Hero Wellbeing
Hero Wellbeing is a privately held UK company founded in 2018 in Leeds, positioning itself as a supporter of healthy behaviour for individuals, organisations, and communities. Its current public web presence is limited to an empty directory listing with no documented products, customers, or revenue.
- Company typePrivate
- Founded2018
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hero Wellbeing does
Hero Wellbeing is a privately held, for-profit company headquartered in Leeds, United Kingdom, founded in 2018 with a stated mission of being a positive influence on individuals, organisations, and communities by supporting all types of healthy behaviour. The company positions itself in the workplace and community wellbeing space, but no product detail, service catalogue, customer segment definition, pricing model, or go-to-market motion is documented in the available sources. Headcount is reported in the 11–50 range, with founder and CEO Joe Gaunt as the only named leader, and a single funding round of approximately $1,645,120 dated 19 June 2019 with undisclosed investors.
The company's public web footprint at herowellbeing.com currently consists of an Apache/2.4.38 (Debian) directory index listing a single folder named 'shop-aksesori-jam-tangan-wanita' (Indonesian for 'women's watch accessories shop') last modified on 8 September 2025. This is materially inconsistent with the stated wellbeing mission and may indicate a pivot, dormant operations, a domain/hosting change, or a misattribution in the underlying data sources. No certifications, partnerships, patents, awards, regulatory actions, M&A activity, or sub-brands are on record.
There are no disclosed revenue figures, no pricing details, no customer logos, no integrations, no API surface, and no AI/ML technology stack. The only corroborating evidence of any commercial activity is the dated directory listing on the company domain. The combination of a single early-stage funding round from 2019, minimal public-facing digital infrastructure, and the absence of any post-2019 strategic signals means the investment case rests almost entirely on the founder's stated mission and the unverified operating status.
Hero Wellbeing firmographics
Firmographics- Name
- Hero Wellbeing
- Website
- https://herowellbeing.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hero Wellbeing is a privately held UK company founded in 2018 in Leeds, positioning itself as a supporter of healthy behaviour for individuals, organisations, and communities. Its current public web presence is limited to an empty directory listing with no documented products, customers, or revenue.
- Ownership category
- akta.pro rank
Hero Wellbeing industry classification
Industry- Product category
- Wellbeing and Healthy Behaviour Support Services
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Hero Wellbeing is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Hero Wellbeing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Hero Wellbeing product offering
Product offeringCore offering
Hero Wellbeing positions itself as a positive influence on individuals, organisations and communities by supporting all types of healthy behaviour. The publicly accessible website currently displays only a directory listing pointing to a women's watch accessories storefront (Shop Aksesori Jam Tangan Wanita), with no detailed product catalogue, service descriptions, pricing, or operational details available in the source data.
Product overview
Hero Wellbeing operates a women's watch accessories shop (Shop Aksesori Jam Tangan Wanita) as its primary e-commerce offering. The product portfolio consists of a single storefront with no detected modular structure, add-on products, or related sub-brands in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Shop Aksesori Jam Tangan Wanita (Women's Watch Accessories Shop)
Companies that use Hero Wellbeing
Customer profileIdeal customer profiles2 records
Hero Wellbeing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hero Wellbeing partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Hero Wellbeing competitors and assessment
Company assessmentDirect peers
- BetterUp: Enterprise coaching and wellbeing platform that helps individuals and organisations improve healthy behaviours; directly comparable to Hero Wellbeing's stated mission of supporting healthy behaviour across individuals, organisations and communities.
- Noom: Behaviour-change platform focused on sustainable healthy habits via coaching and accountability; overlaps directly with Hero Wellbeing's positioning around accountability and healthy-behaviour support.
- Calm: Consumer and enterprise wellness app for mental health, mindfulness, and healthy habits; serves the same individual and organisational wellness market Hero Wellbeing targets.
- Headspace: Digital wellness and behaviour-change platform with both consumer and B2B offerings; comparable to Hero Wellbeing in addressing healthy behaviour across individuals and employer clients.
Broad incumbents
- Limeade: Established employee-experience and corporate-wellness platform; a broader incumbent operating in the same organisational wellbeing space Hero Wellbeing is targeting.
- Virgin Pulse: Large enterprise wellness and engagement company offering behaviour-change programmes to organisations; comparable to Hero Wellbeing's community- and organisation-level wellness ambitions at much larger scale.
Emerging players
- Wellable: Niche corporate wellness platform delivering wellness programming and accountability tools; an emerging, more specialised peer in the same healthy-behaviour support category.
Others
- Fossil Group: Global watch and accessories brand; comparable to the 'Shop Aksesori Jam Tangan Wanita' women's watch accessories storefront that is Hero Wellbeing's only documented product offering.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
Hero Wellbeing social profiles
Digital presenceHero Wellbeing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hero Wellbeing leadership team
Management profileNumber of profiles
Profiles1 record
Hero Wellbeing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hero Wellbeing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hero Wellbeing
What does Hero Wellbeing do?
Hero Wellbeing positions itself as a positive influence on individuals, organisations and communities by supporting all types of healthy behaviour. The publicly accessible website currently displays only a directory listing pointing to a women's watch accessories storefront (Shop Aksesori Jam Tangan Wanita), with no detailed product catalogue, service descriptions, pricing, or operational details available in the source data.
Is Hero Wellbeing a public or private company?
Hero Wellbeing is a private company. It is classified as unknown and is currently operating.
When was Hero Wellbeing founded?
Hero Wellbeing was founded in 2018. It employs 11 to 50 people.
Where is Hero Wellbeing based?
Hero Wellbeing is headquartered in Leeds, United Kingdom, in the Europe region.
Who are Hero Wellbeing's main competitors?
Direct peers on record are BetterUp, Noom, Calm and Headspace. Broad incumbents are Limeade and Virgin Pulse. Wellable is listed as an emerging player. Fossil Group is listed as an others.
Does Hero Wellbeing have an API?
No public API is recorded for Hero Wellbeing.
What industry is Hero Wellbeing in?
Hero Wellbeing's product category is Wellbeing and Healthy Behaviour Support Services. Its primary akta.pro industry code is HSADAGAC, Wellness Program Design & Accountability Coaching. Its SIC code is 5600.