Spindrift
- Company typePrivate
- Founded2010
- HeadquartersNewton, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Spindrift firmographics
Firmographics- Name
- Spindrift
- Legal name
- Spindrift Beverage Co., Inc.
- Website
- https://drinkspindrift.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Spindrift industry classification
Industry- Product category
- Non-Alcoholic Beverages (Sparkling Water, Soda, and Iced Tea)
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)
Keywords
Where Spindrift is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spindrift business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Beverage Product Sales (Sparkling Water, Soda, Tea): Spindrift generates revenue through the sale of its portfolio of canned/bottled beverages across three categories: sparkling water (30+ flavors), soda (6 flavors), and iced tea (4-5 flavors). Products are sold through direct e-commerce (one-time and subscription), major retail chains, Amazon, and select restaurant/hospitality partners. The company reported 30% growth reaching $343 million in sales with projections to exceed $400 million by end of 2025. The CEO projects a path to $1 billion in sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sparkling Water - 12oz Case (24 cans) |
| Subscription | Monthly | Sparkling Water - Subscription Option |
| Unit Pricing | Pay-as-you-go | Soda - 12oz Case (12 cans) |
| Unit Pricing | Pay-as-you-go | Tea - 12oz Case (12 cans) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Spindrift product offering
Product offeringCore offering
Spindrift manufactures and sells a portfolio of canned non-alcoholic beverages — sparkling water (30+ flavors), better-for-you soda (0g added sugar, ~20% real juice), and iced tea (4 flavors) — all made with real squeezed fruit and natural ingredients. Products are sold through national retail chains, the company's DTC website with subscription options, Amazon, and select foodservice partners, exclusively within the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Spindrift® Tea: Non-carbonated iced teas made with real brewed tea and real squeezed fruit, featuring four flavors: Raspberry, Peach, Lemon, and Blood Orange Tea. Non-UPF Verified.
- Spindrift® Soda
- Spindrift® Spiked
Products and services
- Spindrift Sparkling Water Canned unsweetened sparkling water (30+ flavors including Cherry, Lime, Lemon, Grapefruit, Pineapple, Mango Orange, Half Tea & Half Lemon, Pink Lemonade, Strawberry Lemonade, and seasonal limited editions like Blueberry Lemonade, Cranberry Raspberry, and Yuzu Mandarin) made with real squeezed fruit. Sold as 24-can cases at approximately $26 per case.
- Spindrift Soda Better-for-you canned sodas (six flavors: Lemon Lime, Ginger Ale, Orange Cream Float, Strawberry Shortcake, Concord Freeze, and Shirley Temple) made with about 20% not-from-concentrate juice, 0g added sugar, and no stevia/monkfruit. Sold as 12-can cases at approximately $25.99 per case.
- Spindrift Tea Non-carbonated iced teas in four flavors (Raspberry Tea, Peach Tea, Lemon Tea, and Blood Orange Tea) made with real brewed black or green tea and real squeezed fruit, slightly sweetened with agave in select flavors. Sold as 12-can cases at approximately $17.99 per case.
- Yuzu Mandarin Sparkling Water (limited-edition collaboration) Limited-edition sparkling water flavor made with real squeezed yuzu (Japan) and mandarins (California), launched in partnership with Momofuku and sold online and at Momofuku Noodle Bar locations in NYC.
Quantifiable outcome
- Spindrift reported 30% revenue growth reaching $343 million in sales, with projections to exceed $400 million by end of 2025
- +2 more outcomes
Companies that use Spindrift
Customer profileSegments4 records
Ideal customer profiles1 record
Spindrift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spindrift partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- MomofukuminorSpindrift partnered with Momofuku to launch the Yuzu Mandarin sparkling water flavor, made with real squeezed yuzu from Japan and mandarins from California. Momofuku offered limited-time dishes inspired by the new flavor at both Momofuku Noodle Bar locations in New York City, with the product available online and at the restaurants. This is a co-marketing/product collaboration focused on global cuisine pairing.
- Kiss the GroundminorSpindrift partnered with Kiss the Ground, an audience-supported nonprofit promoting regenerative agriculture and healthy soil as a solution for wellness, water, and climate crises. Sales from Spindrift SODA directly support Kiss the Ground and regenerative agriculture initiatives. Since 2013, Kiss the Ground has inspired millions through storytelling, education, and partnerships to participate in the Regenerative Movement.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Spindrift competitors and assessment
Company assessmentBroad incumbents
- AHA Sparkling Water (Coca-Cola): Coca-Cola's better-for-you flavored sparkling water brand directly competing with Spindrift in retail and foodservice. Backed by the largest CPG distribution machine in the world.
- Perrier: Globally established premium sparkling water brand owned by Nestlé Waters. Comparable as a premium-priced sparkling water competitor with broad retail and foodservice distribution.
- Topo Chico (Coca-Cola): Premium mineral/ sparkling water brand owned by Coca-Cola, targeting the same premium better-for-you consumer Spindrift courts. Direct competitor in retail and on-premise channels.
- Bubly (PepsiCo): PepsiCo's flavored sparkling water brand competing head-to-head in mass and grocery channels. Part of a broader portfolio that gives it superior distribution and shelf-share leverage versus Spindrift.
Emerging players
- Sound Sparkling: Better-for-you sparkling water brand emphasizing real fruit and clean ingredients. Comparable to Spindrift in product positioning and target consumer, though at significantly smaller scale.
- Olipop: Better-for-you functional soda brand that, like Spindrift Soda, targets health-conscious consumers seeking low-sugar alternatives to traditional soda. Comparable go-to-market motion (DTC + natural grocery) and brand-led positioning.
- Liquid Death: Canned water and sparkling beverage brand with a similarly disruptive, brand-led marketing approach and presence in major retail chains. Comparable as a venture/PE-backed challenger beverage brand targeting younger consumers.
- Recess: Better-for-you sparkling water and mood beverage brand positioned on clean ingredients and adaptogens. Comparable to Spindrift in targeting the same health-conscious, premium beverage consumer through DTC and natural grocery.
Direct peers
- LaCroix: National Sparkling Waters brand (owned by National Beverage Corp.) and the historic category leader in flavored seltzer. Direct competitor to Spindrift's core sparkling water line in the same retail channels.
- Polar Seltzer: Independent family-owned flavored seltzer brand with strong East Coast grocery presence and a long flavor rotation history. Comparable to Spindrift as a flavored sparkling water specialist competing for the same premium shelf space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Spindrift social profiles
Digital presenceSpindrift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spindrift leadership team
Management profileNumber of profiles
Profiles4 records
Spindrift subsidiaries and ownership
Company hierarchySubsidiaries2 records
Spindrift funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spindrift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spindrift
What does Spindrift do?
Spindrift manufactures and sells a portfolio of canned non-alcoholic beverages — sparkling water (30+ flavors), better-for-you soda (0g added sugar, ~20% real juice), and iced tea (4 flavors) — all made with real squeezed fruit and natural ingredients. Products are sold through national retail chains, the company's DTC website with subscription options, Amazon, and select foodservice partners, exclusively within the United States.
Is Spindrift a public or private company?
Spindrift is a private company. It is classified as private equity controlled and is currently operating.
When was Spindrift founded?
Spindrift was founded in 2010. It employs 101 to 250 people.
Where is Spindrift based?
Spindrift is headquartered in Newton, United States, in the North America region.
How does Spindrift make money?
One revenue line is on record: beverage Product Sales (Sparkling Water, Soda, Tea).
Who are Spindrift's main competitors?
Broad incumbents on record are AHA Sparkling Water (Coca-Cola), Perrier, Topo Chico (Coca-Cola) and Bubly (PepsiCo). Emerging players are Sound Sparkling, Olipop, Liquid Death and Recess. Direct peers are LaCroix and Polar Seltzer.
Does Spindrift have an API?
No public API is recorded for Spindrift.
What industry is Spindrift in?
Spindrift's product category is Non-Alcoholic Beverages (Sparkling Water, Soda, and Iced Tea). Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFABAM, Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing. Its NAICS code is 312111 and its SIC code is 2086.