What Upholstery2u does

Upholstery2u is a UK-based mobile field service provider that delivers on-site upholstery repair and refurbishment for commercial and institutional clients. Founded in 2021 in Brierfield/Nelson by Managing Director Michael Boyle and Operations Director Danny Boyle, the company operates a national fleet of fully equipped workshop vans carrying industrial-grade tools, power supply, lighting, padding, boards, and a broad fabric inventory including medical-grade, Sanitized® antimicrobial vinyl. Services span four verticals: gym and fitness (on-site equipment pad repair, refurbishment and maintenance contracts), dental practices (chair and practice upholstery using CQC-compliant materials), healthcare (NHS trusts, hospitals, clinics under Framework Agreement Reference F/100/UP/25/JH/02), and commercial and public spaces (hotels, restaurants, pubs, offices). The core value proposition is eliminating equipment downtime by completing repairs at the customer site in 30 minutes to 2 hours, supported by a 12-month workmanship warranty and a sustainability positioning that favours repair over replacement.

The business model is primarily B2B and quote-based, with one-time service fees for repairs, a recurring Gym Care+ scheduled maintenance subscription for fitness chains, a Certified Upholstery Partner Network of vetted local tradespeople receiving qualified leads, and a mail-in refurbishment option (Gym Care Drop). Pricing is determined per job from customer-supplied photos, with call-out fees varying by postcode. Distribution combines direct field service (mobile fleet) with channel delivery via the partner network and direct public-sector procurement under the NHS framework. The company also sells mail-in refurbishment as a complementary fulfilment model.

Revenue is not publicly disclosed. In May 2024, Upholstery2u received a £1.125 million growth investment from Middleton Enterprises to support UK consolidation and international expansion, specifically into the Netherlands and France. Named enterprise customers include The Gym Group, Total Fitness, David Lloyd, JD Gyms, Energie, Exigo, Champneys, Village Hotel Club, Mercure Cardiff Spa, MyDentist, Portman Dentex, and the NHS. Headcount is 11-50 and the leadership team brings over 14 years of combined upholstery industry experience. Awards include the Red Rose Award 2023, Lloyds Bank New Business of the Year 2023, and FEBE 100 (2024), with an Excellent-rated Trustpilot profile.

Name

Upholstery2u

Legal name

UPHOLSTERY2U LTD

Website

https://upholstery2u.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Upholstery2u is a UK-based mobile field service provider delivering on-site upholstery repair and refurbishment to commercial clients across gym, dental, healthcare, and hospitality sectors via a national fleet of equipped workshop vans.

Ownership category

akta.pro rank

Product category

Commercial Upholstery Services

NAICS

Reupholstery and Furniture Repair (81142)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Furniture Repair & Minor Restoration (HSAGAAAI)

akta.pro secondary industry

Upholstery & Drapery Stain Removal / Restoration (HSAJAKAI)

Keywords

• Mobile upholstery repairs
• On-site upholstery services
• Commercial furniture restoration
• Gym equipment reupholstery
• Dental chair upholstery

Headquarters

HQ city

Brierfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. On-Site Upholstery Repairs: One-time service fees for on-site furniture and equipment upholstery repairs. Customers pay per job based on scope of work. Repairs typically completed in 30 minutes to 2 hours depending on item type. Pricing is quote-based, derived from customer-supplied photos and information.
2. Maintenance Contracts (Gym Care+): Scheduled proactive maintenance program (Gym Care+) providing regular visits to inspect equipment, replace worn pads, and carry out preventive maintenance across fitness facilities. Includes coverage for accidental damage. Operates as a recurring service arrangement.
3. Certified Partner Network: Upholstery2u recruits and certifies local upholstery businesses as partners, generating a network effect. Partners receive qualified leads and handle work in their regions, with Upholstery2u likely taking a referral or commission share.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Upholstery2u provides on-site upholstery repair and restoration services for commercial furniture and equipment via a national fleet of fully equipped mobile workshop vans. Services are delivered at customer locations across the UK with no need for equipment to be shipped off-site, typically completing repairs in 30 minutes to 2 hours. Industry-specialized offerings serve gyms, dental practices, healthcare facilities, and commercial/hospitality spaces, using materials such as medical-grade antimicrobial vinyl with Sanitized® technology and CQC-compliant fabrics.

Product overview

Upholstery2u operates as a mobile upholstery service provider with a fleet of fully equipped workshops serving commercial and institutional clients across the UK. The core offering is on-site upholstery repair and restoration, eliminating the need for clients to ship equipment off-site. The product portfolio includes industry-specific services for gym facilities (Gym Care+, Gym Care Flex, Gym Care Drop), dental practices, healthcare environments, and commercial/hospitality spaces. All services include a 12-month workmanship warranty and use materials meeting required crib rating fire safety standards. The company also operates a Certified Partner Program expanding its geographic coverage through vetted local upholstery businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Upholstery Services On-site upholstery repair and restoration services delivered via a national fleet of fully equipped mobile workshop vans to commercial customers across the UK. Repairs are completed at customer locations in 30 minutes to 2 hours with no need to ship equipment off-site. Includes a 12-month workmanship warranty and access to over 1,000 commercial-grade fabrics.
• Gym Care+ Program Scheduled recurring maintenance program for gym and fitness operators providing regular visits to inspect equipment, replace worn pads, and carry out preventive maintenance, including coverage for accidental damage. Operates as a recurring service arrangement for multi-site estates.
• Dental Upholstery Services Specialist on-site dental chair and practice upholstery service for dental practices across the UK, using hygienic medical-grade antimicrobial materials with Sanitized® technology to support CQC compliance. Dental chair recovery can be completed in as little as 2 hours with no removal required.
• Healthcare Upholstery Services Medical and healthcare furniture upholstery solutions using CQC-compliant medical-grade antimicrobial materials for hospitals, clinics, and care environments. Covers hospital beds, waiting room seating, medical stools, wheelchairs, patient chairs, physiotherapy beds, and portering chairs. Delivered under NHS Framework Agreement Reference F/100/UP/25/JH/02.
• Commercial & Public Spaces Upholstery

Quantifiable outcome

• Repairs completed in 30 minutes to 2 hours depending on item type
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceMaster Restore: ServiceMaster Restore is a major commercial property restoration franchise covering fire, water, and contents restoration including upholstery. Comparable as a large national provider of commercial upholstery and contents restoration, though broader in scope than Upholstery2u's upholstery-focused service.
• DFS: DFS is the UK's largest upholstered furniture retailer, manufacturing and selling sofas and chairs. It is a broad incumbent in the upholstered furniture value chain — overlapping with Upholstery2u in product category but not in the on-site repair service model.

Regional players

• The Restoration Group (UK): UK-based commercial furniture restoration and reupholstery provider serving hospitality and commercial clients. Directly comparable in service offering to Upholstery2u's commercial/hospitality vertical, though primarily a workshop-based service rather than fully mobile.

Direct peers

• Plumbs: Plumbs is a long-established UK reupholstery and loose-cover service operating in customers' homes. It competes with Upholstery2u for residential and light commercial reupholstery jobs but uses an in-home service model rather than a commercial mobile-workshop fleet.
• Furniture Medic: Furniture Medic is a global on-site furniture and upholstery repair franchise offering in-home and on-site commercial repair services. It is the closest direct comparable to Upholstery2u's mobile upholstery repair model, although it operates via a franchise structure rather than employed fleet.
• Fibrenew: Fibrenew is an international franchise specializing in on-site repair of leather, plastic, vinyl, and upholstery across automotive, residential, and commercial markets. Its mobile on-site delivery model and leather/vinyl repair focus overlap directly with Upholstery2u's core offering, especially its Sanitized® vinyl work for healthcare.
• Color Glo International: Color Glo International is a global franchise network providing on-site leather, vinyl, and upholstery repair and restoration. Comparable on delivery mechanism (mobile/on-site repair) and customer base overlap with commercial upholstery buyers.
• Leathermaster: UK specialist in on-site leather and vinyl repair for commercial environments including automotive, hospitality, and healthcare. Comparable to Upholstery2u's on-site delivery model and leather/vinyl material focus.

Emerging players

• Anthony Best Cleaning: UK-based on-site commercial cleaning, restoration, and upholstery service targeting hospitality and commercial clients. Partially overlapping offering to Upholstery2u's commercial/hospitality vertical with a similar on-site service ethos.

Others

• Belmont Cleaning Supplies / ServiceMaster Clean (UK): UK commercial cleaning and facilities service network adjacent to Upholstery2u's commercial cleaning/restoration services for hospitality and healthcare. Comparable at the customer-level (enterprise facility managers) though upholstery is not the primary service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/upholstery2u
• Facebookfacebook.com/Upholsterytoyou
• LinkedInlinkedin.com/company/upholstery2u-ltd
• Instagraminstagram.com/upholstery2u

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upholstery2u