Bravado Health

What Bravado Health does

Bravado Health (operating through its legal entity PRN Software, LLC and trade names TreatRx and DoseSpot) is a US-based healthcare IT company that provides a standalone, cloud-based electronic prescribing (ePrescribing) platform. Founded in 1998 and headquartered in West Palm Beach, Florida with operational presence in Boston, Massachusetts, the company targets physicians, prescribers, and healthcare providers — particularly those without an EHR/EMR system — who require electronic prescribing capabilities for both standard medications and Schedule II-V controlled substances. The flagship TreatRx platform is certified through Surescripts for e-prescribing network connectivity and through the Drummond Group for EPCS (Electronic Prescribing of Controlled Substances), and is HIPAA and SOC 2 Type 2 compliant.

The platform's technical architecture rests on direct integration with the Surescripts pharmacy network and with Pharmacy Benefit Managers (PBMs) for real-time eligibility and formulary data, supplemented by a curated drug reference database of 60,000+ medications and a year of nationwide medication history. Core functional capabilities include real-time prescription benefit display, drug-drug and drug-allergy interaction alerts, weight-based pediatric dosing, pharmacy-initiated refill management, formulary customization, and an SMS-delivered pharmacy cost-saving program that activates patient co-pay assistance at the point of prescribing without provider intervention. The product is accessible from any device via a web application with no installation required.

Bravado Health operates a product-led, self-serve go-to-market motion. Providers can sign up directly through the ayva.bravadohealth.com website, complete onboarding in under 24 hours, and subscribe to monthly tiers — a base ePrescribing plan and a premium upgrade that adds controlled-substance prescribing capability. The company charges no setup or integration fees and has not publicly disclosed price points. It employs 11–50 people, has raised approximately $1.33 million in disclosed funding (April 2021), serves only the US market, and has not disclosed revenue. No enterprise customer logos are named; the customer base appears to consist of distributed independent and small-practice prescribers acquired through self-serve channels.

Name

Bravado Health

Legal name

PRN Software, LLC

Website

https://bravadohealth.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Bravado Health (PRN Software, LLC; brands TreatRx, DoseSpot) provides a standalone, cloud-based ePrescribing platform — including EPCS for Schedule II-V controlled substances — targeted at US healthcare providers without EHR/EMR systems, sold via self-serve monthly subscriptions with no setup fees.

Ownership category

akta.pro rank

Product category

Electronic Prescribing (ePrescribing) Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

ePrescribing & Medication Workflow Platforms (EPCS, formulary, prior auth, med history) (HLALAIAD)

akta.pro secondary industries

Controlled Substance ePrescribing (EPCS), Diversion Monitoring & Compliance (HLACAKAJ), Medication Pricing, Copay Assistance & Patient Financial Support Tools (HLACAKAN)

Keywords

• Electronic prescribing software
• Eprescribing platform
• Controlled substance prescribing
• Prescription benefit management
• Healthcare SaaS

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Base Tier: Monthly subscription with no hidden fees providing core ePrescribing functionality including prescription benefit information and price transparency at point of prescribing. Cancel at any time.
2. Subscription - Controlled Substances Upgrade: Upgrade subscription tier to include prescribing of Schedule II-V controlled substances, providing higher-tier functionality for providers who need EPCS capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TreatRx is Bravado Health's standalone, cloud-based electronic prescribing (ePrescribing) platform that enables U.S. healthcare providers to electronically write prescriptions for both non-controlled and Schedule II-V controlled substances without requiring EHR/EMR integration or in-house technical staff. The platform delivers real-time prescription benefit and price transparency, drug reference, formulary, clinical decision support, pharmacy-initiated refill management, and SMS-activated patient co-pay assistance directly at the point of prescribing, sold via monthly subscription tiers with an upgrade path for EPCS (controlled substance) capability.

Product overview

TreatRx is a standalone ePrescribing solution offered by Bravado Health (operated by PRN Software, LLC) that enables healthcare providers to electronically prescribe medications including Schedule II-V controlled substances. The platform integrates real-time prescription benefit information, price transparency, and pharmacy cost-saving programs directly at the point of prescribing. The core TreatRx platform is supplemented by optional add-ons for controlled substance prescribing (EPCS) and specialized modules for eligibility/formulary access, medication history, clinical decision support, prescription management, and search functionality. Pricing is offered through monthly subscription tiers with no cost integration and setup.

Differentiator

Problem solved

Functional benefit

Products and services

• TreatRx

Quantifiable outcome

• 2/3 of prescribers would likely change Rx to a drug better covered by patient's benefit plan or not requiring prior authorization
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• SurescriptscoreTechnology or IntegrationSurescripts provides the network infrastructure for e-prescribing connectivity, enabling TreatRx to access pharmacy networks and transmit prescriptions electronically. TreatRx is certified through Surescripts for e-prescribing functionality.
• Drummond GroupcoreTechnology or IntegrationDrummond Group provides EPCS (Electronic Prescribing of Controlled Substances) certification testing services, verifying that TreatRx meets security standards for prescribing Schedule II-V controlled substances electronically.
• Pharmacy Benefit Managers (PBMs)coreTechnology or IntegrationPBMs provide real-time eligibility and formulary data integrated into TreatRx, enabling providers to view patient coverage, alternative medications, and cost information at point of prescribing.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DoseSpot: Operated by the same parent (Bravado Health / PRN Software, LLC), DoseSpot provides embedded ePrescribing for digital health platforms. It is the closest comparable product to TreatRx within the same corporate family, targeting digital-health-vendor integrations versus TreatRx's standalone prescriber positioning.
• DrFirst: DrFirst offers ePrescribing, EPCS, and medication management solutions to providers and EHR vendors. It directly competes with TreatRx in standalone and integrated ePrescribing, including certified EPCS and real-time benefit functionality.
• iPrescribe (by eHealth Solutions): iPrescribe is a standalone, mobile-first ePrescribing app with EPCS capabilities targeting independent prescribers. It competes head-to-head with TreatRx for the same small-practice, no-EHR prescriber segment.
• NewCrop: NewCrop provides electronic prescribing and medication management technology integrated into EHRs and health systems. It overlaps with TreatRx in core ePrescribing and EPCS, typically serving larger integrated customers.

Broad incumbents

• Practice Fusion: Practice Fusion is a cloud-based EHR for small and independent practices with bundled ePrescribing and EPCS. It competes indirectly with TreatRx by offering ePrescribing as part of a broader EHR suite aimed at the same small-practice customer.
• Epic Systems: Epic is the dominant enterprise EHR, with deeply embedded ePrescribing and EPCS modules used by large hospital systems and academic medical centers. As a broad incumbent, it represents the long-term competitive ceiling for standalone tools like TreatRx.
• Oracle Health (formerly Cerner): Oracle Health offers enterprise EHR platforms with integrated ePrescribing and EPCS across large health systems. It is a broad incumbent competitor whose embedded modules reduce the addressable market for standalone ePrescribing vendors.

Others

• Surescripts: Surescripts operates the nationwide ePrescribing network that TreatRx depends on for pharmacy connectivity, eligibility, and medication history. While not a direct competitor, it is a critical infrastructure provider whose terms and certifications directly shape TreatRx's economics.
• GoodRx: GoodRx is a consumer-facing prescription savings platform that overlaps with TreatRx's pharmacy cost-saving and copay assistance functionality. While not an ePrescribing competitor, it competes for the same patient affordability and adherence value proposition.

Emerging players

• Arrive Health: Arrive Health delivers real-time prescription benefit and price transparency tools integrated into EHRs and provider workflows. It competes with TreatRx's RTPB feature and is extending into prescribing workflow automation—an emerging adjacent competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bravadohealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bravado Health