AugRay
AugRay is a privately held XR (AR/VR/MR) software company that sells patented, app-free WebXR enterprise solutions for sales, marketing, training, and customer engagement across automotive, manufacturing, pharma, retail, real estate, education, and entertainment verticals.
- Company typePrivate
- Founded2014
- HeadquartersBrookfield, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AugRay does
AugRay (legal entity Augray LLC) is a privately held extended reality (XR) company founded in 2014 and headquartered in Brookfield, Wisconsin, with a regional headquarters and development center in Chennai, India. The company builds AR, VR, and MR solutions delivered via its patented WebXR platform, which enables app-free, browser-based XR experiences across smartphones, tablets, and wearables. Its product portfolio is anchored by the OneXR platform (sales, marketing, training, after-sales services) and spans modular products including ARCommerce for retail/try-on, PlayXR for gamification, WanderVR for virtual tours, VideoXR for immersive campaigns, Virtual Buddy for branded companions, and ibot for AI-driven wellness chat. AugRay serves enterprise customers across seven verticals — automotive, manufacturing, pharma & medical devices, real estate, retail, entertainment, and education — with named logos including Caterpillar, Tata Motors, and Subaru.
The company's revenue model combines subscription/recurring platform fees with custom enterprise XR implementations sold via a direct enterprise field-sales motion. GTM is sales-led under a dedicated Head of Sales, with a "Schedule a Free Demo" conversion path on the website and vertical-specific solution pages. AI capabilities (NLP chatbot, computer vision with LiDAR processing, recommendation engine, generative avatars, predictive sales analytics) are layered as features across the XR portfolio rather than sold as standalone AI products. The company operates with 51–100 employees, has been recognized as one of the "Most Innovative AR/VR Startups in 2021," and has minimal disclosed external capital (a single $256,000 NSF grant in 2022), suggesting a bootstrapped growth posture relative to typical venture-backed XR peers.
AugRay firmographics
Firmographics- Name
- AugRay
- Legal name
- Augray LLC
- Website
- https://augray.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AugRay is a privately held XR (AR/VR/MR) software company that sells patented, app-free WebXR enterprise solutions for sales, marketing, training, and customer engagement across automotive, manufacturing, pharma, retail, real estate, education, and entertainment verticals.
- Ownership category
- akta.pro rank
Where AugRay is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AugRay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- XR Solutions and Services: AugRay generates revenue through providing XR (AR/VR/MR) solutions and services to enterprise clients. Solutions include product visualization, virtual try-on, gamification, training, and sales enablement platforms delivered as custom implementations or platform subscriptions.
- Platform Products: Revenue from proprietary platform products including OneXR (sales, marketing, training, after-sales services), ARCommerce, PlayXR gamification, and AI-powered tools like i-bot chatbot
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
AugRay product offering
Product offeringCore offering
AugRay (Augray) is a patented Extended Reality (XR) company that builds AR, VR, and MR software solutions for enterprises. Its platform OneXR delivers end-to-end XR capabilities for sales enablement, marketing campaigns, training, and after-sales services, complemented by standalone products such as ARCommerce, Clapzap, TaDa, and ibot, and by vertical-specific solutions for automotive, manufacturing, pharma, real estate, retail, entertainment, and education.
Product overview
AugRay is a Patented XR (eXtended Reality – AR/MR/VR) company offering a platform-plus-products architecture. The core platform is OneXR, a one-stop eXtended Reality tech solution for Sales, Marketing, Training, and After-sales services. This platform incorporates AI Training, AI Sales Enablement, Sales Insight, and CRM modules. The product portfolio includes specialized solutions: ARCommerce for AR-powered retail e-commerce; ibot for AI-powered wellness chatbot companion; Clapzap for XR engagement and rewards; TaDa for time management; plus capability modules like PlayXR for gamification, WanderVR for virtual tours, Video XR for immersive video campaigns, and Virtual Buddy for branded digital companions. AugRay also provides industry-specific solutions across Automotive, Manufacturing, Pharma, Real Estate, Retail, Entertainment, and Education verticals.
Differentiator
Problem solved
Functional benefit
Brands
- OneXR: One-stop tech solution for Sales, Marketing, Training, and After-sales services
- ARCommerce
- Clapzap
- TaDa
- i-bot
- PlayXR
- WanderVR
- VideoXR
- DisplayXR
- XR Live
Products and services
- OneXR One-stop Extended Reality platform covering end-to-end enterprise needs across Sales, Marketing, Training, and After-sales services, including AI Training, AI Sales Enablement, Sales Insight, and CRM capabilities for business customers.
- ARCommerce AR-powered e-commerce solution enabling virtual fitting rooms, product try-on, 3D product visualization, and virtual store tours via web browsers without requiring app downloads, targeted at retail and e-commerce brands.
- Clapzap XR-based engagement and rewards platform used to create interactive brand campaigns for marketing and customer engagement.
- TaDa Time management and engagement XR solution within the AugRay product suite, offered as a standalone product to users.
- ibot AI-powered chatbot companion providing mental health and wellness support, with AI buddy, conversational chatbot, and access to mental health experts for end users.
Quantifiable outcome
- 40% of consumers would pay more for experiencing products virtually
- +9 more outcomes
Companies that use AugRay
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
AugRay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature4 records
AugRay partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
AugRay competitors and assessment
Company assessmentDirect peers
- 8th Wall (Niantic Studio): WebAR/WebXR development platform enabling browser-based AR experiences without app downloads. Most direct competitor to AugRay's WebXR technology positioning, serving similar enterprise and brand use cases across marketing, retail and product visualization.
- Zappar: WebAR platform offering app-free AR experiences for packaging, marketing campaigns and product visualization. Closely comparable to AugRay's WebXR no-download value proposition and serves overlapping verticals (retail, FMCG, entertainment).
- Threekit: Enterprise 3D product visualization and AR commerce platform for retailers and manufacturers. Directly competes with AugRay's ARCommerce offering, especially for virtual try-on, 3D configurators and e-commerce conversion uplift.
- Marxent (now partek): 3D/AR product visualization platform for retail, furniture and home improvement. Comparable to AugRay in targeting enterprise buyers with virtual product experiences and 3D configurators to drive conversion and engagement.
- Avataar.me: AI-powered 3D/AR commerce platform for D2C brands and marketplaces with strong India presence. Closely mirrors AugRay's ARCommerce, virtual try-on and 3D product visualization offering, and is a comparable emerging player in the same category.
- Scope AR: Enterprise AR platform for manufacturing, field service and training with work-instruction and remote-assistance tools. Overlaps with AugRay's manufacturing vertical, particularly for AR-assisted training, repair and remote support.
Emerging players
- Spatial: XR collaboration and meeting platform for enterprise and creative teams. Adjacent to AugRay's training and virtual collaboration use cases, especially for pharma/manufacturing remote collaboration and training scenarios.
- Talespin: VR-based enterprise training and workforce development platform. Comparable to AugRay's training and after-sales modules, with emphasis on immersive learning for enterprise workforces.
Broad incumbents
- Unity Industrial: Broader XR engine and platform with industrial digital-twin and visualization offerings. Provides underlying technology and competing higher-level solutions across manufacturing, automotive and retail XR experiences.
- Snap (Lens Studio / AR Enterprise Services): Consumer AR leader (Lens Studio, AR glasses) increasingly offering AR try-on and marketing tools to enterprise brands. Represents a broader incumbent threat to AugRay's AR marketing and virtual try-on business lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AugRay social profiles
Digital presenceAugRay financial estimates
Financial estimateRevenue estimate
Valuation estimate
AugRay leadership team
Management profileNumber of profiles
Profiles3 records
AugRay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AugRay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AugRay
What does AugRay do?
AugRay (Augray) is a patented Extended Reality (XR) company that builds AR, VR, and MR software solutions for enterprises. Its platform OneXR delivers end-to-end XR capabilities for sales enablement, marketing campaigns, training, and after-sales services, complemented by standalone products such as ARCommerce, Clapzap, TaDa, and ibot, and by vertical-specific solutions for automotive, manufacturing, pharma, real estate, retail, entertainment, and education.
Is AugRay a public or private company?
AugRay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AugRay founded?
AugRay was founded in 2014. It employs 51 to 100 people.
Where is AugRay based?
AugRay is headquartered in Brookfield, United States, in the North America region.
How does AugRay make money?
Two revenue lines are on record. XR Solutions and Services are the primary driver. The others are platform Products.
Who are AugRay's main competitors?
Direct peers on record are 8th Wall (Niantic Studio), Zappar, Threekit, Marxent (now partek), Avataar.me and Scope AR. Emerging players are Spatial and Talespin. Broad incumbents are Unity Industrial and Snap (Lens Studio / AR Enterprise Services).
Does AugRay have an API?
No public API is recorded for AugRay.