Hello World Kids
Hello World Kids is a Jordan-founded ed-tech company (est. 2015) that delivers a multilingual coding and technology curriculum to children via its HelloCode.me platform, proprietary SmoothY programming language, and Prometric-distributed certifications, serving families, schools, and governments across the MENA region.
- Company typePrivate
- Founded2015
- HeadquartersAmman, Jordan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Hello World Kids does
Hello World Kids is a Jordan-based, privately held ed-tech company founded in 2015 that builds coding and technology education products for children, primarily serving families, schools, and government clients in the MENA region. Its core product is HelloCode.me, a multilingual online learning platform that delivers an interactive, simplified coding curriculum structured in three phases: Develop (foundational skills on HelloCode), Discover (assessment and certification via Smart Talents), and Connect (alumni and partner engagement through the Hello Partners Network).
The company's proprietary technology centerpiece is SmoothY, a text-based programming language for kids developed in 2019 and launched in 2020, which the company describes as the first text-based language designed specifically for children and positions as a stepping stone to Python. Supporting products include the HelloCode Community for peer collaboration and the HelloWorldKids Certification Program (HCP), which issues HelloSmoothY, HelloWeb, and HelloPython certificates and culminates in a HelloMaster title, with exam delivery handled through a strategic partnership with Prometric's network of 8,000+ test centers worldwide.
Hello World Kids generates revenue from three streams: recurring subscription revenue from the HelloCode.me platform (offered under a freemium model with a free trial), fees from the certification program, and professional services revenue from customized curriculum development for governments and educational institutions, including tender-based contracts. The company is founder-owned with no disclosed external funding and pursues a hybrid go-to-market combining product-led/self-serve acquisition on HelloCode.me, sales-led B2B/government pursuits, and community-led growth through HelloCode Community and HPN.
Hello World Kids firmographics
Firmographics- Name
- Hello World Kids
- Legal name
- Hello World Kids
- Website
- https://helloworldkids.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hello World Kids is a Jordan-founded ed-tech company (est. 2015) that delivers a multilingual coding and technology curriculum to children via its HelloCode.me platform, proprietary SmoothY programming language, and Prometric-distributed certifications, serving families, schools, and governments across the MENA region.
- Ownership category
- akta.pro rank
Hello World Kids industry classification
Industry- Product category
- Children's Coding Education
- NAICS
- Computer Training (61142), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industries
- STEM & Coding Readiness for Early Learners (EDACANAF), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC)
Keywords
Where Hello World Kids is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices1 record
Markets served
Hello World Kids business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Online Learning Platform Subscriptions: Revenue generated from the HelloCode.me platform providing interactive coding education to children. The platform offers a free trial with potential conversion to paid subscriptions for full access to curriculum and learning materials.
- Certification Fees: Revenue from certification programs (HelloSmoothY Certificate, HelloWeb Certificate, HelloPython Certificate, and HelloMaster title) delivered through Prometric's global exam center network.
- Government and Institutional Curriculum Contracts: Revenue from customizing programming and technology curriculums for governments, organizations, and educational institutions, including those involved in tender processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for initial access to the HelloCode.me platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Hello World Kids product offering
Product offeringCore offering
Hello World Kids delivers coding and technology education to children through the HelloCode.me multilingual online platform, anchored by its proprietary SmoothY text-based programming language (launched 2020) and a tiered curriculum progressing to HelloWeb and HelloPython. The company issues globally recognized coding certifications via the HelloWorldKids Certification Program (HCP) and develops customized programming/technology curricula for governments and educational institutions.
Product overview
Hello World Kids operates as a unified ed-tech ecosystem designed for children in the MENA region. The core product is the HelloCode.me multilingual platform, which serves as the main learning interface. SmoothY, the company's proprietary text-based programming language launched in 2020, acts as the foundational teaching tool before students advance to other languages. The ecosystem is structured in three phases: Develop (HelloCode platform), Discover (Smart Talents assessments and certifications), and Connect (Hello Partners Network). Supporting services include customized curriculum development for governments and organizations, the HelloWorldKids Certification Program (HCP) offering credentials like HelloSmoothY, HelloWeb, and HelloPython certificates, and the HelloCode Community for young programmers.
Differentiator
Problem solved
Functional benefit
Brands
- HelloCode: A multilingual online platform offering interactive coding and technology education using a safe, engaging, and simplified curriculum for children. It is described as the largest platform for young learners.
- SmoothY
- Hello Partners Network (HPN)
- HelloWorldKids Certification Program (HCP)
- HelloCode Community
- Smart Talents Discover
Products and services
- HelloCode.me Platform Multilingual online platform offering interactive coding and technology education with a safe, engaging, and simplified curriculum designed specifically for children. Includes free trial access.
- SmoothY Programming Language The first text-based programming language for kids, providing a user-friendly entry point into coding concepts before advancing to more complex languages like Python.
- Curriculum Development Services Customized programming and technology curriculum development for governments, organizations, and educational institutions, including support for tender processes.
- HelloWorldKids Certification Program (HCP) Globally recognized coding certification program delivered through Prometric's 8,000+ exam centers, offering HelloSmoothY Certificate, HelloWeb Certificate, HelloPython Certificate, and the HelloMaster title.
Quantifiable outcome
- SmoothY serves as perfect starting point for understanding basic coding concepts before advancing to more complex languages like Python
- +1 more outcomes
Companies that use Hello World Kids
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Hello World Kids technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hello World Kids partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PrometriccoreStrategic partnership with Prometric enables Hello World Kids to deliver its HelloWorldKids Certification Program (HCP) through Prometric's extensive network of 8,000+ exam centers globally. Students can enroll online and take certification exams at nearby Prometric testing centers.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hello World Kids competitors and assessment
Company assessmentDirect peers
- Kodable: Kodable offers early-childhood coding curricula used in elementary schools. It is comparable to Hello World Kids on the early-learner (K-5) segment and the school-contract B2B motion.
- Scratch (MIT Media Lab): Scratch is the most widely used block-based coding platform for children globally, with a large online community. It is comparable as a foundational kids' coding environment and competing community for young learners that HelloCode Community engages.
- CodeCombat: CodeCombat teaches text-based programming (Python, JavaScript, C++) through game-based courses aimed at students and schools. It is directly comparable to SmoothY/HelloPython as a text-first kids' coding platform with school distribution.
- Juni Learning: Juni Learning delivers private 1:1 and group online courses in coding, math, and English for kids and teens. It is comparable as an online, subscription-based kids' coding education platform targeting similar parent-paid segments.
- Code.org: Code.org provides free coding curricula widely adopted in K-12 schools, including Hour of Code and intro CS courses. It is a direct peer in children's coding education and a primary competitor for B2B school contracts Hello World Kids targets.
- Lightbot: Lightbot teaches programming concepts through puzzle games used in schools worldwide. It is a direct comparable as a kid-friendly coding-learning product focused on foundational CS concepts.
- Tynker: Tynker is a leading coding-learning platform for children offering self-paced courses, mobile apps, and school-distribution channels. It is directly comparable to HelloCode.me in target learner (kids), delivery (online + schools), and curriculum scope (block and text-based coding).
- WhiteHat Jr: WhiteHat Jr provides 1:1 live coding classes for children and was a flagship kids' coding brand in emerging markets. It is comparable in target learner, live/subscription delivery, and emerging-market go-to-market.
Broad incumbents
- Khan Academy: Khan Academy offers free K-12 instruction including computer programming courses and is widely embedded in schools. It is a broad incumbent whose free CS curriculum competes for the same school adoption Hello World Kids targets via B2B.
Emerging players
- Codingal: Codingal runs online coding classes and competitions for K-12 students with a growing presence in emerging markets. It is an emerging peer overlapping on kids' coding curriculum and school/parent monetization models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hello World Kids social profiles
Digital presenceHello World Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello World Kids leadership team
Management profileNumber of profiles
Hello World Kids funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello World Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello World Kids
What does Hello World Kids do?
Hello World Kids delivers coding and technology education to children through the HelloCode.me multilingual online platform, anchored by its proprietary SmoothY text-based programming language (launched 2020) and a tiered curriculum progressing to HelloWeb and HelloPython. The company issues globally recognized coding certifications via the HelloWorldKids Certification Program (HCP) and develops customized programming/technology curricula for governments and educational institutions.
Is Hello World Kids a public or private company?
Hello World Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hello World Kids founded?
Hello World Kids was founded in 2015. It employs 11 to 50 people.
Where is Hello World Kids based?
Hello World Kids is headquartered in Amman, Jordan, in the Middle East region.
How does Hello World Kids make money?
Three revenue lines are on record. Online Learning Platform Subscriptions are the primary driver. The others are certification Fees and government and Institutional Curriculum Contracts.
Who are Hello World Kids's main competitors?
Direct peers on record are Kodable, Scratch (MIT Media Lab), CodeCombat, Juni Learning, Code.org, Lightbot, Tynker and WhiteHat Jr. Khan Academy is listed as a broad incumbent. Codingal is listed as an emerging player.
Does Hello World Kids have an API?
No public API is recorded for Hello World Kids.
What industry is Hello World Kids in?
Hello World Kids's product category is Children's Coding Education. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDACANAF, STEM & Coding Readiness for Early Learners. Its NAICS code is 61142 and its SIC code is 8200.