What FaceMetrics does

FaceMetrics is a computer vision company headquartered in Krakow, Poland, with an engineering subsidiary in Minsk, Belarus. Founded in 2017-2018 by a team of industry professionals, the company develops mobile applications that embed AI-driven facial analysis, eye tracking, pose estimation, fatigue detection, and text complexity scoring into consumer-facing products for education, lifestyle, and entertainment use cases. The company operates through two legal entities - Facemetrics Sp. Z O.O. in Poland (primary) and Facemetrics Development in Belarus (wholly-owned engineering) - and employs 60+ people.

The product portfolio comprises nine mobile applications distributed through the Apple App Store and Google Play, including Nicola (an AI-powered parental reading app for iPad), Nicola Maths, Read2Play, Secret Book, TeasEar (ASMR slime triggers), SoSleep, De-Stress, 81 Tiles, and Horoscope and Palmistry. Core underlying technologies include a patent-pending eye tracking system combining deep learning and automatic pattern detection, emotion recognition via mobile-optimized neural networks detecting neutral plus six base emotions, pose tracking at 30+ FPS, fatigue/drowsiness detection built on Banuba's AR SDK, and a text complexity system trained on 10,000,000+ dialogues and 57,000 books. The company claims personality trait prediction accuracy of over 80% based on the Big Five model.

FaceMetrics generates revenue through one-time license sales of its consumer mobile apps via app stores, with no disclosed pricing, subscription model, or B2B revenue stream. The company has raised a cumulative $6 million, including a disclosed $2,000,000 round in June 2018 led by Larnabel Ventures and VP Capital, with no public follow-on round since 2019. Customer concentration risk is low given the direct-to-consumer distribution model, and the primary stated vertical is Education, served through consumer downloads rather than institutional contracts.

Name

FaceMetrics

Legal name

Facemetrics Sp. Z O.O.

Website

https://facemetrics.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

FaceMetrics is a Krakow-based computer vision company that builds AI-powered mobile applications for education, lifestyle, and entertainment, selling nine consumer apps (including the Nicola parental reading app) globally via App Store and Google Play.

Ownership category

akta.pro rank

Product category

Computer Vision Mobile Applications

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Facial Recognition & Biometrics (HDAAAEAC)

Keywords

• Computer vision applications
• Mobile AI software
• Emotion recognition technology
• Eye tracking software
• Educational mobile apps

Headquarters

HQ city

Cracow

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile App Sales: Consumer mobile applications sold directly through App Store and Google Play. Apps include TeasEar, Nicola, Read2Play, and other lifestyle and education products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

FaceMetrics develops mobile applications powered by proprietary computer vision and neural network technologies for education, lifestyle, and entertainment. The company builds and sells nine consumer-facing apps (e.g., Nicola, TeasEar, SoSleep, Read2Play) that leverage shared underlying capabilities such as emotion recognition, eye tracking, pose tracking, text complexity analysis, fatigue/drowsiness detection, and personality traits prediction, distributed directly through the Apple App Store and Google Play.

Product overview

FaceMetrics is a computer vision technology company focused on mobile applications for education, lifestyle, and entertainment. The portfolio includes nine distinct mobile apps built on shared AI technologies: Nicola and Nicola Maths (educational reading and math apps using eye tracking, emotion recognition, pose tracking, and text complexity); TeasEar (ASMR relaxation); SoSleep (fatigue detection); Secret Book and Read2Play (reading-focused apps); De-Stress (stress relief); and 81 Tiles and Horoscope and Palmistry (entertainment). These products share underlying computer vision technologies including emotion recognition, eye tracking, pose estimation, text complexity analysis, fatigue/drowsiness detection, and personality traits prediction.

Differentiator

Problem solved

Functional benefit

Brands

• Nicola: Educational platform app that implements emotion recognition, eye tracking, pose tracking, and text complexity technologies for personalized learning experiences.
• Nicola Maths
• TeasEar
• Secret Book
• SoSleep
• Read2Play
• De-Stress
• 81 Tiles
• Horoscope and Palmistry

Products and services

• TeasEar ASMR Slime Triggers mobile app providing sensory relaxation experiences with various triggers designed to relieve stress and calm anxiety. Distributed via App Store and Google Play.
• Secret Book Reading application leveraging emotion recognition technology to collect emotional feedback from users while reading.
• SoSleep Mobile application using fatigue and drowsiness detection technology to help users monitor alertness and sleep patterns via device camera.
• Nicola AI-powered educational reading app for the iPad that uses eye tracking to verify reading activity, emotion recognition for emotional feedback, pose tracking for posture control, and text complexity for age-appropriate book recommendations.
• Nicola Maths Mathematics-focused variant of the Nicola educational platform, applying the same computer vision capabilities to a math learning context.
• Read2Play Reading application that gamifies the reading experience by combining computer vision-driven engagement tracking with game mechanics.
• De-Stress Stress relief mobile application utilizing the company's computer vision and emotion recognition technologies.
• 81 Tiles Mobile game entertainment application published by FaceMetrics.
• Horoscope and Palmistry Lifestyle entertainment mobile application combining horoscope and palmistry features.

Quantifiable outcome

• Works on over 90% of all Android and iOS devices
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• BanubacoreTechnology or IntegrationBanuba AR SDK is used as the foundation for FaceMetrics' Fatigue & Drowsiness Detection technology. This partnership provides the underlying augmented reality capabilities that enable facial tracking and eye monitoring features.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Eyeris: Eyeris builds in-cabin emotion AI and driver monitoring software for the automotive industry — adjacent to FaceMetrics' eye-tracking and fatigue-detection technology, but specialized toward automotive OEMs.
• Hume AI: Hume AI develops foundation models for emotion and expression recognition across voice, face, and language — an emerging competitor whose API-first model overlaps with FaceMetrics' facial expression analysis capabilities.

Direct peers

• Realeyes: Realeyes applies computer-vision-based emotion and attention measurement to marketing research and advertising effectiveness — overlapping directly with FaceMetrics' emotion recognition and the consumer-insights use cases it lists.
• Banuba: Banuba is the AR SDK provider whose technology underpins FaceMetrics' fatigue and pose tracking features, and competes more broadly in mobile AR face effects and virtual try-on — a strategic partner and direct competitor for downstream AR face applications.
• Affectiva (Smart Eye): Affdex SDK (now part of Smart Eye) provides on-device facial coding and emotion recognition SDKs for mobile and automotive — directly comparable to FaceMetrics' emotion recognition and eye tracking technology stack.
• Visage Technologies: Visage Technologies offers face tracking, face detection, and emotion estimation SDKs for mobile, AR/VR, and automotive applications — directly comparable to FaceMetrics' on-device face tracking and pose estimation stack.
• Kairos: Kairos offers a face recognition and emotion detection API/SDK for developers, with explicit focus on mobile and enterprise use cases — directly comparable to FaceMetrics' developer-facing computer vision capabilities.
• Sightcorp: Sightcorp provides face analysis, emotion detection, and audience analytics SDKs aimed at digital signage, retail, and market research — closely aligned with FaceMetrics' retail/promo and emotion-recognition use cases.

Broad incumbents

• Google (ML Kit / Face Detection): Google's ML Kit and Face Detection APIs provide free, on-device face detection, landmarks, and pose tracking across the Android ecosystem — a broad incumbent shaping the same mobile computer vision category FaceMetrics targets.
• Apple (Vision/ARKit): Apple's ARKit and Vision frameworks ship native on-device face tracking, eye tracking (ARKit 4+), and emotion estimation to iOS developers free of charge — a broad incumbent that constrains FaceMetrics' pricing power on iOS.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/facemetrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FaceMetrics