What Aladom does

Aladom is a French two-sided web platform operating in the personal-services (services à la personne, SAP) vertical, founded in 2008 in Rennes by Guillaume Thomas. It connects individual employers seeking home-care, childcare and elderly-care services with candidate professionals via the Aladom.fr marketplace, and serves over 1,000 institutional clients including SAP agencies, EHPADs (elderly-care facilities) and nurseries across France. The platform reports approximately 250,000 registered users, 600,000 monthly visitors and roughly 10,000 new candidate prospects per month.

The product stack comprises Aladom Recruteur (an applicant-tracking system with a CVthèque of more than 100,000 candidate records and multidiffusion of job postings to France Travail, Indeed, Google and 8+ additional job boards), Aladom Leads (curated pay-per-lead packs ranging from 25 to 500 leads), the Option Visibilité professional-visibility subscription, the Option Prime individual-employer upgrade, and a Stripe-powered escrow payment flow with a 10% transaction fee. Adjacent products include Jemepropose (acquired in 2018 with Hellowork capital entry), the December 2025-launched jerecommande.fr recommendation platform, and the 3A Digital joint venture with Activ Travaux extending the lead-generation model into the habitat/home-improvement vertical.

The business model combines B2C marketplace monetization (10% payment commission, Option Prime upgrades) with B2B subscription and lead-pack revenue (Aladom Recruteur tiers Essentiel and Performance, Aladom Leads packs priced from Pack Découverte at €474.75 to Pack Offensif at €7,495). The company is B Corp certified since June 2022, raised €1.5 million in June 2023 from Breizh Invest PME and 45 community investors, and is headquartered at L'Atelier du Parlement in Rennes. Operational scale is approximately 19 employees, and customer concentration spans named enterprise SAP networks (O2, Azaé, Senior Compagnie, Groupe SOS, Petits-fils) alongside a long tail of SMB clients and consumer users.

Name

Aladom

Legal name

ALADOM, SAS

Website

https://aladom.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Aladom is a French two-sided marketplace and ATS platform founded in 2008 in Rennes, connecting individual employers with personal-services professionals and serving 1,000+ institutional clients such as SAP agencies, EHPADs and nurseries. It monetizes via recruiter subscriptions, curated lead packs, and a 10% Stripe escrow payment commission.

Ownership category

akta.pro rank

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Aladom Recruteur - Subscription: Monthly or annual subscription plans (Essentiel and Performance tiers) providing job posting multidiffusion, CV database access, employer branding pages, and candidate management tools. Billing can be monthly or annual at customer choice.
2. Aladom Leads - Lead Packs: Pre-paid packs of qualified prospect leads sold to home care agencies. Leads are phone-qualified before transmission. Packs range from 25 to 500 leads. Packs Découverte/Croissance paid upfront; Expansion/Offensif require 25% upfront with monthly billing based on volume delivered. Performance-based pricing - clients only pay for leads matching their criteria.
3. Option Visibilité (Professionals): Subscription option for independent professionals to highlight contact details, improve search ranking with priority placement and visibility badge, and display ads across multiple cities. Billed at subscription time based on duration chosen.
4. Option Prime (Particuliers): Paid option for individual employers to post job listings, access candidate contacts and CVs (up to 10 consultations/day), and receive SMS/email alerts for new applications. No automatic renewal.
5. Paiement en ligne - Commission 10%: Secure payment service for consumer-to-provider transactions. Aladom charges 10% service fee on transaction value. Funds are held in escrow and released to provider 48h after declared service completion. Non-refundable fees for cancellations within 48h of service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Aladom operates a dual-sided web platform for the French personal services sector. On the consumer side, aladom.fr is a marketplace where individuals find and hire providers for housekeeping, childcare, senior care, tutoring, gardening, and similar services, with integrated Stripe escrow payment. On the professional side, the company sells Aladom Recruteur (subscription ATS for agencies with job multidiffusion and CVthèque access) and Aladom Leads (pre-qualified lead packs) to home care agencies, EHPADs, and nurseries.

Product overview

Aladom operates a multi-sided platform serving the French personal services (services à la personne) sector. The core offering consists of Aladom.fr, a consumer-facing marketplace where individuals find service providers for housekeeping, childcare, senior care, tutoring, and similar services. For professionals, Aladom provides two integrated SaaS tools: Aladom Recruteur (a recruitment ATS with Essentiel and Performance subscription tiers, offering job posting multidiffusion, CVthèque access, and candidate management), and Aladom Leads (a lead generation service sold in packs of 25 to 500 qualified prospect requests, billed on performance). Additional paid options include Option Prime for employers, Option Visibilité for providers, and Option Identité Vérifiée. The platform also offers Stripe-powered online payment processing between users, the 'Servez-vous' podcast, and industry research resources (studies, guides, webinars). Aladom is headquartered in Rennes with approximately 19 employees and serves 250,000 users across France.

Differentiator

Problem solved

Functional benefit

Brands

• Aladom Recruteur: Recruitment solution for personal services sector, providing job posting multidiffusion, CV database access, candidate management tools, and employer branding features for SAP agencies, EHPAD, and nurseries.
• Aladom Leads
• Servez-vous

Products and services

• Aladom.fr (Consumer Marketplace) A web-based marketplace connecting individuals seeking personal services (housekeeping, childcare, senior care, tutoring, gardening, DIY, disability assistance, meal delivery, sports coaching) with service providers. Consumers browse listings, post service needs, and manage hiring across France with integrated Stripe escrow payment.
• Aladom Recruteur

Quantifiable outcome

• 20-30% average lead-to-client conversion rate for Aladom Leads
• +4 more outcomes

Named customers33 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, minor and secondary.

• France Travail (formerly Pôle Emploi)coreStrategic or Co-development PartnerPartnership agreement signed for better job posting distribution and improved tracking of offer indexing on France Travail. Job postings from Aladom are distributed to France Travail's platform. Partnership enables Aladom to leverage France Travail's national reach as a public employment service.
• StripecoreTechnology or IntegrationStripe provides the payment infrastructure for Aladom's secure payment service between consumers and service providers. Stripe handles card payments, payment blocking (escrow), and fund release 48h after service completion. Users accept Stripe's CGU when using the payment service.
• 3A Digital (joint venture with Activ Travaux)minorStrategic or Co-development Partner3A Digital is a joint venture created in September 2024 between Activ Travaux and Aladom. The new entity is dedicated to optimizing visibility and client connection in the habitat (home improvement) sector. Both Rennes-based companies contribute to this shared initiative.
• IndeedcoreGTM or Marketing PartnerJob board partner for multidiffusion of job postings. Job listings published on Aladom are automatically distributed to Indeed's platform, extending reach to Indeed's job seeker audience.
• Google (Google for Jobs)coreGTM or Marketing PartnerJob posting distribution partner. Aladom listings appear in Google for Jobs search results. Partnership provides significant organic discovery for job postings. Also integrated with Google4jobs since 2020.
• JemeproposecoreChannel Partner/ Reseller/ DistributorAcquired by Aladom in 2019. Jemepropose was a competing local services marketplace that Aladom purchased to consolidate market position. Hellowork entered Aladom's capital the same year.
• Jobijoba, Neuvoo, Jooble, AdzunasecondaryGTM or Marketing PartnerJob board distribution partners for multidiffusion. Job postings from Aladom are automatically distributed to these international job aggregation platforms, extending reach across multiple channels.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Yoopies: France-headquartered marketplace specializing in childcare, babysitting, and family services. Overlaps directly with Aladom's garde d'enfants vertical and shares the French consumer base.
• Hellowork: Major French job board and recruitment platform. Directly comparable to Aladom Recruteur for B2B recruitment in France; notably Hellowork is also an Aladom shareholder since 2018, making it both partner and competitor.
• StarOfService: Online marketplace connecting consumers with local service professionals across categories including home services, tutoring, and personal care. Closest direct competitor to Aladom's B2C marketplace model.
• AlloVoisins: French peer-to-peer marketplace for local services (jardinage, bricolage, ménage, déménagement). Directly comparable to Aladom's B2C home services marketplace with similar geography and category coverage.
• SuperProf: France-based platform for private tutoring and lessons (soutien scolaire, musique, langues). Directly comparable to Aladom's tutoring vertical with similar B2C matching and B2B recruitment tools for tutors.
• Crème de la Crème: Premium French childcare and babysitting marketplace with vetted nannies. Comparable to Aladom's garde d'enfants vertical at the higher end of the market.
• Apec: France's association for executive employment (cadres), operating a major job board and recruitment tools. Comparable to Aladom Recruteur's B2B recruitment SaaS, though focused on a higher salary segment.
• Keljob: Established French job board (part of the Figure network) with broad professional coverage. Direct competitor to Aladom Recruteur for recruitment subscriptions across French verticals.

Broad incumbents

• Leboncoin: France's largest general classifieds platform, with significant presence in services, employment, and home categories. A much larger incumbent competing with Aladom for both consumer and professional attention across overlapping service verticals.
• Indeed France: Global job board leader with strong French presence and free job posting. Competes with Aladom Recruteur for B2B recruitment spend and is one of Aladom's multidiffusion partners, making it simultaneously a channel and competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aladom
• LinkedInlinkedin.com/company/aladom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aladom