Runna
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Runna firmographics
Firmographics- Name
- Runna
- Legal name
- The Run Buddy Limited
- Website
- https://runna.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Runna industry classification
Industry- Product category
- Running Coaching Software
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Endurance & Running/Cycling Training (HSADAAAG)
- akta.pro secondary industries
- Running & Endurance Wear (CRAAAEAD), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
Keywords
Where Runna is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Runna business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Monthly and annual subscription plans providing access to personalized training plans, AI-powered adaptive coaching, strength training, and premium features. Priced at $19.99/month or $119.99/year with first week free trial.
- Gift Subscriptions: Subscription gift cards available for 3, 6, or 12 months purchased through the Runna Store.
- Merchandise Store: Online store selling branded merchandise including apparel and accessories, powered by Shopify.
- Partnership Subscriptions: One-year Runna memberships bundled with partner programs (e.g., For All Mothers+ childcare grants program).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Premium Plan - $19.99/month |
| Subscription | Annual | Annual Premium Plan - $119.99/year |
| Subscription | Annual | Strava Bundled Plan - $149.99/year |
| Freemium | Pay-as-you-go | Free Plan |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Runna product offering
Product offeringCore offering
Runna is a mobile app that provides AI-powered personalized running training plans for runners of all levels, from beginners to elite athletes. Its proprietary Runna Engine generates plans covering distances from 5k to ultramarathon and dynamically adapts workouts based on user schedules, performance data, and feedback. The app integrates with Garmin, Apple Watch, COROS, Fitbit, Suunto, Strava, and Apple Health, and is complemented by strength training modules, the Races by Runna discovery platform, and a branded merchandise store.
Product overview
Runna is a unified running coaching platform that delivers AI-powered personalized training plans through its mobile app. The core offering consists of distance-specific training programs (5k, 10k, Half Marathon, Marathon, Ultramarathon) enhanced by adaptive algorithms that adjust plans based on user performance. The product portfolio includes specialized plans for beginners and returning runners, a custom plan builder for flexible distance and duration programming, integrated strength and mobility modules, the Races by Runna discovery platform, and the Runna Store for merchandise. Runna operates on a freemium model with a free tier and Premium subscription ($19.99/month or $119.99/year), and was acquired by Strava in April 2025. The platform integrates natively with major fitness tracking devices (Garmin, Apple Watch, COROS, Fitbit, Suunto) and activity platforms (Strava, Apple Health).
Differentiator
Problem solved
Functional benefit
Products and services
- Runna Mobile App A personalized running coaching app providing AI-powered tailored training plans for runners of all levels, from beginners to elite athletes, covering distances from 5k to ultramarathon with adaptive coaching and wearable device integration.
- Races by Runna Race discovery platform allowing runners to find and sign up for races globally across 5k, 10k, half marathon, marathon, ultramarathon, trail, and fun run categories.
- Runna Store E-commerce store for Runna merchandise including branded apparel and subscription gift cards (3, 6, or 12 months), powered by Shopify.
Quantifiable outcome
- Users report significant improvements in pace, endurance, and overall fitness within weeks of starting the program
- +1 more outcomes
Companies that use Runna
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Runna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature7 records
Runna partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- On RunningcoreSponsor of For All Mothers+ childcare grants program (via Strava), providing apparel and footwear to 25 U.S.-based mothers alongside Runna membership and GU Energy Labs nutrition support.
- GU Energy LabscoreSponsor of For All Mothers+ childcare grants program (via Strava), providing nutrition support to 25 U.S.-based mothers alongside Runna membership and On Running footwear.
- For All Mothers+corePartnership through Strava to help active U.S. mothers overcome barriers to race participation, awarding 25 mothers with $2,000, apparel, nutrition support, one-year Runna membership, and community access.
- lululemonflagshipReturn of 'Your Best Yet' partnership for London Marathon 2026, including limited-edition 10-piece capsule collection, four-month training series with track sessions, social runs, yoga, and long runs, plus joint activations at Runna Race Hub during race week.
- StravaflagshipStrava, the world's largest fitness community platform with 180+ million users, acquired Runna in April 2025. The acquisition integrates Runna's AI-powered personalized coaching plans into Strava's platform, with both brands maintaining independence while combining subscription offerings (Runna+Strava bundle at $149.99/year).
- TCS New York City MarathonflagshipRunna was the Official Training Partner for the TCS New York City Marathon 2024, providing training plans and coaching support to marathon participants.
- MuuvrcoreStrategic partnership integrating Runna's training programs (3, 6, and 12-month options) into Muuvr Marketplace with dedicated 'Runna World' section and custom challenges called 'Runna Muuvments', plus free two-week trial.
- GarmincoreDevice integration allowing users to sync Runna workouts with Garmin devices for live tracking and data synchronization. Garmin Health also a partner for health data integration.
- Apple WatchcoreDevice integration for Apple Watch users, enabling live workout tracking and seamless synchronization with Runna training plans.
- ParkruncorePartner for community running events and engagement with local parkrun communities worldwide.
- Great RuncorePartnership with major UK running event organizer for races and community engagement.
- HyroxminorPartnership for Hyrox fitness running events.
- Sweaty BettyminorPartner for exclusive discounts and offers for Runna runners on athletic apparel.
- GTN (Global Triathlon Network)minorPartnership for triathlon and running content and community engagement.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Runna competitors and assessment
Company assessmentDirect peers
- Nike Run Club: Nike's free, brand-backed running app offering guided runs, training plans, and coach audio across 5k to marathon distances. Directly competes with Runna on the same target audience and distance plans, but undercuts Runna with a fully free model subsidized by Nike's marketing budget.
- Adidas Running (Runtastic): Adidas-owned running app (formerly Runtastic) offering GPS tracking, training plans, and community challenges. Competes head-to-head with Runna across recreational and intermediate runners, with similar freemium mechanics and integrations with wearables.
- TrainingPeaks: Established endurance training platform offering structured workout calendars, power/pace analysis, and coach-athlete workflows. Competes with Runna's adaptive training plans, particularly for the advanced and competitive runner segment Runna identifies as a secondary persona.
- ASICS Runkeeper: ASICS-owned running app with guided training plans, GPS tracking, and audio coaching across 5k to marathon distances. Directly overlaps with Runna's distance plan portfolio and freemium subscription model.
- MapMyRun (Under Armour): Under Armour-owned GPS run-tracking app with training plans, audio coaching, and workout routing. Overlaps with Runna on recreational runners and route-based training use cases, with similar wearable integrations.
Broad incumbents
- Strava: Now Runna's parent company and the world's largest fitness community platform with 180M+ users. Beyond being Runna's acquirer, Strava competes more broadly across multi-sport tracking while increasingly incorporating Runna's coaching features natively.
- Garmin Connect: Garmin's first-party fitness ecosystem with training plans, courses, and adaptive coaching features. While Runna integrates with Garmin devices, Garmin's own expanding native coaching features represent a long-term competitive risk to Runna's premium positioning.
- Apple Fitness+: Apple's subscription fitness service with video and audio running workouts, including trainer-led runs and guided plans. Bundled with Apple One for many users, it competes with Runna for the same Apple Watch-wearing demographic and offers a price-advantaged bundled alternative.
Emerging players
- Freeletics: AI-driven personalized coaching app for strength, running, and mobility with a strong European footprint. Competes with Runna's adaptive coaching approach while offering broader multi-discipline coverage, making it a partial substitute for users who want AI coaching beyond running.
- COROS Training Hub: Training ecosystem from COROS (a Runna integration partner) offering structured workout plans, performance analytics, and coaching for endurance athletes. Increasingly overlaps with Runna's adaptive plan capabilities for the endurance segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Runna social profiles
Digital presenceRunna compliance and trust
Trust signalCompliance4 records
Runna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Runna leadership team
Management profileNumber of profiles
Profiles13 records
Runna funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Runna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Runna
What does Runna do?
Runna is a mobile app that provides AI-powered personalized running training plans for runners of all levels, from beginners to elite athletes. Its proprietary Runna Engine generates plans covering distances from 5k to ultramarathon and dynamically adapts workouts based on user schedules, performance data, and feedback. The app integrates with Garmin, Apple Watch, COROS, Fitbit, Suunto, Strava, and Apple Health, and is complemented by strength training modules, the Races by Runna discovery platform, and a branded merchandise store.
Is Runna a public or private company?
Runna is a private company. It is classified as corporate owned and is currently acquired.
When was Runna founded?
Runna was founded in 2021. It employs 101 to 250 people.
Where is Runna based?
Runna is headquartered in London, United Kingdom, in the Europe region.
How does Runna make money?
Four revenue lines are on record. Premium Subscription is the primary driver. The others are gift Subscriptions, merchandise Store and partnership Subscriptions.
Who are Runna's main competitors?
Direct peers on record are Nike Run Club, Adidas Running (Runtastic), TrainingPeaks, ASICS Runkeeper and MapMyRun (Under Armour). Broad incumbents are Strava, Garmin Connect and Apple Fitness+. Emerging players are Freeletics and COROS Training Hub.
Does Runna have an API?
No public API is recorded for Runna.
What industry is Runna in?
Runna's product category is Running Coaching Software. Its primary akta.pro industry code is HSADAAAG, Endurance & Running/Cycling Training, with a secondary code of CRAAAEAD, Running & Endurance Wear. Its NAICS code is 61162 and its SIC code is 7997.