CoAmana
CoAmana digitizes traditional African agricultural markets through its Amana Market platform, serving smallholder farmers, traders, and agribusinesses across Nigeria and Kenya with multi-channel access (app, web, USSD), embedded credit and insurance, and an AI-powered market intelligence layer.
- Company typePrivate
- Founded2018
- HeadquartersAbuja, Nigeria
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What CoAmana does
CoAmana is a Nigeria-headquartered socio-technology company founded in 2018 that digitizes traditional African agricultural market systems, operating across Nigeria and Kenya. Its core product is Amana Market, a multi-channel digital marketplace accessible via Android app, web platform, USSD (for feature-phone users in low-connectivity areas), and phone calls. The platform provides procurement management, trade facilitation, fee collection, secure payments through MTN MoMo integration, a Buy Now Pay Later (BNPL) credit facility with ceilings that scale with on-platform credit history, hyper-local weather alerts, and embedded insurance products delivered with partners Pula Advisors and Leadway Insurance.
Underpinning Amana Market is Amana Insights, an AI- and market-intelligence-powered platform that captures transaction data, price trends, and product flows across covered markets to generate insights on historical trade routes, supply chain networks, behavioral dynamics, and key actors — sold to agribusinesses, researchers, and policymakers. CoAmana's go-to-market combines a 251-strong network of locally-recruited field agents who onboard farmers and traders village by village under market shade trees with partnership-driven demand from Mercy Corps Agrifin, GIZ, GSMA, Bayer Foundation, and others.
The company earns revenue through marketplace transaction fees, facilitation fees on embedded financial services (credit, insurance), and data monetization via Amana Insights. Customer segments include smallholder farmers, market traders, women in agricultural value chains (targeted by a Bayer Foundation-supported Women's Economic Empowerment Project aiming to reach 2,500 women), agribusinesses/cooperatives, and researchers. The company has served 86,000 people and on-boarded 21,000 actively-adapting smallholders through its GSMA-supported program, reports strong outcome metrics (91% relying on weather alerts, 86% reporting higher household income, 90% reporting yield gains, repeat-buyer rate rising from 15% to over 35%), and operates with an estimated 20+ core staff plus an outsourced-style field agent network.
CoAmana firmographics
Firmographics- Name
- CoAmana
- Legal name
- CoAmana
- Website
- https://coamana.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CoAmana digitizes traditional African agricultural markets through its Amana Market platform, serving smallholder farmers, traders, and agribusinesses across Nigeria and Kenya with multi-channel access (app, web, USSD), embedded credit and insurance, and an AI-powered market intelligence layer.
- Ownership category
- akta.pro rank
CoAmana industry classification
Industry- Product category
- Agricultural Digital Marketplace
- NAICS
- Credit Bureaus (561450), Software Publishers (5132)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Personal Credit Institutions (6141)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
- akta.pro secondary industries
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
Keywords
Where CoAmana is headquartered
LocationHeadquarters
- HQ city
- Abuja
- HQ country
- Nigeria
- HQ region
- Africa
Offices2 records
Markets served
CoAmana business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Transaction Fees: CoAmana earns fees from facilitating trade transactions on the Amana Market platform. The platform enables procurement, sales, and financial transactions between farmers, traders, and buyers.
- Financial Services Revenue: Revenue generated from facilitating access to credit, insurance, and other financial products embedded in the marketplace. Partner organizations like Pula and Leadway provide insurance products through the platform.
- Market Insights and Data: Amana Insights platform provides market intelligence to businesses, researchers, suppliers, and prospective community partners for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Digital marketplace access for market actors |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
CoAmana product offering
Product offeringCore offering
CoAmana operates the Amana Market digital marketplace platform that digitizes traditional African agricultural markets, enabling farmers, traders, and buyers to conduct procurement, trade management, fee collection, financing, and risk management through mobile app, web, and USSD channels. The company also offers Amana Insights, an AI-powered market intelligence platform providing digitized data on market networks, trade routes, and supply chain dynamics to agribusinesses, researchers, and policymakers. Embedded financial services (BNPL credit, insurance via Pula/Leadway, MTN MoMo payments) and climate advisory tools are bundled into the marketplace workflow.
Product overview
CoAmana operates a platform-plus-modules architecture centered on its Amana Market digital marketplace, which digitizes traditional African agricultural markets across Nigeria and Kenya. The ecosystem includes Amana Insights (market intelligence and data analytics), Smart Finance (embedded credit, BNPL, and insurance), and USSD access for feature-phone users. The company serves over 80 markets, connecting farmers, traders, and buyers through mobile app, web, and USSD channels.
Differentiator
Problem solved
Functional benefit
Brands
- Amana Market: Digital marketplace platform for trade, management, supply and procurement, fee collection, financing, risk management, and sustainability for agricultural markets. Available via mobile app, web platform, and USSD.
- Amana Insights
Products and services
- Amana Market Digital marketplace platform that digitizes traditional African agricultural market operations, enabling farmers and traders to buy and sell produce, manage procurement, collect fees, process secure payments via MTN MoMo, and access embedded financing and insurance. Available via Android mobile app, web platform, USSD, and phone call.
- Amana Insights AI-powered market intelligence platform offering research and insights on agricultural market hubs, historical trade routes, market networks and dynamics, behavioral change insights, and key actors and supply chain networks. Sells data and intelligence to agribusinesses, researchers, policymakers, and prospective community partners.
Quantifiable outcome
- 86,000 people reached and 21,000 smallholders actively adapting to climate challenges
- +7 more outcomes
Companies that use CoAmana
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
CoAmana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
CoAmana partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- Pula AdvisorscoreInsurance product designer partnered with CoAmana and Leadway Insurance to introduce insurance for traders and farmers in Nigeria's traditional markets. Coverage includes goods in transit, market-to-market movement, storage losses from theft, fire, or weather events, and business interruption.
- Leadway InsurancecoreUnderwriter for the insurance product designed with Pula and CoAmana for traders and farmers in Nigeria. Insurance is seamlessly integrated into the Amana Market platform.
- Mercy Corps AgrifincoreAgricultural Markets Systems Technology partner collaborating on market development and farmer support programs. Co-organized CSA Day Kenya event together with GIZ and Sprout.
- GIZcoreFarm to Table Digital Systems partner working on digital agriculture initiatives. Co-organized CSA Day Kenya event with Mercy Corps Agrifin and Sprout.
- AFEXcoreCredit facilities and warehousing partner in the Women's Economic Empowerment project. AFEX provides warehouses where women can store produce and access credit based on stored inventory.
- Jennifer Etuh FoundationcorePartner providing complex surgical procedures and skill acquisition programs. Financial literacy training through this foundation auto-raises participants' BNPL ceiling from ₦50,000 to ₦100,000.
- Healthy EntrepreneurssupportingHealth services partner in the Women's Economic Empowerment project. Deploying 100 pharmacy technicians to provide essential health services directly to women in remote communities.
- Advantage AfricasupportingHealth partner ensuring access to vital healthcare in remote areas for women engaged in the Women's Economic Empowerment project.
- SproutsupportingWeather and Best Practice Information Systems partner. Collaborated on CSA Day Kenya event. Provides weather insights integrated into the platform.
- EfinasupportingPartner in financial inclusion initiatives for Nigeria's informal markets.
- BusarasupportingPartner supporting behavioral research and financial product design for informal market actors.
- AcumensupportingAgent Network Structure Formation and Co-creation partner working on developing the field agent network model.
- IPA (Innovations for Poverty Action)supportingPartner studying Consumer Digital Fraud Knowledge and Response to improve platform security and user trust.
- RPA (Rockefeller Philanthropy Advisors)supportingPartner studying Behavior of Women Buyers and Financial Products to design appropriate financial services.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
CoAmana competitors and assessment
Company assessmentDirect peers
- Farmcrowdy: Nigerian agritech digitizing farmer-trader-producer linkages via digital marketplace and financing — directly comparable Nigerian-market B2B platform for smallholders.
- Twiga Foods: Kenya-based B2B food/agricultural marketplace connecting farmers with urban vendors via mobile ordering and logistics — direct overlap in digitizing traditional African agricultural markets and embedded credit/payments.
- MarketForce: Pan-African B2B marketplace and fintech serving informal merchants (duka/traders) with credit, inventory and digital distribution — closely matches CoAmana's trader-focused marketplace + embedded finance model.
- AFEX: Nigeria-headquartered commodities exchange and warehousing platform serving farmers and traders with storage and credit — analogous to CoAmana's marketplace + warehouse-credit partnerships.
- Apollo Agriculture: Kenya/Africa agritech providing smallholder farmers with financing, inputs and market access via mobile — directly comparable B2B2C agritech + digital credit model targeting Kenyan/Nigerian smallholders.
- ThriveAgric: Nigeria-based agritech connecting smallholder farmers to finance, inputs and offtake markets — strong overlap with CoAmana's Nigeria footprint and marketplace-plus-credit thesis.
Emerging players
- Bumpa: Nigeria-headquartered e-commerce and merchant tools platform for informal retailers — comparable SME/merchant tooling and embedded payments model targeting African traders.
- Pula Advisors: Africa-focused agricultural insurance and parametric products; while also a CoAmana partner, Pula is comparable as an embedded-data-and-insurance provider for smallholder markets.
- Tulaa: East African agritech using mobile technology to connect smallholders to inputs, finance, and offtake buyers — comparable marketplace + embedded credit model for African smallholders.
Regional players
- AgroStar (India): India's leading agritech marketplace + advisory platform serving smallholders via mobile/USSD — comparable business model but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CoAmana social profiles
Digital presenceCoAmana financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoAmana leadership team
Management profileNumber of profiles
Profiles6 records
CoAmana funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoAmana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoAmana
What does CoAmana do?
CoAmana operates the Amana Market digital marketplace platform that digitizes traditional African agricultural markets, enabling farmers, traders, and buyers to conduct procurement, trade management, fee collection, financing, and risk management through mobile app, web, and USSD channels. The company also offers Amana Insights, an AI-powered market intelligence platform providing digitized data on market networks, trade routes, and supply chain dynamics to agribusinesses, researchers, and policymakers. Embedded financial services (BNPL credit, insurance via Pula/Leadway, MTN MoMo payments) and climate advisory tools are bundled into the marketplace workflow.
Is CoAmana a public or private company?
CoAmana is a private company. It is classified as venture growth investor backed and is currently operating.
When was CoAmana founded?
CoAmana was founded in 2018. It employs 1 to 10 people.
Where is CoAmana based?
CoAmana is headquartered in Abuja, Nigeria, in the Africa region.
How does CoAmana make money?
Three revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are financial Services Revenue and market Insights and Data.
Who are CoAmana's main competitors?
Direct peers on record are Farmcrowdy, Twiga Foods, MarketForce, AFEX, Apollo Agriculture and ThriveAgric. Emerging players are Bumpa, Pula Advisors and Tulaa. AgroStar (India) is listed as a regional player.
Does CoAmana have an API?
No public API is recorded for CoAmana.
What industry is CoAmana in?
CoAmana's product category is Agricultural Digital Marketplace. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces, with a secondary code of FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching). Its NAICS code is 561450 and its SIC code is 5150.