OSD

What OSD does

Onesoftdigm Corporation (OSD) is a South Korean digital health company founded in 2015 at POSTECH APGC Lab that builds the Fitrus line of portable body composition analyzers (Fitrus Plus, Fitrus Light, Fitrus A, Fitrus Scale) and the Fitrus Watch smartwatch, all using proprietary Bioelectrical Impedance Analysis algorithms paired with PPG and motion sensors. Devices connect via Bluetooth to the Fitrus mobile app on iOS and Android, which unifies body composition, heart rate, stress, sleep, blood pressure, blood oxygen, HRV, and blood glucose data into a single dashboard with AI-generated insights and color-coded health status indicators. The D·Care module layers diabetes and obesity risk prediction on top of the device data, combining the company's collected biometrics with Korean public healthcare datasets (National Health Insurance Service, Statistics Korea, Doctor Answer 2.0) and Real World Data.

The company operates a hybrid B2B/B2C model. The B2C stream sells hardware directly to consumers through Google Play, the Apple App Store, and Naver Smart Store, with a freemium app and a monthly premium subscription unlocking D·Care AI features. The B2B stream offers a corporate wellness platform with an admin web dashboard for real-time employee biometric monitoring, organizational KPI tracking, obesity and stress statistics, and custom enterprise branding, sold through enterprise field sales and packaged with Fitrus IoT devices. International reach is delivered through US subsidiaries OSD (USA) Inc. and The Fitrus Inc. (New York, since November 2018), European JV Onesoftdigm B.V. (Eindhoven, since December 2017), and regional distribution partners in Chile, Hong Kong, Greece, Austria, and Iran. OSD holds 11 granted patents spanning BIA algorithms, ECG-based measurement, optical blood pressure, stress detection, and big-data health prediction, and carries 31 certifications including ISO 9001, CE, FCC, KC, TELEC, NCC, and Korean Advanced Technology / Medical Mobile Healthcare Device designations. The company is privately held, venture-backed by POSTECH Holdings, SPNG, Enlight Ventures CG Fund, and Upward (USA), and led by founder-CEO Dae-ho Lee.

Name

OSD

Legal name

Onesoftdigm Corporation

Website

https://onesoftdigm.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Onesoftdigm Corporation (OSD) is a South Korean digital health company founded in 2015 that builds BIA-based body composition analyzers and smartwatches paired with the Fitrus app and D·Care AI module for diabetes and obesity risk prediction, serving individual consumers and corporate wellness clients globally.

Ownership category

akta.pro rank

Product category

Health Monitoring Devices

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRACAQAA

Smart Scales & Body Composition Analyzers

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Personal Health & Wellness Devices (Smart Scales, BP/ECG Monitors, Sleep Devices)

SECONDARYCRACAIAF

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Wearables & Personal Tech Retail

SECONDARYHLALAFAA

Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity)

Healthcare & Life Sciences/Telehealth Platforms/Chronic Care & Remote Patient Monitoring (RPM) Platforms

SECONDARYHLACAFAF

Wearables & Consumer IoT Integration Platforms (BYOD)

Healthcare & Life Sciences/Digital Health & Health IT/Remote Patient Monitoring (RPM) & Connected Care Platforms

Keywords

• Body composition analyzers
• Digital health monitoring
• Corporate wellness platforms
• AI health prediction
• Wearable health devices

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Device Sales: Sale of Fitrus wellness devices (Fitrus Plus, Fitrus Light, Fitrus A, Fitrus Watch, Fitrus Scale) as portable body composition analyzers and smart health watches. One-time hardware purchase with companion app.
2. B2C App Subscription: Personalized healthcare service through Fitrus app that aggregates health data, provides AI-powered insights, and supports daily healthy changes. Subscription-based access to premium features and AI health analysis.
3. B2B Corporate Wellness Platform: Enterprise wellness platform with admin dashboards for real-time employee health data monitoring, KPI performance analysis, and organizational health statistics. Companies pay for employee health management licenses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Onesoftdigm designs, manufactures, and sells the Fitrus series of portable body composition analyzers (Fitrus Plus, Fitrus Light, Fitrus A, Fitrus Watch, Fitrus Scale) that use proprietary Bioelectrical Impedance Analysis (BIA) to measure health metrics such as body fat, skeletal muscle mass, basal metabolic rate, body water, heart rate, stress, and blood pressure. The Fitrus App unifies device data into a personalized health dashboard with AI-powered insights, and the D·Care module delivers AI-driven diabetes and obesity risk prediction. The B2B Corporate Wellness Platform extends the ecosystem to enterprises for real-time employee health monitoring and KPI analytics.

Product overview

ONESOFTDIGM offers a unified healthcare platform centered on the Fitrus series of body composition analyzers (Fitrus Plus, Fitrus Light, Fitrus A, Fitrus Watch, Fitrus Scale) and the Fitrus App as the core integration hub. The ecosystem is extended by the D·Care AI-powered diabetes/obesity management module and the B2B corporate wellness platform for organizational health management. The Fitrus devices use proprietary Bioelectrical Impedance Analysis (BIA) algorithms to measure body composition metrics, connecting via Bluetooth to the app which unifies data from all devices and delivers AI-powered health insights. The B2B platform adds an admin dashboard for enterprise health KPI tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Fitrus: Fitness and body composition measurement device series including Fitrus Plus, Fitrus Light, Fitrus A, Fitrus Watch, and Fitrus Scale, along with the Fitrus app for health data management
• D·Care
• ONESMARTDIET

Products and services

• Fitrus Plus

Quantifiable outcome

• Risk changes tracked based on key health indicators with AI-powered analysis
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered regional, core and minor.

• ENERGY-WATER INGENIERIA LTDAregionalChannel Partner/ Reseller/ Distributor · 1 January 2025Distribution partner based in Santiago, Chile (La Capitanía 80, Oficina 108, Las Condes). Contact: [email protected], +569-3636-8959, +569-4912-0125. Handles distribution in Chile and Latin America.
• APRILHO SERVICEregionalChannel Partner/ Reseller/ Distributor · 1 January 2025Distribution partner based in Hong Kong (APRILHO SERVICES Workshop 97, 7/F., New East Sun Industrial Building, 18 Shing Yip Street). Contact: [email protected], +852-6331-2814. Handles distribution in Hong Kong region.
• IOANNIS P. GALANIS&SIA E.EregionalChannel Partner/ Reseller/ Distributor · 1 January 2025Science Technologies partner based in Athens, Greece (V.Ipeirou 76, A.Glyfada, 16562). Contact: [email protected], +30-210-969-0592~4. Handles distribution in Greece and surrounding regions.
• SSCE-SportregionalChannel Partner/ Reseller/ Distributor · 1 January 2025Partner based in Wallsee, Austria (SSCE-Sport Auer&Huber OG Marktplatz 4 Penthouse 3313). Contact: [email protected], +43-664-160-93-05. Handles distribution in Austria and Alpine region.
• BVOY (Best Version Of You)regionalChannel Partner/ Reseller/ Distributor · 1 January 2025Partner based in Tehran, Iran (Pouya Mehr Tahviehl., PJSC, Ground Floor Unit 1, First Dead End Number 1, Ghaim Maqam Alley Enqelab Square). Handles distribution in Iran region.
• OSD (USA) Inc. / The Fitrus Inc.coreStrategic or Co-development Partner · 1 November 2018U.S. subsidiary established in November 2018 in New York to serve the North American market. Later renamed The Fitrus Inc.
• Plug and Play Health Batch 7minorStrategic or Co-development Partner · 1 March 2018Selected for Plug and Play Health accelerator Batch 7 in 2018 for health technology innovation and ecosystem integration.
• Onesoftdigm B.V. (European Joint Venture)coreStrategic or Co-development Partner · 1 December 2017European joint venture established in Eindhoven, Netherlands in December 2017 to serve the European market and expand global capabilities alongside domestic operations.
• HighTechXL Accelerator (MedTech track)minorStrategic or Co-development Partner · 1 December 2017Selected for HighTechXL Accelerator Program (MedTech track) in December 2017 after winning HighTechXL Impact Summit sponsored by Philips in Netherlands.
• POSTECH Smart Healthcare Research CentercoreStrategic or Co-development Partner · 1 December 2015Strategic MOU signed with POSTECH Smart Healthcare Research Center in December 2015 for healthcare technology research and development collaboration.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• InBody: Korean-origin global leader in professional-grade BIA body composition analyzers (InBody 770, 270) and consumer models. Closest technological peer on BIA algorithms; competes in both clinical and consumer body-comp segments.
• Renpho: US-based smart scale and body composition brand competing primarily on Amazon with sub-$50 connected scales plus an app. Direct competitor in entry-level consumer body composition analyzers.
• Withings: French health-tech company selling smart scales (Body+), hybrid smartwatches (ScanWatch), and a unified Health Mate app with AI insights. Most direct competitor to OSD's Fitrus ecosystem across hardware, app subscription, and chronic-condition tracking.

Emerging players

• Eufy (Anker Innovations): Anker-owned smart home brand with a Smart Scale P2 Pro offering body composition metrics at low price points. Direct competitor in the Amazon-led consumer smart-scale category.
• Qardio: Health monitoring device maker focused on smart blood pressure monitors, scales, and ECG devices with app integration. Adjacent competitor to Fitrus Plus on the BP/body composition measurement bundle.

Broad incumbents

• Polar Electro: Finnish sports wearable specialist offering heart rate, sleep, and recovery tracking (Vantage, Ignite). Overlaps with Fitrus Watch's HRV, sleep, and stress-monitoring positioning.
• Fitbit (Google): Now under Google, Fitbit offers Charge, Sense, and Versa fitness wearables with health metrics plus Fitbit Premium subscription. Competes with Fitrus Watch on activity, heart rate, sleep, and stress tracking with vastly larger distribution.
• Garmin: Global wearables incumbent with strong health-monitoring smartwatches (Venu, Forerunner, Fenix) including advanced sleep, HRV, and body battery metrics. Competes with Fitrus Watch in the sports/active-lifestyle segment.
• Omron Healthcare: Japanese incumbent in home blood pressure monitors and body composition devices (Karada Scan). Overlaps with Fitrus Plus on BP and body composition measurement, but operates at significantly larger scale across pharmacy and medical channels.
• Xiaomi (Mi Body Scale): Chinese consumer electronics giant whose Mi Body Composition Scale 2 dominates the low-end smart-scale category globally. Competes with OSD on price and feature set but lacks the chronic-disease AI angle of D·Care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fitrushealthy
• YouTubeyoutube.com/channel/UCWLXSm42IB8GQ7YlXhxhIFQ
• Facebookfacebook.com/Fitrus.Healthy
• LinkedInlinkedin.com/company/osd-usa-inc
• Instagraminstagram.com/fitrus_wellbeing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSD