Flucle

What Flucle does

Flucle, operating under the legal entity 株式会社HRbase (HRbase Co., Ltd.), is a Japanese B2B SaaS provider focused on labor administration technology. Founded in 2015 and headquartered in Osaka, the company operates two product lines under the HRbase brand: HRbase, aimed at corporate HR and labor-management personnel (人事労務担当者), and HRbase PRO, aimed at licensed social insurance labor consultants (社会保険労務士). HRbase PRO incorporates AI-powered features launched in April 2024 that apply natural language processing and knowledge retrieval to automate and assist with routine consultation, document drafting, and regulatory question answering. The business model is subscription-based recurring SaaS licensing, sold via direct web-based sales to mid-market and enterprise customers within Japan; pricing is not publicly disclosed. Distribution is concentrated in Japan, with marketing supported through the corporate website, prtimes.jp press distribution, note.com employee interviews, and an internal blog/camp content series.

The company was founded by a licensed social insurance labor consultant (社会保険労務士) who serves as representative director, establishing domain credibility as a central pillar of the product strategy. The customer base spans two segments (corporate HR buyers and professional labor consultants) that are accessed through direct sales. Capital allocation is currently tilted toward product enhancement and hiring, supported by approximately 350 million yen in cumulative funding, including a pre-Series A round in September 2024 led by Genesia Ventures with participation from Bengo4.com, Cybozu Japan, Mitsubishi UFJ Capital, Ricoh, SMBC Venture Capital, TerraSky Ventures, and others. Headcount is reported at 51-100 employees. The company is ISO/IEC 27001:2022 certified by SGS, signaling enterprise-grade information security posture for HR data handling. Customer numbers reportedly grew 1.5 times within six months of the April 2024 AI launch, suggesting early commercial traction though precise revenue and customer counts are not disclosed.

Name

Flucle

Legal name

株式会社HRbase

Website

https://flucle.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Flucle (株式会社HRbase) is a Japanese B2B SaaS company offering AI-powered labor administration and consultation tools under the HRbase brand for corporate HR departments and licensed social insurance labor consultants (社会保険労務士) in Japan.

Ownership category

akta.pro rank

Product category

HR Management Software

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• Labor management software
• HR compliance platform
• Social insurance consulting
• AI HR technology
• Japanese labor SaaS

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. HRbase PRO SaaS Subscription: Flucle generates revenue through subscription-based SaaS licensing of its HRbase PRO platform, which provides AI-powered labor consultation tools for HR departments and social insurance labor consultants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Flucle develops and sells HRbase, an AI-powered labor management SaaS platform offered in two product tiers: HRbase for corporate HR personnel (人事労務担当者向け) and HRbase PRO for licensed social insurance labor consultants (社会保険労務士向け). The platform provides AI-powered labor consultation, document processing, compliance support, and knowledge retrieval to enable optimal labor management at Japanese companies.

Product overview

Flucle operates as a labor consultation technology provider offering two distinct product tiers under the HRbase brand: HRbase for corporate HR personnel (、人事労務担当者向け) and HRbase PRO for social insurance labor consultants (社会保険労務士向け). Both products leverage AI-powered technology to provide optimal labor management solutions, with HRbase PRO featuring advanced AI capabilities launched in April 2024 to support the labor consultation process.

Differentiator

Problem solved

Functional benefit

Brands

• HRbase PRO: Labor consultation SaaS platform for social insurance labor consultants (社会保険労務士) with AI-powered solutions

Products and services

• HRbase

Quantifiable outcome

• Customer numbers increased by 1.5 times in six months following AI feature launch

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Yay! Form (Works Applications): Web form/workflow tool from Works Applications that handles HR intake and labor-related request workflows in Japan, serving a similar HR automation niche with a different go-to-market.

Direct peers

• SmartHR: Leading Japanese employee database and HR document SaaS for employers; competes directly with HRbase's corporate HR offering and increasingly targets social insurance workflows.
• freee HR: Cloud HR and payroll SaaS from freee, serving Japanese SMBs and mid-market with employee management, attendance, and payroll — overlapping HRbase's HR personnel target segment.
• Money Forward Cloud HR: HR and payroll cloud offering within Money Forward's broader business SaaS suite, providing employee management, year-end tax adjustment, and labor workflows to Japanese corporates.
• HRMOS: HR-tech suite from BizReach covering talent management, HR, onboarding, and payroll for Japanese employers, with overlapping features for both HR teams and labor management.
• King of Time: Attendance and workforce management SaaS widely used in Japan, often integrated with payroll and labor management; competes for the same HR department buyer as HRbase.
• HRBrain: Japanese HR analytics, talent management, and HR document SaaS; addresses corporate HR teams with overlapping workflow automation.

Broad incumbents

• Cybozu (Kintone / Garoon): Long-standing Japanese business application vendor whose workflow and database products (Kintone) can be configured for HR and labor use cases, making it a broad incumbent and also a Flucle investor.
• Bengo4.com (CloudSign): Japanese legal-tech operator (CloudSign e-contract, 弁護士ドットコム) that also serves labor and HR compliance workflows, overlapping with Flucle's regulatory and compliance focus; also a strategic investor.
• Ricoh (ワークフロー / 業務デジタル化): Large Japanese office technology and digital services vendor that sells workflow and document automation into HR and labor operations; both a broader incumbent and a Flucle investor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flucle.jp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flucle