Housell
Housell is a Madrid-based Spanish proptech founded in 2017 that offers an alternative platform for individual residential home sellers, having raised about $14.6M from Axel Springer and Cerberus Capital Management.
- Company typePrivate
- Founded2017
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
Housell firmographics
Firmographics- Name
- Housell
- Website
- https://housell.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 101–250 employees
- Short description
- Housell is a Madrid-based Spanish proptech founded in 2017 that offers an alternative platform for individual residential home sellers, having raised about $14.6M from Axel Springer and Cerberus Capital Management.
- Ownership category
- akta.pro rank
Housell industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Housell is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Housell business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Housell product offering
Product offeringCore offering
Housell is a digital real estate service that helps individual homeowners sell their residential properties in Spain through a technology-driven platform. The company manages the end-to-end home-selling process including valuation, marketing, and transaction support, providing an alternative to traditional real estate brokerage channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Selling Service An end-to-end service that helps individual homeowners in Spain sell their residential properties, providing valuation, marketing, and transaction support via a digital platform.
Companies that use Housell
Customer profileIdeal customer profiles1 record
Housell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Housell competitors and assessment
Company assessmentEmerging players
- Casavo: Italian-founded iBuyer/proptech that has expanded into Spain and Portugal with instant-offer home-selling services. Casavo is comparable on the residential seller value proposition and tech-enabled transaction model, and is a live pan-Iberian competitor despite originating outside Spain.
- Habi: Colombian-born proptech operating instant-offer home-buying across Latin America with technology-driven brokerage model. Habi is comparable as an emerging proptech focused on simplifying home transactions in markets that traditionally lack digital alternatives, similar in spirit to Housell's Spanish thesis.
- Offerpad: US iBuyer focused on tech-enabled residential real estate transactions. Offerpad competes directly with the iBuyer/efficient-transaction half of Housell's value proposition and is often cited alongside Zillow Offers / Opendoor in transaction-side modeling for tech-first brokerages.
Direct peers
- Tikit: Spanish proptech that provided digital home-selling services with a similar seller-focused value proposition, founded and scaled in Spain before entering insolvency in 2023. Most directly comparable to Housell on geography, customer (Spanish homeowners), and business model, and serves as the cautionary sector precedent.
- Clikalia: Madrid-based proptech offering instant offers and a streamlined digital home-selling experience in Spain. Clikalia competes head-to-head with Housell for Spanish sellers seeking a faster, tech-enabled alternative to traditional brokerage, with the iBuyer angle adding a direct overlap on transaction model.
- Idealista: Spain's dominant online real estate marketplace, listing residential properties for sale and rent. Idealista controls the lion's share of Spanish listing search traffic, making it the most direct competitive counterparty for Housell, which must either buy leads from Idealista or build a competing organic funnel. Same geography, same residential transaction focus.
Broad incumbents
- Redfin: US tech-enabled residential brokerage that pioneered the discount-broker, consumer-facing model in North America. Redfin is the canonical reference for Housell's "new way to sell your home" positioning, and the US comp most often cited when Spanish/European proptechs pitch their thesis.
- Adevinta: Norwegian-headquartered global online classifieds operator (owner of Fotocasa in Spain, among others) active in vertical real estate marketplaces. Adevinta is the deep-pocketed European incumbent that could acquire or compete with Housell via Fotocasa in the Spanish residential listing space.
- Zillow: US-based residential real estate platform with consumer-facing search, lead-generation, and iBuying arms (Zillow Offers). Zillow defines the global category benchmark for digital residential real estate marketplaces and competes conceptually with Housell for the consumer mindshare around selling a home online.
- Opendoor: US iBuyer that pioneered instant, online home-buying offers. Opendoor is the most-cited global iBuyer benchmark and is conceptually adjacent to Housell where Housell's seller-facing services touch on transaction certainty and speed.
Market position
Customer concentration
Housell social profiles
Digital presenceHousell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Housell leadership team
Management profileNumber of profiles
Profiles1 record
Housell funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Housell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Housell
What does Housell do?
Housell is a digital real estate service that helps individual homeowners sell their residential properties in Spain through a technology-driven platform. The company manages the end-to-end home-selling process including valuation, marketing, and transaction support, providing an alternative to traditional real estate brokerage channels.
When was Housell founded?
Housell was founded in 2017. It employs 101 to 250 people.
Where is Housell based?
Housell is headquartered in Madrid, Spain, in the Europe region.
Who are Housell's main competitors?
Emerging players on record are Casavo, Habi and Offerpad. Direct peers are Tikit, Clikalia and Idealista. Broad incumbents are Redfin, Adevinta, Zillow and Opendoor.
Does Housell have an API?
No public API is recorded for Housell.
What industry is Housell in?
Housell's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 531311 and its SIC code is 6531.