Kura Kura Beer

What Kura Kura Beer does

Kura Kura Beer is a 100% Balinese-owned independent craft brewery founded in mid-2020 by father-son duo Putu and Kadek Wiranatha, headquartered in Denpasar, Indonesia, with its production brewery located in Plaga, Auman village approximately 45km from Denpasar. The company brews preservative-free, additive-free craft beers using malt, hops, yeast, and locally sourced mountain spring water, and sells a portfolio of five year-round styles (Lager, Island Ale, Easy Ale, Session Hazy, IPA) alongside limited seasonal releases and collaboration products such as the VAYCAY XPA with Australia's Gage Roads and the SNUB Special Pack with Jakarta streetwear brand SNUB. It also offers branded merchandise (caps, t-shirts, can holders) and on-site brewery tours at the Plaga facility.

Kura Kura operates a multi-channel go-to-market combining direct-to-consumer e-commerce on Shopify, a wholesale/trade program supplying retailers, bars, restaurants, and hospitality venues, and same-day direct delivery from distribution points in Bali and Jakarta. Pricing is in Indonesian Rupiah across multi-pack SKUs ranging from approximately 444,000 to 960,000 IDR, with unit-based, pay-as-you-go billing. The company runs a community-led marketing approach anchored in Instagram, Facebook, a YouTube Artist Series featuring local Balinese artisans, email subscriptions, and lifestyle brand collaborations. Its primary customer segments are craft beer drinkers and tourists in Bali plus on-premise accounts across Indonesia, with no disclosed enterprise customers.

The company has raised $250,000 from Newchip Accelerator (2022) as its only recorded external funding round. It is privately held with concentrated founding-family ownership, no parent company, no disclosed patents or trademarks, and no public revenue figures. Operational evidence points to a small but active craft brewery with a product-led, community-driven brand strategy, though quantitative scale data (revenue, volume, customer count) is not available in the source material.

Name

Kura Kura Beer

Legal name

Kura Kura Beer

Website

https://kurakurabeer.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Kura Kura Beer is a Balinese-owned independent craft brewery founded in 2020 that brews preservative-free sessionable beers in Plaga, Bali, selling through e-commerce, wholesale, and on-site tours to consumers, tourists, and on-premise venues in Indonesia.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft brewery
• Pale ale
• Pilsner lager
• Session ipa
• Limited edition beer

Headquarters

HQ city

Denpasar

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Sales: Direct sales of brewed beer products through e-commerce and retail channels. Products sold in various pack sizes (single cans, 12-pack, 24-pack) and as merchandise bundles.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, caps, can holders/coolers, and special collaboration packs.
3. Wholesale/B2B: B2B wholesale supply to retailers, bars, restaurants, and hospitality venues through their trade program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kura Kura Beer brews and sells a portfolio of sessionable, low-ABV craft beers — including Lager, Island Ale, Easy Ale, Session Hazy, and IPA — at its Plaga, Bali brewery using locally sourced mountain spring water and no preservatives or additives. The company sells these beers direct-to-consumer via a Shopify e-commerce storefront and via a wholesale/trade program serving retailers, bars, and restaurants in Bali and Jakarta, and also offers branded merchandise and brewery tour experiences.

Product overview

Kura Kura Beer is a Balinese-owned craft brewery offering a portfolio of session-able beers brewed in Bali using quality ingredients including malt, hops, yeast, and mountain spring water. The core year-round products include five beer styles: Lager (German Pilsner, 4.9% ABV), Island Ale (Pale Ale, 4.9% ABV), Easy Ale (Kolsch, 4.1% ABV), IPA (7.1% ABV), and Session Hazy (Session IPA, 4.9% ABV). Limited seasonal releases include Tropic Haze, Rosella Gose, and Coffee Stout. Collaboration products feature partnerships with Australian brewery Gage Roads (VAYCAY XPA) and Jakarta streetwear brand SNUB. The company also offers merchandise including caps, t-shirts, and can holders. All beers are preservative and additive free.

Differentiator

Problem solved

Functional benefit

Products and services

• Lager A German Pilsner style beer brewed in Bali at 4.9% ABV and 18 IBU, with hints of bread and honey and a crisp, dry finish, sold to consumers and trade customers in Indonesia.
• Island Ale A slow-drinking pale ale brewed in Bali at 4.9% ABV and 26 IBU with fruity hop aromas of passion fruit, pineapple, and mango; described as the flagship Kura Kura Beer product.
• Easy Ale A dry, light-bodied Kolsch style beer at 4.1% ABV and 18 IBU that is crisp, delicate, and easy-drinking, with subtle fruit and hop character.
• Session Hazy A silky, hop-forward Session IPA at 4.9% ABV with tropical and citrus notes, positioned as a sunset-session beer.
• IPA An India Pale Ale at 7.1% ABV and 23 IBV with fruit-forward aromas, hoppy punch over a balanced malt body, finishing bitter and dry.
• Tropic Haze A limited edition release from Kura Kura Beer's seasonal collection, sold to consumers via the Kura Kura online store.
• Rosella Gose A limited edition Gose style beer from Kura Kura Beer's seasonal collection, sold to consumers via the Kura Kura online store.
• Coffee Stout A limited edition Stout featuring coffee flavors from Kura Kura Beer's seasonal collection, sold to consumers via the Kura Kura online store.
• VAYCAY XPA A limited collaboration Extra Pale Ale with Australia's Gage Roads Brewing Co, featuring tropical guava, mango, passionfruit, and lime notes, sold to consumers in 12-pack and 24-pack formats.
• SNUB Special Pack A 2024 limited-edition bundle combining a 12-can mix of Kura Kura beers (4 Lager, 4 Easy Ale, 4 Island Ale) plus a free collab shirt, released with Jakarta streetwear brand SNUB.
• Dad Cap A six-panel 100% cotton dad cap in KK Black, sold as branded Kura Kura Beer merchandise via the company's online store.
• Kura Kura T-Shirt A boxy-fit crew neck t-shirt in KK Black with the 'We're changing Bali's beer scene' slogan, available in sizes S, M, and L via the Kura Kura online store.
• Tinnie Cooler A Kura Kura branded beer can holder / cooler accessory sold via the company's online store.
• Brewery Tours In-person brewery experiences at the Plaga, Bali production facility where visitors can see the brewing operation and purchase Kura Kura Beer products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gage Roads Brewing CocoreStrategic or Co-development Partner · 1 January 2024Kura Kura's first international brewery collaboration with Australia's Gage Roads Brewing Co. Released VayCay XPA - a crisp and refreshing thirst-quencher brewed with island-inspired hop medley featuring tropical guava, mango, passionfruit, and lime notes. The collaboration celebrates coastal living and the shared love of craft beer across both breweries.
• SNUBminorGTM or Marketing Partner · 1 January 2024Jakarta streetwear icon since 2017, SNUB collaborated with Kura Kura on the SNUB Special Pack - a limited-edition drop combining bold streetwear creativity with Kura Kura's outdoor, music lifestyle spirit. The pack includes a 12-can mix of Kura Kura beers plus a free collaboration shirt.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Stark Beer: Stark Beer is an Indonesian craft brewery producing a range of lagers, ales, and limited releases for the domestic market. It competes head-to-head with Kura Kura for craft beer share in Bali and Jakarta via similar D2C and on-premise channels.
• Bali Brewing Company: Bali Brewing Company is a Bali-based craft brewery operating a taproom and distributing beers across Indonesia. It shares Kura Kura's core geography, target consumer (locals + tourists), and locally-brewed craft positioning.
• Gage Roads Brewing Co: Gage Roads is an Australian craft brewery that produces sessionable, tropical-hopped beers and was Kura Kura's first international collaboration partner (VayCay XPA). Comparable as a craft peer with a focus on approachable, beach/lifestyle-oriented styles in a similar climate context.
• Madcraft Beer: Madcraft Beer is an Indonesian craft brewery producing lagers, ales, and IPAs for the domestic market. It competes with Kura Kura for craft beer share in Indonesia through similar D2C and on-premise channels.

Regional players

• Archipelago Brewery: Archipelago Brewery is one of Singapore's largest craft brewers with broad Southeast Asian distribution. It is comparable to Kura Kura as a regional craft competitor targeting tropical-climate, sessionable styles, though at significantly larger scale and broader geographic footprint.
• Brewerkz: Brewerkz is a Singapore-based craft brewery with brewpub operations and wholesale distribution across Southeast Asia. It shares Kura Kura's brewpub + packaged retail model and tropical-market positioning, though at greater scale and older vintage.
• Stone & Wood Brewing Co: Stone & Wood is an Australian craft brewery known for tropical-inspired, sessionable styles and strong regional brand identity. Comparable to Kura Kura in product style (lager, pale ale, sessionable IPA), climate-led flavor design, and community-led marketing approach.

Broad incumbents

• BrewDog: BrewDog is a global craft brewery with broad distribution across Europe, North America, and Asia-Pacific. While much larger and more diversified, BrewDog competes with Kura Kura for craft beer mindshare and on-premise listings in international tourist destinations in Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kurakurabeerbali
• Instagraminstagram.com/kurakurabeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kura Kura Beer