What Groupcorner does

Groupcorner, operated by the French private company AGAH SA (headquartered in Mâcon, France), originally operated a B2C matchmaking platform that connected group travelers with hotels for accommodation. Following the COVID-19 disruption to group and event travel, the company executed a strategic pivot and discontinued its consumer matchmaking service to focus exclusively on Backyou, a B2B cloud-based software solution designed to help hotels manage their Groups & Events business. Backyou consolidates the B2B hotel workflow — group request intake, sales proposal generation, contract and invoice management, payment tracking (Backyou Pay), banquet event orders, hall calendar scheduling, dashboards and statistics, PMS connectivity, Group Series management, and a central reservation desk — into a single platform intended to replace fragmented Excel files, scattered email exchanges, and lost information. The solution is sold on an annual subscription basis with quote-based pricing, distributed via direct sales to hoteliers across Europe (website available in seven languages). The platform is reported to equip over 1,800 hotels throughout Europe, with publicly named customers including Accor, B&B Hotels, VVF, Hotel Negresco, Mama Shelter, and Best Western. The company has raised approximately $4.87M in cumulative disclosed funding (2016 and 2018 rounds led by SIDE Capital and Isai), is led by CEO Antoine de Corson and CPO Baudouin de Saint André, and in January 2025 divested its congress accommodation division to bnetwork as part of event-tech sector consolidation. The firm operates with 11-50 employees and no public AI/ML capabilities are disclosed in its product or technology stack.

Name

Groupcorner

Legal name

AGAH SA

Website

https://groupcorner.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupcorner, operating as AGAH SA (France), provides Backyou, a B2B cloud SaaS platform that helps European hotels manage their Groups & Events business — from requests and contracts to invoices, payments, and event orders. The platform serves over 1,800 hotels across Europe.

Ownership category

akta.pro rank

Product category

Hotel Group & Event Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales & Catering / Group & Event Management (THALACAM)

Keywords

• Hotel group management
• B2B hospitality software
• Group event booking
• Cloud property management
• Hotel sales automation

Headquarters

HQ city

Saint-bonnet-de-vieille-vigne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Backyou SaaS Subscription: Cloud-based software-as-a-service solution for hotel groups and events management. The company generates revenue through subscription fees from hotels using the Backyou platform to manage their B2B group business, including booking requests, contracts, invoices, and payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Groupcorner, through its AGAH SA parent entity, sells Backyou, a cloud-based B2B SaaS platform that helps hotels manage their Groups & Events operations end-to-end. The platform consolidates group booking requests, sales proposals, contracts and invoices, payment tracking, banquet event orders, hall calendars, and customer areas into a single interface, replacing fragmented Excel-based workflows. It currently equips over 1,800 hotels across Europe, including chains such as Accor, B&B Hotels, Best Western, VVF, Mama Shelter, and Hotel Negresco.

Product overview

Groupcorner operates as a platform company under AGAH SA, a French technology company headquartered in Mâcon, France. The company originally offered Groupcorner, a group accommodation search service that matched groups with hotels for events. Following the COVID-19 pandemic, the company pivoted and discontinued its group matchmaking service, now focusing exclusively on Backyou — a cloud-based B2B management solution designed for hotels to manage Groups & Events. Backyou is a unified platform that consolidates multiple hotel B2B functions including request management, sales proposals, customer areas, contracts, invoices, payment tracking (Backyou Pay), BEOs, hall calendars, dashboards, PMS connectivity, Group Series, and a Reservation Center. The platform serves over 1,800 hotels across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Backyou: Cloud solution for managing Groups & Events for hotels. Features include request forms, sales proposals, customer area, contracts and invoices, payment tracking, BEOs, hall calendar, dashboard and statistics, PMS connectivity, reservation center, and Backyou Pay. Currently equips over 1,800 hotels across Europe.

Products and services

• Backyou Cloud-based B2B SaaS platform that enables hotels to manage their Groups & Events operations end-to-end, including group booking requests, sales proposals, contracts and invoices, payment tracking, banquet event orders (BEOs), hall calendars, customer areas, dashboards and statistics, PMS connectivity, Group Series, and a Reservation Center. Designed for hotels seeking to streamline B2B group business and event management workflows.

Quantifiable outcome

• Backyou equips over 1,800 hotels throughout Europe

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature12 records

Partnerships

One partnership is on record.

• bnetworkmajorStrategic or Co-development Partner · 1 January 2025In January 2025, bnetwork acquired Groupcorner's congress accommodation division, indicating a strategic divestment of certain business units as Groupcorner pivots to focus on its Backyou cloud solution for hotels.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• Event Temple: Event Temple is a sales and event management platform built for hotels and venues, covering inquiries, proposals, contracts, BEOs, and group bookings. It is the closest direct functional peer to Backyou's Groups & Events workflows.
• Planning Pod: Planning Pod offers event management software for hotels, venues, and conference centers, with features for group bookings, BEOs, floorplans, and proposals. Directly comparable to Backyou's hotel-focused Groups & Events proposition.
• Caterease: Caterease is a catering and event management software used by hotels and catering operators for proposals, BEOs, and event booking workflows. Closely overlaps with Backyou's BEO and event management capabilities.

Broad incumbents

• Cvent: Cvent is a leading event management platform with deep hotel supply-side group business tools (Cvent Supplier Network, group booking workflows, diagramming). A much larger incumbent that competes with Backyou on the hotel group's event side, though it serves a broader market beyond hotels.
• Mews: Mews is a fast-growing cloud PMS platform for hotels and hospitality venues with growing operations and group booking functionality. While its core is broader than Backyou, it increasingly overlaps on group/event workflows and serves the same European hotel customers.
• Cloudbeds: Cloudbeds is a hospitality management suite (PMS, booking engine, channel manager) serving independent hotels and groups worldwide. It overlaps with Backyou where hotels use Cloudbeds for group/event management and competes for the same mid-market European hotel segment.
• Oracle OPERA Cloud: Oracle Hospitality's OPERA PMS is the dominant incumbent in hotel property management, including group booking and event modules. It is a broad incumbent that competes with Backyou at large chain hotels (including Accor) through enterprise contracts.
• Salesforce Hospitality Cloud: Salesforce is a horizontal CRM widely used by hotel chains for group sales pipeline and customer management. It is an indirect competitor where hotel groups build or buy Salesforce-based solutions that compete with Backyou's CRM-like workflows.
• Lighthouse (formerly OTA Insight): Lighthouse is a commercial platform for hotels covering pricing, demand intelligence, and business intelligence. While not a direct competitor in Group & Events workflows, it serves the same European hotel customers and competes for SaaS wallet share.

Emerging players

• Quicktext: Quicktext is a European hotel-focused AI and messaging platform serving similar mid-market and chain hotel customers. It is an emerging player in hotel operations technology with partial overlap on hotel workflow tooling that competes for the same procurement budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/group_corner
• Facebookfacebook.com/groupcorner

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupcorner