Growper

Name

Growper

Legal name

Growper Organic LTD

Website

https://growper.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organic Sparkling Beverages

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro industry

PRIMARYAFAFACAF

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte)

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYAFAFACAE

Sparkling/Carbonated Bottled Water Production

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYCRADAHAC

Bottled Water (Still, Sparkling, Enhanced)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Organic sparkling water
• Natural soft drinks
• Flavored sparkling beverages
• Vegan beverages
• No added sugar drinks

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Beverage Product Sales: Direct sales of canned organic sparkling beverages in multiple fruit flavours through retail stores, distributors, and direct-to-consumer e-commerce channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Growper produces and sells canned organic sparkling water beverages under the Zeho sub-brand in four fruit flavors (Orange, Apple, Lemon, Raspberry). Each product is formulated exclusively from organic fruits and sparkling water, with no added sugar, no artificial flavoring, and no preservatives, and is certified vegan and 100% natural. Products are sold direct-to-consumer via the company's e-commerce website and through physical retailers and wholesale distributors in Israel.

Product overview

Growper Organic is a single-product beverage company that produces organic sparkling water in four fruit flavors: Orange, Apple, Lemon, and Raspberry. The product line is marketed under the Zeho brand and is positioned as a healthier alternative to conventional sodas. All products share the same core formulation: organic fruits and sparkling water with no added sugar, no artificial flavoring, and no preservatives. The products are also certified vegan and 100% natural.

Differentiator

Problem solved

Functional benefit

Brands

• zeho: Organic sparkling water beverage brand featuring flavors including orange, apple, lemon, and raspberry. Product is vegan, 100% natural, and made with only organic fruits and sparkling water.

Products and services

• Zeho Orange Organic sparkling water beverage with orange flavor, made only from organic fruits and sparkling water with no added sugar, no artificial flavoring, and no preservatives. Sold to health-conscious consumers in Israel via e-commerce, retail, and distributors.
• Zeho Apple Organic sparkling water beverage with apple flavor, made only from organic fruits and sparkling water with no added sugar, no artificial flavoring, and no preservatives. Sold to health-conscious consumers in Israel via e-commerce, retail, and distributors.
• Zeho Lemon Organic sparkling water beverage with lemon flavor, made only from organic fruits and sparkling water with no added sugar, no artificial flavoring, and no preservatives. Sold to health-conscious consumers in Israel via e-commerce, retail, and distributors.
• Zeho Raspberry Organic sparkling water beverage with raspberry flavor, made only from organic fruits and sparkling water with no added sugar, no artificial flavoring, and no preservatives. Sold to health-conscious consumers in Israel via e-commerce, retail, and distributors.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bubly (PepsiCo): PepsiCo-owned flavored sparkling water brand competing head-to-head in the flavored carbonated water category. Same shelf, same consumer occasion, but with the marketing and trade-spend muscle of a global CPG giant.
• San Pellegrino (Nestlé Waters): Premium Italian sparkling water brand with flavored variants (e.g., Aranciata, Limonata) under Nestlé Waters. Directly competes on premium flavored sparkling water positioning, with much broader global distribution.
• Perrier (Nestlé Waters): Iconic sparkling mineral water brand with flavored extensions, owned by Nestlé Waters. Comparable as a premium sparkling water platform with flavor extensions, though at much larger scale and global reach.
• AHA Sparkling Water (Coca-Cola): Coca-Cola-owned flavored sparkling water brand with fruit-forward flavor profiles. Directly comparable product format and target shopper, supported by the largest beverage marketer in the world.
• LaCroix (National Beverage): Flagship US sparkling water brand owned by National Beverage, competing directly on retail shelves with a wide flavor portfolio. Comparable category and consumer but vastly larger scale, distribution, and pricing power than Growper.

Direct peers

• Spindrift: US-based sparkling water brand made with real fruit and no added ingredients. Direct competitor to Growper's zeho line in product formulation (sparkling water + real fruit, no artificial additives) and target consumer (health-conscious premium beverage buyers).

Regional players

• Neviot: Leading Israeli mineral and sparkling water brand sold domestically across retail and foodservice channels. Direct regional competitor in the Israeli sparkling water category, sharing the same retail environment but with much greater scale and shelf presence.

Emerging players

• Olipop: US better-for-you sparkling tonic brand targeting health-conscious consumers with natural, low-sugar formulations. Comparable consumer segment and clean-label positioning, though Olipop focuses on functional/soda-replacement rather than straight sparkling water.
• Liquid Death: Fast-growing US canned water brand using edgy branding and heavy social media (especially TikTok) marketing to build shelf velocity. Comparable as a small-to-mid-stage independent beverage brand building awareness through social channels and unconventional positioning.
• Clearly Canadian: Revived North American flavored sparkling water brand sold in cans. Comparable as a small independent sparkling water brand competing for the same better-for-you flavored water occasion, though at very different distribution scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GROWPERIL
• Instagraminstagram.com/growperorganic
• TikToktiktok.com/@growperorganic
• LinkedInlinkedin.com/company/18952032

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growper