Animal ID

What Animal ID does

Animal ID is a B2B2C pet identification platform that combines QR code pet tags and ISO 11784/5-compliant microchips with a cloud-based registration database integrated with 117 international pet registries. The company serves individual pet owners (over 2 million registered since 2011) as the primary consumer audience, alongside a multi-sided B2B ecosystem that includes veterinary clinics, animal shelters, breeders and kennels, municipalities, and pet product manufacturers. Core technology centers on a global microchip and QR-tag lookup tool that returns results across partner registries in an average of 15 seconds, a temperature biosensor microchip variant that reads pet body temperature at each scan, and GPS-based scan notifications that route a finder to the owner's contact information when a QR tag is scanned. The platform exposes a B2B API and white-label program that lets manufacturers embed identification into collars, tags, and services under their own branding.

Revenue is generated through four streams: hardware sales (QR tags at $13.99-$25.00, microchips at $7.00-$9.00, temperature kits at $24.99, and RFID scanners at $119.99), a Premium subscription with SMS notifications and Europetnet data exchange, a separate Emergency Fund subscription offering up to $3,000 in emergency medical funds with 14-day waiting period, and B2B API/white-label licensing. Basic registration is free for pet owners, and the professional accounts for vets and shelters provide unlimited free registrations as a channel-partner acquisition mechanism. The company operates from Drohobych, Ukraine as its primary headquarters and Dallas, Texas as its US regional office, with multi-language websites (English, Ukrainian, Russian, German, Spanish) and global shipping from its e-commerce storefront.

The company is privately held, has raised approximately $700,000 across three disclosed funding rounds between 2019 and 2021 (with Lviv Tech Angels as the only named investor), and operates with 11-50 employees. Leadership is held by co-founders Viktor Kopach (COO) and Vadym Melnyk (CTO), with Oksana Pankiv serving as Product Manager. There is no disclosed revenue, ARR, or headcount growth data, and no evidence of M&A activity, public market listing, or material post-2021 capital events in the source material.

Name

Animal ID

Legal name

ANIMAL ID

Website

https://animal-id.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Animal ID is a B2B2C pet identification platform combining QR tags and ISO-compliant microchips with a cloud registry spanning 117 international databases. It serves over 2 million pet owners, veterinarians, shelters, municipalities, and pet product manufacturers through freemium registration, hardware sales, and B2B API integrations.

Ownership category

akta.pro rank

Product category

Pet Identification and Registration Software

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)

Keywords

• Pet registration platform
• Microchip lookup service
• QR pet identification
• Veterinary software solutions
• Animal database management

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical products including QR pet tags ($13.99-$25.00), microchips ($7.00-$9.00), temperature microchip kits ($24.99), and RFID scanners ($119.99). Products ship globally with 1-day production and 3-day shipping.
2. Premium Subscription: Monthly or annual paid subscription offering SMS notifications on QR scans, detailed scanner device info, priority customer support, Europetnet data exchange, template for lost pets, social media search support, unlimited document storage, and partner discounts. Subscription tiers for 1 or 3 pets.
3. B2B API Integration: API integration services for manufacturers and organizations to embed pet identification into collars, tags, or services. White-label solutions and custom branding options for partners.
4. Emergency Fund: Optional subscription providing access to registered vets via smartphone and up to $3,000 in emergency medical funds for life-threatening pet emergencies. Subject to 14-day waiting period and vet assessment requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Animal ID operates a global pet identification and registration platform that combines ISO-compliant microchips and scannable QR pet tags with a cloud-based registry spanning 117 international databases. It enables pet owners to register pets for lifetime recovery, supports veterinarians and shelters with professional registration tools, and offers manufacturers API integration and white-label solutions to embed pet identification into their products.

Product overview

Animal ID is a pet registration platform combining hardware products (QR pet tags and microchips) with a cloud-based registration database. The core offering is the pet identification platform that enables microchip and QR code registration with global reach across 117 international registries. The product portfolio includes physical identification products (QR pet tags in various designs, microchips including temperature biosensor variants, RFID scanners), paired with software services (owner mobile app, premium subscription, shelter software, municipality tools, stray animal census tracking, and wild animal registry). The B2B division provides API integration and white-label solutions for manufacturers to embed pet identification into their products. The platform operates globally with regional versions for the US, Ukraine, and international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Registration Platform Online platform for pet microchip and QR code registration enabling pet owners to register animals in an international database, create digital profiles, and search across 117 international registries.
• Personalized QR Pet Tag with Photo

Quantifiable outcome

• Average microchip search time of 15 seconds across 117 international registries
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• AAHA (American Animal Hospital Association)coreTechnology or IntegrationPlatform is AAHA-compatible, meaning integrated with American Animal Hospital Association standards and systems. Pets registered through Animal ID can be traced through AAHA networks when scanned by veterinary professionals.
• EuropetnetcoreTechnology or IntegrationPremium subscribers receive immediate data exchange with Europetnet, the European Association of Animal Databases. Standard registrations are synchronized with Europetnet for global accessibility.
• International Pet RegistriescoreTechnology or IntegrationPlatform invites all international and national pet registries to collaborate in synchronizing data. Currently integrated with 117 international registries enabling global pet search functionality.
• AEG GmbHcoreTechnology or IntegrationPremium microchip manufacturer. Transponders comply with ISO 11784/5 standards with manufacturer code 968 issued by ICAR for international compliance.
• A-chipcoreTechnology or IntegrationKit manufacturer for Premium microchips. Produces veterinarian-designed injectors for safe and comfortable microchip implantation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AKC Reunite: American Kennel Club's pet recovery and microchip registration service; directly competes in US pet identification/registration with strong veterinary clinic penetration and brand recognition backed by the AKC.
• HomeAgain: Merck Animal Health's microchip and pet recovery service; a primary US competitor in pet registration, lost pet alerts, and vet-distributed microchips.
• 24PetWatch: Pethealth Inc.'s microchip registry and pet protection service offering registration, lost pet recovery, and shelter management software; directly comparable in scope of services.
• PetLink: Datamars-owned microchip registry offering pet identification, lost pet services, and shelter software; directly competes in the same registration and recovery category.

Broad incumbents

• Datamars: Global animal identification and RFID company operating multiple pet ID brands (PetLink, TruPet) and supplying microchips to a large share of the industry; broader portfolio player with overlapping ID technology.
• Whistle (Mars Petcare): Smart GPS pet collar and health tracker owned by Mars Petcare; an incumbent in connected pet wearables with overlapping temperature/activity monitoring capabilities.

Regional players

• Europetnet: European Association of Animal Databases; a network of European pet registries that Animal ID already syncs with, but which serves as a regional infrastructure peer rather than a direct end-market competitor.

Emerging players

• Tractive: GPS pet tracker and connected pet care company with a subscription-led model; comparable in the broader pet tracking/connected care category but focused on live GPS rather than microchip/QR registration.
• Fi Smart Collar: D2C smart collar with GPS tracking and health insights; emerging player in connected pet care with overlapping positioning on health data capture per scan.
• Petriage: Pet health monitoring and tele-vet platform; adjacent in the digital pet health/identification stack and a potential integration partner or competitor in clinic-facing software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/animal.id.global

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal ID