Stone & Wood Brewing

What Stone & Wood Brewing does

Stone & Wood Brewing Co is an Australian craft brewery founded in 2008 and headquartered in Byron Bay, NSW. The company operates three locations — the Byron Bay brewery and tasting room (100 Centennial Cct), a second brewery in Murwillumbah with solar generation and a UFRO water recycling system, and a tasting room in Brisbane's Fortitude Valley (99 Bridge Street) — and is owned by Lion Beer, Spirits and Wine PTY LTD (Lion Group). It brews a core range led by Pacific Ale, plus mid-strength (Easy Pale Ale at 3.5% ABV), full-strength hazy/pale ales under the Hinterland sub-brand, radlers (Citrus, Peach), and the annual limited-release Stone Beer wood-fired porter, using Australian-sourced ingredients including Voyager malts and Galaxy hops from Hop Products Australia.

The business makes money through a multi-channel model: direct-to-consumer e-commerce (Shopify storefront with Subscribe & Save subscriptions at a 5% discount), merchandise and digital gift card sales, three physical tasting rooms that also host tours and corporate events, and wholesale distribution to hundreds of bottle shops and licensed venues across Australia. Limited international distribution is handled via Froth Distribution in the UK and Wine Brothers in Hong Kong. Ancillary revenue includes virtual beer tastings hosted by a Certified Cicerone for corporate groups and event-led brand experiences (Festival of the Stone, Troopy Tour).

Differentiation rests on sustainability credentials (first Australian brewery with B Corp certification in 2016; Climate Active carbon-neutral breweries; 96.2% waste diverted from landfill; the 2025 Re-In-Can-Ation can program targeting 1,235 tonnes of carbon reduction across 15 million cans), community programs (The Ingrained Foundation since 2018, donating $1 per 100L brewed), and traditional brewing methods. The company operates with 51-100 employees under Liquor License LIQP770017870 pursuant to the NSW Liquor Act 2007.

Name

Stone & Wood Brewing

Legal name

Stone & Wood Brewing Co

Website

https://stoneandwood.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Stone & Wood Brewing Co is an Australian craft brewery founded in 2008 and owned by Lion Group, operating breweries in Byron Bay and Murwillumbah plus a Brisbane tasting room. It sells beer, merchandise, and tasting experiences direct-to-consumer, through wholesale to bottle shops and venues, and via limited UK and Hong Kong distribution.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Australian craft brewery
• Sustainable brewing
• Beer subscription service
• Brewery tasting rooms

Headquarters

HQ city

Byron Bay

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Sales: Direct sales of craft beer to consumers through e-commerce and tasting rooms. Products include core range beers, limited releases, and seasonal offerings in various formats (cans, bottles).
2. Subscription/Recurring Orders: Subscribe & save model offering 5% discount on recurring beer deliveries with flexible frequency options (weekly, bi-weekly, monthly, bi-monthly).
3. Merchandise Sales: Sales of branded apparel including T-shirts, hoodies, long sleeve tops, glassware, accessories (stubby holders, tote bags, hats, water bottles, beanies, cooler bags), and gift items.
4. Digital Gift Cards: Digital gift cards available for purchase and redeemable on the online store.
5. Virtual Tastings: Virtual beer tasting sessions hosted by Certified Cicerone Jess Flynn for team building and corporate events, with beer delivered to participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Stone & Wood Brewing Co brews and sells Australian craft beer (core range, mid-strength, full-strength, and limited releases) directly to consumers through its Shopify e-commerce store with subscription options, plus wholesale distribution to bottle shops and licensed venues across Australia. The company also operates tasting rooms in Byron Bay, Murwillumbah, and Brisbane, sells branded merchandise and digital gift cards, and hosts virtual beer tasting sessions led by a Certified Cicerone for corporate and group events.

Differentiator

Problem solved

Functional benefit

Brands

• Hinterland: Sub-brand for the Hinterland range of beers including Hazy Pale Ale, Big Pale Ale, and other limited releases.
• Stone Beer

Products and services

• Pacific Ale Core range flagship craft pale ale from Stone & Wood, brewed with Australian Galaxy hops. Available in mid-strength and full-strength variants in bottles and cans (e.g., 16x375ml cans), sold to consumers via the online store and wholesale channels.
• Citrus Radler Core range citrus radler from Stone & Wood's core beer range, available online and at bottle shops nationwide.
• Easy Pale Ale Mid-strength pale ale at 3.5% ABV as part of the Aussie Hop Series, featuring Luna, Eclipse, and Vic Secret hops. Targeted at consumers seeking lower-alcohol options without compromising taste, available online and at bottle shops nationwide.
• Hinterland Hazy Pale Ale Full-strength hazy pale ale sold under the Hinterland sub-brand, part of Stone & Wood's full-strength and core range offerings.
• Hinterland Big Pale Ale Full-strength pale ale sold under the Hinterland sub-brand, part of Stone & Wood's full-strength and core range offerings.
• Northern Rivers Beer Stone & Wood beer in the mid-strength offering, available online and at bottle shops nationwide.
• Stone Beer 2026 Annual limited-release wood-fired porter from Stone & Wood, brewed using the traditional method of heating stones over a wood fire and lowering them into the brew kettle to caramelise the malt, producing rich smoky and roasted flavours with notes of dark chocolate and coffee. The 2026 vintage is 6.0% ABV with Galaxy and Fuggles hops and Voyager malts, sold as a carton at $79.99.
• Peach Radler Seasonal limited-release radler at 4% ABV with peach and apricot notes, lightly sparkling, sold as a limited release from Stone & Wood's online store.
• Build Your Own Beer Carton Customisable mixed beer carton allowing consumers to select their preferred mix of Stone & Wood beers in a single purchase.
• Build Your Own Radler Carton Customisable mixed radler carton allowing consumers to build their own selection of Stone & Wood radler variants.
• Date Night Bundle Pre-curated beer bundle packaged as a gifting or occasion option, available through the online store as part of the Bundles collection.
• Stone & Wood Branded Merchandise Branded apparel and accessories including T-shirts, hoodies, long sleeve tops, glassware, tote bags, hats, stubby holders, water bottles, beanies, and cooler bags, priced from $10 to $99+.
• Digital Gift Card Digital gift card purchaseable on the Stone & Wood online store and redeemable against online purchases.
• Subscribe & Save (Subscription) Subscription/recurring-order option for Stone & Wood beers offering a 5% discount with flexible frequency (weekly, bi-weekly, monthly, bi-monthly). E.g., Pacific Ale Cans 16x375ml at $62.70 under subscription vs. $66.00 one-time.
• Virtual Beer Tasting Sessions Virtual beer tasting sessions hosted by Certified Cicerone Jess Flynn for teams, groups, and corporate events, with beer delivered to participants. Used for team building and group events.

Quantifiable outcome

• 96.2% waste diverted from landfill
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core.

• VisycoreTechnology or IntegrationAustralian packaging manufacturer that produces Stone & Wood's Re-In-Can-Ation cans locally at their Yatala, QLD site. Visy also collects and provides used beverage cans and scrap aluminium to Novelis for recycling, supporting the circular economy of aluminium.
• NoveliscoreTechnology or IntegrationWorld leader in aluminium rolling and recycling, manufacturing aluminium coils in South Korea with increased recycled aluminium content for Stone & Wood's Re-In-Can-Ation cans. One of the largest purchasers of Australian used beverage cans for recycling back into aluminium cans.
• Rio Tinto (Bell Bay Aluminium)coreTechnology or IntegrationSupplies low-carbon primary (virgin) aluminium from Bell Bay Aluminium smelter in Tasmania for Stone & Wood's Re-In-Can-Ation cans. The smelter is largely powered by renewable electricity, producing aluminium with significantly lower carbon emissions intensity than global average.
• Hop Products Australia (HPA)coreStrategic or Co-development PartnerLong-standing partnership with Australian hop growers. Stone & Wood was original adopter of Galaxy hops variety when it was experimental, and continues to collaborate on new hop varieties including Luna (HPA 033) and Eclipse hops.
• VoyagercoreStrategic or Co-development PartnerAustralian malt supplier providing dark and decadent malts for Stone Beer, bringing chocolate, coffee, and biscuit notes to the brew.
• Coastal FeedscoreStrategic or Co-development PartnerMurwillumbah-based business that started composting Stone & Wood's organic brewing waste as a trial and has grown into a full composting and waste management business, distributing spent grain and organic brewing waste to local farms.
• Froth DistributioncoreChannel Partner/ Reseller/ DistributorUK distribution partner for Stone & Wood products. Contact: [email protected]
• Wine BrotherscoreChannel Partner/ Reseller/ DistributorHong Kong distribution partner for Pacific Ale, Green Coast Lager and selected merchandise.
• Fletcher Street CottagecoreOthersByron-based charity supporting people experiencing homelessness in Northern Rivers region. Supported through Festival of the Stone event proceeds via Ingrained Foundation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Balter Brewing Company: Queensland-based Australian craft brewery (acquired by Carlton & United in 2019) with a comparable core range of hop-forward pale ales and IPAs. Competes for the same on-premise taps and bottle shop shelf in the Australian craft segment.
• White Rabbit Brewing Co: Another Lion-owned Australian craft brewery in the same parent portfolio, headquartered in Victoria. Directly comparable in product mix (pale ales, lagers, limited releases), distribution footprint, and Lion-supported commercial model.
• 4 Pines Brewing Company: Australian craft brewer founded 2008, now owned by AB InBev (Carlton & United Breweries). Directly comparable: same vintage, same Australian craft positioning, similar DTC + on-premise + export mix, and competes head-to-head on taps and shelf against Stone & Wood.
• Mountain Goat Beer: Independent Australian craft brewery (since 1999) with national tap presence, DTC venue, and a focus on core IPAs and pales. Comparable scale, target consumer, and on-premise/wholesale go-to-market to Stone & Wood.
• Little Creatures Brewing: Sister brand under Lion Group alongside Stone & Wood. Comparable as an Australian craft brewery with a hospitality-led flagship venue (Geelong/Fremantle), national distribution, and similar brand-led, experience-driven positioning targeting the same craft consumer.

Others

• Hop Products Australia (HPA): Stone & Wood's long-standing strategic supplier and co-development partner on Galaxy, Eclipse, and Luna hop varieties. Listed as a peer due to the deep operational entanglement with Stone & Wood's brand identity and product roadmap, even though HPA is a supplier rather than a competitor.

Broad incumbents

• Coopers Brewery: Australia's largest remaining family-owned brewer, nationally distributed with strong pale ale and lager portfolio. Comparable as a major Australian packaged beer brand competing for the same retail and on-premise accounts, though at significantly larger scale and broader portfolio than Stone & Wood.
• BrewDog: Global craft brewery operating its own taproom network, DTC e-commerce, subscription beer clubs, and international distribution. Comparable as a craft brand that scaled beyond its home market via owned venues and DTC, providing a benchmark for Stone & Wood's potential international trajectory.
• Sierra Nevada Brewing Co: Large US independent craft brewery known for sustainability leadership (carbon-neutral, B-Corp credentials) and a flagship pale ale (Pale Ale) analogous to Stone & Wood's Pacific Ale. Provides a peer benchmark for sustainability-led premium positioning at craft scale.
• Carlton & United Breweries (CUB): Australia's largest brewer, owned by Asahi, and parent of 4 Pines, Mountain Goat and Pirie. Direct competitor across mainstream and craft, with vastly larger distribution leverage and portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights2 records

Customer concentration

• Xx.com/stoneandwood
• YouTubeyoutube.com/@stoneandwood
• Facebookfacebook.com/stoneandwoodbyronbay
• Instagraminstagram.com/stoneandwood

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone & Wood Brewing