use by health-conscious consumers.
- Kona Coffee Leaf Tea - Lemongrass Mint A ready-to-drink iced tea brewed from Hawaiian Kona Typica coffee leaves blended with lemongrass and mint, marketed as a smooth, lower-caffeine, antioxidant-rich alternative to traditional green and black teas.
- Kona Coffee Leaf Tea - Tulsi Berry A ready-to-drink coffee leaf tea made from Hawaiian Kona Typica coffee leaves combined with tulsi (holy basil) and berry flavors, positioned as a functional, adaptogen-forward everyday beverage.
- Sparkling Noni Beverages Carbonated, certified-organic noni-based sparkling beverages in multiple flavors, offering a lighter, lower-sugar functional drink format for everyday consumption.
Quantifiable outcome
- In 2017, supported more than 150 acres of certified organic farmland in Hawaii and generated $85,000 in revenue for 16 organic Hawaii farmers
- +3 more outcomes
Companies that use Hawaiian OLA
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Hawaiian OLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Hawaiian OLA partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Honolulu Habitat for HumanitycoreHonolulu Habitat for Humanity (HHH) builds homes for families living in inadequate housing through a sweat equity model. Hawaiian Ola committed to providing 1,000 drinks in 2018 to keep volunteers refreshed at build sites. HHH has built 78 homes since 1988 and hosts 800+ volunteers annually.
- Paepae o He'eiacorePaepae o He'eia is a nonprofit organization dedicated to restoring the 88-acre He'eia fishpond on Oahu, built 800 years ago as traditional aquaculture. Hawaiian Ola provides organic sparkling noni and coffee leaf tea for each of their public workdays and talk story events in 2018, supporting the nonprofit's mission of perpetuating Hawaiian cultural practices and knowledge.
- Moloa'a Organica'a (Ned and Marta)coreHawaiian Ola sources organic Hawaiian botanicals including ginger, turmeric, and other herbs from Moloa'a Organica'a on Kauai. This farm partnership supports the company's mission to use minimum 50% locally grown ingredients in every product.
- Hala Tree Coffee (Jean)corePartner coffee farm supplying organic Kona coffee leaves for Hawaiian Ola's Kona Tea coffee leaf tea products. Farmers trim coffee leaves as part of normal growing process, which Hawaiian Ola purchases as an additional revenue stream for farmers.
- Big Island Bees (Whendi)coreBig Island Bees supplies Hawaiian honey used in Hawaiian Ola's noni juice shots and sparkling beverages. The honey is blended with organic noni juice and fruit purees to improve palatability.
- Mahina Mele Farm (Jason)corePartner farm supplying ingredients for Hawaiian Ola products. Contributes to the company's network of 16 organic Hawaii farmers that generated $85,000 in revenue in 2017.
- Healing Noni (Michael)corePartner farm supplying organic noni for Hawaiian Ola's products. Noni is Hawaiian Ola's flagship ingredient, grown in the Puna region of Hawaii Island and used as the base for noni juice shots and sparkling noni beverages.
- Manalulu Farm (Kyle)corePartner farm contributing to Hawaiian Ola's supply of organic Hawaiian ingredients. One of 16 organic Hawaii farmers in Hawaiian Ola's supplier network.
- Holualoa Kona Coffee Company (Jason)corePartner farm supplying coffee leaves for Hawaiian Ola's Kona Tea products. Coffee leaves are a byproduct of coffee cherry production, providing farmers with additional revenue.
- Hawaii Kai CompanycorePartner company supplying ingredients for Hawaiian Ola products. Contributes to the company's supply of locally grown Hawaiian ingredients.
- Hui Aloha 'Aina MomonacoreNonprofit organization dedicated to food sovereignty in Hawaii through the tradition of sharing poi. Founded by Daniel Anthony of Mana Ai. Hawaiian Ola participates in educational workshops and community events with the organization. Since inception, Hui Aloha 'Aina Momona has created more than 1,500 papa ku'i'ai poi boards for Hawaiian communities.
- Mana AicoreBusiness founded by Daniel Anthony that produces pa'i'ai (traditional Hawaiian taro food). Hawaiian Ola collaborates with Mana Ai and its parent nonprofit Hui Aloha 'Aina Momona on community education and cultural preservation efforts.
- Hawai'i Bicycling LeagueminorCommunity partner organization in Hawaii that Hawaiian Ola supports as part of its community engagement and wellness-focused brand positioning.
- Impact Hub HonoluluminorCommunity partner providing collaborative workspace and programming for entrepreneurs in Honolulu. Hawaiian Ola is part of the Impact Hub community as a locally-rooted business.
- Kahumana FarmminorCommunity partner farm/organization that Hawaiian Ola collaborates with as part of its local food system and sustainable agriculture community.
- Blue Zones ProjectminorCommunity well-being improvement initiative in Hawaii. Hawaiian Ola partners with Blue Zones Project as part of its community health and wellness brand positioning.
- Hawai'i Institute of the Pacific AgricultureminorAgricultural education organization that Hawaiian Ola collaborates with on community workshops and educational events, including poi board making workshops and food sovereignty initiatives.
- Foodland, Down to Earth, 7-Eleven, Times, Whole Foods Market, Kokua Market, Safeway, and other retailerscoreMajor retail partners distributing Hawaiian Ola products across Hawaii and the US. Hawaiian Ola products are available in over 400 retail locations including these major chains. Newer retail partners include Juicy Brew, Oahu Fresh, Sprout Sandwich Shop, Keauhou Store, and Banán.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Hawaiian OLA competitors and assessment
Company assessmentDirect peers
- Olipop: Olipop produces functional sparkling beverages with a clean-label, gut-health positioning sold across national retail. Directly comparable as a venture-backed functional beverage brand scaling through natural and conventional grocery.
- Sambazon: Sambazon produces açaí-based functional juices, smoothie bowls, and energy drinks distributed through grocery and natural foods channels. Comparable as a superfruit-anchored functional beverage brand with mission-driven sourcing.
- Health-Ade Kombucha: Health-Ade produces organic, functional fermented beverages sold through natural foods and grocery retail nationwide. Comparable as a premium clean-label functional beverage brand with multi-channel distribution.
- Athletic Greens (AG1): AG1 sells a daily greens nutritional drink in single-serving format via subscription DTC and select retail. Comparable as a premium-priced, single-serve functional supplement with subscription-led distribution.
- Suja Juice: Suja produces organic, cold-pressed juices and functional wellness shots distributed nationally through grocery and natural foods channels. Highly comparable to Hawaiian Ola's DTC-plus-retail organic functional shot positioning.
- Wize Monkey: Wize Monkey is a coffee leaf tea brand selling loose-leaf and packaged coffee leaf tea products. Directly comparable to Hawaiian Ola's Kona Tea line as the only other commercial coffee leaf tea producer in the market.
- Pressed Juicery: Pressed Juicery offers cold-pressed juices and wellness shots with national retail and DTC distribution. Comparable premium positioning, functional shot format, and multi-channel GTM strategy.
Emerging players
- Rebbl: Rebbl produces organic, plant-based herbal functional beverages (reishi, turmeric, etc.) targeting the natural foods channel. Comparable as a small-scale, mission-driven functional beverage brand with similar distribution profile.
- RISE Brewing Co. RISE produces functional nitro cold-brew coffee and oat milk beverages with natural caffeine. Comparable as a venture-backed, clean-label functional RTD beverage brand scaling through DTC and retail.
Broad incumbents
- Guayaki: Guayaki is the leading yerba mate brand in the US, with broad distribution across grocery, c-store, and foodservice. Comparable as a natural-caffeine functional beverage brand, though at significantly larger scale than Hawaiian Ola.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hawaiian OLA social profiles
Digital presenceHawaiian OLA compliance and trust
Trust signalCompliance4 records
Hawaiian OLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawaiian OLA leadership team
Management profileNumber of profiles
Profiles2 records
Hawaiian OLA funding detail
Funding detailFunding overview
Funding rounds7 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawaiian OLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawaiian OLA
What does Hawaiian OLA do?
Hawaiian OLA manufactures and sells certified-organic, Hawaii-grown functional beverages built around noni juice and Hawaiian coffee leaf tea (Kona Typica). Its product lines include Noni Juice Shots, Sparkling Noni drinks, and Kona Coffee Leaf Tea in multiple flavors, sold direct-to-consumer online and through natural and mainstream grocery retailers. The company is a Certified B Corporation and partners with local Hawaiian farms for ingredient sourcing.
Is Hawaiian OLA a public or private company?
Hawaiian OLA is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hawaiian OLA founded?
Hawaiian OLA was founded in 2012. It employs 11 to 50 people.
Where is Hawaiian OLA based?
Hawaiian OLA is headquartered in Kailua Kona, United States, in the North America region.
How does Hawaiian OLA make money?
Three revenue lines are on record. Direct-to-consumer online sales are the primary driver. The others are retail and wholesale distribution and private securities offering.
Who are Hawaiian OLA's main competitors?
Direct peers on record are Olipop, Sambazon, Health-Ade Kombucha, Athletic Greens (AG1), Suja Juice, Wize Monkey and Pressed Juicery. Emerging players are Rebbl and RISE Brewing Co.. Guayaki is listed as a broad incumbent.
Does Hawaiian OLA have an API?
No public API is recorded for Hawaiian OLA.
What industry is Hawaiian OLA in?
Hawaiian OLA's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 312111 and its SIC code is 2086.