Yay! Forms

What Yay! Forms does

Yay! Forms (legal entity YAYFORMS, LLC) is a privately-held SaaS company founded in May 2022 that operates an AI-powered conversational form, survey, and quiz builder targeted at marketing, product, customer success, HR, research, and agency teams. The platform is delivered as a self-serve web application at app.yayforms.com with no direct sales force; customer acquisition is entirely product-led through a 7-day free trial (no credit card required) and SEO-optimized comparison pages against incumbents Typeform, Jotform, and SurveyMonkey. Pricing is subscription-based on three tiers — Starter at $9/month annually (200 responses), Plus at $29/month (2,000 responses, with integrations), and Professional at $59/month (20,000 responses, with custom domain) — plus tiered add-ons for additional responses. The company is bootstrapped with no disclosed external funding rounds, 1-10 employees, registered in Wyoming, and serves a global user base of more than 44,000 accounts with the product available in English, Portuguese, and Spanish.

The core technical product is a form builder where AI generates form structure from a natural-language prompt in under 30 seconds and supports conversational editing thereafter; respondents experience conversational question flows with logic branching, partial-response capture, and per-question drop-off analytics. On the analytics side, the platform applies AI-powered insights, sentiment and emotion classification, keyword extraction and text categorization, automated NPS scoring, lead qualification scoring, and a conversational analytics interface that answers questions about response sets in plain language. Server-side conversion event delivery for Meta Pixel, designed to survive ad-blockers and carry UTMs through the backend, is a notable technical differentiator for paid-traffic marketers. The platform ships 28 native integrations spanning major CRMs (HubSpot, GoHighLevel, Pipedrive, Kommo), analytics (GA4, Google Tag Manager, Microsoft Clarity), automation (Zapier, Make, ActiveCampaign), and real-time notification channels (WhatsApp, Telegram, email, signed webhooks), plus an API and a WordPress plugin for embedded use.

Monetization follows a horizontal SaaS pattern: the same engine is sold across multiple use cases (lead capture, NPS, employee feedback, market research, quiz funnels, high-ticket sales qualification), each with a dedicated landing page and SEO tail. Acquisition complements PLG with a free competitor-migration service that rebuilds customer forms from competing platforms within 24 hours, including response history, explicitly framed as a switching-cost offensive. To date, more than 125M responses have been processed across the user base. The company explicitly lacks SOC 2 Type II, HIPAA, and ISO 27001 certifications, which materially constrains its addressable enterprise and healthcare procurement pipelines and points to a competitive ceiling versus Typeform Enterprise and Formstack in regulated verticals.

Name

Yay! Forms

Legal name

YAYFORMS, LLC

Website

https://yayforms.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Yay! Forms is an AI-powered conversational form, survey, and quiz builder serving marketing, product, HR, research, customer success, and agency teams via a self-serve SaaS platform with AI-driven insights and native CRM integrations.

Ownership category

akta.pro rank

Product category

Form Builder Software

NAICS

Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)

akta.pro secondary industries

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN), eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)

Keywords

• Form builder software
• Survey creation tool
• Lead capture forms
• Quiz funnel builder
• Conversational forms

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Tiered subscription model with three plans (Starter, Plus, Professional) billed monthly or annually. Revenue based on monthly response limits with optional add-ons for additional responses and custom domains.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yay! Forms is a SaaS form, survey, and quiz builder that allows users to generate complete form structures from natural-language prompts in under 30 seconds. The platform includes AI-powered response analysis (insights, sentiment, emotion, keyword extraction), AI-generated personalized email feedback, logic branching, drop-off analytics, and native integrations with CRMs and analytics tools. It is sold as a tiered subscription (Starter, Plus, Professional) accessed via a self-serve web application.

Product overview

Yay! Forms is a unified AI-powered form builder platform that offers conversational forms, surveys, quizzes, and lead capture tools. The core product is the form builder (Yay! Forms) which provides AI analysis capabilities including insights, sentiment/emotion analysis, keyword extraction, and AI-generated email feedback. Additional specialized offerings include NPS Surveys for customer loyalty measurement, Lead Capture Tool for paid traffic optimization, Quiz Funnel for marketing qualification, and High-Ticket Sales Forms for premium lead qualification. The platform integrates natively with major CRMs (HubSpot, GoHighLevel, Pipedrive), analytics tools (Google Analytics GA4, Microsoft Clarity), and marketing platforms (Meta Pixel, ActiveCampaign) across Starter, Plus, and Professional pricing tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Yay! Forms Platform Core SaaS platform for building conversational forms, surveys, and quizzes. Includes AI form generation, logic branching, drop-off analytics, partial response capture, AI insights, and 28 native integrations, sold via Starter, Plus, and Professional subscription tiers.
• NPS Surveys
• Lead Capture Tool Interactive capture forms and quizzes designed to convert visitors into leads, with native Meta Pixel and GA4 tracking, direct CRM integration, and partial response capture for paid traffic optimization.
• Quiz Funnel Interactive quiz builder for marketing and sales, featuring lead capture, qualification, AI scoring, advanced tracking, and Kanban pipeline management for quiz responses.
• High-Ticket Sales Forms Conversion-optimized application forms for high-ticket sales with qualification questions, premium branding, logic branching for applicant scoring, and CRM integration.

Quantifiable outcome

• 2x more responses at half the price compared to Typeform (2,000 responses for $29/mo vs 1,000 responses for $56/mo)
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability13 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationNative integration with Zapier enabling users to connect Yay! Forms to 3,000+ apps via automated Zaps. Users authenticate with API token and can set up triggers based on form submissions to automate workflows across their entire stack.
• Make (Integromat)coreTechnology or IntegrationIntegration with Make (formerly Integromat) allowing users to create automated scenarios based on form submissions. Users configure webhooks within Yay! Forms and connect to Make's visual workflow builder.
• ActiveCampaigncoreTechnology or IntegrationNative integration with ActiveCampaign enabling contact creation, list management, and marketing automation triggers based on form responses. Supports lead nurturing sequences, event registration, and customer feedback follow-up automation.
• HubSpotcoreTechnology or IntegrationNative integration with HubSpot allowing automatic creation of contacts, deals, and companies from form responses. Supports conditional sending and historical response synchronization. Available on Plus plan.
• GoHighLevelcoreTechnology or IntegrationNative integration with GoHighLevel enabling automatic creation of contacts, opportunities, and companies with pipeline and stage mapping. Supports tagging, conditional sending, and historical data sync.
• Google SheetscoreTechnology or IntegrationNative integration sending form responses to Google Sheets in real-time. Supports auto-save of incomplete responses to spreadsheet after set idle time. No coding required.
• Google Analytics GA4coreTechnology or IntegrationNative GA4 integration requiring only the Measurement ID. Tracks form submissions and user interactions with simplified configuration, no manual snippet. Available on Plus plan.
• Google Tag ManagercoreTechnology or IntegrationNative GTM integration allowing users to configure tags and triggers for form interactions. Users enter their GTM ID directly in the form settings.
• Meta Facebook PixelcoreTechnology or IntegrationNative Meta Pixel integration for tracking form performance and building custom audiences. Supports both client-side and server-side events. Available on Plus plan.
• WhatsAppcoreTechnology or IntegrationNative WhatsApp integration for receiving real-time notifications on form submissions. Users configure their phone number directly in the form settings to receive instant alerts.
• TelegramcoreTechnology or IntegrationNative Telegram integration for instant notifications on form submissions. Supports trigger conditions based on form responses, custom message subjects, and case-insensitive matching.
• WebhookcoreTechnology or IntegrationGeneric webhook integration for sending real-time form data to any external system. Supports HMAC SHA256 payload signing for authenticity verification, SSL verification, and custom headers.
• EmailcoreTechnology or IntegrationEmail notification integration for receiving instant alerts when forms are submitted. Users configure notification email address directly in the form settings with customizable message content.
• PipedrivecoreTechnology or IntegrationNative Pipedrive integration for creating deals and contacts directly from form submissions. Available on Plus plan alongside HubSpot and GoHighLevel CRM integrations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Typeform: Direct competitor offering conversational forms, surveys, and quizzes with strong brand presence in marketing. Yay! Forms explicitly targets Typeform with comparison pages and free migration services.
• Jotform: Direct competitor offering a broad form builder with HIPAA/Gold plan compliance. Yay! Forms compares pricing and features against Jotform directly and offers free migration.
• SurveyMonkey: Direct competitor focused on survey creation and analysis at enterprise scale. Yay! Forms positions its AI-driven insights and pricing as an alternative.
• Tally: Direct competitor offering a free-tier-friendly, minimalist form builder popular with creators and SMBs. Competes with Yay! Forms on price-sensitive form-builder buyers.
• Formstack: Direct competitor focused on secure, compliance-ready forms for healthcare and regulated industries. Yay! Forms explicitly recommends Formstack for HIPAA buyers it cannot serve.
• Paperform: Direct competitor offering a design-forward, conversational form builder with payment and workflow features targeting SMBs and creators.
• Cognito Forms: Direct competitor offering a powerful form builder with calculations and conditional logic at competitive pricing for SMBs.

Emerging players

• Fillout: Emerging form builder emphasizing Airtable integration and AI-assisted form generation. Competes for the same AI-native, creator/SMB segment.

Broad incumbents

• Google Forms: Broad incumbent offering free form creation bundled with Google Workspace. Sets a zero-cost pricing floor for the entire category.
• Microsoft Forms: Broad incumbent offering free forms, quizzes, and polls bundled with Microsoft 365. Competes at the bottom of the market on price and ecosystem integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yayforms
• Facebookfacebook.com/yayforms
• LinkedInlinkedin.com/company/yayforms

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yay! Forms